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Background: The concept of beauty has gained widespread attention, heightening expectations for external health and attractiveness. Although physical appearance has become a significant social asset, the COVID-19 pandemic, marked by the normalization of mask wearing and reduced outdoor activities, has led to a decline in focus on appearance. Objective: This study aims to analyze the correlation between appearance management behaviors and self-esteem among beauty major college students in the post-COVID-19 era. Methods: This study conducted a survey targeting beauty major college students, and the data were analyzed using SPSS 25.0, which was validated at a significance level of 0.05. Results: Analysis of appearance management behaviors among college students revealed that, for males, hair care behavior (M=3.66) was the most prevalent, while for females, makeup management behavior (M=3.61) was the most prevalent. Additionally, students majoring in makeup exhibited high levels of appearance management behaviors (M=3.61) and self-esteem (M=3.86). Examination of the impact of the independent variables indicated statistically significant positive influences. Conclusion: Beauty majors showed higher self-esteem and increased engagement in hair, skin, makeup, and apparel management behaviors. However, the generalization of the findings may be limited to this specific group, emphasizing the need for ongoing research across various majors and age groups.

Background: Receiving insufficient sleep has wide-ranging consequences for health and well-being. Although educational programs have been developed to promote sleep, these have had limited success in extending sleep duration. To address this gap, we developed a Web-based program emphasizing how physical appearances change with varying amounts of sleep.Objective: The aims of this study were to evaluate (1) whether participants can detect changes in appearances as a function of sleep and (2) whether this intervention can alter habitual sleep patterns.Methods: We conducted a 5-week, parallel-group, randomized controlled trial among 70 habitual short sleepers (healthy adults who reported having <7 hours of sleep routinely). Upon study enrollment, participants were randomly assigned (1:1) to receive either standard information or an appearance-based intervention. Both groups received educational materials about sleep, but those in the appearance group also viewed a website containing digitally edited photographs that showed how they would look with varying amounts of sleep. As the outcome variables, sleep duration was monitored objectively via actigraphy (at baseline and at postintervention weeks 1 and 4), and participants completed a measure of sleep hygiene (at baseline and at postintervention weeks 2, 4, and 5). For each outcome, we ran intention-to-treat analyses using linear mixed-effects models.Results: In total, 35 participants were assigned to each group. Validating the intervention, participants in the appearance group (1) were able to identify what they looked like at baseline and (2) judged that they would look more attractive with a longer sleep duration (t26=10.35, P<.001). In turn, this translated to changes in sleep hygiene. Whereas participants in the appearance group showed improvements following the intervention (F1,107.99=9.05, P=.003), those in the information group did not (F1,84.7=0.19, P=.66). Finally, there was no significant effect of group nor interaction of group and time on actigraphy-measured sleep duration (smallest P=.26).Conclusions: Our findings suggest that an appearance-based intervention, while not sufficient as a stand-alone, could have an adjunctive role in sleep promotion.Trial Registration: ClinicalTrials.gov NCT02491138; https://clinicaltrials.gov/ct2/show/study/NCT02491138. [ABSTRACT FROM AUTHOR]