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Introduction: In this exploratory study, we proposed an experimental framework to investigate and model male/female differences in attitudes towards online privacy and anonymity among Israeli students. Our aim was to comparatively model men and women's online privacy attitudes, and to assess the online privacy gender gap. Method: Various factors related to the user's online privacy and anonymity were considered, such as awareness of anonymous threats made online, concern for protecting personal information on the Internet, online privacy self-efficacy, online privacy literacy and users' tendency to engage in privacy paradox behaviour, i.e., personal data disclosure despite the awareness of anonymity and privacy threats. Analysis: A user study was carried out among 169 Israeli academic students through a quantitative method using closed-ended questionnaires. The subjects' responses were analysed using standard statistical measures. We then proposed a summarized comparative model for the two sexes' online privacy behaviour. Results: We found that a digital gap still exists between men and women regarding technological knowledge and skills used to protect their identity and personal information on the Web. Interestingly, users' tendency to engage in privacy paradox behaviour was not higher among men despite their higher level of technological online privacy literacy compared to women. Conclusions: Women's relatively high online privacy self-efficacy level and their low awareness of technological threat do not match their relatively low technological online privacy literacy level. This leads to a lower ability to protect their identity and personal information as compared to men. We conclude that further steps should be taken to eliminate the inter-gender technological gap in online privacy and anonymity awareness and literacy.

In this exploratory study, we investigate the factors affecting two opposite types of online privacy behavior: 1) online privacy paradox, i.e. a mismatch between users’ online privacy attitudes and their online privacy behavior; and 2) online privacy protection. To assess these two types of behavior, we devised a new direct scale comprising 25 items explicitly highlighting benefits and risks of the examined behavior. Various factors related to online privacy and anonymity were considered in light of the existing theories on online privacy behavior. To this end, 169 students from different fields of study in Israeli academia were administered closed-ended questionnaires. The multivariate linear regression analysis showed that information science students had a significantly lower tendency toward privacy paradox behavior compared to other students. In addition, we found that as the participants’ privacy concern and online privacy self efficacy increase, their tendency toward privacy paradox behavior decreases. However, surprisingly, there was no significant association between privacy protection behavior and high technical skills or online privacy literacy. This research has social implications for academia and the general public, as it shows that the protection of online privacy does not depend on technical knowledge or complicated tool usage, but rather can be achieved by raising users’ online privacy concern and self-efficacy.

Introduction. In this exploratory study, we proposed an experimental framework to investigate and model male/female differences in attitudes towards online privacy and anonymity among Israeli students. Our aim was to comparatively model men and women's online privacy attitudes, and to assess the online privacy gender gap. Method. Various factors related to the user's online privacy and anonymity were considered, such as awareness of anonymous threats made online, concern for protecting personal information on the Internet, online privacy self-efficacy, online privacy literacy and users' tendency to engage in privacy paradox behaviour, i.e., personal data disclosure despite the awareness of anonymity and privacy threats. Analysis. A user study was carried out among 169 Israeli academic students through a quantitative method using closed-ended questionnaires. The subjects' responses were analysed using standard statistical measures. We then proposed a summarized comparative model for the two sexes' online privacy behaviour. Results. We found that a digital gap still exists between men and women regarding technological knowledge and skills used to protect their identity and personal information on the Web. Interestingly, users' tendency to engage in privacy paradox behaviour was not higher among men despite their higher level of technological online privacy literacy compared to women. Conclusions. Women's relatively high online privacy self-efficacy level and their low awareness of technological threat do not match their relatively low technological online privacy literacy level. This leads to a lower ability to protect their identity and personal information as compared to men. We conclude that further steps should be taken to eliminate the inter-gender technological gap in online privacy and anonymity awareness and literacy. [ABSTRACT FROM AUTHOR]