Search

Purpose: Plagiarism is an epidemic for scholars that needs to be managed. Penalties do not seem to be able to stop people from indulging in it. Manipulation of emotions and values may help in discouraging people from plagiarism. Therefore, the purpose of this paper is to understand the association between felt emotion and plagiarism outcome behaviours. Another objective of the study is to see the role of virtues in discouraging people from plagiarism. Design/methodology/approach: A scenario-based quasi-experimental method is used to collect the data. Graduate students from various Indian universities were invited for the experiment. The partial least square based structural equation modelling is used to test the measurement as well as path model. Findings: The authors found that manipulated shame resulted in feelings of both international and external shame. When individuals feel internal shame, they avoid and discontinue plagiarism. They also try to repair the damage that they cause by plagiarism. However, feeling of external shame only encourages individuals to discontinue plagiarism behaviour. Virtues such as influence, competitiveness and equality weaken the relationship between internal shame and plagiarism-related outcome behaviour. At the same time, these virtues do not affect the relationship between external shame and outcome behaviours. Practical implications: This study has important implications for the institutions of higher education. The study suggests that universities should provoke the emotion of shame through various communications to students to control the act of plagiarism by their students. Originality/value: No study seems to have examined if the manipulation of emotions and values can help reduce the problem of plagiarism. This is an attempt towards bridging this important gap in literature. Therefore, findings of this study are of great value to scholars and content developers.

Augmented reality (AR) can induce emotions among its users. However, emotional valence is often studied with a singular focus (e.g., enjoyment), which disregards and overlooks the multifaceted nature of emotional valence. Taking a multifaceted perspective of emotional valence, this study aims to broaden understanding of how induced emotions can drive consumers' inclination to use AR. A multifaceted emotion measurement scale was modified and utilized (nStudy1: 224), followed by two experimental studies (nStudy2: 214; nStudy3: 200). These experiments entailed a design wherein the experimental group explored products using an AR app while the control group navigated the mobile website of the same company devoid of any AR features. Our findings indicate that the use of AR instigates expressive emotions, further eliciting emotion components spanning both affective and physiological dimensions. In instances of positive emotions, at least two out of the three elicited emotion components consistently led to a heightened desire to engage with AR. Negative emotions produce no significant effects. Taken collectively, the principal theoretical contribution of this study lies in its elucidation of the components and elicitation patterns of emotions tied to AR, whereas the practical standpoint of these findings underscores the necessity for both developers and marketers to comprehend the pivotal role that the induction of positive expressive emotions plays in designing effective AR apps. These insights should therefore pave the way for more intuitively engaging and emotionally satisfying AR experiences for consumers. [ABSTRACT FROM AUTHOR]

Preventive health is a key, yet nascent, area in health marketing that deserves greater attention in order to fullfil its promise for improving public health. This paper aims to contribute toward this cause by developing and testing a framework for preventive health marketing. To do so, this paper employs the Health Belief Model (HBM) as a theoretical lens, health screening as a case of preventive health, and structural equation modelling on cross-sectional survey data from 326 consumers. In doing so, this paper finds that preventive health behavior (i.e., desire and intention to attend and recommend health screening) is predominantly influenced by consumers' efficacy (i.e., perceived benefits and barriers of health screening), social (i.e., subjective norm), and personal (i.e., perceived health importance), but not threat (e.g., perceived susceptibility and severity of health screening), beliefs of preventive health. This paper also finds that preventive health behavior may be significantly influenced by a number of preventive health externalities, such as affordability and cultural orientation. These findings, as a whole, contribute to a nuanced understanding of preventive health behavior for preventive health marketing. [ABSTRACT FROM AUTHOR]

This article investigates consumers' motives for using closet sharing services to satisfy their desire for luxury fashion brands. A thematic analytic procedure is carried out in six phases. Qualitative data in the form of testimonials from both renters and lenders were collected from Style Lend's blog, also known as "The Style Lend Insider." Findings indicate that there are eight main categories of motives for sharing closets. These motives are fashion innovativeness, hedonic experience, economic, sustainability, utilitarian, social, need for uniqueness, and no burden of ownership. Our study also provides theoretical and practical insights into relevant stakeholders related to the collaborative fashion consumption of luxury brands. [ABSTRACT FROM AUTHOR]

Service convenience has undoubtedly gain substantial recognition for both goods and service industries within recent years towards forging an enduring competitive advantage. Considering heightened market expectations in the mobile service industry, importance of capitalizing on relevant elements is highlighted to retain, further strengthen users' loyalty. Technological advancement has then created opportunity for differentiation in the area of reachability, particularly on the transaction convenience and access convenience of specified mobile service. Alongside product involvement, brand image and perceived value as hypothesized predictors of users' allegiance towards a mobile service, this study explored factors which influence customers' loyalty and propensity to leave within the mobile service industry. Convenience sampling approach was hereby implemented, following distribution of close-ended questionnaires among 400 respondents. Data analysis was then conducted through employment of the SEM AMOS software. As such, results obtained discovered product involvement, perceived value, transaction convenience and access convenience being direct predictors of both dependent variables; with the exception of brand image which doesn't affect propensity to leave, despite being a significant antecedent to customers' loyalty. Additionally, transaction convenience was revealed as an active moderator to the impact of perceived value on (i) customer loyalty, and (ii) propensity to leave. Centred on the transactional aspect in the mobile service industry, more effective service marketing strategies can be developed through gained insights from this research, with excelling sustainable customer retentions. [ABSTRACT FROM AUTHOR]

The aim of this paper is to develop a conceptual knowledge management framework for enhancing public sector performance. A systematic synthesis of existing literature in knowledge management was carried out to develop the conceptual framework. The practical relevance of the framework was further validated/enhanced using interviews with senior officials in the public sector in the United Arab Emirates (UAE). A comprehensive attempt to develop a knowledge management framework for the public sector has not been attempted before and therefore constitutes the novelty of the paper. The application of the framework is expected to provide practitioners and policy-makers in the UAE public sector as well as in general, insights on all key aspects of knowledge management implementation such as the nature and intensity of different knowledge management enablers and barriers, and their impact on knowledge management practices, and the different knowledge management practices and their impact on public sector firm performance. This study fills a gap in the literature about applying/implementing a KM framework for the public sector, especially in emerging economies and therefore significantly contribute towards the theoretical advancement of the field. Future researchers could adapt/enhance the framework to apply in different settings. [ABSTRACT FROM AUTHOR]

People involved in business are increasingly aware of the online social phenomenon and its potential as a marketing tool. Building upon the marketing, social psychology, and information system literature, this study empirically examines a set of functional determinants derived from the technology acceptance model and socio-psychological determinants drawn from the theory of reasoned action and social cognitive theory that may be responsible for the motivations of participants in online social networks. We propose a model by integrating functional, social, and psychological factors in predicting attitude and online social network usage. The survey outcomes from a cross-sectional study among 387 Facebook users in Malaysia support the hypothesised model. This study contributes by extending the cognitive learning theories in predicting online social networking usage. Particularly, this research presents a different perspective on online social networking by exploring the mediating effect of attitude and the moderating role of individual characteristics. This study demonstrates that desirable changes in the perception of functional benefits, self-efficacy, and need for cognition as well as perceptions of social pressure from significant others might lead to corresponding changes in attitude towards online social networking. Results of the study support the model efficacy and predictive ability of the proposed integrative model which may serve as a theoretical foundation for future researchers interested in examining other virtual community engagements such as blogging, online advertising, and online public relations activities. [ABSTRACT FROM AUTHOR]

In this article, researchers discuss the concept of cognitive dissonance in the context of online consumer behavior. There is a substantive discourse on cognitive dissonance in different disciplines such as psychology and sociology. In the marketing discipline, scholars have examined cognitive dissonance when consumers engage with the traditional brick-and-mortar businesses. However, people's understanding of cognitive dissonance in the case of online shopping behavior is very limited. The researchers review the extant marketing literature to identify the key trends in the research on cognitive dissonance and suggest an agenda for further research to understand consumer dissonance in the online context. [ABSTRACT FROM AUTHOR]