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Tema ovog diplomskog rada je osobno brendiranje nogometaša čiji uspjeh ne ovisi samo o sportu i atletskim performansama već i o tržišnom stilu života i atraktivnom izgledu. U radu je predstavljeno osam osobnih brendova svjetski poznatih nogometaša: Davora Šukera, Davida Beckhama, Cristiana Ronalda, Lionela Messija, Neymara, Mohameda Salaha i Garetha Balea s posebnim naglaskom na brend Luke Modrića. Cilj bio istražiti njegov način brendiranja i otkriti snagu njegovog brenda u usporedbi s navedenim svjetskim nogometašima. Prilikom istraživanja korištena je metoda studije slučaja i intervjua s dvanaest hrvatskih sportskih novinara i pet marketinških stručnjaka o sportskim kvalitetama, komunikaciji i marketinškim potencijalima Modrića. Ovim radom potvrđena je hipoteza da je Modrić nogometni brend, ali koji je nedovoljno iskorišten. U usporedbi s drugim nogometašima, Modrić ima talent i životnu priču koja ga razlikuje od drugih, ali mu nedostaje karizma, veća vidljivost i aktivniji angažman na društvenim medijima kako bi ga se moglo nazvati brendom u punom smislu te riječi., The topic of this master's thesis is the personal branding of football players whose success depends not only on sports and their athletic performance but also on the marketing of their lifestyle and the attractiveness of their appearance. The paper presents eight personal brands of world-famous football players: Davor Šuker, David Beckham, Cristiano Ronaldo, Lionel Messi, Neymar, Mohamed Salah I Gareth Bale with special emphasis on the brand of Luka Modrić. The goal was to explore his way of branding and discover the strength of his brand compared to the aforementioned world football players. The research used the method of a case study and interviews with twelve Croatian sports journalists and five marketing experts about Modrić's sports qualities, communication, and marketing potentials. This paper confirms the hypothesis that Modrić is a football brand, but who is underused. Compared to most football players, Modrić has the talent and a life story that distinguishes him from others, but he needs more charisma, greater visibility, and more active engagement on social media in order to be called a brand in the full sense of this word.

U završnom radu razradit će se pojam antropoloških obilježja profesionalnih sportaša s naglaskom na nogometašima. Cilj je ovoga rada temeljem iznešenih podataka donijeti određene zaključke o antropološkim obilježjima sportaša, antropološkim obilježjima nogometaša te njihovim sličnostima. U ovom radu će biti prikazani osnovni pojmovi rasta, sazrijevanja i razvoja te antropološka obilježja profesionalnih nogometaša na temelju podataka različitih izvora. U svrhe izrade rada, koristit će se deduktivne metode analize i deskripcije pomoću kojih će se u radu definirati i pojašnjava pojam antropoloških obilježja kao i pojam rasta, sazrijevanja i razvoja. Rad također pojašnjava pojmovefunkcionalne sposobnosti, motoričke sposobnosti, morfološke sposobnosti, kognitivne sposobnosti, biomehaničke karakteristike, konativne karakteristike te sociološke karakteristike. The final paper will cover the topic of anthropological characteristics of professional footballers. The aim of this paper is to draw certain conclusions about the anthropological characteristics of athletes, anthropological characteristics of football players and their similarities based on the presented data. This paper will present the basic concepts of growth, maturation and development, as well as the anthropological characteristics of professional footballers based on data from various sources. For the purposes of the paper, deductive methods of analysis and description will be used to define and clarify the concept of anthropological characteristics as well as the concept of growth, maturation and development. The paper also clarifies the concepts of functional ability, motor ability, morphological ability, cognitive ability, biomechanical characteristics, conative characteristics and sociological characteristics.

Tema ovog diplomskog rada je osobno brendiranje nogometaša čiji uspjeh ne ovisi samo o sportu i atletskim performansama već i o tržišnom stilu života i atraktivnom izgledu. U radu je predstavljeno osam osobnih brendova svjetski poznatih nogometaša: Davora Šukera, Davida Beckhama, Cristiana Ronalda, Lionela Messija, Neymara, Mohameda Salaha i Garetha Balea s posebnim naglaskom na brend Luke Modrića. Cilj bio istražiti njegov način brendiranja i otkriti snagu njegovog brenda u usporedbi s navedenim svjetskim nogometašima. Prilikom istraživanja korištena je metoda studije slučaja i intervjua s dvanaest hrvatskih sportskih novinara i pet marketinških stručnjaka o sportskim kvalitetama, komunikaciji i marketinškim potencijalima Modrića. Ovim radom potvrđena je hipoteza da je Modrić nogometni brend, ali koji je nedovoljno iskorišten. U usporedbi s drugim nogometašima, Modrić ima talent i životnu priču koja ga razlikuje od drugih, ali mu nedostaje karizma, veća vidljivost i aktivniji angažman na društvenim medijima kako bi ga se moglo nazvati brendom u punom smislu te riječi. The topic of this master's thesis is the personal branding of football players whose success depends not only on sports and their athletic performance but also on the marketing of their lifestyle and the attractiveness of their appearance. The paper presents eight personal brands of world-famous football players: Davor Šuker, David Beckham, Cristiano Ronaldo, Lionel Messi, Neymar, Mohamed Salah I Gareth Bale with special emphasis on the brand of Luka Modrić. The goal was to explore his way of branding and discover the strength of his brand compared to the aforementioned world football players. The research used the method of a case study and interviews with twelve Croatian sports journalists and five marketing experts about Modrić's sports qualities, communication, and marketing potentials. This paper confirms the hypothesis that Modrić is a football brand, but who is underused. Compared to most football players, Modrić has the talent and a life story that distinguishes him from others, but he needs more charisma, greater visibility, and more active engagement on social media in order to be called a brand in the full sense of this word.

Sodoben nogomet zahteva od nogometaša sposobnost vzdržljivosti in odlično kondicijsko pripravljenost. Da se igralec lahko razvije v profesionalnega nogometaša, se morajo kondicijske priprave začeti že v mladinskih selekcijah skozi različne metode in oblike kondicijskega treniranja. Pri mladih nogometaših se motorične in funkcionalne sposobnosti trenirajo skozi vaje, skladno z njihovim fizičnim in duševnim razvojem, ki so tesno povezane s tehničnim in taktičnim znanjem nogometa. Kondicijski trener mora kondicijske priprave prilagoditi tako skupinam kot posameznikom znotraj ekipe. Glavne motorične sposobnosti, ki jih mora mladi nogometaš osvojiti, so: moč, hitrost, gibljivost, preciznost, koordinacija in ravnotežje. Mladi nogometaš se kondicijsko pripravlja skozi kombinacijo različnih oblik in metod kondicijskega treniranja za osvajanje navedenih motoričnih sposobnosti ter večjo vzdržljivostjo na način, ki ne predstavlja 'mučenja', ampak ga spodbudi za osvajanje veščin, ki mu bodo v pomoč v nogometni igri. Modern football demands from a footballer capability of endurance and excellent physical preparation. The condition that player can develop itself into a professional footballer, is that these physical preparations should begin already in youth sections, trough different methods and shapes of physical training. At young footballers motoric and functional capabilities are being trained trough exercises, in accordance with their physical and mental development, which are tightly connected with technical and tactical football knowledge. Condition trainer must adapt conditioning training to the groups and as well to the individual players inside the team. Main motoric skills, which a young footballer should conquer, are: power, speed, motility, precision, coordination and balance. Young footballer is being physically prepared trough combination of different shapes and methods of conditioning training to accomplish stated motoric skills and greater endurance in a way which doesn’t represent “torturing”, but gives the player motivation to conquer skills which will help him at football play.

Nogometni trening zahtijeva od nogometaša manifestaciju maksimalnih sposobnosti i znanja u određenom vremenskom periodu trajanja treninga. Kako bi nogometaš mogao u svim sadržajima treninga dati svoj maksimum vrlo je bitno poduzeti određene mjere kako bi se organizam sportaša doveo u stanje budnosti i kako bi mogao svladati maksimalna opterećenja u glavnom dijelu treninga. Stoga zagrijavanje ima važnu ulogu u treningu nogometaša. Cilj rada je prikazati važnost i ulogu zagrijavanja u treningu nogometaša. U radu će biti izneseni principi i zakonitosti provedbe treninga kao i mogućnosti korištenja različitih sadržaja u navedenom dijelu treninga. Isto tako će biti prikazani primjeri vježbi koje se mogu primjenjivati u zagrijavanju Football training requires football players manifestation of a maximum capabilities and skills in a certain period during the football training. In order to be able to give his maximum during the whole training it is necessary for a football player to take some steps that will bring his body in state of alertness and preparedness to overcome the maximum loads in main part of training. Therefore, warm-up has a very important role in a players training. The aim of my graduation thesis is to present the importance and function of warm-up in footballers training.This graduation thesis will present the principles of training as well as the possibility of using the different contents in, already said, part of training.

Nogomet je postao potreba dobrog djela današnjeg života. Dokazuju mase sakupljene na igrališnim stadionima, reportaže na novinskim stranicama i prenosi radija i televizije.