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In our time especially with the fast spreading of technology and social media, many people spend a very long-time browsing web, YouTube, and social media, such times have been increased in the last two years, especially after the Corona epidemic, and the curfew. That’s why 2020 was a central year in enhancing the digital means, after the quick increases in digital means in many of the institutions as a result of the spread of the epidemic, so they resort to using the digital means in marketing planning for investments, many institutions concentrate on the stations of the contact through the internet, as they can't ignore the digital technology and at sometimes the human conduct's changes (as regards the use of the social media) which give good chances to establish digital markets for the institutions, despite the progress achieved by the digital means in the latest years, and the development of many digital means to be a strategy of better marketing for the institutions, a belief that the digital marketing is directed only to the private institutions and has nothing to do with the government institutions is wrong as any institutions can use the digital marketing and achieve a positive reward of investment through their campaign of digital marketing directed to audience, on condition that such a strategy must be adapted to achieve benefits for the comprehensive marketing strategy of the institutions.Digital marketing as a strategy has great importance for the governmental institutions which developed their strategies for digital change.The quick digital change high lightened many disadvantages in the traditional marketing of the governmental institution's services at the sometimes, for the changes of the audience behavior it helps to their expectations and meet their different natures and desires, it also helps to change channels to introduce the correct type of services, to achieve constant development and to guarantee competitive advantage and a good mental image, thus the governmental institutions confront numerous challenges including the increasing competition which spotlights the method of using the digital marketing for supporting the governmental services. Research is summarized in studying the effectiveness of digital marketing of institutions and applying it to Egyptian government institutions and its benefits in marketing digital government services via the Internet and social media. The research ends with the analytical study of a model of digital marketing for government services in the advertising campaign for the Egyptian Tax Authority.

Abstract: The successive developments in the field of digital technology caused a great revolution in the different field of life, including the field of government services, hence the great and continuous development in technologies, many new applications of information and communication technology have appeared, resulted in great change in our life and helping in changing the way citizens deal with government services, and made The process of communication better, quicker, more accurate, quality, fast, easy and to cheaper, so that the Egyptian citizen becomes a basic partner in the government institution, and with the Corona virus invading the barriers of time and place, as many countries around the world were forced to close completely, which caused to the disruption of citizen services.A Then comes, The role of smart government's applications in order to make the best use of information and communication technology to build a sustainable environment and encouraging the use of technology to help the Egyptian citizens to benefit these services, the smart government is not a new technical challenge as much as it is atrial to benefit from the technical achievements in the field of government institutions to confront the problems of traditional government institutions, The smart government is the last stage in the transformation from the traditional government, passing by the electronic-government to building an integrated smart government, and this stage cannot be achieved suddenly or quickly, but with stable and carefully studied steps with a gradual development and strategic change in the Egyptian government that leads to a radical shift in the methods of communication between the government and the Egyptian citizen during the spread of the global Corona epidemic ... The research is summarized in studying the digital transformation of institutions and applying it to the Egyptian government institutions and benefiting from its advantage in designing a smart Egyptian government, setting points for its construction requirements, its characteristics, and its objectives, it will also help in setting functional and design considerations for smart applications for Egyptian government institutions... The research ends with an analytical study of two models of smart applications confronting Corona virus:- The Health Egypt application (Egypt)- Tawakkalna application (Saudi Arabia)

Occurrence of multi-class antibiotics in edible fish species from the Saudi market was investigated. A fast and sensitive UPLC-MS/MS method for simultaneous determination of selected fluoroquinolones, sulfonamides and macrolides in fish muscle was developed and validated. Sample clean up was performed using solid-phase extraction on Oasis HLB cartridges. The greenness profile of the developed method was evaluated using three assessment tools: analytical Eco-scale assessment method, green analytical procedure index and analytical greenness metric. Detection limits ranged from 0.008 to 0.35 μg/kg. The recovery ranged from 80.1 % to 98.6 % with RSDs ≤ 12.1 %. The mean and maximum concentrations of the detected antibiotics in fish samples ranged between 0.28 and 19.15 and 3.50–112.00 µg/kg, respectively. Human antibiotics (clarithromycin and roxithromycin) were detected in 50 % and 27.5 % of the samples, respectively. The estimated daily intake for the detected antibiotics ranged from 0.10 to 6.61 ng/kg/ BW/day for Saudi adults. The health risk associated with fish consumption was evaluated. The results suggested that fish consumption may not pose a serious risk to consumers in Saudi Arabia. The developed method was fast, sensitive, cost-effective and environmentally friendly.

Metal contamination of lip care products can cause potential adverse effects for consumers, hence assessment of human health risks associated with the consumption of these products is inevitable to ensure the consumers’ safety. In the presented study, the profiles of 18 elements in 37 of the most popular lip cosmetic products, of various types and brands, sold in the Saudi Arabian markets, were investigated and their associated potential carcinogenic and non-carcinogenic human health risks were assessed. The metal concentrations were determined using inductively coupled plasma mass spectrometry preceded by microwave digestion for sample preparation. In general, the concentrations of the investigated metals were lower than the safe permissible limits with the exception of Cd, Pb and Hg. The results found that Cd was regarded as the primary metal contaminant present in the analyzed lip products contributing to 66.3% of the total determined carcinogenic health risk. Overall, however it was observed that there was no significant non-carcinogenic (hazard index

Background: This is a first-time report to evaluate the effect of natural antioxidants, pH, and green solvents upon catechins yield and stability during the active process of extraction from green tea leaves. Methodology: Green solvents (model-A) augmented with piperine (PPN) and quercetin (QT) as natural antioxidants (model-B) at different pH 2–6 (model-C) were used to extract catechins from green tea leaves using an ultrasonic extraction process (USE). For quantification of catechins (EC; epicatechins, ECG; epicatechin gallate, and EGCG; epigallocatechin gallate), a green and sensitive UHPLC-MS/MS method was developed and validated. Results: The UHPLC-MS/MS method showed an accuracy of 98.3–102.6 % within the linearity range of 1–500 ppb for EC (m/z) 289 → 245 → 109, ECG (m/z) 441.2 → 169 → 289, and EGCG (m/z) 457.1 → 169 → 125.1. The general yield (ppb) for EC, ECG, and EGCG was observed with the ranges and sum of (N = 180) 0.06–157.80 and 6696.83, 0.04–316.93 and 12632.60 and, 0.12–584.11 and 26144.83, respectively. Model-C revealed the highest yield for catechins at the lowest pH-2 with an individual catechin yield of EGCG (584.11) > ECG (316.93) > EC (157.80) in CW2. In terms of stability, EGCG was the most unstable catechin whereas, catechins extracted in model-B exhibited more stability (%recovery of 14.70 for EC, 10.55 for ECG, and 5.36 for EGCG in BEP). Moreover, model-B showed the minimal degradation for catechins within the range of 11.81–94.64 (BEP); even the most degradable EGCG was seen with the smallest %loss of 11.81–94.64 at time 24–70 h, as compared to the loss of > 95 % in model-A and C. The ANOVA score for catechins yield was; F11,168 = 61.06 (EC), F11,168 = 66.53 (ECG), and F11,168 = 48.92 (EGCG) (P = 0.00) with mean scores of (M = 94.63, SD = 25.46) for EC, (M = 194.87, SD = 51.41) ECG, and (M = 357.57, SD = 96.80) EGCG in CE2. Conclusion: A significant effect on catechins yield and stability was observed with the use of natural antioxidants and lowest pH-2.

Abstract Background Obesity and diabetes are two chronic metabolic diseases whose prevalence is increasing at an alarming rate globally. A close association between obesity, diabetes, and insulin resistance has been identified, and many studies have pinpointed obesity as a causal risk factor for insulin resistance. However, the mechanism underlying this association is not entirely understood. In the past decade, ceramides have gained attention due to their accumulation in certain tissues and their suggested role in initiating insulin resistance. This study aims to determine the association of specific ceramides and their major metabolizing enzymes with obesity-associated insulin resistance. Methods The samples comprised subcutaneous adipose tissues collected from three cohorts: lean non-diabetic (controls; n = 20), obese-non-diabetic (n = 66), and obese-diabetic (n = 32). Ceramide levels were quantified using LC-MS/MS and mRNA expression level for different enzymes were estimated using real-time PCR-based RNA expression analysis. Results C16-ceramide (P = 0.023), C16-dihydro-ceramide (P

Rationale & Objective: To evaluate predictors of emergency department (ED) utilization by adult patients receiving hemodialysis (HD) and interventions to reduce ED utilization by HD patients. Study Design: We searched Ovid MEDLINE, Ovid Embase, and the Cochrane Library for randomized controlled trials and observational studies published until April 2020. Setting & Participants: We included studies that investigated predictors of ED utilization and/or interventions to reduce ED utilization in HD patients. We extracted data regarding the study design and study population and results regarding ED utilization from 38 studies using Excel software. Analytical Approach: We performed a narrative synthesis to group articles that investigated similar themes. Results: 1,060 titles and abstracts were screened, of which 98 were selected for full-text review. In total, 38 studies met the inclusion criteria and underwent data extraction. Quality was high according to the Downs and Black tool, with 11 studies rated as good, 22 as fair, and 5 as poor. 34 studies described predictors of ED utilization, whereas 4 studies investigated interventions in which ED utilization was studied. Our narrative synthesis produced 8 concept subgroups in the core concepts of access to care, comorbid condition burden, and new health care models. Poor access to care and a high comorbid condition burden are associated with increased ED use. No ED-based interventions designed to reduce ED utilization were identified, but recent changes in health care systems, like the formation of End-Stage Renal Disease Seamless Care Organizations and greater involvement of palliative care services, are associated with improved outcomes. Limitations: Clinical heterogeneity and variability in the included studies precluded a meta-analysis. Conclusions: HD patients’ high ED use is multifactorial. Further research is required to understand and predict ED utilization in this vulnerable population, which will facilitate the development of interventions to reduce avoidable ED use. PROSPERO registration number: CRD42020196569

Phthalates are chemicals that are extensively used in the manufacturing of cosmetic products. The occurrence of phthalate esters in personal care products may pose adverse effects on consumers’ health. In this work, a simple, fast and reliable GC-MS method was developed and validated for concurrent determination of phthalate esters in fragrances. Simple procedures were employed for sample preparation and clean up. The recoveries achieved were in the range of 94.9% to 105.6% with RSD ≤ 4.06. The detection limits were in the range of 0.0010 to 0.0021 µg/mL. The GC-MS method was utilized to investigate the occurrence of phthalate esters in different brands of perfumes sold in the Saudi Arabian market. Diethyl phthalate was detected in all analyzed samples, with a maximum concentration of 5766 µg/mL, and di (2-ethylhexyl) phthalate was detected in the majority of the analyzed samples (95%), with a mean concentration of 55.9 µg/mL and a highest concentration of 377.7 µg/mL. Additionally, the exposure to phthalate esters due to the consumption of perfumes was investigated among the adult Saudi population for the first time. It was found that the systemic exposure dose, measured at mean concentrations, ranged from 4.59 × 10−4 to 4.29 × 10−2 (mg/kg/day) and from 5.00 × 10−4 to 4.68 × 10−2 (mg/kg/day) for male and female users, respectively. Moreover, the non-carcinogenic risk of the investigated phthalate esters and the carcinogenic risk of DEHP were also evaluated. The non-carcinogenic risk values of the detected phthalate esters were greater than 100, which indicates that exposure to these phthalate esters is unlikely to produce non-carcinogenic health effects to consumers. However, at maximum DEHP concentrations, the carcinogenic risk values were 5.49 × 10−5 for male users and 5.98 × 10−5 for female users, which indicates the possibility of DEHP to pose a carcinogenic health effect if present at high levels. Regular monitoring of undeclared chemicals such as phthalate esters in personal care products marketed in Saudi Arabia is extremely important to ensure consumers’ safety. To the best of the authors’ knowledge, this is the first study to assess the health risk associated with consumption of perfumes in Saudi Arabia.

In this study, UV-spectrophotometry coupled with chemometrics has been utilized to enhance the sustainability of quality control analysis of beta antagonists. First, we developed and optimized two eco-friendly chemometric-assisted methods without preliminary separation utilizing (1) multivariate curve resolution alternating least squares (MCR-ALS) and (2) well-established partial least squares regression (PLSR) multivariate calibration for the resolution and quantification of the most commonly prescribed beta antagonists in active pharmaceutical ingredients or commercial pharmaceutical products. The performance of the two proposed chemometric methods was computed and compared. Second, a comprehensive qualitative and quantitative evaluation of the eco-friendliness of the developed methods was performed utilizing the following greenness assessment tools: Green Analytical Procedure Index (GAPI), Analytical Eco-scale assessment (AES) tool, Raynie and Driver’s assessment tool and Analytical GREEnness Metric (AGREE). The models showed satisfactory recovery with a range from 99.83% to 101.12% for MCR-ALS and from 99.66% to 101.54% for PLSR. The optimized models were employed for green analysis of the investigated beta-blockers in single or co-formulated formulations without prior separation. The predictivity of the proposed MCR-ALS and the well-established PLSR method were very comparable. Nevertheless, the MCR-ALS method has the ability to recover the pure spectra of the studied analytes and the interferences as well. The proposed chemometric methods are fast, precise and do not need any sample pretreatment. In addition, they can be used as a benign substitute for the traditional methods used for the analysis of the investigated drugs in pharmaceutical products without harmful impacts on human health and the environment. They also provide advantages in terms of low solvent usage, reduced energy consumption and short analysis time, making them a safe and sustainable approach for quality control analysis.

تهدف الدراسة الى إيضاح أثر متغيرات البيئة التسويقية الداخلية على ربيحة المصارف الخاصة في سوريا خلال الفترة 2011-2017، حيث تمت دراسة العلاقة بين الربحية مقاسة بمعدل العائد الى الاصول كمتغير تابع، وبين المتغيرات المستقلة التالية والتي تمثل عناصر البيئة التسويقية الداخلية: الموارد المالية، الموارد المعنوية، الموارد المادية، الموارد البشرية والتنظيم الاداري، و بالاعتماد على برنامج (E-views) لاختبار فرضيات البحث والتحقق من صحتها والربط بين المتغيرات المستقلة والمتغير التابع من خلال استخدام اسلوب تحليل البيانات المقطعية (Panel data) لعينة البحث والتي شملت خمسة من المصارف السورية الخاصة، وقد توصلت الدراسة الى وجود علاقة ذات دلالة احصائية بين متغيرات البيئة التسويقية الداخلية( الموارد المالية، التنظيم الاداري والهيكل التنظيمي) وبين ربحية المصارف المقاسة بمعدل العائد الى الاصول.

This study evaluates the quality variation for twenty-seven capsicum fruit (CF) samples, in terms of their volatile oil composition and biological activities. The GCMS analysis revealed the presence of seventy one chemical compounds from different chemical classes with an average (%) composition of: 26.13 (alcohols) > 18.82 (hydrocarbons) > 14.97 (esters) > 3.08 (ketones) > 1.14 (others) > 1.07 (acids) > 0.72 (sugar) > 0.42 (aldehydes) > 0.15 (amino compounds). Alcohols and hydrocarbons were the most abundant in these CF samples with 1-Decanol, 2-octyl- and docosanoic acid, docosyl ester as the major components, respectively. The % inhibition in cytotoxicity assays was observed in the range of 9–47 (MCF7) and 4–41 (HCT116) whereas, the zone of inhibition (mm) for the antimicrobial activity was found to be 0.0–17 (P. aeruginosa) > 0.0–13 (E. coli and S. aureus). Moreover, the samples with the largest zone of inhibition in the agar-well-diffusion method (C16, C19, and C26) upon further evaluation presented the least MIC and MBC values against P. aeruginosa with an MIC and MBC (µg/mL) of 6.3 and 12.5, respectively. The outcome for GCMS and biological activities were further supported by statistical tools of PCA and K-mean cluster analysis which confirmed the C16 CF sample with the best activity followed by C5, C13 (the best cytotoxic), and C19, C26 (the best antimicrobial). The statistical analysis exhibited a high Chi-square value of 5931.68 (GCMS) and 32.19 (biological activities) with p = 0.00 for KMO and Bartlett’s Test of Sphericity. The 27-CF samples were effectively distinguished based on quality variation, and the C16 CF sample exhibited significant potential for further study.

The quality of medications is important to maintain the overall health care of patients. This study aims to develop and validate a spectrophotometric method using multivariate curve resolution-alternating least squares (MCR-ALS) with correlation constraint for simultaneous resolution and quantification of selected drugs affecting the central nervous system (imipramine, carbamazepine, chlorpromazine, haloperidol, and phenytoin) in different pharmaceutical dosage forms. Figures of merit such as root-mean-square error of prediction, bias, standard error of prediction, and relative error of prediction for the developed method were calculated. High values of correlation coefficients ranged between 0.9993 and 0.9998 reflected high predictive ability of the developed method. The results are linear in the concentration range of 0.3–5 μg/mL for carbamazepine, 0.3–15 μg/mL for chlorpromazine, 0.5–10 μg/mL for haloperidol, 0.5–10 μg/mL for imipramine, and 3–20 μg/mL for phenytoin. The optimized method was successfully applied for the analysis of the studied drugs in their pharmaceutical products without any separation step. The optimized method was also compared with a reported HPLC method using Student’s t test and F ratio at 95% confidence level, and the results showed no significant difference regarding accuracy and precision. The proposed chemometric method is fast, reliable, and cost-effective and can be used as an eco-friendly alternative to chromatographic techniques for the analysis of the studied drugs in commercial pharmaceutical products.

The quality of over-the-counter (OTC) pain relievers is important to ensure the safety of the marketed products in order to maintain the overall health care of patients. In this study, the multivariate curve resolution-alternating least squares (MCR-ALS) chemometric method was developed and validated for the resolution and quantification of the most commonly consumed OTC pain relievers (acetaminophen, acetylsalicylic acid, ibuprofen, naproxen, and caffeine) in commercial drug formulations. The analytical performance of the developed chemometric methods such as root mean square error of prediction, bias, standard error of prediction, relative error of prediction, and coefficients of determination was calculated for the developed model. The obtained results are linear with concentration in the range of 0.5–7 μg/mL for acetaminophen and 0.5–3.5 and 0.5–3 μg/mL for naproxen and caffeine, respectively, while the linearity ranges for acetyl salicylic acid and ibuprofen were 1–15 μg/mL. High values of coefficients of determination ≥0.9995 reflected high predictive ability of the developed model. Good recoveries ranging from 98.0% to 99.7% were obtained for all analytes with relative standard deviations (RSDs) not higher than 1.62%. The optimized method was successfully applied for the analysis of the studied drugs either in their single or coformulated pharmaceutical products without any separation step. The optimized method was also compared with a reported HPLC method using paired t-test and F-ratio at 95% confidence level, and the results showed no significant difference regarding accuracy and precision. The developed method is eco-friendly, simple, fast, and amenable for routine analysis. It could be used as a cost-effective alternative to chromatographic techniques for the analysis of the studied drugs in commercial formulations.

The Microbe Directory is a collective research effort to profile and annotate more than 7,500 unique microbial species from the MetaPhlAn2 database that includes bacteria, archaea, viruses, fungi, and protozoa. By collecting and summarizing data on various microbes’ characteristics, the project comprises a database that can be used downstream of large-scale metagenomic taxonomic analyses, allowing one to interpret and explore their taxonomic classifications to have a deeper understanding of the microbial ecosystem they are studying. Such characteristics include, but are not limited to: optimal pH, optimal temperature, Gram stain, biofilm-formation, spore-formation, antimicrobial resistance, and COGEM class risk rating. The database has been manually curated by trained student-researchers from Weill Cornell Medicine and CUNY—Hunter College, and its analysis remains an ongoing effort with open-source capabilities so others can contribute. Available in SQL, JSON, and CSV (i.e. Excel) formats, the Microbe Directory can be queried for the aforementioned parameters by a microorganism’s taxonomy. In addition to the raw database, The Microbe Directory has an online counterpart (https://microbe.directory/) that provides a user-friendly interface for storage, retrieval, and analysis into which other microbial database projects could be incorporated. The Microbe Directory was primarily designed to serve as a resource for researchers conducting metagenomic analyses, but its online web interface should also prove useful to any individual who wishes to learn more about any particular microbe.