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Many countries have ethnically diverse populations and marketing practitioners need to consider these diversities when undertaking research, particularly when exploring sensitive topics. In Australia, Indigenous Australians make up 3.3% of the population and are a commonly researched audience to gauge attitudes and ensure cultural offense does not occur due to unintended consequences of marketing activity. However, obtaining information from such a vulnerable group using quantitively based surveys is often inappropriate or insensitive. This paper introduces to Euro-western market researchers the concepts of flipping and yarning as a market research approach that has been used by Indigenous Australians for thousands of years. This circular market research approach demonstrates that ensuring a cultural understanding of the community can provide a foundation for a research approach that is 'considered' and respectful. It is hoped that this type of methodology can be used with other vulnerable communities as well as other diverse groups. [ABSTRACT FROM AUTHOR]

Micronations are small territories that have been identified as independent by individuals or communities without recognition of that status by either the nation states within whose borders they fall and/or relevant international bodies. The term is of comparatively recent coinage and has largely been used to refer to entities that have claimed autonomous status since the 1960s. As a result, discussions of the phenomenon (such as those included the 2014 theme issue of Shima on islands and micronationality - v8n1) have tended to avoid engagement with the pre-history of the concept and have not examined how and why certain locations (and, especially in this context, types of islands) have leant themselves to quasi-micronational ventures at particular historical points. This article discusses the manner in which the history of the (now indisputably) English island of Lundy has seen a number of quasi-micronational incidents and outlines the shifting nature of their bases and manifestations. The article's analyses emphasise the significant role that geography and, particularly, (in)accessibility play in forging micronational endeavours. The final section expands this frame of reference to discuss the imaginative reconfiguration of quasi-micronational initiatives on Lundy through the virtual micronation of the 'New Kingdom of Lundy' constituted within the online MicroWiki arena. [ABSTRACT FROM AUTHOR]

Over the last 15 years, the island of Lundy has become increasingly associated with important conservation projects, particularly in regards to its biodiversity. At the same time, the island's appeal continues to be channeled through a wellworn discourse of 'untouched', 'unspoiled' islandness - or a generic charm that is popularly attributed to small islands (Grydehoj, 2008). This article shows that this perception is highly misplaced, and fails to take stock of the considerable effort that goes into managing Lundy. If anything, Lundy's growing profile constitutes effective place branding (Anholt, 2008), whereby various stakeholders strive towards a cohesive and coherent strategy. This article considers the history of Lundy as well as decisions made by seminal individuals and organisations, particularly the Landmark Trust, and shows that Lundy's management carefully acknowledges tourism opportunities and environmentalist objectives. The Lundy brand is thus an ideal example of small-island branding in the 21st Century as its marketing both acknowledges and incorporates principles of sustainable development [ABSTRACT FROM AUTHOR]