Competition is good for the soul--and the classroom. In fact, student engagement in the classroom increases when competition is integrated into the learning process (Melendez & Williams, 2007). The Collegiate Creative Competition sponsored by the Yellow Pages Association (YPA) is the focus of the following discussion. An analysis of alternative college-level teaching methods is provided, followed by a description of the YPA Creative Competition, ancillary YPA assignments, as well as YPA grading methods. Finally, statistical results from the Yellow Pages Association Collegiate Creative Competition 2008 Program Evaluation (J. Davis, personal communication, February 19, 2009) are provided wherein 247 students and 60 professors who participated in the 2007-2008 competition provide both qualitative and quantitative feedback. Responses provide strong support for the use of competition in the classroom. [ABSTRACT FROM AUTHOR]