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Now that many cable operators have committed to courting Hispanic subscribers, it's not enough to simply create Spanish or bilingual advertising campaigns to attract Latinos, according to industry executives. Operators [...]

OVERVIEW DirecTV Inc. has spent more than a decade brawling for each new subscriber, and it shows no signs of backing away from the fight. Earlier this month, the direct-broadcast [...]

With a boss like chairman Charlie Ergen, EchoStar Communications Corp.'s top programming executive had better sign low-cost network carriage deals, or he's not likely to keep his job for long. [...]

Cable marketers who've targeted the Hispanic community are missing a big opportunity if they neglect to pitch online services to this growing group, experts said. Although there's less personal computer [...]

PrimeStar Partners L.P.'s pending move to roll up its partnership into a publicly traded company, PrimeStar Inc., isn't the only challenge facing the direct-to-home satellite provider. In its attempt to [...]

By Monica Hogan It's no secret Charlie Ergen likes to gamble. So it was only fitting that the chairman and CEO of EchoStar Communications Corp. chose Las Vegas as the [...]

By Monica Hogan In the 10 years since EchoStar Communications Corp. launched its Dish Network direct-broadcast satellite service, the company has slowly changed its image from upstart to power player, [...]

By Monica Hogan When Dish Network was readying its direct-broadcast satellite service a decade ago, it needed all the help - and programming - it could get to build its [...]

By Monica Hogan Dish Targets Low and High End of Market With Budget Packages, Cutting-Edge Offers Dish Network has built its reputation as a low-cost television provider, promoting low-priced programming [...]

By Monica Hogan EchoStar Communications Corp. CEO Charlie Ergen used his monthly on-air chat with subscribers Monday night to tout the 10-year anniversary of the company's Dish Network direct-broadcast satellite [...]

Like others around the country last week, the satellite industry was caught off guard by the terrorist attacks on New York and Washington. The Satellite Broadcasting and Communications Association canceled [...]

American Movie Classics plans to help cable operators cash in on the Halloween holiday next month with its fifth annual MonsterFest promotion. 'We've put a placeholder in all our distributors' [...]

The cable industry rallied to provide information to parents and teachers who wanted to help children deal with last week's terrorist attacks on New York's World Trade Center and the [...]

Now that CNN/Sports Illustrated has added more live sports programming to its mix, Turner Network Sales is working to help affiliates across the U.S. drive digital-cable penetration. When CNN/SI began [...]

In anticipation of the early 2002 launch of the standalone Playhouse Disney channel, ABC Cable Networks Group is strengthening the preschooler-targeted brand with a 10-week mall tour, a live stage [...]

Billionaire Mark Cuban combined his passions for sports and technology m last week's launch of HDNet. And if the visionary's instincts are as solid this time around as they were [...]

Without much advance fanfare, digital -cable customers in Lexington, Ky., last month saw a new application appear on their set-top boxes: a remote-controlled home-shopping service called the Insight Digital Mall. [...]

The direct-broadcast satellite industry lost its bragging rights as the home of the most satisfied pay TV subscribers this year. That's the good news for cable operators. The bad news: [...]

Comcast Corp. hopes to strengthen its hometown ties later this week with the first live telecast of its third annual Comcost Newsmakers of the Year Awards from Philadelphia. The event [...]

Veteran cable marketers seemed to play musical chairs late last month, as industry players reported a spate of new hires and promotions. Former AT&T Broadband senior vice president of sales [...]

DirecTV Broadband last week said it signed Circuit City Stores Inc. as the first nationwide retail distributor for its DirecTV DSL digital subscriber line service, starting this month. Hughes Electronics [...]

DirecTV Inc.'s long-expected new high-definition sports channel -- backed by former Internet mogul Mark Cuban -- will debut this week, sources said. The service, called HDNet, is slated to debut [...]

Back-to-school season hasn't gone unnoticed by cable operators: To help encourage local grade school teachers and students to participate in California Gov. Gray Davis's reading award program, Time Warner Cable's [...]

With the recent dramatic growth of the U.S. Hispanic population, it's not just the largest cities that are seeking help in reaching out to the Latino community. In Richmond, Va. [...]

Data-over-cable provider Road Runner last week outranked Excite@Home Corp. and several digital subscriber line companies in the J.D. Power and Associates customer-satisfaction survey of high-speed Internet service providers. No. 1 [...]

DirecTV Inc. last week acquired a minority interest in family programmer Crown Media Holdings Inc. by agreeing to boost distribution of Crown's Hallmark Channel, known as Odyssey Network prior to [...]

These may be the dog days of August, but the volatility that surrounds the direct-broadcast satellite industry showed no signs of abating last week. DirecTV Inc. on Friday on began [...]

When hundreds of thousands of extreme sports fans descend upon Philadelphia this week for ESPN's Summer X Games, the network and local cable affiliate Comcast Corp. will welcome them with [...]

The nation's biggest MSO and largest consumer-electronics chain are taking their partnership to a new level. AT&T Broadband and Best Buy Co. last week finalized a deal through which the [...]

EchoStar Makes a $32B Bid for Direc TV At EchoStar Communications Corp.'s press conference in Nashville Aug. 2, chairman Charlie Ergen joked with reporters that once News Corp. chairman Rupert [...]

NASHVILLE, TENN. -- EchoStar Communications Corp. launched an aggressive new subscriber-acquisition campaign last week, strategically timed to coincide with the first wave of tax refund checks sent out by the [...]

The executive suite at DirecTV Inc. was farther rearranged late last month when executive vice president of sales of marketing and DirecTV merchandising president Bill Casamo stepped down. With that [...]

If Home Box Office's marketing team does its job right, subscribers will be too busy watching promotional messages for the Sept 9 debut of Band of Brothers to notice they're [...]

NASHVILLE, TENN. -- On the eve of last week's annual Satellite Broadcasting & Communications Association convention here, the trade group's board accepted the resignation of president Chuck Hewitt, an 18-year-veteran [...]

SAN FRANCISCO -- The consensus among executives at last week's Cable & Telecommunications Association for Marketing Summit here was that Comcast Corp. would prevail in a fight for AT&T Broadband [...]

Even though direct-broadcast satellite subscriber growth may be slowing down, cable operators say they will stick with their various dish win-back programs. Confidence in their digital-cable offerings and the ability [...]

SAN FRANCISCO -- The introduction of digital content and interactive applications could reshape the television industry even more dramatically than the shift from broadcasting to cable has over the past [...]

SAN FRANCISCO -- Cable marketing executives vowed last week to take full advantage of their broadband pipes in the fight to maintain the industry's leadership position over direct-broadcast satellite. MSO [...]

The Wiz Helps Cablevision Gain in N.Y. Most cable operators have a love-hate relationship with retail: They love the extra visibility that a live, in-store demonstration can bring, but hate [...]

Rental Chain Reaches New Set of Satellite Customers Late last spring, when DirecTV Inc. and Blockbuster Video announced their joint marketing agreement, more than a few questions were raised. Wasn't [...]

Enlisting the help or on-air personalities is one of the most effective ways to draw a crowd to a mall or retail store. Cable networks bring a wide range of [...]

Cable operators have access to what's arguably the most coveted real estate a consumer products company can own: a broadband pipe that runs straight into their customers' homes. Through those [...]

Cartoon Network has enlisted the marketing muscle of its corporate sibling, America Online, to help launch its first original animated action-adventure series. Samurai Jack will debut Aug. 10 with a [...]

EchoStar Communications Corp. plans to deliver a nationwide high-definition feed from CBS Television to its Dish Network subscribers starting this fall. 'CBS as a network has led the charge' in [...]

When Lifetime Television's latest spin-off, Lifetime Real Women, launches on Aug. 2, it will be backed by on-air spots featuring women's tales as told to documentary producers Optic Nerve, which [...]

NEW YORK -- Cablevision Systems Corp. CEO Jim Dolan makes no secret of the fact he'd like to be a rock musician. Now he's taking his passion for music one [...]

In an effort to emphasize the importance of technical training, Charter Communications Inc.'s Central region recently introduced a new initiative called Broadband University. Last month, 38 employees graduated from the [...]

DirecTV Inc. may be getting more than its share of the media spotlight for its proposed plans to combine with News Corp.'s SkyGlobal Networks division. But with respect to financial [...]

One of the most widely recognized consumer brand names will soon make its way to cable's channel line-up. Crown Media Holdings Inc. plans to run its first on-air spots for [...]

DirecTV Inc. has inked a sponsorship agreement with the American Airlines Center, a new sports arena slated to open later this month in Dallas. The direct-broadcast satellite provider has struck [...]