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This deliverable 5.3 is about the exploitation strategy during the project lifetime of ULTIMATE (hence the suffix "(During)" to its title). It identifies the key exploitable results and the methodology that will be implemented in duration of the project to achieve the objectives. It defines the different types of exploitable entities (knowledge, methods, agreements, technologies, and networks) and their expected added value for key stakeholders. It provides assurance that the impact of the project is set out to have in between and once the end of the funding period is achieved. It discusses the project partners’ commitments and responsibilities in the exploitation activities to be carried out. It presents an overview of how the exploitable results will be utilised by key stakeholders. The ULTIMATE plan for exploitation during the project lifetime is a public document and also dedicated to members of the ULTIMATE consortium. The content was built upon the insights and inputs provided by the whole consortium in order to gather and rationalise the dissemination activities and to identify a list of the first key exploitable results of the ongoing project. The document first describes the project with its relevance to current water related problems and how ULTIMATE project can enable the different stakeholders to cope-up with water management challenges by implementing innovative WSIS solutions. This section also deals with the purpose of this document and detail all interactions with other work packages and deliverables. The table of key exploitable results and technologies to be developed during the project is presented. This table gather key information on targeted markets, exploitation routes and IPR pathway. A second table describes TRL progression with demonstration level. Preliminary analysis of exploitable results and technologies has been carried out to provide some insights and highlight the key results of ULTIMATE. The core content of the deliverable focuses on the methodology to be applied for exploitation activities during the project lifetime. It details the methodology that has been used to identify the key results that can be marketed and the next steps of the exploitation methodology (webinar, bilateral interviews, further upcoming investigations, etc.).. The main objective behind the process is to collect the data on key exploitable results with crucial parameters and characteristics to be tested during the market exploration (technical parameters, scope of application, potential diverted uses, economics, strategy, Strategy, Commercialisation, Willingness to exploit the results and create a startup). The current identified results have been discussed together with the partners. The detailed strategy remains to be designed. The section four includes global individual strategies for each partner with their KER. The identified KER will be later assessed during dedicated interactive workshops and webinar held during the next GA consortium meetings. Additional interviews and assessments will be performed to apply characterisation and prioritisation techniques. These results will be disseminated with the dedicated communication strategy. A dedicated section focuses on a first couple of startup concepts: Seitiss, an industrial synergies builder and manager, and the solution developed by Greener than green by providing the startups background, concepts, technologies, maturity, differentiating aspects, initial possible business models and other relevant information related to the project result exploitation. The first deliverable on exploitation sets up the basis in terms of potential exploitable results and strategy, and a second will be built upon detailed evaluation of each exploitable result, provide details, and fill the gaps step by step to improve the exploitation strategy and increase the granularity level of the information provided (IPR management, exploitation format, pricing strategy, etc). The deliverable pointed out that the partners have not developed a clear view of the exploitation landscape surrounding the project yet. Most partners feel that they will be more prepared to contribute to developing the exploitation strategy and plan towards the end of the project, when the concepts and technology will be more mature. One of the lessons learned is that it is crucial to open up the discussion on exploitation with partners early in the project. It takes time to develop a profound understanding of the full spectrum of exploitation and to formulate a take on it. It is, therefore, important to encourage partners to start thinking about their stance as early as possible. ULTIMATE, and WP5 in particular, provides the consortium partners with the methods and the means to perform this in a EU wide context. The next steps start with involving all partners in the joint effort of developing the final exploitation strategy to ensure successful exploitation of the results of the project. All partners have committed to contributing to and engaging in exploitation activities to achieve this objective. A major phase of market exploration will be launched in the upcoming period for the first startup concepts. The deliverable details upcoming action to be done to reach a maximum impact for WSIS solutions.