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Religious education (RE) is frequently a topic of intense political debate and a focal point of party politics in the Greek context. This article presents the latest chapter in political contestation over the teaching of religion in Greek public schools, one which entails a new dimension—that of intense judicialization. Since 2015, the issue of religious education in Greek public schools has been the subject of multiple court cases addressed by the Greek high court, the Council of State, with one case addressed by and one case pending before the European Court of Human Rights. Beyond teasing out links between Greek Orthodoxy and nationalism underpinning each of these cases, this article also seeks to locate this example of judicialization of politics and religion in a broader theoretical context. It engages with another phenomenon at play in the Greek case as in many other cases globally, the culturalization of religion. Through the example of the Greek legal battles over religious education, we see how the judicialization of a particular political question on religion (policy on RE) rests on a culturalization of religion, which, in the legal domain, entails a rebranding of 'religion' as 'culture' so as to protect 'religion' from limitations placed on it by expectations of liberal state neutrality. The inherent difficulties in defining religion and culture, both individually and in relation to one another, are fundamental to both the theoretical and the practical, socio-legal challenges arising from such developments. [ABSTRACT FROM AUTHOR]

Copyright of Journal of Community Service & Empowerment is the property of Journal of Community Service & Empowerment and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

The United States' deterrence strategy against the Islamic Republic of Iran has not yielded desired outcomes to meet mission objectives. Iranian-backed groups have taken advantage of the Israel-Hamas war and Washington's preoccupation with both the Russia-Ukraine war and China. Iraqi groups and Yemen's Houthis have rebranded and adapted to the new operational environmental that has unfolded in the region, due largely to the war in Israel. Policymakers should consider a strategy that goes beyond deterrence that includes partnerships, greater interagency coordination, and imposing costs with offensive measures. [ABSTRACT FROM AUTHOR]

The Halal Product Guarantee Agency (BPJPH) halal logo design has pros and cons for Indonesian Muslims in terms of Arabic calligraphy, the shape of the halal logo, which resembles a wayang, and a total change from the previous halal logo of the Indonesian Council of Ulama (Majelis Ulama Indonesia). This research aims to analyze the phenomenon of the halal industry in Indonesia in the context of the contention between religious and industrial ideologies on social media, focusing the study on the controversy rebranding of the halal logo. This research uses a qualitative analysis method with a mass communication and political science approach to understand the substance and objectives of the various parties involved in the halal logo controversy on social media. This research indicates that a total change of the halal logo is not urgent in efforts to improve the quality of halal product guarantee services in Indonesia. The BPJPH halal logo design prioritizes artistic expression rather than Halal writing in Arabic as a sign that the product is "Halal," so it is difficult to read as a "Halal" sign. The essence of the halal logo is that it is a sign that the product has been certified halal by BPJPH so that the certainty of halal writing is easier and quicker for consumers to understand. [ABSTRACT FROM AUTHOR]

The article is a book review from RBM: A Journal of Rare Books, Manuscripts, & Cultural Heritage. The review discusses the book "Rebranding: A Guide for Historic Houses, Museums, Sites, and Organizations" by Jane Mitchell Eliasof. The book explores the trend of history organizations rebranding to appeal to younger and more diverse audiences. It provides case studies and practical advice on how to navigate the challenges of rebranding while honoring institutional history and attracting new visitors. The review praises the book for its approachability and usefulness as a step-by-step guide for history organizations considering rebranding. [Extracted from the article]

The rebranding of Fair & Lovely (F&L), one of Hindustan Unilever Limited's (HUL) flagship brands, to Glow & Lovely (G&L) in 2020 had hogged the limelight. HUL termed the rebranding as an important evolutionary step that moved away from the "regressive idea of beauty" and banished an undesirable social stereotype. Stakeholders had divergent opinions with the rebranding effort being termed from "path-breaking" to "too little". Likewise, there was a divided house on the future sales of the repositioned brand. However, G&L, akin to its predecessor, maintained traction in the marketplace. The case provides an opportunity to understand the concepts of brand positioning and brand repositioning. It highlights how a corporate citizen can engage in responsible advertising and break an undesirable social stereotype. Attributes associated with fairness were identified to capture the extent of brand repositioning. Attributes associated with fairness were identified to capture the extent of brand repositioning. The primary data collected on such attributes was analysed with the help of Multi-Dimensional Scaling using alternating least-squares (ALSCAL) method. Discriminant analysis was used to understand which attributes differentiated various brands of fairness creams. [ABSTRACT FROM AUTHOR]

The field of developmental biology has declined in prominence in recent decades, with off-shoots from the field becoming more fashionable and highly funded. This has created inequity in discovery and opportunity, partly due to the perception that the field is antiquated or not cutting edge. A 'think tank' of scientists from multiple developmental biology-related disciplines came together to define specific challenges in the field that may have inhibited innovation, and to provide tangible solutions to some of the issues facing developmental biology. The community suggestions include a call to the community to help 'rebrand' the field, alongside proposals for additional funding apparatuses, frameworks for interdisciplinary innovative collaborations, pedagogical access, improved science communication, increased diversity and inclusion, and equity of resources to provide maximal impact to the community. [ABSTRACT FROM AUTHOR]

We live in times when our culture is obsessed with happiness. The value of almost every aspect of our lives is increasingly judged in terms of their contribution to our happiness. Happiness has become the ultimate goal by which values and priorities are constructed and the only thing for which any action in pursuit of does not require justification. In contrast, sadness is increasingly abnormalized and pathologized. In this paper, an effort is made to counteract the narrative that sadness, a critical aspect of human life is abnormal or a pathological condition. The evolutionary benefits of sadness and its place in human flourishing are discussed. A rebranding of sadness is proposed that emphasizes the free expression of sadness in everyday greetings to remove it from its current negative state and promote many of its benefits including post-traumatic growth and resilience. [ABSTRACT FROM AUTHOR]

RESEARCH OBJECTIVE: Rebranding is a crucial driver of modern marketing strategies that can only be successful if appropriately communicated to society. This research aims to explain which rebranding-related information companies disclose in their communication on this process using various information dissemination channels. THE RESEARCH PROBLEM AND METHODS: To examine the content of 200 disclosures about rebranding, we used topic modelling, which identifies latent patterns of word co-occurrence using computer algorithms and the distribution of words in the analyzed corpus (set of documents). We applied an unsupervised Bayesian machine-learning approach for topic modelling called latent Dirichlet allocation (LDA), a cutting-edge method that is still not widely used by scholars. THE PROCESS OF ARGUMENTATION: Rebranding pays out over the lifetime of a company, but society has to be appropriately informed of this decision. The information should be comprehensive, disclosed through multiple channels, and addressed to all stakeholders. However, the question is whether this theoretical knowledge finds its application in companies' practice. We researched each rebranding case of all Polish companies listed on the WSE since 1991 and analyzed how they communicated their rebranding through diverse types information disclosure. RESEARCH RESULTS: Polish companies are very selective, both in the content of information disclosed and the communication channels they use. They tend to avoid explaining the reasons for rebranding that are vital for society. Information is mainly disclosed through company websites or press releases and primarily has an informal character. They ignore official stock exchange communication channels, even though rebranding information could greatly influence financial performance and value creation. CONCLUSIONS, INNOVATIONS AND RECOMMENDATIONS: Our findings implicate a need to increase listed companies' awareness concerning the importance of communicating marketing strategy and its potential benefits in the creation of investor relations. [ABSTRACT FROM AUTHOR]

The research objective of this article is to present the way in which the Jewish Theater in Warsaw has been building its image. To achieve this goal, the case study method was used. The article takes a closer look at the history of the theatre itself, its founder, the legendary actress Ida Kamińska, the troubles with the seat, but most importantly it presents the image transformations that the theatre has been implementing systematically during the time it has been managed by Gołda Tencer. The article was based on the analysis of collected data, Internet searches and author’s observations. The research shows that thanks to the gradual introduction of the rebranding process, the Jewish Theater has gained new audiences, strengthened its image and managed to build a strong brand in the theatre sector. [ABSTRACT FROM AUTHOR]

Copyright of ANIAV: Revista de Investigación en Artes Visuales is the property of Universidad Politecnica de Valencia and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

The book "Antisemitism in Language" by Ronen Steinke deals with the significance of word choice in relation to antisemitism. The author examines the negative connotations of the word "Jew" and the discriminatory use of terms associated with Judaism. Steinke also considers the use of Yiddish in the German language and the ambivalent meaning of some Yiddish expressions. He emphasizes the necessity of sensitive language and warns against problematic rebranding. The book also includes comments from various personalities on the topic of antisemitism and provides suggestions for further discussions and research. [Extracted from the article]

Edinburgh Diamond is a service, situated within Edinburgh University Library, that supports the publication of academic and student-led Diamond Open Access journals and books. This case study reviews the launch of our Open Access book hosting programme, and also our rebrand, looking at the timeline and challenges, and offering recommendations for those wishing to launch their own service. [ABSTRACT FROM AUTHOR]

Activism against the social gaps and systemic as well as structural racism during the last years of the 20th century has led to erroneous representations of minority ethnic groups in Peru being revised within the context of advertising and in every other social sphere. Consequently, brands, regardless of their trajectory, have opted to apply strategies such as rebranding. These strategies enable them to reconsider their identity and perfectly fit within the contemporary market context. The objective of this study was to perform a phenomenological study that helps understand the application of "Negrita" rebranding, a Peruvian brand that belongs to the Alicorp Corporation, which has 60 years in the market, to "Umsha" to make apparent their commitment to diversity and opposition to racism. The analysis was addressed from the perspective of Afro-Peruvian activists' parents to demonstrate structural racism underneath the use of rooted stereotypes in Peruvian advertising. It was concluded that the "Negrita" case, by banishing the elements from its previous image, met the demands for change regarding anachronistic archetypes with which Afro-Peruvians are represented. Ultimately, this change was positive despite the brand assets that would be left aside. [ABSTRACT FROM AUTHOR]

Since the establishment of the Irish Free State in 1922, theatres and theatre companies in the twenty-six counties have had an uneasy relationship with the work of Derry-born playwright George Farquhar. This is presumably because Farquhar's fervent loyalty to the English crown and his "unenlightened" views on religious tolerance - including the frankly sectarian treatment of Catholicism in his later plays - do not sit well with theatremakers who want to rebrand him as a narrowly and uncomplicatedly Irish playwright. While some postindependence productions of Farquhar have subtly and cleverly exploited Irish elements already present in his scripts, most have crudely imposed Irish elements onto his work. Farquhar is, of course, not the only playwright from the distinguished line of England-based, Irish Anglican dramatists to have had his England-set works "Hibernicised" in this way; works by Oliver Goldsmith, Richard Brinsley Sheridan, Oscar Wilde, and Bernard Shaw have all suffered a similar fate in the Irish Free State and Irish Republic since 1922. However, Farquhar has been subjected to this "Hibernicising" process significantly more than any other playwright from the august Irish Anglican dramatic tradition. And, as this article demonstrates, a reluctance to fully engage with Farquhar's Irish/British hybridity and his views on religion is a key feature of most productions of the playwright's work in the twenty-six counties since independence. This is, of course, an insult to a man who - according to legend - was inside the walls during the Siege of Derry, who fought for King Billy at the Battle of the Boyne, and whose childhood home (his father's parsonage) was burned to the ground by Catholic rebels. [ABSTRACT FROM AUTHOR]

Providing comprehensive sexuality education (CSE) in schools is a work in progress in many countries throughout the world. In some countries, the journey is just beginning; in others, investments in this field have been made for many years. It is and has been difficult in Pakistan to implement and promote reproductive health, women’s empowerment, and CSE. In Pakistan, previous implementation efforts revealed the critical role of community influencers in propagating misleading information about the initiatives, inciting organized community resistance, and provoking backlash. This paper looked at several aspects of community resistance, as well as approaches for overcoming the resistance for increasing community engagement in the implementation of CSE in Islamabad, Pakistan. To analyze community perceptions of CSE implementation in Islamabad, the community readiness assessment (CRA) questionnaire was adapted. Questions and prompts for discussion included leadership, current initiatives, community knowledge, resource availability, community support, and implementation strategies. A total of 35 in-depth interviews were conducted. Data was analyzed and interpreted using qualitative content analysis to explore community perspectives that contribute to resistance around CSE, as well as implementation options. Using inter-code relationship data, network analysis was conducted to provide a graphical representation of the analyzed qualitative data. The study reveals community resistance to CSE being implemented in schools. Misconceptions, a lack of awareness, a lack of priority, and the lack of dedicated resources are just a few of the primary implementation challenges to consider when implementing CSE in practice. Network analysis identified, based on modularity class, five distinct clusters of highly connected nodes/codes: non-governmental organizations (NGOs), misconceptions, resources and policy, strategies and community support, and personal social and health education (PSHE) and current efforts. In conservative environments and when confronted with resistance, innovative marketing and rebranding are critical for priority setting and community engagement, especially when developing curriculum and implementing CSE. Some of the suggested strategies for implementation include community sensitization through strategic awareness campaigns, involving already established infrastructure and NGOs, endorsement by all major stakeholders, particularly decision-makers, and the use of creative digital platforms for better dissemination. [ABSTRACT FROM AUTHOR]

The Edinburgh Festival Fringe has thousands of shows every year and dozens of Shakespeare productions among them. To stand out in the saturated festival market, Shakespeare productions emphasise their popular appeal, rebranding Shakespeare as a simultaneously familiar and, at the same time, new product. The neoliberal market conditions of the festival impose a series of limitations and, consequently, Shakespeare productions need to adjust to time and space restrictions and reduce their casts and sets. Shakespeare productions, therefore, negotiate these constraints in order to attract an audience, a tension that has given rise to specific theatrical approaches to Shakespeare in performance. The main objective of this article is therefore to provide an understanding of Fringe Shakespeare, that is, the theatrical events featuring Shakespeare in performance at the Edinburgh Fringe whose distinctive characteristics are determined by the festival context. To do so, the first part of the article reviews the concept of fringe theatre, examines the tension between innovation and material constraints and explores the reasons why so many companies decide to stage Shakespeare at the Edinburgh Fringe. The second part examines the performing trends in Fringe Shakespeare: appropriations, solo shows, new writing, adaptations into unusual genres and parodies. This will shed light on Fringe Shakespeare and its definition as a theatrical event in the first decades of the twenty-first century. [ABSTRACT FROM AUTHOR]

The purpose of this study is to provide a better insight into the impact of rebranding on stakeholders; the case for this study is the rebranding of the Hotel Management School (HMS). This research has explored how the stakeholders have experienced rebranding and how the rebranding has affected the brand identity, image and loyalty. A qualitative research method was used and data was gathered conducting semi-structured, face-to-face interviews with the students, staff and industry partners. The data illustrates that due to effective internal communication the employees were not affected by the rebranding. Nevertheless, the brand identity, image and loyalty did not have the same effect on the students and industry partners. Thus, it is recommended that HMS pay more attention to improving the communication, rebuilding and expansion of the brand identity. [ABSTRACT FROM AUTHOR]

This letter to the editor is on the invited review by Mayston et al. on pages 564–572 of this issue. [ABSTRACT FROM AUTHOR]

The authors develop a decision support system for design and branding based on a multimodal variational autoencoder that merges image, text, and ratings data. Logos serve a fundamental role as the visual figureheads of brands. Yet, because of the difficulty of using unstructured image data, prior research on logo design has largely been limited to nonquantitative studies. In this work, we explore the interplay between logo design and brand identity creation from a data-driven perspective. We develop both a novel logo feature extraction algorithm that uses modern image processing tools to decompose pixel-level image data into meaningful features and a multiview representation learning framework that links these visual features to textual descriptions, consumer ratings of brand personality, and other high-level tags describing firms. We apply this framework to a unique data set of brands to understand which brands use which logo features and how consumers evaluate these brands' personalities. Moreover, we show that manipulating the model's learned representations through what we term "brand arithmetic" yields new brand identities and can help with ideation. Finally, through an application to fast-food branding, we show how our model can be used as a decision support tool for suggesting typical logo features for a brand and for predicting consumers' reactions to new brands or rebranding efforts. [ABSTRACT FROM AUTHOR]

Facebook was involved in one of the most important scandals of recent years owing to its legal, political, social, and ethical implications. The Cambridge Analytica case, which has still been insufficiently addressed as an object of study in its full complexity, highlights the incalculable value of user data and the potential for their manipulation. This marked the beginning of the decline of Facebook's reputation owing to a combination of negative situations and that has continued since. This paper analyzes the case and its implications in terms of the concepts of reputation and crisis, highlighting the importance of a positive image and its impact on different stakeholders, and points to the rebranding as Meta as a false closure of a crisis of confidence that continues today. [ABSTRACT FROM AUTHOR]

This article examines the creation of a national beer brand in Canada. It analyses the challenges faced by the marketing managers at John Labatt Limited ‒ one of Canada's oldest and most successful brewers ‒ in solving the 'national lager problem' (i.e. the inability of Labatt's 'Pilsener' to capture a significant share of the Canadian market). It examines how executives use marketing knowledge to recreate brand identities. It argues that the rebranding of 'Pilsener' as 'Blue' was successful because Labatt's managers fashioned a new brand identity that downplayed the 'ethnic' heritage of the brand by appealing to a new 'Canadian' cosmopolitan modernity. [ABSTRACT FROM AUTHOR]