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The 'politicisation of Europe' has mainly been discussed with reference to Eurosceptic parties in the 'conventional' political arena. From the perspective of the anti-Brexit campaign in the UK and Pulse of Europe in Germany, this article focuses on grassroots pro-European mobilisation to explore the potential of politicisation 'from below'. The two movements stood out in their ability to provoke considerable levels of grassroot mobilisation. We argue, however, that both movements reached a strategic impasse that was marked by a lack of clarity about their desired future of Europe, and which hampered their ability to generate political change. Our comparative analysis of campaign materials and interview data reveals that these movements struggled to articulate a) diagnostic frames that struck the right balance between problematising the current political situation whilst supporting the established order, and b) prognostic frames that extended much beyond the defence of the status quo (ante). [ABSTRACT FROM AUTHOR]