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Consumers often identify “taste” as an important factor when selecting alcoholic beverages. Although it is assumed that reduced alcohol consumption in PROP super-tasters is due to a greater dislike of the nominally aversive sensations that they experience more intensely (e.g., bitterness) when compared to PROP non-tasters, this question has not been specifically asked to them. Therefore, we examined consumers’ self-reported aversion towards specific sensory attributes (bitter, hot/burn, dry, sour, sweet, carbonation) for four alcoholic beverage types (white wine, red wine, beer, spirits) using a convenience sample of U.S. wine consumers (n = 925). Participants rated 18 statements describing different combinations of sensory attributes and alcoholic beverages on a 5-point Likert scale (e.g., Beer tastes too bitter for me). Individuals who tended to agree more strongly with the statements (i.e., they were more averse, p(F) &lt, 0.05) tended to (i) consume less of all beverage types, (ii) consume a higher proportion of white wine (p(r) &lt, 0.05), and (iii) were more likely to be female or PROP super-tasters. The results suggest that self-reported aversion to specific sensory attributes is associated with not only lower overall intake of alcoholic beverages, but also a shift in the relative proportions of beverage type consumed, a key finding for studies investigating how taste perception impacts alcohol consumption.

Thermal taster status (TTS) is determined when the tongue is cooled or warmed, whereby thermal tasters (TT) experience a taste sensation while thermal nontasters (TnT) do not. The literature suggests that TT experience greater responsiveness (higher intensity ratings) to orosensory stimuli; however, small sample sizes and differences in classification schemes between studies confound our understanding of TTS. In addition, up to 50% of individuals (nonclassifiables, NC) have been excluded from previous studies and have yet to be characterized. Raw responses to the thermal-elicitation procedure were used to determine the TTS of the same participants using four published classification schemes, and concordance between the schemes was examined using Fleiss’ kappa. Using a large convenience sample (n = 708), we tested for differences in orosensory (ANOVA) and temperature (Mann-Whitney U) responsiveness between TT, TnT, and NC. TT are more responsive than TnT to both orosensations and temperature changes, regardless of the classification method used despite only moderate concordance between the schemes. Overall, the orosensory and temperature responsiveness of NC is intermediate to that of TT and TnT. However, the responses of NC are not homogeneous and subgroups are identified. The trend of TT being more responsive to orosensory and temperature stimuli is confirmed. The responsiveness patterns of NC subgroups suggest they are misclassified TT and TnT, and can be included in future studies examining thermal tasting. TTS is an important source of individual differences in orosensory responsiveness, and our findings inform best practices for thermal elicitation and classification.

Ethanol is a complex stimulus that elicits multiple gustatory and chemesthetic sensations. Alcoholic beverages also contain other tastants that impact flavour. Here, we sought to characterize the binary interactions between ethanol and four stimuli representing the dominant orosensations elicited in alcoholic beverages: fructose (sweet), quinine (bitter), tartaric acid (sour) and aluminium sulphate (astringent). Female participants were screened for thermal taste status to determine whether the heightened orosensory responsiveness of thermal tasters (n = 21–22) compared to thermal non-tasters (n = 13–15) extends to these binary mixtures. Participants rated the intensity of five orosensations in binary solutions of ethanol (5%, 13%, 23%) and a tastant (low, medium, high). For each tastant, 3-way ANOVAs determined which factors impacted orosensory ratings. Burning/tingling increased as ethanol concentration increased in all four binary mixture types and was not impacted by the concentration of other stimuli. In contrast, bitterness increased with ethanol concentration, and decreased with increasing fructose concentration. Sourness tended to be reduced as ethanol concentration increased, although astringency intensity decreased with increasing concentration of fructose. Overall, thermal tasters tended to be more responsive than thermal non-tasters. These results provide insights into how the taste and chemesthetic profiles of alcoholic beverages across a wide range of ethanol concentrations can be manipulated by changing their composition.

© 2021 Wiley Periodicals LLC. The disgust elicited by food plays an important role in food choice and consumption. Recently, Hartmann and Siegrist (Food Quality and Preference, 2018, 63, 38–50) developed and validated in German the food disgust scale (FDS), a 32-item instrument designed to measure visceral disgust elicited by food. In Study 1, we tested the English language translation of the FDS and its shortened version (FDS-SHORT) in England (n = 85) and Canada (n = 70). The internal reliability (Cronbach's alpha and mean interitem correlation [MCI]) was acceptable for both the FDS (α =.90, MIC =.22) and the FDS-SHORT (α =.73, MIC =.25). Exploratory factor analysis revealed that the English and German versions of the FDS had similar underlying structure and good discriminant validity. In Study 2, female participants (n = 159) who completed the FDS where the anchor term disgusted was used had higher FDS-SHORT scores than either their male counterparts or females for whom the anchor term grossed out was used (F[2, 266] = 11.1, p less than .001). As grossed out captures only visceral rather than moral disgust, we recommend its adoption in English versions of these scales. These studies confirm that, as modified, the English FDS and FDS-SHORT are reliable and can be used with confidence in future research.