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The field-dependent cognitive styles of 44 professionals in customer service occupations provided a benchmark to interpret data for 239 secondary marketing education students. Results suggest that males have greater access to analytic traits such as restructuring skill, problem-solving interest, and skill with abstractions. (Contains 38 references.) (JOW)

The Pluralism and Diversity Attitude Assessment was used to assess business and marketing teachers' attitudes toward issues related to multicultural education (315 of 1,400 responded). Although they had positive attitudes about the issues, they were resistant toward implementation of cultural pluralism and diversity. (Contains 21 references.) (JOW)

Definition: "Brand" is a term relating to organizational activities designed to synthesize and manage various complementary elements, such as visual identity, online presence, and reputation, in order to create a tangible sense of value to which people can make emotional attachments. "Higher education" refers to universities and other similar organizations that offer qualifications at degree level and above, and it represents the upper-most level of formal education in most countries. "Students" in this context are individuals attending university to study degree-level qualifications at bachelor's, master's, and doctorate levels. [ABSTRACT FROM AUTHOR]

Copyright of Çankırı Karatekin University Journal of the Faculty of Economics & Administrative Sciences is the property of Cankiri Karatekin University, Faculty of Economics & Administrative Sciences and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Using unique data from Pakistan, we estimate a model of demand for differentiated products in 112 rural education markets with significant choice among public and private schools. Families are willing to pay substantially for reductions in distance to school, but, in contrast, price elasticities are low. Using the demand estimates, we show that the existence of a low-fee private school market is of great value for households in our sample, reaching 2% to 7% of annual per capita expenditure for those choosing private schools. [ABSTRACT FROM AUTHOR]

Purpose – Given the pressing global challenges underpinning the United Nations’ Sustainable Development Goals, marketing managers can no longer focus only on purely economic outcomes but must simultaneously respond to social and environmental concerns. This requires the teaching of new competencies in marketing education, as also reflected in today’s accreditation requirements for business schools. Therefore, this paper aims to explore how current research into marketing education incorporates sustainable development. Design/methodology/approach – Through a bibliometric literature review – examining 71 publications using the bibliographic coupling method – the current research front in marketing education is analysed. Findings – This paper identifies seven trending topics in marketing education research that both highlight a currently prevalent sustainability gap in marketing education research and – when combined into a framework – help marketing education researchers and educators to address this gap. Originality/value – This paper extends the already established concept of education for sustainable development to include the concept of marketing education for sustainable development (MESD) for the first time. The MESD framework combines its raison d’être with guidance on how sustainable development should be taught and what the learning objectives should be for future marketing managers. Propósito – Dados los apremiantes retos mundiales que sustentan los Objetivos de Desarrollo Sostenible (ODS) de las Naciones Unidas, los directores de marketing ya no pueden centrarse únicamente en los resultados puramente económicos, sino que deben responder simultáneamente a las preocupaciones sociales y medioambientales. Esto requiere la enseñanza de nuevas competencias en la educación de marketing, como también se refleja en los requisitos de acreditación actuales para las escuelas de negocios. Por lo tanto, este documento explorará cómo la investigación actual sobre la educación en marketing incorpora el desarrollo sostenible. Metodología – A través de una revisión bibliométrica de la literatura -examinando 71 publicaciones mediante el método de acoplamiento bibliográfico- se analiza el frente actual de la investigación en educación en marketing. Resultados – En este artículo se identifican siete temas de tendencia en la investigación sobre educación en marketing que ponen de manifiesto una laguna en materia de sostenibilidad que prevalece actualmente en la investigación sobre educación en marketing y que, combinados en un marco, ayudan a los investigadores y educadores en educación en marketing a abordar esta laguna. Originalidad – Este artículo amplía el concepto ya establecido de Educación para el Desarrollo Sostenible (EDS) para incluir por primera vez el concepto de Educación en Marketing para el Desarrollo Sostenible (EMDS). El marco EMDS combina su razón de ser con orientaciones sobre cómo debe enseñarse el desarrollo sostenible y cuáles deben ser los objetivos de aprendizaje para los futuros directores de marketing. 目的 – 鉴于联合国可持续发展目标（SDG）所依据的紧迫的全球挑战, 营销经理不能再只关注纯粹的经济成果, 而必须同时应对社会和环境问题。这就要求在营销教育中教授新的能力, 这也反映在当今商学院的认证要求中。因此, 本文将探讨目前对市场营销教育的研究是如何纳入可持续发展的。 方法 – 通过文献计量学文献综述–使用文献耦合法对71份出版物进行研究–分析了当前市场营销教育的研究前沿。 研究结果 – 本文确定了营销教育研究中的七个趋势性课题, 这些课题既突出了当前营销教育研究中普遍存在的可持续发展差距, 又–当结合成一个框架–帮助营销教育研究者和教育者解决这一差距。 原创性 – 本文扩展了已经建立的可持续发展教育（ESD）的概念, 首次将可持续发展的营销教育（MESD）的概念纳入其中。MESD框架将其存在的理由与指导如何教授可持续发展以及未来营销经理的学习目标相结合。

We examine a bottom‐up approach to consumer and marketing education for subsistence consumers, that is, those with low income and relatively lower literacy levels. They face a variety of cognitive and other constraints, with difficulty in abstract thinking being a central issue that is critical for effective decision‐making. We study the impact of marketplace literacy education, with its unique bottom‐up approach, on abstract thinking in the consumer domain. We test the effectiveness of a bottom‐up educational approach, which covers concrete examples before abstract concepts, compared to the reverse sequence of a top‐down approach. We find that the bottom‐up approach in marketplace literacy education leads to more abstract thinking in the consumer domain compared to a top‐down approach. We discuss the implications of this research for consumer affairs. [ABSTRACT FROM AUTHOR]

Copyright of Ensaio: Avaliação e Políticas Públicas em Educação is the property of Ensaio: Avaliacao e Politicas Publicas em Educacao and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Marketing of Scientific & Research Organizations / Marketing Instytucji Naukowych i Badawczych is the property of Sciendo and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

There is a natural, but underexplored, fit between internships management and project management. Building on the rational that project management can enhance the efficiency and effectiveness of higher education internships, this study argues that the benefits of internships are only fulfilled if initiation, planning, execution, and monitoring processes are developed in true dialogue and articulation between HEIs and host institutions. The increase of non-linear learning pathways and the shift from curricula and qualifications into skills demand new languages, more clarity, and a shared vision between HEIs and employers. With a focus on marketing internships, this article examines the need and relevance of building a common skills-based language, internally, within HEIs, and externally, with employers. Through an exploratory case study this work examines a specific HEI with increasing complexity, scale and diversity of marketing courses, training levels, students´ profiles and host institutions, placing language at the centre of internship management, reducing ambiguities and confusion. [ABSTRACT FROM AUTHOR]

Copyright of Barn: Forskning om Barn og Barndom i Norden is the property of Cappelen Damm Akademisk and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

One of the affecting factors of marketing strategy in educational institutions is determining clear marketing objectives including suitable segmentation. This study develops a market segmentation for private HEIs considering the potential academic records of targeting schools and geographic factors. K-Means clustering method is exploited to cluster around 260 data with eight attributes. The elbow method and silhouette coefficient are used to determine the appropriate number of clusters. Findings suggest that schools within Cluster 1 and Cluster 4, with approximately 42% market share, are the primary market segment for deploying a robust and targeted marketing strategy. [ABSTRACT FROM AUTHOR]

Integrating information technology into teaching will be a major policy for schools, improving teaching models. Teachers should get rid of the traditional teaching model of merely stressing on knowledge imparting in order to have students enjoy learning, absorb knowledge, and cultivate interests. With an experimental design model, 116 students of the Department of Business Administration of a university in southern Taiwan are participating in the quasiexperimental research. The experimental class (58 students) is preceded by multimedia education integrated marketing course teaching, and the control class (58 students) maintains traditional teaching combined marketing course teaching for the 18-week (three hours per week for a total of 54 hours) experimental teaching research. According to the results of the proposed discussions and suggestions, it is expected to develop instruction from a single model to an intuitive, interesting, artistic, and three-dimensional mode, create a vivid and interesting teaching situation for students, getthem into a lively learning atmosphere, induce students' attention, and enhance students' learning interests. [ABSTRACT FROM AUTHOR]

Schools compete for students every new school year. Through typical school branding, they offer the advantages of the programs they have. Marketing of school programs can make the community will know about school branding, The method in this study uses a qualitative research approach. Researchers chose SMPN 1 Magetan and SMPN 4 Magetan because these two schools are favorid schools and are superior schools with various educational programs run such as the large number of extra-curriculars that can be followed by students for the development of talents and interests. Marketing of the bilingual program at SMPN 1 Magetan uses several methods, namely Word of Mouth Marketing (WoMM) by maximizing the student guardian association and Digital marketing by utilizing resources through mass media such as Facebook, WhatsApp group association. SMPN 4 Magetan conducts marketing with WoMM or word of mouth utilizing the class committee, which every PPDB is collected for the socialization of tahfidz class. SMPN 4 Magetan has SPATMA TV so that it can be used for socialization with the outside community. In addition, it also holds promotions through PAI performances.

Purpose – This study aims to understand how marketing faculty become reference-educators of business executives by exploring the factors that contribute to their teaching performance. Design/methodology/approach – Exploratory qualitative research, using in-depth interviews in which the object of the study was the marketing educator, based on three Brazilian business schools. Findings – The teaching performance depends on the teaching practice, which is influenced by technical knowledge, pedagogical factors and personal features. The development of a practitioner-educator is a complex process that arises from both formal and informal learning. Research limitations/implications – Deepens the understanding of marketing educators’ individual factors, proposing a model to expand the knowledge of the factors shaping a reference-educator. Practical implications – Raises awareness among managers of Higher Education institutions of the relevance of the development of its educators considering not only pedagogical skills but also marketing and social skills. Social implications – Improvements in education generate a positive contribution to society. Better marketing educators may result in better professionals, which could, ultimately, generate more benefits both for corporations and for society. Originality/value – Existing literature has neglected the understanding of how marketing educators’ individual factors may impact on good teaching to create a well-rounded practitioner-educator. This study seeks to address that gap by exploring how marketing faculty, especially practitioners of marketing, become reference-educators, that is, educators identified as exemplars of good practice by their students and peers.

The aim of this paper is to present an approach that utilizes several mixed reality technologies for touristic promotion and education. More specifically, mixed reality applications and games were created to promote the mountainous areas of Western Macedonia, Greece, and to educate visitors on various aspects of these destinations, such as their history and cultural heritage. Location-based augmented reality (AR) games were designed to guide the users to visit and explore the destinations, get informed, gather points and prizes by accomplishing specific tasks, and meet virtual characters that tell stories. Furthermore, an immersive lab was established to inform visitors about the region of interest through mixed reality content designed for entertainment and education. The lab visitors can experience content and games through virtual reality (VR) and augmented reality (AR) wearable devices. Likewise, 3D content can be viewed through special stereoscopic monitors. An evaluation of the lab experience was performed with a sample of 82 visitors who positively evaluated features of the immersive experience such as the level of satisfaction, immersion, educational usefulness, the intention to visit the mountainous destinations of Western Macedonia, intention to revisit the lab, and intention to recommend the experience to others. [ABSTRACT FROM AUTHOR]

Modernization and meritocratic theories contend that with modernization, socioeconomic background (SES) becomes less important for educational and socioeconomic attainments, while cognitive ability becomes more important. However, the evidence is mixed. This study investigates if the effects of SES and cognitive ability on educational and labor market outcomes have changed in the US by comparing two longitudinal cohort studies: the 1960 Project Talent and the 1979 National Longitudinal Survey of Youth. For all outcomes—grades-at-school, educational and occupational attainment, and income—cognitive ability clearly has stronger effects than a composite and broad measure of SES. The effects of cognitive ability for grades-at-school and income are notably stronger in the more recent cohort, whereas its effects on educational and occupational attainment are similar. SES effects, net of ability, for educational and occupational attainment are only moderate and for school grades and income are very small (β < 0.10). However, for each outcome SES effects are stronger in the more recent NLSY79 cohort. This is attributed to ability being a stronger influence on the educational and socioeconomic attainments of NLSY79 parents compared to Project Talent parents. These analyses suggest that in the US, cognitive ability has long been an important, and SES a much weaker, influence on educational and subsequent socioeconomic outcomes. [ABSTRACT FROM AUTHOR]

Young people face enormous difficulties in finding decent jobs both in developed and developing countries. The estimates indicate that 68 million young people globally are looking for a job; 123 million are working but living in poverty; and 270 million are not in employment, education, or training (NEET). Many young people are also underemployed, inadequately paid, and working in the shadow economy. Earlier research finds that structural problems of the labor market and the education system, individual characteristics, and crimes (such as theft or robbery) influence job opportunities for young people. However, previous studies disregard the potential consequences of organized crime (OC) on the quality of jobs for youth. This gap is surprising as OC is a transnational problem. It manages illicit activities producing between 2 % and 5% of the world's GDP, and 79.2% of the global population lives in high-level criminal countries. Thus, this study aims at quantifying the impact of the presence of OC on decent jobs for youth. I conduct a quantitative cross-sectional case study of 106 Italian provinces, using the Synthetic Index of Mafia Presence developed by the Bank of Italy and several indicators to measure the quality of jobs for people aged 15-34, 15-24, and 25-34. The results of the OLS analysis are robust to alternative measurements and control variables. The evidence demonstrates that where the mafia is more present, regular employment, average hourly wages, and labor participation are lower, while irregular employment is higher, especially among 25-34 years old. [ABSTRACT FROM AUTHOR]

Project-based learning (PBL) has been widely implemented in higher education under various disciplines. In this study, sophomore-year marketing students' perception of PBL-based course outcomes was analyzed to explore implications of PBL for better student learning and marketing education practices. Data were collected through students' written narratives at the end of the semester. The results suggest that the PBL methodology significantly increases student motivation and engagement, along with the successful application of learned skills in building social media influencer brands. However, teamwork and participation with group mates were found to be significant challenges for students. Recommendations for future work and practical implications are proposed in this article. [ABSTRACT FROM AUTHOR]

Copyright of Ensayos - Revista de Economía is the property of Ensayos Revista de Economia and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

A complex of econometric methods is used: regression and correlation analysis to model the influence of the marketing factors on the results in the sphere of universities' quality management; and optimization method to determine the perspectives of increasing the results in the sphere of universities' quality management based on marketing factors management. The research objects are universities from different countries from Reuters Top 100: The World's Most Innovative Universities 2019. To determine the current contribution and future perspectives of using the marketing mechanism for universities' quality management in the conditions of competition in the cross-border markets of higher education. It has been found that an increase in HR marketing (employer reputation) by 26.21% leads to an increase of total patents in universities of the sample by 43.20%, an increase in their success rate by 30.16%, and an increase in commercial impact by 41.77%. It is proved that the marketing mechanism allows increasing the level of universities' quality in the conditions of competition in the cross-border markets of higher education by more than 30%. [ABSTRACT FROM AUTHOR]

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Turkish Maarif Foundation (TMF), established in 2016 with a special law, is Türkiye's newest public diplomacy agency, providing formal and non-formal education abroad on behalf of Türkiye. TMF is defined as a "hybrid public diplomacy agency" in this article, as it is established as a private law legal entity but also has some public legal entity features. Since TMF operates abroad, it faces the challenges of adapting to domestic legislation, which may differ in each country. In addition, potential political and economic crises in the host countries where educational activities are carried out by TMF, the ever-changing global education market, and competition with globally influential international school networks with centuries of experience complicate TMF's activities. TMF can overcome these difficulties with the flexibility brought by its new generation and hybrid structure. With the flexibility and advantage of its hybrid structure, TMF can create different legal entities and offer country-specific curriculums; on the other hand, it can facilitate interlocutors in diplomatic negotiations with the appearance of a public legal entity. This article argues that its hybrid structure provides TMF flexibility and advantages in overcoming challenges in international politics and the global education market. [ABSTRACT FROM AUTHOR]

The significance of education for the development of knowledge and skills in the field of marketing is undeniable, but there is a limited number of scientific studies addressing the alignment of formal education with the needs of contemporary marketing practices. This research aims to bridge the identified gap. To achieve this, two studies were conducted. The first study analyzed the offerings of marketing programs and courses in 165 accredited higher education institutions within the territory of the Republic of Serbia. The findings indicate that subjects such as marketing, strategic marketing, consumer behavior, and market research have maintained their leading positions in the curricula, with a noticeable trend of rapid development in other areas (e.g., digital, internet, and social media marketing). In the second study, the attitudes and perceptions of 117 members of the academic and business communities in the field of marketing were examined through surveys. The results reveal a consensus regarding the importance of specific knowledge, skills, and attitudes for working in marketing practice, as well as the necessity of specialized formal education for positions such as executive marketing director, brand manager, and marketing consultant. Conversely, significant differences were observed in the perception of the academic and business communities regarding the preparedness of graduates to apply marketing knowledge and skills practically. The research results provide insight into the state and prospects of marketing, as well as the effectiveness of formal education in equipping graduates with knowledge and skills aligned with the demands of contemporary marketing practice.

Political decision-making related to future challenges, for example in the fields of medical care, the housing market or education highly depend on valid estimates of the future population size and structure. However, such developments are usually heterogeneous throughout a country making subnational projections necessary. It is well-known that these regional differences are highly influenced by both internal and external migration processes. In this paper, we investigate the consequences of different migration assumptions on regional development in Germany using a spatial dynamic microsimulation. We find that migration assumptions have a strong direct influence on the future population and composition at the regional level and, therefore, require special attention. Depending on the scenario selected, very different socio-demographic trends may emerge in specific districts or even district types. We also demonstrate that migration assumptions affect non-demographic indicators such as the participation rate, albeit to a lesser extent. The findings are relevant to understanding the sensitivity of population projections to migration assumptions both on the national and regional level. This also paves the way to analyze how potential political interventions behave under those assumed future migration processes. [ABSTRACT FROM AUTHOR]

International and national legislation guarantees the right to employment and education for every citizen, including members of nonmajority communities. As a multi-ethnic state, Kosovo has very advanced legislation to guarantee access to employment and education for members of its non-majority communities. This study aimed to examine the actual level of enforcement of these two rights by members of nonmajority communities. Relevant scientific works, local and international legislation, and statistical data on the level of access to the labor market and the education system of non-majority communities in Kosovo were consulted for this study. The research results show that access to the labor market and the education system varies across communities and has not continuously increased in 2015-2021. The situation has particularly affected the RAE community, which has the highest percentage of unemployment (over 90%) and the lowest access to pre-university education (below 5%). Therefore, this article recommends that relevant stakeholders take measures to ensure the proper enforcement of access to employment and education rights for non-majority communities in Kosovo. [ABSTRACT FROM AUTHOR]

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This article presents a case study on how to configure a promotional campaign that would benefit the Faculty of Arts at Dunărea de Jos University of Galați. The study explores the integration of market economy principles and organizational strategies into the parameters of artistic education. It emphasizes the importance of considering students both as clients and as inputs/outputs of the didactical approach. The article proposes six pillars for an effective marketing discourse in academic institutions: the connection between artistic education and the art market, the establishment of a commercial art gallery, the creation of an exhibition laboratory, the identification and marketing of student success stories, the development of an institutional brand, and the adaptation of content and student-centered approaches. The study also discusses the need for in-person interactions and the utilization of online platforms to enhance visibility and engagement. Furthermore, it highlights the significance of understanding students' interests and involving pre-university teachers in the promotional process. The article concludes by emphasizing the importance of an efficient marketing strategy to attract potential candidates and foster institutional growth in artistic education. [ABSTRACT FROM AUTHOR]

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The article titled "In danger: us, the community" written by María Graciela Di Franco addresses the tension between the ideas of community and individual freedom in the educational field. It argues that promoting total freedom in all choices, including education, puts at risk the construction of a shared "us" in society. The proposal to finance educational demand instead of guaranteeing salaries and resources for schools is criticized, as it would turn education into a market variable. The importance of preserving public education as a fundamental right is emphasized. [Extracted from the article]

This paper analyzes the different viewpoints of the participants in four focus groups discussing critical thinking (CT) in teaching/studying foreign languages. Three of them were conducted at Vilnius University and one at the Public Service Language Centre in Vilnius, Lithuania. All of the interviewees agree about the importance of critical thinking, although they define it differently and emphasize a number of various aspects needed for its acquisition and application. Both students/trainees and instructors/trainers describe several classroom activities that stimulate CT and suggest implicit and explicit methods for evaluating it. The focus group discussions were conducted as part of the international projects Think4Jobs, whose main task was to determine the gap between CT as it is taught at institutions of higher education and in the labor market. Answering this question, the participants mention the unpredictability of the labor market, the usefulness of CT for many different jobs and the importance of teaching it for the acquisition of foreign languages. [ABSTRACT FROM AUTHOR]

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Becky King has been promoted to the position of Vice President of Marketing and Education at PCI. In her new role, she will oversee all PCI programs related to marketing and education, serve as a liaison to local PCI chapters and partner affiliates, and work with the PCI Foundation on education efforts. King has a bachelor's degree in business management and has been with PCI since 2016. Additionally, the PCI Prestressed Concrete Poles Committee has published a new document called "Recommended Practice for the Manufacture and Use of Spun-Cast Precast, Prestressed Concrete Electric Utility Poles." This document provides guidelines for the design and use of centrifugally cast (spun-cast) prestressed concrete poles, which are commonly used in transmission and distribution structures, lighting supports, and other applications. The publication includes chapters on structural configurations, materials, design, manufacturing, assembly, and more. Feedback on the document is welcome. [Extracted from the article]

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This note provides a nontechnical summary of a research paper (Bullard and DiCecio [2021, Classical policy benchmarks for economies with substantial inequality, Federal Reserve Bank of St. Louis, unpublished manuscript]) that I presented as the NIESR 2021 Dow Lecture on 9 February 2021. In the paper, we construct a simple benchmark macroeconomic model with substantial heterogeneity among households, enough to generate empirically plausible Gini coefficients for the distributions of consumption, income and financial wealth. The model includes aggregate shocks as well as both permanent and temporary idiosyncratic uncertainties. Four policymakers—implementing monetary, fiscal, labour market and education policies—act in concert to achieve a first-best allocation of resources. We argue that the roles of these policymaker types are 'classic' and match up well with observed policymaker roles in OECD countries. We regard this simple economy as a benchmark for the study of other aspects of the interaction between policy and inequality. [ABSTRACT FROM AUTHOR]