1. Customer Awareness And Gratification On Green Banking Products And Services Of State Bank Of India In Thiruvananthapuram Of Kerala.
- Author
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K. H., Akhila and Nedumaran, G.
- Subjects
STATE banks ,BANKING industry ,SUSTAINABILITY ,CUSTOMER satisfaction ,GREEN products - Abstract
Background: Green banking refers to sustainable practices in the banking sector, encompassing economic, environmental, and social dimensions. It aims to make banking processes more digitized, eco-friendly, and efficient. Objectives: The study aims to evaluate the level of customer awareness and satisfaction level among green banking products and practices adopted by the State Bank of India (SBI) in Thiruvananthapuram, Kerala, focusing on economic development and environmental protection. Methodology: This descriptive and analytical research employs a survey method with a sample of 174 customers from various SBI branches. Basic random sampling was used, and statistical analysis was conducted using the one-way ANOVA test, Chi-Square test, and factor analysis. Key Findings: The study reveals the current status of green banking practices in SBI, highlighting customer awareness and perceptions towards these practices. It is concluded that there is significant relationship between respondent's demographic variable and awareness towards green banking products. It concluded that there is a significant different between age group of the respondents and level of awareness the green banking and services. The analysis indicates a moderate level of awareness and a positive perception among customers. Implications/Significance: The findings underscore the importance of promoting green banking practices to enhance sustainability in the banking sector. Increased customer awareness and adoption of eco-friendly practices can significantly contribute to economic development and environmental protection. [ABSTRACT FROM AUTHOR]
- Published
- 2024