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This study explores the intersection of sustainable fashion practices, fashion shows, and sociological insights to develop sustainable fashion education. It investigates how sustainable practices are integrated into the fashion industry and education programs. Moreover, it critically analyses the evolving role of the fashion show in a time when sustainability takes a central position. Additionally, this study shows the possibilities and problems presented by the emergence of virtual fashion experiences. The literature review investigates the difficulties the fashion industry faces when moving towards sustainability. It systematically explores a range of innovative solutions put forth by scholars and practitioners. Moreover, this report delves into the core principles of sociological perspectives, particularly in fashion sociology. It explores the emerging trend of virtual fashion, emphasising the essential role that fashion education plays in promoting sustainability awareness among designers, industry professionals, and consumers. Ultimately, this study aims to encourage the fashion industry towards a more sustainable future by decreasing the traditional tensions between sustainability and fashion. It highlights the urgent need for the industry to embrace sustainable practices and prioritise sustainability in fashion education. [ABSTRACT FROM AUTHOR]

Purpose: The aim of this study is to explore the role and impact of action research in the adoption of circular economy strategies by a fashion retail brand. This exploration is motivated by the need to address the underutilization of action research in management studies, despite its potential to foster a deep understanding of organizational processes and to drive positive transformations. The study seeks to illustrate how action research can contribute to the practical implementation of sustainability initiatives, specifically within the context of new environmental legislation and growing demands for sustainable practices in retailing. Design/methodology/approach: This research employs an action research methodology, particularly suited to the retail field, where understanding and influencing organizational processes are key. Through a detailed case study of a fashion retail brand, the study illustrates how action research facilitates the adoption of circular economy strategies. Findings: The findings of this study underscore the effectiveness of action research in implementing circular economy strategies within the fashion retail industry. Specifically, it highlights how this approach has led to the successful reduction of waste and reintegration of products into their lifecycle. Originality/value: The originality of this study lies in its thorough application of action research to measure and refine the outcomes of circular economy strategies in retailing. This novel approach provides substantial insights into the potential of the circular economy to drive practical innovations in business practices within retail. [ABSTRACT FROM AUTHOR]

The increasing awareness of environmental challenges has significantly influenced consumer behavior, with sustainable products, particularly sustainable clothing, becoming a top priority for Generation Z consumers. This study aims to investigate the factors influencing Generation Z's purchase intentions toward sustainable clothing in Vietnam, guided by the Stimulus-Organism-Response (SOR) model and Theory of Planned Behavior (TPB) frameworks. Specifically, it examines the effects of green perceived value, green perceived quality, perceived price, social influence, product design, environmental concern, and environmental knowledge on purchase intentions. The study also explores the mediating roles of environmental attitude and product attitude in these relationships. The research employed a quantitative approach, using a Likert scale questionnaire to gather data from 641 Vietnamese Generation Z consumers. The study utilized exploratory factor analysis (EFA), confirmatory factor analysis (CFA), and structural equation modeling (SEM) to analyze the data. The results revealed that all proposed hypotheses were supported, indicating that all factors significantly impact environmental attitude and product attitude, which, in turn, influence purchase intention. The results emphasize the strong mediating role of environmental attitude and product attitude, suggesting that consumers with positive attitudes toward the environment and products are more likely to intend to purchase sustainable clothing. This research provides valuable insights into the psychological and contextual factors that influence Generation Z's sustainable consumption behavior. For marketers, these findings underscore the need to promote transparency in sustainable practices, emphasize high product quality and appealing designs, and engage this demographic through community involvement and authentic sustainability efforts. [ABSTRACT FROM AUTHOR]

This article conducts an in-depth exploration of the current landscape of fashion sustainability, providing a comprehensive framework that contextualizes the subsequent contributions that comprise this Special Issue. By delineating three pivotal dimensions of action, we set the stage for a nuanced examination that reviews the realms of organizational change, innovation within fashion products and processes, and the tangled interplay of socio-cultural transformations. These dimensions collectively lay the foundation for a holistic analysis of how the fashion industry navigates the complexities of sustainability, encompassing shifts in management paradigms, advancements in design and production, and cultural factors that underpin the sustainable fashion discourse. Through an extensive analysis, the article not only presents a panoramic view of the current state of the art regarding fashion and sustainability but also constructs a robust conceptual framework that serves as a guiding compass for navigating the subsequent sections within this Special Issue. This framework is designed to encapsulate the multiple facets of sustainability within the fashion domain, acting as a roadmap to discern and understand the evolving landscape. This lens invites readers to journey beyond the surface, delving into the perspectives that define the transition toward a more sustainable fashion future. [ABSTRACT FROM AUTHOR]

Among superhydrophobic materials, non-wettable textiles arguably come in contact or interact with the human body most frequently. The author presents the proof-of-concept of a novel modification method for a woven fabric surface for realizing excellent hydrophobicity using two kinds of ultrashort-pulsed lasers. The key hypothesis is that to improve the hydrophobicity of the woven fabric, it might be necessary to not only improve the water repellency of the surface but also to prevent liquid seepage between filaments of the woven fabric. A woven fabric of Nylon 6 is addressed by (a) enhancing liquid hydrophobicity by applying micro-periodic structures on the filaments through a femtosecond-pulsed laser processing based on the Cassie-Baxter model, and (b) preventing liquid seepage between the network of filaments by utilizing picosecond-pulsed laser processing via thermal sealing. The optimal conditions for the laser processing were determined experimentally. This laser modification method exhibited an apparent contact angle of 120°, comparable to chemical treatments as a non-wettable application. A processed depth that was onefiftieth of the filament diameter was sufficient for improving the hydrophobicity of the woven fabric. The combination of laser processing effectively enhanced the water repelling and sealing of the woven fabric, indicating that excellent hydrophobicity was achieved. No significant difference was observed in color due to the laser processing, and the decrease in tearing strength was approximately 9%. These results highlight the possibility of strategies that can introduce a novel process for non-wettable woven fabrics as a sustainable technology. [ABSTRACT FROM AUTHOR]

Purpose: This study aims to deepen knowledge of consumers' attitudes towards circular economy products by focusing on the enabling factors that influence their behaviours. The success of the closed-loop economy depends not only on innovation but also on the active participation of the consumer. In these models, the authors witness the transition from the centrality of production to the centrality of use. This paper investigates Italian consumers' tendency to purchase second-hand products in the clothing sector, one of the most polluting industrial sectors, focusing on the enabling factors that influence their behaviours, the reasons for their purchases and the existence of differences between market segments. Design/methodology/approach: To accomplish this aim, a two-step investigation was carried out: a literature review and a quantitative analysis through a snowball survey involving 963 individuals, noting that non-random sampling restricts the validity of the findings within the considered sub-set of the Italian population. Statistical analyses were performed using the R 4.1.2 software environment along with Rstudio IDE v.1.4.1106 and the packages FactoMineR for cluster analysis and vcd for mosaic plots. Findings: Environmental knowledge/awareness and solidarity values have a significant positive effect on consumers' attitudes and purchasing behaviour towards circular products within the selected sample. A strong statistically significant association (p-value ≪ 0.01) is confirmed between those who consciously purchase sustainable clothing and those who are members/supporters of environmental associations, know sustainable brands and the advantages of the circular economy. Significant relations also emerged in reference to gender and age. In detail, the purchasing of sustainable clothing was found to be positively associated with females and generation Y respondents. Theoretical, institutional and managerial implications stem from the experimental findings of this study. Originality/value: This study investigates the point of view of demand. From this perspective, this paper proposes a consumer engagement paradigm that highlights the motivations and enabling factors prompting participation in circular economy processes and affecting purchasing practices and attitudes towards second-hand clothing products with regard to Italian consumers. [ABSTRACT FROM AUTHOR]

This confirmatory study focused on studying the attitude and behavior as well as environmental awareness towards sustainable consumerism. The study also aimed to check if accountability on the part of brands and the government could enhance sustainability in the apparel industry. An empirical inquiry was conducted with 396 respondents, considering they are consumers with purchasing power. The collected data were analyzed using correlation and descriptive analysis. Based on the findings, consumers' apparel use and brand accountability are positively associated. At the same time, it was found that the attitude and behavior of consumers are the least essential determinants for sustainable apparel consumption. This might imply that their optimistic outlook may not always translate into real purchase behavior, which is consistent with earlier studies. The results of this research provide a foundation for a better comprehension of the many factors, including the sustainability of a clothing brand or product, which may affect consumer behavior. This approach could help the fashion industry develop practical strategies and alter how people think about and utilize apparel in the future. [ABSTRACT FROM AUTHOR]

This study investigates the factors influencing consumers' willingness to purchase recycled and secondhand clothing as part of sustainable fashion. Using a model constructed with six latent variables—environmental consciousness, perceived value, interest in fashion, social media use, uniqueness, and purchase intention—data were gathered through an online survey targeting Japanese consumers. The findings reveal that consumer perceptions of social responsibility and environmental values significantly impact their purchasing intentions. Uniqueness plays a key role in shaping purchase decisions for secondhand clothing, while it has no significant effect on recycled clothing, emphasizing the need for tailored marketing strategies. This study offers a comprehensive examination of consumer behavior in the sustainable fashion industry, providing crucial insights for the development of segmented marketing strategies that cater to the distinct motivations and preferences of consumers. [ABSTRACT FROM AUTHOR]

Research on sustainable consumer behavior has recently gained stream. An increasing number of academic articles seem to be focused on this subject. This study aims to identify and analyze the scientific literature using bibliometric analysis to identify the most cited articles, authors, and countries in the literature on consumer behavior in sustainable fashion. This study comprehensively investigates the topic by scrutinizing 759 publications between 1992 and 2024 sourced from the Scopus database. The study applied the VOSviewer to visualize and interpret the data. The study's findings are presented in a quantitative analysis with tables and maps. We analyzed an exponential increase in papers or research published on consumer behavior in sustainable fashion from 2012 to 2024. In addition to offering recommendations for future research directions, this paper provides significant insights that could influence firms' and regulators' policies and tactics targeted at encouraging sustainable fashion among consumers. [ABSTRACT FROM AUTHOR]

Today, growing concerns about the Earth's finite resources and escalating climate challenges have sparked a reassessment of industrial processes. This has led to a call for a more responsible and transparent approach across various sectors. The global conversation prominently revolves around sustainable development to foster diversity within a comprehensive framework to effectively address UNESCO's four pillars of sustainability: Environment, economy, society, and culture. The fashion industry, a highly significant and influential sector, has proven to be invasive due to resource-intensive processes that impact both the environment and the economy. Additionally, the industry's rich cultural content plays a substantial role in shaping social and cultural shifts. In this context, this article focuses on design as a catalyst for reform within the fashion industry's supply and value chain, steering it towards sustainability. The focus is on exploring emerging responsible practices aligned with evolving priorities, aspirations, and lifestyles to foster a systemic approach to sustainability in fashion. The discussion highlights design-led perspectives that support a sustainable transition, underscoring the necessity for a transformative mindset among designers. This involves adopting innovative strategies to promote responsible approaches and practices for contributing to a more sustainable future. [ABSTRACT FROM AUTHOR]

Recent research in Sustainability has gained increasing attention within the past years, particularly regarding methods and approaches for designing sustainable products and services to address environmental and societal challenges. However, there has been limited exploration of incorporating cultural materials into the design process, which could enhance the cultural sustainability of products and services. This article aims to investigate the potential of integrating traditional royal costumes into fashion design to foster sustainability values and behaviours in contemporary society. A descriptive study focused on the Nhat Binh robe; a formal dress worn by noblewomen of the Nguyen Dynasty (1802–1945). The findings reveal that this traditional costume is rich in visual elements, offering a wealth of inspiration for fashion designers. However, existing products and services have yet to fully leverage the emotional and visual aspects of this unique cultural material. To creatively and sustainably preserve and promote traditional cultural values, this study proposes a model for incorporating traditional cultural materials into fashion design through co-design activities. This model emphasizes close collaboration between designers, artisans, and fashion consumers, with the goal of safeguarding traditional cultural values while advancing sustainable fashion. By fostering collaboration among them, the model has the potential to encourage a sense of ownership and emotional connection to the products, enriching consumer experiences. It not only addresses existing gaps in the use of cultural elements in fashion design but also positions designers to play a pivotal role in the future of sustainable fashion. [ABSTRACT FROM AUTHOR]

Purpose: Advances in digital technologies coupled with the shift toward sustainable consumption present promising opportunities for luxury fashion brands to engage younger consumers. To this end, this paper aims to provide a forward-looking approach to creating luxury experiences targeted toward young consumers by proposing a new experience consumption framework. Design/methodology/approach: This paper presents a viewpoint on creating luxury experiences that address the changing dynamics of the luxury industry by responding to the disruptive surge of young consumers and their growing preference for digital connections. Findings: The authors develop a new experience consumption framework which demonstrates how luxury brands can successfully engage young consumers and fulfill their desire to share experiences with others by leveraging sustainable participation and digital technologies. The framework identifies different sustainable and digitally immersive experiences that luxury brands can incorporate for their young consumers. Originality/value: This paper offers important managerial insights for luxury fashion brand marketers and identifies future research opportunities to advance knowledge in this field. [ABSTRACT FROM AUTHOR]

Sustainable fashion design arises as a crucial reaction to the industry's fashion necessity for environmental influence reduction and addressing sustainability challenges effectively. This study examines the nuanced dimensions of this pursuit and its influence on the industry's environmental performance. Through a mixed‐method research approach involving 268 designers and 159 participants included in the interview process (fashion experts, entrepreneurs, and business strategists), the investigation explored the efficacy of eco‐friendly practices in enhancing overall sustainability. The findings underscore significant improvements in environmental performance metrics for fashion companies embracing sustainable design practices, revealing a direct correlation between such practices and a reduction in carbon footprint. The study identifies key drivers prompting fashion businesses to invest in innovative sustainable design solutions, particularly in response to sustainability challenges and consumer demand for eco‐friendly products. Collaboration with eco‐conscious suppliers and transparent supply chain practices is pivotal for effectively addressing sustainability challenges. Besides, the research underscores the significance of incorporating principles of circular economy, including recycling and upcycling, to augment environmental performance within the fashion sector. By offering practical insights and theoretical reflections, our research enriches the discourse on sustainable fashion (SF), guiding industry stakeholders, policymakers, and researchers aiming for a sustainable and ethical future. [ABSTRACT FROM AUTHOR]

The presented paper is focused on motives and barriers of sustainable fashion. The aim of the paper is to present the results of the research focused on the identification of main motives and barriers in making a sustainable fashion generation Z. The current generation of young people is growing up in an era that is strongly influenced by climate change and sustainability. Generation Z is known for being the most environmentally conscious generation yet. They are more likely than previous generations to care about sustainability and to take action to reduce their environmental impact. The first part of the paper is focused on the theoretical definition of sustainable fashion by using secondary data. This theoretical background is defined according to the content analysis of domestic and foreign literature. Following the goal of the paper next part presents the results of the empirical research based. The primary data were obtained by means of a questionnaire. The research results confirm that the most important factor in making a sustainable fashion purchase is product quality and main barrier of sustainable fashion is price of the product.

Abstract The high demand for the fashion industry currently results in the emergence of the fast fashion phenomenon, prompting consumers to spend more money on unnecessary clothing. This leads to excessive clothing production, which impacts pollution, waste, and emissions. The phenomenon of excessive fashion consumption and production can be mitigated by utilizing second-hand clothing products. Purchasing second-hand clothing products can be classified as part of mindful consumption behavior. The aim of this study is to examine the direct and indirect effects of Electronic Word of Mouth on mindful consumption behavior in the context of local second-hand clothing purchases. Additionally, this study also tests the mediating effects of consumer engagement and environmental attitudes. This research is quantitative in nature, employing data collection through questionnaires from local second-hand clothing consumers within the active workforce demographic (aged 18–59) in Indonesia, yielding 205 respondents. The data analysis technique used is structural equation modeling-partial least square (SEM-PLS). The research findings indicate a significant positive direct influence of Electronic Word of Mouth on environmental attitudes, consumer engagement, and mindful consumption behavior. Moreover, there is a notable positive direct influence between consumer engagement and mindful consumption behavior, while no significant influence is found in the relationship between environmental attitudes and mindful consumption behavior. Furthermore, the study confirms the mediating effect of consumer engagement between Electronic Word of Mouth and mindful consumption behavior but does not support a significant mediating effect of environmental attitudes on local second-hand clothing mindful consumption behavior.

Previous research investigated the impact of psychosocial predictors (e.g. attitude, social and moral norm, perceived behavioral control, intention) on sustainable clothing purchasing. To date, no studies considered whether proenvironmental self-identity moderates the effects of these predictors on behavior. In this study, we adopted an intrapersonal approach and a longitudinal design to assess the moderating role of proenvironmental self-identity in predicting intentions and behaviors, considering gender differences. 250 participants completed an initial questionnaire on the predictors of three sustainable clothing purchasing. A month later, they filled out a second questionnaire to self-assess these behaviors. The results showed that social and internalized norms (moral norms) were notably influential of participants' intentions. Affective attitude influenced behavior positively, while cognitive attitude had a negative influence. When considering the moderating role of proenvironmental self-identity, significant gender differences emerged. Women with a weak proenvironmental self-identity expressed a higher intention to purchase sustainable clothing when they had high affective attitudes and descriptive norm but low cognitive attitudes. Women with a strong proenvironmental self-identity intended to purchase sustainable clothing when they had high moral norms and cognitive attitudes but low descriptive norm. Man with a weak proenvironmental self-identity and high positive affective attitude increased their future SCP. [ABSTRACT FROM AUTHOR]

Purpose: This study addresses the information asymmetry issue in e-commerce, particularly prevalent in the clothing industry, leading to high product returns and environmental harm. The research aims to fill gaps in the existing literature by holistically examining multiple information cues and considering intercultural differences, utilizing signaling theory. Design/methodology/approach: An Adaptive Choice-Based Conjoint experiment involving German (n = 332) and Chinese (n = 331) respondents from Generation Y is conducted. This cross-cultural comparison explores consumer preferences for sustainable clothing and analyses factors influencing their choices, including price, shipping costs, sustainability labels and online customer reviews. Findings: German online shoppers exhibit a stronger preference for sustainable clothing compared to their Chinese counterparts, with notable differences in the emphasis placed on various factors. Chinese respondents prioritize monetary aspects (e.g. price and shipping costs), while Germans attach greater importance to sustainability labels and online customer reviews. Originality/value: This research contributes to the existing literature by providing a comprehensive analysis of information cues in e-commerce, considering cultural variations. The findings shed light on the distinct preferences of German and Chinese respondents from Generation Y, offering valuable insights for businesses aiming to address information asymmetry and enhance environmental sustainability in online clothing retail. [ABSTRACT FROM AUTHOR]

The textile industry, fueled by the "fast fashion" phenomenon, contributes significantly to environmental, social, and economic degradation through the rapid turnover of styles, leading to substantial waste as consumers frequently discard garments. This cycle of consumption and production is linked to the social demand added to purchase income, demonstrating the urgent need for sustainable interventions. The main objective of this study is to carry out a systematic review of the literature to identify and critically evaluate circular economy strategies implemented in the textile industry. This study conducted a systematic review of circular economy strategies in the textile industry using the PRISMA methodology. Our search spanned a ten-year period, examining 88 articles, from which 55 were selected as pertinent. The primary strategies identified include reuse, recycling, repair, and reduction, each of which is assessed through environmental, social, and economic lenses. Reuse is crucial for reducing impacts and waste, yet it is hampered by insufficient consumer incentives. Recycling shows promise but is hindered by technological and awareness barriers. Repair contributes to extending the lifespan of garments, thereby reducing the need for new production, although it encounters challenges in terms of service accessibility and consumer knowledge. The reduction involves the search for better and more sustainable materials, with the main barrier being the fast fashion. The findings suggest that reuse is not only economically viable but also capable of lessening social inequality. Recycling, however, necessitates substantial investments and the development of supportive policies. Repair, on the other hand, significantly lessens the environmental impact and can spur new economic opportunities and employment. Despite these hurdles, these strategies present viable pathways toward a more sustainable textile industry. However, achieving this requires a paradigm shift in both consumer behavior and corporate practices to embrace and optimize circular economy practices within the sector. [ABSTRACT FROM AUTHOR]

This study considers ways to increase the consumption of sustainable fashion given the significant environmental and social damages associated with the industry. A series of experiments were conducted examining the impacts of choice architecture (nudges) under field conditions in collaboration with one of Israel's largest shopping centers. This study sought to identify which interventions at the retail level successfully motivate sustainable fashion behavioral change regarding purchases and willingness to pay more, along with agreement with several statements regarding the climate crisis and sustainable fashion. Among the types of nudges examined in this field study were providing information, increasing accessibility to sustainable alternatives and appealing to social identity in relation to demographics and green self-image. This study found that offering alternatives to consumers constituted the most effective way to "nudge" consumers toward more sustainable purchasing behavior. Nonetheless, this does not negate the contribution of providing information and strengthening social norms regarding sustainable fashion. Additionally, in all groups, most participants reported that they did not know how to distinguish between sustainable and non-sustainable fashion, nor did they believe that the clothes they purchased were actually sustainable. The findings emphasize the need for policies that will increase the accessibility of sustainable fashion. [ABSTRACT FROM AUTHOR]

With the outbreak and ongoing spread of the COVID-19 pandemic, a wave of post-COVID-19 zeitgeist has emerged worldwide. From the perspective of fashion trends, an increasing number of consumers are demanding higher standards of health, environmental friendliness, and sustainability. Over the past 10 years, the integration of technology in clothing has facilitated continuous updates in both functionality and aesthetics. This article aims to explore the relationship between clothing technology and sustainable fashion in the post-COVID-19 era, seeking to enhance the development and innovation of sustainable fashion through the empowerment of clothing technology. This study conducts extensive research on the literature and online case studies, categorizing empowered sustainable fashion technology design cases into six major categories and four directional themes. It introduces an innovative sustainable fashion design assessment model, PCBS (Product, Customer, Business, Society). Subsequently, the knowledge framework is applied in design practice alongside consumer research to validate the system's usability. Furthermore, this research synthesizes and summarizes the methods through which fashion technology can support sustainable fashion in the post-pandemic era. Designers and practitioners can reference these insights for more advanced sustainable design initiatives, thereby promoting a lower-carbon and environmentally friendly system that drives global innovation and development in a sustainable society. [ABSTRACT FROM AUTHOR]

The high demand for the fashion industry currently results in the emergence of the fast fashion phenomenon, prompting consumers to spend more money on unnecessary clothing. This leads to excessive clothing production, which impacts pollution, waste, and emissions. The phenomenon of excessive fashion consumption and production can be mitigated by utilizing second-hand clothing products. Purchasing second-hand clothing products can be classified as part of mindful consumption behavior. The aim of this study is to examine the direct and indirect effects of Electronic Word of Mouth on mindful consumption behavior in the context of local second-hand clothing purchases. Additionally, this study also tests the mediating effects of consumer engagement and environmental attitudes. This research is quantitative in nature, employing data collection through questionnaires from local second-hand clothing consumers within the active workforce demographic (aged 18–59) in Indonesia, yielding 205 respondents. The data analysis technique used is structural equation modeling-partial least square (SEM-PLS). The research findings indicate a significant positive direct influence of Electronic Word of Mouth on environmental attitudes, consumer engagement, and mindful consumption behavior. Moreover, there is a notable positive direct influence between consumer engagement and mindful consumption behavior, while no significant influence is found in the relationship between environmental attitudes and mindful consumption behavior. Furthermore, the study confirms the mediating effect of consumer engagement between Electronic Word of Mouth and mindful consumption behavior but does not support a significant mediating effect of environmental attitudes on local second-hand clothing mindful consumption behavior. Article Highlights: This study explores the effects of electronic word-of-mouth on mindful consumption behavior in the context of Indonesian local second-hand clothing purchases. This research uses quantitative methodology through questionnaires filled by 205 local second-hand clothing consumers in Indonesia. The result shows that consumer engagement has effect on electronic word-of-mouth and mindful consumption behavior but does not affect environmental attitudes of the Indonesian second-hand clothing consumers. [ABSTRACT FROM AUTHOR]

Purpose: This paper aims to propose a multilevel framework of fashion consumer ethics that unpacks how ethical consumers publicly express their identity through sustainable fashion (SF). The author explores SF's cognitive, relational and contextual dynamics, highlighting how attitude–behavior (A-B) gaps might impede consumers' ethical identity and social image alignment. Design/methodology/approach: The framework theoretically reconstructs fashion consumer ethics by integrating social intuitionism, social representation theory and the public sphere. This theorizing process sheds light on fragmented attempts found in previous research to understand how ethical consumers express their self-identity and socially represent their image through SF, avoiding A-B gaps. Findings: The theoretical propositions suggest how ethical consumers' self-concept is expressed at the cognitive level, leading to ethical commitment toward self-associated fashion brands; social image is manifested at the relational level, giving rise to consumers' ethical engagement in SF; and ethical consumers' self-verify their identity-image alignment in the public sphere, thus addressing A-B issues. Originality/value: The sociopsychological approach suggests a novel understanding of ethical consumers' individual and social representation through SF consumption. The framework interprets SF as an "aesthetic of existence," co-constructed collectively and symbolically expressed publicly. As a result, the proposed model combines different theories to introduce new causal mechanisms and constructs of ethical consumers' cognition, sociological relations and public spheres. [ABSTRACT FROM AUTHOR]

With the aim to guide sustainability strategies of fashion companies, this study explores consumers' interest in sustainable alternatives on special occasions, which have been largely neglected by the literature. Drawing on 35 semistructured interviews and using weddings as the consumption setting, this study first identifies the meanings that are associated with special occasions and defines the role of fashion products in achieving such meanings (uniqueness, achievement of personal goals, emotionality and memory). Second, it reveals how sustainability facilitates or limits the achievement of such goals through fashion products. Finally, it shows how different sustainability strategies affect consumers' inferences and preferences differently. This research offers fashion companies actionable strategies for promotion of sustainable fashion products for special occasions. Specifically, we recommend that marketers consider the associations elicited by different sustainability strategies implementation in the development of their communication and extend the use of and, consequently, the meanings associated with exceptional fashion products. [ABSTRACT FROM AUTHOR]

In a world increasingly concerned about environmental issues, the fashion industry is witnessing a notable shift in consumer behaviour towards recycled clothing and sustainable fashion. This trend reflects a heightened awareness of the detrimental impact of traditional clothing production on the planet. Annually, the fashion sector consumes 79 billion cubic meters of water, accounting for approximately 20% of global water usage, and emits 1.7 billion tons of CO2, nearly 10% of global emissions, while generating 92 million tons of textile waste. Given the projected growth of the global fashion industry, addressing its substantial environmental and social impacts is crucial. Integrating sustainability practices across the supply chain is imperative. Consumers play a pivotal role in driving this change by making informed choices, demanding transparency from brands, and supporting sustainable products and practices. This article explores consumer behaviour towards recycled clothing, in order to understand the factors that influence consumers' purchase decisions and to identify the barriers and motivations that affect their attitude towards it of recycled clothing. In order to achieve this goal, the study "Consumer Behaviour towards Recycled Clothing in the Republic of Moldova. By elucidating perceptions and behaviours, this research offers insights crucial for fostering responsible consumption and advancing sustainable fashion strategies in the region. [ABSTRACT FROM AUTHOR]

Background: Currently, the push-in technique through the corneal tunnel using a blunt-tip spatula is used to insert an artificial corneal endothelium (EndoArt) into the anterior chamber (AC). The device is useful for patients with bullous keratopathy; however, it may be difficult to manipulate the very thin implant through hazy cornea. Unlike DMEK graft, it cannot be stained and the F-mark is faint. So, visualizing and orienting the implant is a real challenge especially through a hazy cornea and inadequate AC visualization. Therefore, alternative EndoArt implantation techniques are needed in patients with advanced endothelial dysfunction to avoid complications. Purpose: To report an alternative technique for EndoArt implantation using a Busin glide. Technique: The EndoArt was loaded onto the Busin glide with the concave side of the EndoArt facing upward and was then pulled/pushed into the Busin glide opening. After the Descemet's membrane and endothelium were detached and removed in a circular fashion in a patient with advanced corneal endothelial decompensation, the Busin glide was inserted into the corneal incision, and the EndoArt was slowly pulled into the AC using retractor forceps. Finally, the air was injected into the AC. Conclusion: The Busin glide-assisted pull-through technique smoothly and securely inserted the EndoArt into the AC without upside-down attachment. This alternative technique can be useful for patients with a history of repeat intraocular surgeries or trauma with severe corneal edema to avoid potential complications such as epithelial implantation cysts or downgrowth. [ABSTRACT FROM AUTHOR]

Since the late twentieth century, the global fashion industry has been increasingly embracing the business model known as fast fashion. Characterised by rapid production cycles, fleeting trends, low-cost garments and large-scale production, fast fashion seems to meet consumer demand for affordable and trendy clothing. However, its environmental impact as a major polluter poses significant challenges to sustainability and circularity initiatives. This article presents the results of a systematic literature review, exploring the unsustainable consequences of fast fashion, focusing on both demand and supply side, from a geographical perspective. Using a Global North–Global South framework, it explores differences in socio-economic structures, consumption and production patterns, access to resources and environmental impacts. The analysis suggests that a fair and equitable transition towards a sustainable and circular fashion industry will require the links between business, society and nature to be reconsidered, to avoid perpetuating the inequalities associated with the global linear capitalist economy. The findings highlight the importance of both markets and institutions in sustainable growth. In the Global North, the most frequently discussed topics relate to investment and research and development with respect to new technologies or system innovations often with the support of well-structured political guidance. Conversely, in the Global sustainable initiatives tend to be scattered, country-specific and intricately tied to particular socio-economic and cultural contexts. [ABSTRACT FROM AUTHOR]

The aim of this paper is to analyse emerging trends in the fashion industry, focusing on the growing role the circular economy is playing in introducing a new business paradigm based on the so-called "3 Rs" principle: reduce, reuse and recycle. Six interesting case studies are presented; three focus on fashion companies (Rifò, Rapanui and Cingomma) that base their business model on this circular economy principle, while the other three relate to companies (Orange Fiber, Ananas Anam, Due di Latte) using sustainable materials to produce fashion items. The careful selection of raw materials and the application of technological innovation in the production system allow companies to implement new sustainable approaches to production, resulting in two critical outcomes: recycled fashion products that can be reintegrated into the environment and the reuse of products that can be revalued without rather than wasted. [ABSTRACT FROM AUTHOR]

The second-hand clothing (SHC) market has seen dynamic expansion, driven by shifts in consumer attitudes. However, motivations underlying customer engagement in this market remain largely unexplored. Accordingly, this study investigates factors driving consumer sentiment towards buying used clothing. Data were collected in 2023 from a sample of 254 European consumers. The results show that positive attitudes towards SHC are associated with high levels of economic, hedonic (treasure hunting) and ethical motivations, while strong fashion interest and materialism seem to coincide with more negative evaluations of SHC. Interestingly, treasure hunting motivation emerged as the strongest driver of SHC attitudes, surpassing both economic and ethical motivations, which were similar in strength. However, mediation analysis revealed complex interaction patterns among the attitudinal variables, with the potential of reversing the direction of average regression weights for individuals as well as subgroups of customers. This study offers a more nuanced understanding of consumer behavior in the SHC market. It provides practical recommendations for the marketing strategies of SHC vendors, and lays the groundwork for future research in this area. [ABSTRACT FROM AUTHOR]

Circular economy strategies may appear practical for business but are complex in application. Country-specific situations, taking into consideration the cultural dimensions, aid the practicality of such strategies. As part of a longitudinal research, this study sought to identify and evaluate circular strategies that could be integrated into selected fashion SMEs in Ghana. An in-depth qualitative case study was adopted to engage nineteen owner-designers of SMEs through interviews and observations. The owner-designers must have formal businesses, have been running their retail stores during the last decade and operate within the two major cities in Ghana where population growth supports economic activities. Life extension strategies were adopted for the study. The indications were that the majority of ownerdesigners of fashion SMEs, although practicing some circular strategies unknowingly, were not motivated to formally integrate the practice into their businesses. Cost, time, labour and consumer attitudes and behaviour were factors considered to undermine the effectiveness of adopting and implementing circular strategies in these firms. Creation of awareness of circular strategies and models for their implementation are needed to enable practitioners to imbibe circular economy principles in fashion SMEs in Ghana. [ABSTRACT FROM AUTHOR]

This study investigates the application of floral motifs in a modular design framework for textile and garment production. The modular design philosophy allows for the construction of adaptable and useful clothes by assembling small, standardised pieces. While earlier research on modular fashion has focused chiefly on geometric shapes, this project looks into using floral patterns to improve the aesthetic and customisation potential of modular garments. The study used practice-based research methodologies, including studio activities to implement the modular textile and garment designs. The findings reveal how the floral motif modules can be separated and recomposed to meet the end user’s preferences, resulting in increased design flexibility, adaptability, and cost savings. The study recommends that fashion designers embrace modular design concepts, leading to higher quality, innovation, and cost-effectiveness for consumers by allowing for greater customisation and reconfiguration. This work adds to the expanding body of knowledge on modular techniques in textile and garment design.

This research analysis was conducted to explore the evolution of scholarly work on slow fashion, which prioritizes ethical production, sustainability, and transparency in the fashion industry. Utilizing bibliometric analysis with Biblioshiny and VOSviewer on a dataset of 343 documents, the study aimed to identify influential perspectives and significant research goals in this domain as bibliometric study aims to bridge the research gap by tracking the development of slow fashion and identifying both well-researched and emerging areas ripe for future investigation. The findings revealed a notable increase in the publication-to-citation ratio over recent decades, with ‘Sustainability Switzerland’ being the leading journal (90 publications) and Choi-T-M recognized as the most prolific author. Hong Kong Polytechnic University ranked first in institutional contributions, while collaboration was strongest among researchers from the USA, UK, and China. Sustainability emerged as a central theme, showing the highest link strength, and future trending topics included corporate social responsibility, consumer behavior, and ethical fashion. This analysis enhances the understanding of slow fashion’s integration with sustainable practices and provides a roadmap for emerging researchers in the field.

Along the Arctic and sub-Arctic coasts of Alaska, Siberia, north-eastern China, Hokkaido, Scandinavia and Iceland, people have dressed in clothes or worn shoes made of fish skin for millennia. (Within this article, the terms fish skin and fish leather are used to indicate different processes of the same material. Fish skin: Skin indicates the superficial dermis of an animal. Fish skin is referred to as the historical raw material that is tanned following traditional methods such as mechanical, oiling and smoking tanning, using materials such as bark, brain, urine, fish eggs and corn flour. Fish leather is used to refer that the fish skin has passed one or more stages of industrial vegetable or chrome tanning production and is ready to be used to produce leather goods). These items are often decorated with a rich colour palette of natural dyes provided by nature. In this study, minerals and raw materials of plant origin were collected from riverbanks and processed by Arctic seamstresses who operated as designers, biochemists, zoologists, and climatologists simultaneously. During our research, an international team of fashion, tanning and education specialists used local Arctic and sub-Arctic flora from Sweden, Iceland, and Japan to dye fish leather. Several plants were gathered and sampled on a small scale to test the process and determine the colours they generated based on the historical literature and verbal advice from local experts. This paper describes the process and illustrates the historical use of natural dyes by the Arctic groups originally involved in this craft, building on the traditional cultural heritage that has enabled us to develop sustainable dyeing processes. The results are promising and confirm the applicability of these local plants for dyeing fish skins, providing a basis for a range of natural dye colours from local Arctic flora. The aim is to develop a moderate-sized industrial production of fish leather in this colour palette to replace current unsustainable chemical dyeing processes. This project represents an innovation in material design driven by traditional technologies, addressing changes in interactions between humans and with our environment. The results indicate that new materials, processes, and techniques are often the fruitful marriage of fashion and historical research of traditional methods, helping the industry move towards a more sustainable future.

As India moves toward sustainable development goals, sustainable entrepreneurship, which combines environmental, social, and economic aims, is becoming more and more popular there. Women entrepreneurs are becoming important figures in this field, offering creative solutions in fields including sustainable fashion, ecotourism, organic farming, and waste management. These entrepreneurs, on the other hand, confront particular difficulties, such as limited access to funding, social and cultural barriers, operational and business limitations, problems with networking and mentoring, regulatory and policy barriers, and the combined weight of managing both business and household duties. However, success elements including market opportunities, ecosystems and support networks, innovation and competitive advantage, individual motivations and strengths, and institutional and policy support continue to flourish. Based on information gathered from a sample of 180 female entrepreneurs, this study investigates the opportunities and difficulties faced by women involved in sustainable entrepreneurship throughout India. Both quantitative and qualitative approaches are used in the study to examine the variables influencing their success. The results show that Indian women entrepreneurs are resilient in the face of obstacles, using social impact objectives, community networks, and creative approaches to create long-lasting businesses. In order to promote sustainable entrepreneurship among Indian women, the report ends by suggesting specific interventions, including community-based incubators, mentorship networks, government assistance programs, and financing schemes geared at women. By offering insights into the gendered aspects of entrepreneurship in the Indian context, the study's findings will add to the expanding corpus of literature on sustainable entrepreneurship. In order to create an environment that supports women in sustainable business, the study will also provide useful suggestions for legislators, banks, and support groups. These business owners have the potential to significantly contribute to India's sustainable development, economic growth, and environmental stewardship with the right kind of assistance and focused interventions. [ABSTRACT FROM AUTHOR]

Purpose - The aim of this study is to examine the sustainable apparel purchase behaviour of Generation Z from the lens of the theory of planned behavior. Design/methodology/approach - Construct were identified on the basis of TPB and additional construct were added on the basis of literature review. Construct examined were Generation Z Attitude, Subjective Norm (SN), Perceived Behavioral Control (PBC), Environmental Concern (EC), Sustainability Knowledge (SK), Purchase Intention (PI) and Sustainable Purchase Behaviour (SPB). Data was collected by online survey amongst 254 respondents from selected districts of Gujarat. In order to determine the measurement and structural model, Structural Equation Modelling was employed. Findings - The results indicated that for Generation Z, purchase intention is significantly influenced by their concern towards environment and purchase behaviour for eco-apparels is also significantly influenced by their purchase intention. Research limitations/implications - The study highlights the vital role of environmental concern to be kept in focus while designing strategies for purchase behaviour and purchase intention for Generation Z in developing countries. It is imperative as Generation Z will be the global largest consumer cohort in coming years and they do possess the capability to reap in sustainable and optimistic changes for mother earth and societies. The findings were limited to Generation Z cohort and restricted to specific location. Originality/Value-Policy makers must provide financial, infrastructural and technological assistance to apparel manufacturing firms to manufacture high quality affordable eco-apparels with its easy availability. [ABSTRACT FROM AUTHOR]

This contribution addresses the sustainable clothing buying behaviour of Generations X and Y. The aim of the paper is to analyse the main features of sustainable clothing buying behaviour within Generations X and Y and to suggest some marketing activities for fashion companies. The theoretical background contains information from professional literature, scientific journals indexed in WOS and Scopus, and websites regarding the main trends in CSR, sustainable development, and sustainable buying behaviour, with a focus on the fashion industry. The analysis comprises multiple stages: the creation of a questionnaire through Google Forms, the selection of respondents from generations X and Y in the territory of the Slovak Republic, the analysis of respondents' answers through descriptive statistics, and the evaluation of research hypotheses via inductive statistics. Among the general research methods, historical-logical methods, analysis, synthesis, and comparison were used, whereas specialised research methods included methods of descriptive statistics and methods of inductive statistics implemented in the SPSS program. The questionnaire consisted of 11 questions based on previous research on the study topics and was completed by 139 respondents. The identification questions sought information from the participants about their identification as Generation X or Y, their gender, and their income. The next step was a comparison of shopping places, types of clothing, buying factors, and frequency and awareness of sustainable trends. The last 3 questions were framed according to previous research and were evaluated via descriptive statistics methods as well as inductive statistics. Research hypotheses are focused on relationships between the use of sustainable trends and belonging to a specific generation, the degree of influence of sustainable trends on buying behaviour and belonging to a specific generation, and the degree of rationality when purchasing clothes and belonging to a specific generation. On the basis of these tests, only the second hypothesis (influence of sustainable trends) was further analysed. Research results indicate that fashion brands can utilise slow fashion for different types of marketing communication to effectively target Generations X and Y, with a particular focus on influencer marketing on social networks. The limitations include various definitions of generations (birth years), possible cognitive distortions and the subjective answers of respondents. The fashion industry is an essential component of the creative industry and creative economy. Research could be extended by comparing sustainable clothing buying behaviour between inhabitants from the region with the above-average value of the regional NUTS3 creative index (Bratislava region) and inhabitants from other NUTS3 regions. Research could also be extended by comparing the effects of irrationality on generations in the context of behavioural economics. The end of the contribution expresses the benefits of this research for economics, the environment, and society. [ABSTRACT FROM AUTHOR]

The fashion apparel industry is facing an increasingly growing demand, compounded by the short sales lifecycle and strong seasonality of clothing, posing significant challenges to inventory management in the retail sector. Despite some retailers like Uniqlo and Zara implementing inventory management and dynamic pricing strategies, challenges persist due to the dynamic nature of fashion trends and the stochastic factors affecting inventory. To address these issues, we construct a mathematical model based on the mathematical expression of the deterministic fashion level function, where the geometric Brownian motion, widely applied in finance, is initially utilized in the stochastic fashion level function. Drawing on research findings from deteriorating inventory management and stochastic optimization, we investigate the fluctuation of inventory levels, optimal dynamic pricing, optimal production rates, and profits—four crucial indicators—via Pontryagin's maximum principle. Analytical solutions are derived, and the numerical simulation is provided to verify and compare the proposed model with deterministic fashion level function models. The model emphasizes the importance of considering stochastic factors in decision-making processes and provides insights to enhance profitability, inventory management, and sustainable consumption in the fashion product industry. [ABSTRACT FROM AUTHOR]

In this study, a combined multi-criteria decision-making (MCDM) approach that integrates the logarithm methodology of additive weights (LMAW) and the double normalization-based multiple aggregation (DNMA) methods has been utilized to determine the optimal fabric structures considering the performance characteristics of denim fabrics containing recycled cotton. This approach focuses on sustainability and performance criteria, applying advanced decision-making methodologies to provide in-depth analysis and guidance for denim fabric selection. In this research, 15 distinct criteria were taken into account. Alternatives were ranked based on outcomes obtained from these methods. Although it was not anticipated that the top-ranked alternatives would simultaneously fulfill the beneficial or non-beneficial orientation of all criteria, an examination of the top three alternatives (A12, A5, and A15) for both garment groups revealed that they indeed aligned with the pre-determined criterion orientation. This highlights the effectiveness of the multi-criteria decision-making approach in the context of this study. [ABSTRACT FROM AUTHOR]