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This paper introduces "Introduction to Business Models", a specialized course for third-year students established by the Faculty of Engineering and Design at Kagawa University in 2018. The primary purpose of this class is to improve students' ability to think from multiple perspectives through understanding the business models of various companies and to become familiar with the Business Model Canvas(BMC)used in the class so that they can use it in the design thinking process. The class consisted of an explanation of the BMC, an analysis of a leading U.S. company using the BMC, an analysis of a company chosen freely by each student, and a plenary presentation of selected submitted materials. Class management was designed to promote reframing and the formation of collective knowledge. This class can be said to be a prototype of a class for learning business models. [ABSTRACT FROM AUTHOR]

This research proposes a learning method about the subject of sharing economy business model for university students. Sharing economy has emerged with the spread of information technology such as social media and smartphones. It is expected to be an beneficial learning subject to understand today’s IT-oriented business models. However, it would be difficult for university students without industry experience to understand the abstract concept of business model. To support the understanding of the subject, this research applies a learning method based on Merrill’s first principles of instruction, in which the learners extract the concept of business model from particular company examples in abstraction phase, then they apply the concept to another example in re-concretization phase. Experimental results indicate that the learners who identified the key concept of the business model in abstraction phase were successful to apply the concept in re-concretization phase. [ABSTRACT FROM AUTHOR]

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Copyright of Journal of the Kansai Association for Venture & Entrepreneur Studies is the property of Kansai Association for Venture & Entrepreneur Studies and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)