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This research proposes a gaze pointer-based user interface to provide user-oriented interaction suitable for the virtual reality environment on mobile platforms. For this purpose, a mobile platform-based three-dimensional interactive content is produced to test whether the proposed gaze pointer-based interface increases user satisfaction through the interactions in a virtual reality environment based on mobile platforms. The gaze pointer-based interface—the most common input method for mobile virtual reality content—is designed by considering four types: the visual field range, the feedback system, multi-dimensional information transfer, and background colors. The performance of the proposed gaze pointer-based interface is analyzed by conducting experiments on whether or not it offers motives for user interest, effects of enhanced immersion, provision of new experience, and convenience in operating content. In addition, it is verified whether any negative psychological factors, such as VR sickness, fatigue, difficulty of control, and discomfort in using contents are caused. Finally, through the survey experiment, this study confirmed that it is possible to design different ideal gaze pointer-based interface in mobile VR environment according to presence and convenience.