12 results on '"Gummesson E."'
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2. The 2013 Naples Forum on Service.
3. Marketing cost concept in service firms
4. Linking the viable system and many‐to‐many network approaches to service‐dominant logic and service science
5. Towards co‐creation of service research projects: a method for learning in networks
6. Transitioning from service management to service‐dominant logic : Observations and recommendations
7. Co‐creating value in sponsorship relations: the case of the Royal Swedish Opera
8. Social practices as units of value creation: theoretical underpinnings and implications
9. Rethinking service innovation: four pathways to evolution
10. Business model design: conceptualizing networked value co‐creation
11. Co‐creating value innovation through resource integration
12. The Naples Forum on Service
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