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This research note addresses a significant gap in the literature regarding the underlying mechanisms of purchase decision-making that lead to unplanned and impulse purchases. Although several papers have highlighted the differences between the two purchase types, recent academic publications continue to use those terms interchangeably. Through a systematic literature review, this study identified six high-level constructs, in line the Theoretical Domains Framework, that effectively differentiate unplanned from impulse purchase types. Overall, impulse (vs. unplanned) purchases have a primary association with automatic (vs. reflective) motivation. With these findings, academic researchers can better define the types of purchase they are investigating, including the main constructs and underlying psychological mechanisms that are associated with these purchases. As a result, this study substantially improves the reliability of knowledge in this domain. Additionally, this study may encourage marketers to expand their existing toolkits with a broader set of activities that can drive these different purchase types. For instance, marketers could appeal to different underlying purchase decision-making mechanisms: for unplanned purchases, they could offer reminders of related products; for impulse purchases, they could focus on immediate gratification. [ABSTRACT FROM AUTHOR]

Introduction: With the rise of social media and web technologies, users are increasingly spending time on browsing and purchasing on social commerce, particularly during idle moments of casual scrolling. Social commerce applications with sophisticated social features and security measures may tend to attract a significant number of highly engaged users. The purpose of this study is to find out whether customers will be interested in the content posted on the applications and generate impulse consumption when they are bored. Methods: Drawing on stimulus-organism-response framework, this paper explores how technical cues and situational cues affect impulse buying behavior in social commerce applications and the mediating impact of consumer-perceived values. Data were gathered from 395 respondents who frequently utilize and have shopping experience on social commerce applications. The PLS-SEM and fsQCA were applied to formulate and test the proposed hypotheses. Results: The results of PLS-SEM reveal technical cues (ease of use, visual appeal and security) and situational cues (passing time and serendipity) positively influenced impulse buying. The results of fsQCA offer six solutions of different combinations of constructs which can lead to high impulse buying. Discussion: These findings may extend existing research on impulse buying behavior and consumer psychology, offering valuable insights for marketers. They also point towards strategies for more effectively encouraging impulse purchase in digital retail environments, particularly among consumers who are browsing out of boredom. [ABSTRACT FROM AUTHOR]

Introduction: With the rise of social media and web technologies, users are increasingly spending time on browsing and purchasing on social commerce, particularly during idle moments of casual scrolling. Social commerce applications with sophisticated social features and security measures may tend to attract a significant number of highly engaged users. The purpose of this study is to find out whether customers will be interested in the content posted on the applications and generate impulse consumption when they are bored. Methods: Drawing on stimulus-organism-response framework, this paper explores how technical cues and situational cues affect impulse buying behavior in social commerce applications and the mediating impact of consumer- perceived values. Data were gathered from 395 respondents who frequently utilize and have shopping experience on social commerce applications. The PLS-SEM and fsQCA were applied to formulate and test the proposed hypotheses. Results: The results of PLS-SEM reveal technical cues (ease of use, visual appeal and security) and situational cues (passing time and serendipity) positively influenced impulse buying. The results of fsQCA offer six solutions of different combinations of constructs which can lead to high impulse buying. Discussion: These findings may extend existing research on impulse buying behavior and consumer psychology, offering valuable insights for marketers. They also point towards strategies for more effectively encouraging impulse purchase in digital retail environments, particularly among consumers who are browsing out of boredom. [ABSTRACT FROM AUTHOR]

Serendipity-oriented recommendation systems have been widely applied in major e-commerce and social platforms. Platform managers aim to enhance user satisfaction and increase platform sales by creating serendipitous encounters with information. Previous research has shown that the unexpectedness of encountering product information in serendipity-oriented recommendation systems can effectively stimulate positive emotions in customers, resulting in unplanned purchases, such as impulse buying. However, little research has focused on another critical aspect of encountering product information: perceived value. Our study suggests that encountering product information can positively affect the intention to purchase planned products (focal products) based on their perceived value. To explore this, we conducted three experiments and found that: (1) encountering product information positively influences planned product purchase intention (e.g., reduced decision-making time, improved focal product purchase intention), compared to the absence of encountering product information (precision-oriented recommendation systems); (2) this effect is mediated by customer inspiration; and (3) the characteristics of recommendation system strategies can moderate this effect. Specifically, when the strategy features exhibit a low level of explainability, the impact of encountering product information on customer inspiration and purchase intention is more significant than when a high level of explainability is presented. [ABSTRACT FROM AUTHOR]

Online Behavioral Advertising (OBA), a recently emerging format of internet advertising, targets users based on their past online behaviors. This study examines the impact of OBA on consumer attitudes and impulse buying behavior, while exploring the moderating influence of privacy concerns, a crucial factor given that OBA relies on personal data collection. To test our conceptual model, we conducted surveys in Korea and France, to further analyze the potential cultural distinctions. Our findings, derived from a series of linear regression models, reveal that OBA significantly affects consumers' impulse buying, with this effect mediated by consumers' attitudes toward OBA. Moreover, consumers' privacy concerns weaken the positive effect of OBA on attitudes. Notably, we observe significant cultural differences, with these effects primarily manifesting in the Korean sample. Our study provides valuable insights for creating effective online advertising strategies that contribute to consumers' purchase funnel, ultimately leading to purchases, while addressing privacy concerns and cultural variations.

Consumer behavior study has become relevant in the present marketing and sociology studies. Several characteristics, specificities, and factors influence the customer, especially the woman in her decision-making process, preferences, buying behavior, the products she buys, and the stores or retailers where she goes. In addition, the cognitive dissonance theory is mostly used to explain consumer behavior, focusing on the dilemmas faced during various stages of purchasing behavior. Hence, the study aims to investigate the state of cognitive dissonance after a buying decision was made for Tunisian women. Specifically, it provides an overview of the decision-making patterns of women and the stage of their reaction after the buying process according to their psychographic, socioeconomic, and behavioral characteristics. For this research, a quantitative survey was used as a method to collect primary data in Tunisia from 402 women. This questionnaire was conducted among the women who had recently purchased a luxury apparel product. A multidimensional scale was used to measure the magnitude of dissonance for females, besides two other constructs were additionally added which are the impulsive buying and the purchasing decision involvement. The results show that there is no significant difference in the levels of cognitive dissonance due to demographic factors such as age, marital status, and employee status for all women, while it had a positive bearing on emotional dissonance amongst all women. There is also no significant effect for the impulse buying and the purchase decision on post-purchase dissonance. The findings of this research indicate that most of the women were satisfied with their last purchases and therefore, the level of cognitive dissonance is low. Hence, one key aim of this research is to demonstrate the harmony within cognitive and behavioral systems that can be adjudged as a part of the human condition.

Purpose: This study investigates how price perception and scarcity persuasion affect impulsive purchases in mobile apps. The study intends to shed light on these variables' effects on customer behaviour and decision-making. The results will provide information on how to optimize mobile app strategies to increase user engagement and boost revenue. Practical Implication-Providing mobile app developers with strategies to leverage scarcity persuasion and manage price perception effectively. By understanding these dynamics, developers can design compelling user experiences that boost impulse purchases and increase revenue. Additionally, insights from this study can inform targeted marketing efforts to enhance overall consumer engagement. Social Implication-This research highlights how scarcity persuasion and price perception in mobile apps can influence consumer behavior, potentially leading to increased spending and financial stress. It underscores the need for ethical design practices to ensure that these tactics do not exploit vulnerable users. Originality and Value-This study is unique in that it focuses on the interaction--a field that has not received much attention--between scarcity persuasion and price perception, particularly in mobile apps. Its significance rests in its new insights, which developers and marketers may use to craft more ethical and successful impulse buy tactics. [ABSTRACT FROM AUTHOR]

The surge in digital platforms has revolutionized how consumers purchase, favoring online shopping. Despite its popularity, customer loyalty in this sphere requires enhancement. Companies are striving to augment loyalty and repurchase intention among consumers. However, the factors driving repurchase intention through shopping well-being in the online context, particularly in Vietnam, remain incompletely understood. This study examines shopping value components, including utilitarian and hedonic values, while exploring their relationships with customer trust and impulsive buying, influencing repurchase intention through customer's shopping well-being on digital platforms. Employing a mixed-method approach, the study conducts qualitative interviews with online shoppers, marketers, and researchers to refine assessment scales for the Vietnamese context. A quantitative survey will gather data and use Covariance-based Structural Equation Modeling (CB-SEM) to test proposed hypotheses. In addition, the PRISMA model is applied in the systematic evaluation of literature reviews. This research offers a theoretical model for understanding consumer behavior in the Vietnamese online shopping landscape. Additionally, it furnishes valuable insights for digital platform sellers aiming to improve customers' repurchase intention by refining the shopping experience and well-being. [ABSTRACT FROM AUTHOR]

Introduction: Consumer food waste at the household level results from a complex set of behaviors depending on the local food environment, among other factors. This study mainly aimed at comparing food waste behaviors in the Cilento Bio-District with those recorded at the national level to explore if the organic district model had an impact on food waste attitude as a sustainability element. Methods: Household food waste behavior indicators performed better at the national level than in the Cilento Bio-District, with some relevant exceptions, such as the avoidance of having too much food at home and impulse buying. Results: The study results suggest that some food waste attitudes in the rural community of the Bio-District might be so embedded in everyday practices that they are no longer perceived as relevant descriptors, considering the lower food waste (FW) levels in Cilento compared to national data. The key findings of the study were interpreted for policy action development. Discussion: The overall priority of actions would be the enhancement of consumers' abilities to impact practices for food waste prevention. Community engagement aspects and the local products' promotion should be particularly pursued in the Cilento Bio-District, while broader policy actions were proposed at the national level with the involvement of the different sectors of the food chain and the proposition of regulatory aspects (e.g., labels). Future research on Cilento Bio-District characteristics and the comparison with national data would need a more comprehensive examination of additional factors affecting the food system, such as dietary patterns or organic product consumption, to understand their potential influence on food waste and, in general, the sustainability of food choices. [ABSTRACT FROM AUTHOR]

In light of prevailing technological advancements, online shopping has become increasingly prevalent. A well-designed webpage interface, particularly in terms of visual appeal, has the potential to evoke customer emotions such as pleasure and arousal, thereby stimulating impulse buying among consumers. In contrast to global brands, local web stores have faced challenges in devising strategies to cultivate an environment conducive to enhancing brand perception and encouraging impulsive buying behavior, specifically in the realm of online local brand retailing. Previous studies have primarily focused on customers’ cognitive perspectives, including privacy concerns, content sharing, and websites credibility. However, existing research has yet to provide a comprehensive framework for understanding customers’ online impulse buying behavior. Addressing these gaps, this study aims to investigate the effect of different web store stimuli on creating consumers’ brand perception of online web stores and its impact on customers’ impulsive buying behavior. Data was collected through purposive sampling, involving 423 users of different online local web stores. The results showed interesting findings with implications for both theory and practice. Specifically, environmental stimuli, such as ambience (lighting), assortment, forum fnac and helping staff, were found to significantly enhance the brand perception of local web store outlets, consequently boosting customers’ impulse buying behavior. [ABSTRACT FROM AUTHOR]

Impulsivity is a personality construct frequently employed to explain and predict important human behaviors. Major inconsistencies in its definition and measurement, however, have led some researchers to call for an outright rejection of impulsivity as a psychological construct. We address this highly unsatisfactory state with a large-scale, preregistered study (N = 1,676) in which each participant completed 48 measures of impulsivity derived from 10 self-report scales and 10 behavioral tasks and reported frequencies of seven impulsivity-related behaviors (e.g., impulsive buying and social media usage); a subsample (N = 196) then completed a retest session 3 mo later. We found that correlations between self-report measures were substantially higher than those between behavioral tasks and between self-report measures and behavioral tasks. Bifactor analysis of these measures exacted one general factor of impulsivity I, akin to the general intelligence factor g, and six specific factors. Factor I was related mainly to self-report measures, had high test-retest reliability, and could predict impulsivity-related behaviors better than existing measures. We further developed a scale named the adjustable impulsivity scale (AIMS) to measure I. AIMS possesses excellent psychometric properties that are largely retained in shorter versions and could predict impulsivity-related behaviors equally well as I. These findings collectively support impulsivity as a stable, measurable, and predictive trait, indicating that it may be too early to reject it as a valid and useful psychological construct. The bifactorial structure of impulsivity and AIMS, meanwhile, significantly advance the conceptualization and measurement of construct impulsivity. [ABSTRACT FROM AUTHOR]

Impulse Buying and the drivers of similar consumer behaviours have captured the interest of researchers for quite some time now. The construct was first explored in the context of offline or brick and mortar stores. However, with the growing popularity of online retail stores has led to the concept being included in studies on customer behaviour, specifically in the online context. In the current study, the researchers attempt to contribute to literature on customer behaviour in the online environment by exploring the relationship between E-Shopping Orientation, Trust and Impulsive Buying Behaviour. The focus of the currents study is the members of Generation Y. The scope was limited to this specific section, given that each generation differs from the other in terms of their behaviour, needs and drivers. While the direct impact of E-shopping Orientation on Impulsive Buying Behaviour was found to be not statistically significant, the indirect effect was found to be significant. This suggests that Trust fully mediates the relationship between E-Shopping Orientation and Impulsive Buying Behaviour. In addition to contributing to literature in the area of customer behaviour, the findings also add to our understanding of a major section of the Indian customer base. [ABSTRACT FROM AUTHOR]

Consumer behavior study has become relevant in the present marketing and sociology studies. Several characteristics, specificities, and factors influence the customer, especially the woman in her decision-making process, preferences, buying behavior, the products she buys, and the stores or retailers where she goes. In addition, the cognitive dissonance theory is mostly used to explain consumer behavior, focusing on the dilemmas faced during various stages of purchasing behavior. Hence, the study aims to investigate the state of cognitive dissonance after a buying decision was made for Tunisian women. Specifically, it provides an overview of the decision-making patterns of women and the stage of their reaction after the buying process according to their psychographic, socioeconomic, and behavioral characteristics. For this research, a quantitative survey was used as a method to collect primary data in Tunisia from 402 women. This questionnaire was conducted among the women who had recently purchased a luxury apparel product. A multidimensional scale was used to measure the magnitude of dissonance for females, besides two other constructs were additionally added which are the impulsive buying and the purchasing decision involvement. The results show that there is no significant difference in the levels of cognitive dissonance due to demographic factors such as age, marital status, and employee status for all women, while it had a positive bearing on emotional dissonance amongst all women. There is also no significant effect for the impulse buying and the purchase decision on post-purchase dissonance. The findings of this research indicate that most of the women were satisfied with their last purchases and therefore, the level of cognitive dissonance is low. Hence, one key aim of this research is to demonstrate the harmony within cognitive and behavioral systems that can be adjudged as a part of the human condition. [ABSTRACT FROM AUTHOR]

We propose a monopoly and Stackelberg duopoly model for "new economy" markets—with a Beckerian S-shaped demand curve at its center—that allows for intermediate degrees of firm focality and consumer heterogeneity. Because of network externalities, firms compete for the dominant market share, rather than the marginal consumer. This leads to a type of limit pricing—from within, rather than from outside the market—where the nondominant firm captures a positive market share that serves as a consolation prize. We characterize how firms' technologies, "consumer impulses" (which might be influenced by past sales, defaults, or advertising), and network externalities affect competition, and derive implications for firm strategy. Broadly speaking, we find that the dominant firm should adopt an aggressive "top-dog" stance (akin to, but not identical to, that of a firm seeking to deter rival entry), whereas the nondominant firm should respond with an accommodating "puppy-dog" approach. This paper was accepted by Alfonso Gambardella, business strategy. Funding: R. Akerlof received financial support from the Institute for New Economic Thinking. [ABSTRACT FROM AUTHOR]

This research was conducted to ascertain the impact of Live shopping on the Tiktok platform and to determine the behavioral comparison between Millennials and Generation Z, with Tiktok Live Shopping as an independent variable. This study collects data online using quantitative methods surveys of customers who have shopped on the TikTok platform as objects. The data analysis used is a statistical test to determine the validity and reliability of and regression test to see the relationship between variables and an independent sample t-test to see the difference between Millennials and Gen Z. The outcomes demonstrated a strong and favorable influence between Tiktok Live shopping but there was no difference in influence between millennials and Gen Z.

Live-streaming platforms allow for direct communication between merchants and consumers, serving as a promotional platform. Using the Theory of Planned Behavior as a mediating variable, this study seeks to determine how financial literacy affects impulse buying among Indonesian consumers from the Millennial Generation and Generation Z. This study employed a quantitative research methodology and administered questionnaires to 100 individuals. The questionnaire responses were analyzed using the SEM-PLS analysis method with the Smart PLS 4.0 software. The findings of this study indicate that financial literacy has a notable and meaningful impact on Attitude and perceived behavioral control. Additionally, Attitude positively and significantly influences impulse buying behavior, while subjective norms shape this behavior. Moreover, perceived behavioral control positively and significantly influences impulse buying behavior. Furthermore, financial literacy indirectly affects impulse buying behavior through Attitude and perceived behavioral control as mediating variables.

Live streaming is revolutionizing the landscape of e-commerce, creating new opportunities for platforms and e-tailers to improve their performance. However, little is known about the underlying mechanisms that shape consumer behavior in this burgeoning business phenomenon. This study aims to shed light on the relationships between environmental cues generated by live streaming and online impulse buying. Drawing upon the Stimulus-Organism- Response framework, a comprehensive model was formulated to explore how social cues (streamer interaction, peer interaction) and media cues (vividness, realness) impact pleasure, arousal, perceived uncertainty, and subsequently induce consumers' urge to buy impulsively. The model was tested by survey data from 403 consumers. SPSS and PLS are employed to verify the model. The findings revealed that realness and streamer interaction can reduce perceived uncertainty and foster a pleasant consumer experience, while vividness and peer interaction serve to awaken and delight consumers. Pleasure, arousal, and perceived uncertainty mediate antecedent variables' effects on urge to buy impulsively in a parallel and reverse way, and emotions exert a more powerful influence. This study enriched the research on the influence mechanisms of impulse buying driven by live streaming and provided suggestions for platforms and streamers to optimize product display and guide interaction, which is conducive to leveraging the advantages of live streaming and creating greater commercial value. [ABSTRACT FROM AUTHOR]

As a booming branch of online retailing, live-streaming e-commerce can present abundant information dimensions and diverse forms of expression. Live-streaming e-commerce has enabled online retailers to interact with customers face-to-face, resulting in widespread instances of emotional and impulse buying behavior. Prior research in live-streaming e-commerce has suggested that live streamers' characteristics, especially the live streamer's face, can affect customers' purchase intentions. The present research used questionnaire surveys and an eye tracking experiment to investigate the impact of live streamer's facial attractiveness on consumer purchase intention for search-based and experience-based products. The questionnaire survey analyzed 309 valid questionnaires and revealed that attractive faces are the key influencing factor driving consumers' impulse purchase intentions. Moreover, consumers' emotional experience plays a partial mediating role in the process of live streamers' faces influencing purchase intention. The eye tracking experiment further explored the mechanism of a live streamer's facial attractiveness on consumers' purchase intentions of search-based products and experience-based products from the perspective of visual attention by analyzing 64 valid sets of data. The results showed that attractive faces attract more consumers' attention and, therefore, increase their purchase intention. Furthermore, there is a significant interaction between product type, the live streamer's facial attractiveness, and consumers' purchase intentions. In the case of unattractive live streamers, consumers are more likely to buy search-based products than experience-based products, while the purchase intention does not vary between search-based products and experience-based products in the case of attractive live streamers. The present study provides evidence for 'beauty premium' in live-streaming e-commerce and sheds light on the design of the match between live streamers and different types of products. [ABSTRACT FROM AUTHOR]

Purpose: This study aimed to analyze the influence of human values on impulse buying behavior and whether this influence differs between genders. Originality/value: The research contributes to the understanding of the relationship between the values individuals prioritize and their impulsive buying behavior. The results can offer guidance to professionals and business managers in conducting their sales strategies and to researchers when considering human values in investigations of buying behavior, enabling new understandings. Design/methodology/approach: A model with two scales, impulsive buying and human values, consolidated in the Brazilian context, was applied, resulting in 414 responses analyzed through structural equation modeling. Findings: The results demonstrated that human values affect impulsive buying behavior, indicating that the values of pleasure, emotion, and religiosity have a positive relationship, and the values of health and knowledge have a negative relationship. Samples by gender presented significant differences, as survival and emotion have a greater positive influence on impulsive buying in men, while women are more influenced by the pleasure and emotion values and have a negative relationship with the affectivity value. [ABSTRACT FROM AUTHOR]

How Online Grocery Shopping is Changing What We Buy This paper investigates the systematic differences between online and offline grocery shopping baskets using data from approximately two million brick-and-mortar and Instacart trips. We apply unsupervised machine learning algorithms agnostic to the shopping channel to identify what constitutes a typical food shopping trip for each household. We find that food shopping basket variety is significantly lower for online shopping trips as measured by the number of unique food categories and items purchased. Within a given household, the Instacart baskets are more similar to each other as compared with offline baskets with twice as many overlapping items between successive trips to the same retailer. These results suggest a potential link between online grocery shopping environments and heightened consumer inertia, which may lead to stronger brand loyalty and pose challenges for new entrants in establishing a customer base. Furthermore, Instacart baskets have 13% fewer fresh vegetables and 5%–7% fewer impulse purchases, such as candy, bakery desserts, and savory snacks, which are not compensated for by alternative or additional shopping trips. We discuss the implications of these systematic shopping basket differences for competition, product management, retailers, consumers, and online platforms. History: Catherine Tucker served as the senior editor. Supplemental Material: The online appendix and data are available at https://doi.org/10.1287/mksc.2022.0292. [ABSTRACT FROM AUTHOR]

Electronic Word-of-Mouth (e-WOM) can convey product information about ratings, desires, requests and experiences. Therefore, it plays an important role in influencing purchases. This study aims to identify e-commerce quality, positive e-WOM and negative e-WOM on online impulse buying. E-commerce users sometimes act impulsively in purchasing after seeing some responses contained in e-WOM as information about the products. Positive product responses are not enough to convince e-commerce users to act impulsively, considering negative product responses is also an essential consideration for e-commerce users. This research uses a quantitative approach using a survey method of 315 respondents sampled from the population of ecommerce users in West Java, which was processed using smartPLS. This study found that e-commerce quality directly impacts online impulse buying, positive e-WOM, and negative e-WOM. Positive e-WOM does not directly impact online impulse buying, while negative e-WOM does. Another result shows that negative e-WOM successfully mediates the relationship between e-commerce quality and online impulse buying, while positive e-WOM fails to moderate the relationship between e-commerce quality and online impulse buying. This research contributes to e-commerce and consumer behaviour knowledge, serving as a reference for scholars by exploring how e-commerce quality relates to online impulse buying through positive and negative e-WOM among e-commerce users. [ABSTRACT FROM AUTHOR]

The increasing percentage of e-commerce users each year, accompanied by the growing convenience of online shopping, is considered to have led to the phenomenon of impulse buying tendency, especially in the context of e-commerce usage. This study aims to discuss the occurrence of impulse buying tendency in Indonesia based on the perspectives of the Elaboration Likelihood Model and Regulatory Focus Theory, using information transparency to represent the central route, celebrity endorsers to represent the peripheral route, and regulatory focus as a moderating variable. The research is focused on Shopee, which is one of the most popular e-commerce in Indonesia, therefore the population is Shopee users in Indonesia. The purposive sampling technique was used with a total of 445 respondents, which were taken from 5 top universities in Indonesia. The results of this study indicate that both information transparency and celebrity endorsers have a significant influence on impulse buying tendencies. Furthermore, regulatory focus is found to be a significant moderating variable of the relationship between information transparency and impulse buying tendency, however, there is no significant effect found on the moderating role of regulatory focus in the relationship between celebrity endorsers and impulse buying tendency. Referring to this, it is hoped that the Shopee e-commerce company can provide information according to the needs of consumers and consider the selection of supporting celebrities in accordance with the products or brands offered. [ABSTRACT FROM AUTHOR]

The trend of live streaming shopping has been gaining traction in e-commerce. Platforms like TikTok use live videos to showcase products and connect with consumers in real time. However, while the benefits have been highlighted, there is a lack of understanding the challenges it poses, its impact on traditional e-commerce, and impulse purchase intention. To gain insight into this trend, this study examines purchase intentions level for TikTok live streaming shopping in Indonesia through an online survey of 383 eligible participants from a sample of 416. Utilizing quantitative approach and TAM, factors like visualization, communication, uncertainty, ease of use, usefulness, enjoyment are analyzed through Structural Equation Modeling (PLS-SEM). Results reveal significant positive influences of visualization, communication, perceived ease of use, usefulness, and enjoyment on purchase intention. Conversely, perceived uncertainty lacks significant impact. Mediation analysis demonstrates perceived usefulness and enjoyment mediating the relationship between ease of use and purchase intention. These findings have practical implications for companies to tailor effective strategies for live streaming shopping by emphasizing clear communication, perceived usefulness, and enjoyable shopping experiences. This study enhances theoretical understanding of impulse purchase intention and technology acceptance within the live streaming shopping, contributing valuable insights for businesses navigating this evolving e-commerce. [ABSTRACT FROM AUTHOR]

To explore the influencing factors of consumers' impulsive purchase behavior in live streaming, based on the Stimulus-Organism-Response framework, we construct the model of how streamers influence consumers' impulsive purchase behavior by consulting literature. Collected data by means of a questionnaire, and made an empirical study by using the structural equation model to explore the mechanism of streamer affecting consumers' impulsive purchase behavior. The results show that streamer characteristics (personal charisma, professionalism) and streamer performance (interactivity, entertainment) affect consumers' impulsive purchase behavior by affecting consumers' trust and flow experience. The empirical results have important theoretical and practical significance. [ABSTRACT FROM AUTHOR]

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Impulse buying behavior is a significant aspect of customer behavior and a crucial concept in the retail environment. Currently, this behavior has garnered the attention of retailers and wholesalers, particularly chain stores, as it substantially impacts their sales and profits. To address this, retailers can design a pleasant and relaxing atmosphere for customers, providing a soothing and attractive environment to evoke their feelings and perceived pleasure. The primary purpose of this research was to examine the model of situational factors influencing customer’s impulse buying behavior. The study's statistical population comprised all customers of Shahrvand chain stores in Tehran. Using Morgan's table, a sample size of 384 individuals was selected through stratified random sampling. A standard questionnaire was employed to measure the variables and the instrument's diagnostic, convergent, and divergent validity, as well as its reliability using Cronbach's alpha coefficient, were evaluated. The research model was tested using the Partial Least Squares (PLS) method and the Smart-PLS 3 software. The results of data analysis indicated that physical factors, including music, lighting, and color, had a significant effect on the consumers’ emotional responses, while the layout effect was not confirmed. The significant influences of social factors, including the seller and the crowd, on the consumers’ emotional responses were also confirmed. The mediating role of consumer's emotional response in the impacts of physical (excluding layout) and social factors on impulse buying behavior was supported. However, demographic factors (gender, age, and income), psychological factors (stimulation and self-esteem), and situational factors (available money and time) did not have a moderating role in the relationship between the consumers’ emotional responses and impulse buying behaviors. [ABSTRACT FROM AUTHOR]

Purpose: Impulse purchases are a phenomenon of interest in recent years that provides a high revenue stream for companies compared to planned purchases. Airports are a unique shopping environment. Travellers usually need to arrive at the airport early and can only utilise limited time to shop at duty-free stores, which makes the shopping experience time-constrained and has the potential to make impulse purchases. The main purpose of this research is to create a model to examine whether "time pressure" and "hedonic shopping motivation" lead to impulse shopping through the formation of "positive emotion" in the context of airport duty-free shops. Design/methodology/approach: A questionnaire-based survey was conducted in this study. The data collection for this study targeted individuals who had previously used airline services for international travel and visited duty-free shops at international airports. A total of 502 valid subjects participated in this survey. Findings: The findings indicated that time pressure and consumers' hedonic motivations have a positive impact on emotions. Positive emotions have a positive impact on the occurrence of impulse purchases. Music and light can moderate the impact of hedonic motivation on emotion but cannot reduce the influence of time pressure on emotion. Social factor significantly moderates the positive association between hedonic shopping motivation and emotion. Originality/value: The research collected data from various international airports and social media, enabling the findings to be generalised. [ABSTRACT FROM AUTHOR]

Electronic Word-of-Mouth (e-WOM) can convey product information about ratings, desires, requests and experiences. Therefore, it plays an important role in influencing purchases. This study aims to identify e-commerce quality, positive e-WOM and negative e-WOM on online impulse buying. E-commerce users sometimes act impulsively in purchasing after seeing some responses contained in e-WOM as information about the products. Positive product responses are not enough to convince e-commerce users to act impulsively, considering negative product responses is also an essential consideration for e-commerce users. This research uses a quantitative approach using a survey method of 315 respondents sampled from the population of e-commerce users in West Java, which was processed using smartPLS. This study found that e-commerce quality directly impacts online impulse buying, positive e-WOM, and negative e-WOM. Positive e-WOM does not directly impact online impulse buying, while negative e-WOM does. Another result shows that negative e-WOM successfully mediates the relationship between e-commerce quality and online impulse buying, while positive e-WOM fails to moderate the relationship between e-commerce quality and online impulse buying. This research contributes to e-commerce and consumer behaviour knowledge, serving as a reference for scholars by exploring how e-commerce quality relates to online impulse buying through positive and negative e-WOM among e-commerce users.

Business that employs an online store using Shopee platform is Ghealsy.id. The aim of this study is to ascertain: (1) whether Discounts have an influence on Impulse buying, (2) whether Shopping lifestyle has an influence on Impulse buying, (3) whether Positive emotions have an influence on Impulse buying, (4) whether Discounts have an influence on Positive emotions, (5) whether Shopping lifestyle has a positive influence on Positive emotions, (6) whether Discounts have an influence on Impulse buying through Positive emotions as an Intervening Variable, and (7) whether Shopping lifestyle has an influence on Impulse buying through Positive emotions as an Intervening Variable. This study employs a quantitative (numeric) approach with 100 respondents as its sample. The results of this research demonstrate that: (1) Discounts have an effect on Impulse buying, (2) Shopping lifestyle does not have an effect on Impulse buying, (3) Positive emotions have an effect on Impulse buying, (4) Discounts have an effect on Positive emotions, (5) Shopping lifestyle has a positive effect on Positive emotions, (6) Through Positive emotions as an Intervening Variable, Discounts have an effect on Impulse buying, and (7) Through Positive emotions as an Intervening Variable, Shopping lifestyle has an effect on Impulse buying

The paper examines consumer impulsiveness and post-purchase dissonance among female students as well as their relationship with personality traits, self-esteem and menstrual cycle. The study involved 253 female students pursuing Bachelor's, Master's and PhD degrees at the Faculty of Economics, Faculty of Medicine, Faculty of Law, Faculty of Philosophy, Faculty of Technical Sciences and Faculty of Arts of the University of Priština in Kosovska Mitrovica. The instruments used in the study were the impulsiveness scale, the consumer regret scale, and the self-esteem scale. The analysis indicated that these are highly reliable instruments whose items can be regarded as homogeneous and representative. The results obtained show that consumer impulsiveness among the female students is at an average level, whereas the post-purchase regret is at a lower level compared to the theoretical average. In addition, a positive correlation was found between consumer impulsiveness and neuroticism, while self-esteem has a negative correlation with consumer impulsiveness and is its significant predictor. On the other hand, there is a negative relationship between post-purchase regret and cooperativeness, conscientiousness, openness to experience, and self-esteem. Conscientiousness and self-esteem can also be identified as predictors of post-purchase regret among female students, with self-esteem having a greater independent contribution.

From an early age, children begin to make decisions about buying things they want, or refraining from buying (e.g., to save up for something better). However, it was unclear how these decisions affect their feelings about their economic resources: does buying make children feel richer or poorer? This manuscript describes three studies that address this gap, with children ages 4 through 12 in the United Kingdom and United States. Older children thought that a child who bought something was richer than a child who refrained from buying, even if the target child was still able to accomplish their goal (Study 1). And for children as young as 4, imagining buying something (compared to imagining refraining from buying) predicted and led to imagining themselves feeling richer (Studies 2-3). The magnitude of the effect of buying vs. refraining on feeling rich did not change appreciably through age 12. These findings complement previous research which looked at children's judgments of their family's social status, by showing that children's feelings about their economic resources also fluctuate in response to actions (buying vs. refraining) that impact those resources. This work contributes to an understanding of how feelings of wealth emerge in childhood and has useful implications for adults who want to support children in developing financial skills. [ABSTRACT FROM AUTHOR]

The cosmetics industry faces significant challenges, particularly in meeting consumer demands for sustainable and eco-friendly products. This article examines how the industry adapts to these demands by focusing on sustainability throughout the product lifecycle, including selecting raw materials, packaging, and marketing strategies. The shift towards sustainability in the cosmetics industry is not merely a response to regulatory pressures but also a strategic move to align with a consumer market that increasingly values authenticity and environmental responsibility. For this purpose, semi-structured in-depth interviews were conducted. The research aimed to identify consumer knowledge regarding sustainability, influence on buying behavior, preference for sustainable packaging, and reaction to marketing efforts, thereby providing insights into consumer engagement with sustainability in the cosmetics industry. This paper provides a detailed analysis of sustainability dynamics in the cosmetics industry, offering valuable insights for individuals and organizations seeking to understand and engage with this evolving domain. [ABSTRACT FROM AUTHOR]

In the modern day, the way that customers view buying for apparel has quickly evolved. Customers are able to sort products available on different websites and apply enough filters to match their criteria in terms of style, material, money, etc. The goal of managing this task is to comprehend the behaviour of people who purchased apparel online. This study primarily looks at factors that influence consumers' choice of clothing websites, taking into account the most popular online interfaces, like shopping websites and fashion apps, and identifying the factors that influence consumers to make a purchase, such as online surveys and frequency, review discs, blogs written by celebrities, fashionists as, and promotion channels. Convenience sampling was used to collect the data through a structured questionnaire. SPSS version 27 was employed to assess the information. To evaluate the data, factor analysis and chi-square methods were applied. There were 500 residents of Meerut city in the sample. Examined is the shift in spontaneous purchasing behaviour brought about by online interfaces. Customers reportedly purchased online due to the vast variety of products available, pricing flexibility, and ease of use. Customers do choose different online platforms depending on factors including age, marital status, and level of education. Furthermore, a link has been identified between the ability of social network blogs, websites, and reviews to influence age, gender, and purchasing intentions. [ABSTRACT FROM AUTHOR]

Purpose: This study aims to follow a rigorous approach to identify, critically analyze and synthesize 75 papers published from 2000 to 2022. Design/methodology/approach: The study presents a systematic literature review on identity expressiveness (IE), clarifying and expanding what is currently known about the concept. Findings: To synthesize current knowledge on IE, the study uses the overarching framework of antecedents-phenomenon-consequences, using this same framework to identify gaps and future research directions. The findings show individual and brand-related factors such as the need for uniqueness and anthropomorphism as antecedents of IE, and eWOM/WOM, impulse purchases and upgrading to more exclusive lines as consequences of IE. Research limitations/implications: The study contributes to theory by synthesizing and mapping current understanding of the state of knowledge on the concept of IE while highlighting gaps in the extant literature and paving future research directions for scholars in the field. Practical implications: The study offers useful insights for practitioners, broadening marketers' actionable options in identity-based marketing. Marketers can use insights from this study to inform marketing strategy and communication campaigns for different types of brands. Originality/value: To the best of the authors' knowledge, this study is the first of its kind and offers an integrative review of the current literature on IE, thus enhancing understanding of the concept, its antecedents and consequences. The study also contributes to knowledge by highlighting future research priorities for researchers in this field of enquiry. [ABSTRACT FROM AUTHOR]

Introduction: Due to the coronavirus disease 2019 (COVID-19) pandemic, people faced difficulties engaging in exercise activities as usual. As a result, there has been an increase in the demand for home exercises and online sales. However, there is little research on individuals’ buying and exercise behaviors during the pandemic. Thus, this study investigated how the perceived threat of COVID-19 influences exercise participants’ compensatory consumption and exercise intention through emotional responses, such as feelings of solastalgia and nostalgia. Methods: A total of 488 responses were collected from Generation Y, as individuals belonging to Generation Y are more prone to impulsive buying compared to other generations and, importantly, consider exercise a crucial component of their general well-being. Data were examined using a three-step method that involved the use of SPSS 26.0 and EQS 6.4 software. Results: Results showed that perception of COVID-19 positively influenced solastalgia and negatively affected nostalgia. Also, solastalgia had positive effects on nostalgia and online browsing, and nostalgia positively affected online browsing. Finally, this study found that online browsing positively influenced impulse buying and exercise intention, while impulse buying did not significantly affect exercise intention. Conclusion: This study contributes to identifying the crucial influence of emotions in decision-making and increasing the understanding of the connection between nostalgia and cognitive and emotional responses amid the COVID-19 pandemic. [ABSTRACT FROM AUTHOR]

Purpose: The tendency shows that more customers will bring and use their mobile devices in-store. This study proposes a further analysis of the complementary role of the mobile device in an in-store purchase providing a characterisation of those customers and analyses their usage preferences and behaviour intentions, presenting new insights concerning gender and generation preferences. Design/methodology/approach: Quantitative research with customers of electronic stores was conducted based on a questionnaire applied at the store's exit. To assess the differences between genders and among generations were used the parametric T-Test and one-way ANOVA. Findings: The results demonstrate divergencies between generations when using mobile devices. In addition, they indicate that males have more intention to manage shopping tasks efficiently and consequently are less affected by in-store marketing stimuli and less predisposed to impulse purchases. Research limitations/implications: Although real customers participated, a convenience sample was used. The results should be compared with research on other retailer types. The customer shopping motivations and the types of mobile device usage should be further investigated since they can change the experience and the retailer's outcomes. Practical implications: Contributing to related specific research areas such as shopping behaviour and technology in retail settings by showing the usage preferences, the study also provides information for retailers, especially those needing to approach the Gen Z customers, improving the development of strategies. Originality/value: This research explores further the complementary role of the mobile device in an in-store purchase. By conducting the study in a new setting, it brings new insight into a less explored, yet important sector. [ABSTRACT FROM AUTHOR]

Purpose: With the rapid growth of the Internet and the wide acceptance of e-commerce, online impulse buying is rising; however, the consumer motivation to buy impulsively within the digital setting calls for continuous exploration. Through the lens of cognitive appraisal theory, the authors aim to explore the relevance of web quality factors (cognitive processes) and hedonism (emotional response) for online impulse buying in the cross-cultural context of India and Croatia. The study also attempts to investigate the varying effects of sales promotion and payment options (cognitive processes) on the relationship between hedonism and online impulse buying. Design/methodology/approach: The researchers in the present study have adapted the refined eTailQ scale along with factors like hedonism, sales promotion and payment options determining impulse buying—the measurement instrument comprised of a highly structured questionnaire covering consumers' attitudes and opinions regarding the explored concepts. A total of 526 responses were generated in the data collection process, wherein 264 were from India and 262 were from Croatia. Findings: The results reveal that not all web quality determinants affect impulse buying similarly. Web informativeness significantly, but negatively, impacts impulse buying only regarding Croatian consumers, while customer service influences impulse buying in the Indian market. Web layout and privacy do not influence impulse buying. However, besides hedonism's direct impact on impulse buying in both countries, the results show that the influences of web layout and privacy on impulse buying are mediated via hedonism. Given the varying effects, this study shows that, unlike the payment options, only sales promotion represents a significant moderator that enhances the relationship between hedonism and impulse buying in both countries. Originality/value: This study utilises cognitive appraisal theory to compare the effects in two countries through cognitive appraisals, emotional responses, and situational factors for explaining online impulse buying behaviour. The study also offers practical managerial implications. [ABSTRACT FROM AUTHOR]

The aim of the study was to identify the degree of implementation of the user innovation (UI) model in selected food processing industries in Poland and it was achieved through the following research objectives: (1) to identify the sources of information used in the course of innovation processes by innovative enterprises – divided into external and internal sources, (2) to determine to what extent users (consumers in particular) are involved in the course of individual stages of the innovation process, and (3) to compare the degree of consumer involvement in the course of innovation processes with the innovation level of innovative enterprises. Primary data was obtained through an interview method (a survey employing the CAWI method), conducted among 215 micro-, small-, and medium-sized enterprises in the meat processing, juice production, and milk processing industries. The time scope of the survey was 2018–2019 and the survey was conducted in mid-2021. Approximately two-thirds of innovative enterprises use information from consumers during the innovation process and consumers are involved to a different degree in its respective stages. Most often enterprises engage consumers during the stage of innovation impulse, creating and testing prototypes. A significant share of innovative enterprises uses information from consumers during the innovation process. The companies that reported the highest number of innovations were, to a large extent, those that involved consumers at more stages of the innovation process. The application of the UI model assumptions can be considered as conducive to shaping innovativeness of the analyzed food processing industries. [ABSTRACT FROM AUTHOR]

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Impulse buying is when buyers make unplanned purchases that sometimes leave them satisfied or dissatisfied. The present study surveyed 546 customers who purchased food and beverage brands to understand their buying behaviour in the state of Haryana, India. The study used a well-structured questionnaire, collected data via social media platforms, and drew inferences using frequency and descriptive analysis. The results reveal that most consumers tend to buy impulsively regarding food and beverage products. The findings further reveal that consumers make impulsive purchases based on specific choices, preferences, or attachments to brands without considering the brand’s features or other characteristics. Companies can use these inferences to understand the target market’s purchasing patterns and make informed decisions to boost sales. The study recommends that food and beverage companies adopt strategies to attract impulsive buyers based on demographic features and focus on packaging to attract consumers with different personality traits.

With exists the development of fashion Of course It just has a big impact on the people who want it No Want to must follow existing trends, for all circles, especially in circles generation young. Next, there are advances in media that can said to the more advanced for example print media or electronic media, so the internet has an role important in sourcing information to the public about the latest fashion trends. Study This aims To test and analyze the influence of Hedonic Shopping Votive and Visual Merchandising on Impulse Buying with ShoppingLifestyle as a variable affecting Shopee consumers in Mataram City. Population in study This is consumers who use it Shopee platform. Taking samples with the technique of purposive sampling. Amount respondents is 100. The analysis technique used is SEM-PLS with Smart PLS 3.0 software. Research results This finds that there exists influence in a way directs Hedonic Shopping Motive and Shopping Lifestyle towards Impulse Buying, only Visual Merchandising is not influential in a way direct to Impulse Buying. Hedonic Shopping Motive and Visual Merchandising are not influential in a way direct to Impulse Buying. Shopping Lifestyle is not capable of becoming a liaison between Hedonic Shopping Motive and Visual Merchandising towards Impulse Buying consumers in shops on the Shopee platform.

Therefore, this study aimed to examine and analyze the effect of hedonic shopping motivation, and shopping lifestyle, either directly or indirectly through impulse buying in Shopee e-commerce. The data collection technique used purposive sampling. In line with that, there were 95 respondents as the sample. Moreover, the study was descriptive-quantitative with descriptive analysis and statistic inferential, i.e. using SmartPLS 4.0 with bootstrapping test. In addition, both hedonic shopping motivation and shopping lifestyle had a significant effect on positive emotion. However, hedonic shopping, as well as a shopping lifestyle, had an insignificant effect on impulse buying. Likewise, positive emotion proved to mediate both hedonic shopping motivation and shopping lifestyle on impulse buying (full mediation). In other words, positive emotion could improve or determine consumers to have impulse buying in Shopee e-commerce.

TikTok Shop boosts TikTok’s huge potential as an e-commerce platform that encourages sellers and buyers to increase the number of transactions. The emergence of this feature encourages the online impulse buying phenomenon on the TikTok platform. This study aims to examine the factors that influence online impulse buying on TikTok in Indonesia through the constructs of brand review, sales promotion, customer satisfaction, religiosity, and brand expectation. This quantitative research uses a questionnaire that is distributed randomly online and collected from 312 respondents in Indonesia. Using structural equation modeling (SEM), data analysis was conducted and hypotheses were examined. The results show that customer satisfaction (β: 0.501) and brand review (β: 0.358) play an important role in increasing brand expectation. At the same time, sales promotion (ρ-value > 0.05) has no impact on brand expectation. This study highlights that religiosity (β: –0.239) and brand expectation (β: –0.510) can reduce online impulse buying behavior. Brand expectation (β: –0.510) is the most dominant variable in reducing online impulse buying behavior on TikTok.