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Comedian Ángel Martín edits and presents the Informativo matinal para ahorrar tiempo (IMPAT), a daily two-minute audiovisual newscast distributed on major social networks, with a daily audience of around one million views. This format has generated a community of followers who expand its original content by creating mimetic sector-specific news programs. This study analyzes the thematic agenda and stylistic features of the IMPAT, as well as the news programs developed by its followers. The results show a predominance of soft news and non-news content, as well as the presence of narrative traits characteristic of infotainment. The followers expand the IMPAT by creating their own news programs, also focused on soft news and with similar styles. Thus, IMPAT stands out as an alternative newscast around which a unique informational fandom has been consolidated, with content generated by its users as news prodesigners. [ABSTRACT FROM AUTHOR]

This paper analyses the evolution of the electoral use of Instagram in Spain, from its origins as a political communication channel to its current consolidation. A content analysis of eleven variables is applied to the formal, spatial, personal, thematic-discursive and interactive dimensions of the activity carried out on this social network by the candidates for the presidency of the Spanish Government of the parties that ran with the highest vote expectations in the General Elections of December 2015, June 2016 and April and November 2019 (571 posts). The results show the consolidation of Instagram as a political communication tool and the growing interest of the parties in it, as well as the increasing importance of short videos as a format. The electoral use of this social network is carried out with an increasingly mobilising intention, as evidenced both by the themes chosen and, above all, by the purpose of the publications, the spatial context represented and the hashtags used. The growing characterisation of candidates as leaders of the masses is also evidence of the personalisation of political leadership that occurs in this medium during electoral campaigns. Finally, the phenomenon of polarisation and the presence of populist stylistic traits are also beginning to be noticeable, as reflected in the increase in political issues and negative emotional appeals in the messages. [ABSTRACT FROM AUTHOR]