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The starting point of the presented research is the theory of destination marketing, in which the concept of destination branding is the key element. Destination branding models include the idea of visual brand identity, which includes the logo as a crucial element. Since the 1980s, the concept of sustainable development has shaped the society and global economy, including tourism. Tourists are increasingly guided by the analysis of the tourist area in terms of the importance of nature and the possibility of spending free time responsibly. They look for a sustainable tourist offer. Therefore, the aim of this work is to evaluate the tourist offers of Polish territorial units in terms of visual message&mdash, logo and its content, and to examine whether they comprise design components that reveal the sustainable development of the destination. The research method was content analysis of promotional signs. Sustainable development in tourism focuses on three pillars: nature, responsible tourist activity, and the historical remains protected in a sustainable way. The authors search for such images in the logos. In the conclusion, the authors summarize that elements of nature and historical heritage are strongly present in the logos, which does not mean that the tourist offer is a balanced offer.

The principal objective of the article is to examine responsibility as a value helping to enhance the ability of organisation to deal with highly institutionalised environment in which it operates, and which has an impact on the decoupling process. The authors put forward a hypothesis that the development of the sphere of responsibility may support to deal with the complexity of organisation and its environment. To verify the hypothesis the review of literature was undertaken as the research method. Decoupling process is neither good nor bad although it bears ethical dilemmas. The results of the literature examination let to make the conclusion that responsibility is a value that allows organization to solve dilemmas resulting from the complexity and controversy of the decoupling phenomenon. The authors propose to concentrate on the individuals managing and co-forming the organisation in the light of responsibility.

Objectives: This article aims to provide a theoretical analysis of communication in public institutions with regard to ethical values and norms. More specifically, the objective is to try to understand how ethics is anchored in communication systems in organizations acting on behalf and for the community. Research Design & Methods: The paradigm which the authors refer to is the social communication theory, theories of professional ethics and writings of management specialists who work in the field of organisational communication. Findings: While exploring the literature in the said fields, the authors draw analytical conclusions regarding values and norms which should (normative approach) characterise the system of internal and external communication in public institutions, undertaking an attempt to build a theoretical model at the same time. Implications / Recommendations: The analysis shows that the values and norms necessary for public institutions to operate properly are connected primarily with the need for all groups of stakeholders focused around this process to co-operate. Contribution / Value Added: The authors try to organise the values and norms typical for communication systems in public institutions into a model.

Global changes around the world have demanded various transformations, including in the area of higher education. The aim of academic education is no longer to prepare people to work in particular occupations, but to create the appropriate abilities which are useful in the labor market. This kind of education must embody a multi-aspect character, because it prepares people for life-long learning. Therefore, when creating a “learning society”, one should make an effort to think of axiological dimension of scientific-technical advance. One ought to take into account the human elements of education, especially ethical issues. Practice shows that human relationships bereft of a transcendent and ethical dimension, and which focus only on financial, economic goods, on profit, the market and competition, do not bring anyone happiness. Hence there is an enormous demand in the academic community for ethical reflection, thanks to which, man is not only improved in the anthropological dimension, but also in the socio-economic aspect. Publication of English-language versions of the volumes of the "Annales. Ethics in Economic Life" financed through contract no. 501/1/P-DUN/2017 from the funds of the Ministry of Science and Higher Education devoted to the promotion of scholarship.

The article deals with the issue of corporate social responsibility (CSR) in the awareness of economics students as future managers responsible for the implementation of this idea in enterprises. Due to the fact that CSR is a source of many innovations today, the aim of the research was to learn about the awareness and opinions of students about CSR on such issues as: reasons for implementation, main activities, impact on profitability, and the need to explore and assess the usefulness of this knowledge. The research was conducted in 2019 among students from Poland and Georgia (as countries at various stages of advancement in the market economy). The results of the research were statistically analyzed in terms of obtaining answers to the hypotheses and research questions, checking the significance of differences in the answers due to nationality, and additionally, gender (chi-square test and test for two proportions). The primary contribution of this study is an exploration of the views of students on various issues of CSR and sustainability. The results showed that—according to students—ethical values, increased consumer awareness, and the desire to gain a competitive advantage are the most common reasons for the implementation of the CSR concept by companies. The vast majority of respondents indicated the need to enrich the knowledge of business ethics as an important aspect shaping the attitudes of employers and employees. The positive attitude of students regarding the impact of CSR on the company’s profitability was confirmed, although the authors expected more unambiguous results. Differences were also distinguished between the responses of students from both countries on some issues, such as: opinions on the developing ethical sensitivity, the need for the credibility of the EU economic policy, ecology and relations with the local community, as well as relations with the closest stakeholders of companies. The results of the conducted research suggest the need for intense activity in the field of public awareness and the requirement of personnel training for the skilful implementation of CSR principles in enterprises.

The subject of responsibility has lately become very important in the context of the economic crisis. In economy, it took the form of social responsibility. It concerns activities additionally undertaken by organizations in order to establish correct relations with their employees and society, as well as with regard to the natural environment. Therefore, a very important role is played by the ethos of the undertaken socially responsible actions. To a large extent it is reflected in the ethical dimension. Thus, in enterprises, codes of ethics have become a base of axiology in building of the organization cultures. Unfortunately, Polish companies – as shown in the paper – still attach a minor role to the ethical dimension of business.

Making long-term decisions and developing successful policy is always a challenge for a governing body. Within the framework of causal mapping, we evolved a model for the problem of creating and reinforcing a city&rsquo, s image. Then, the model was enhanced into a quantitative form and processed with a novel approach: the extended form of the Weighted Influence Non-linear Gauge System (WINGS). A real-life case study of the city of Katowice showed that the presented approach can be helpful for city authorities. It reinforces the understanding of the problem, facilitates choosing policy options, and supports sustainable city development.

Global changes in the world enforce to undertake various transformations also in the area of higher education. The aim of academic education is not more preparing to work in particular occupation, but rather to form appropriate abilities which are useful at the labour market. This kind of education must embody overall, multi-aspect character, because it prepares to lifelong learning. Therefore creating “learning society” one should make an effort into axiological dimension of scientific-technical advance. One ought to take heed of human elements of education and first of all of ethical issues. Practise shows that human relations bereft of transcend and ethic dimension, but concentrating only on financial economical goods, on profit, market and competition, don’t bring anyone happiness. Hence there is an enormous demand in the academic community an ethical reflection. Thanks to it human being is not only improved in anthropological dimension, but also in social-economical aspect.

Global changes in the world enforce to undertake various transformations also in the area of higher education. The aim of academic education is not more preparing to work in particular occupation, but rather to form appropriate abilities which are useful at the labour market. This kind of education must embody overall, multi-aspect character, because it prepares to lifelong learning. Therefore creating “learning society” one should make an effort into axiological dimension of scientific-technical advance. One ought to take heed of human elements of education and first of all of ethical issues. Practise shows that human relations bereft of transcend and ethic dimension, but concentrating only on financial economical goods, on profit, market and competition, don’t bring anyone happiness. Hence there is an enormous demand in the academic community an ethical reflection. Thanks to it human being is not only improved in anthropological dimension, but also in social-economical aspect.

Prestige of academic teacher’s activities and his or her authority, should most of all result from moral attitude. Thus there is need in this kind of activity to use ethic virtues. Thanks to them human improves internally, but also can realize the concrete property outside. Virtues are necessary for person both for him or her as an average human being and also as a scholar and an educator. By setting own example one can have the most influence on students’ moral attitudes. Consequently an occasion arises to improve cardinal classic virtues, which include: prudence, deliberation, justice and courage, but also in the virtues that are related to them. These activities drive to form yourself in giving good example and have a huge impact on academic environment’s advancement.

The subject of responsibility has lately become very important in the context of the economic crisis. In economy, it took the form of social responsibility. It concerns activities additionally undertaken by organizations in order to establish correct relations with their employees and society, as well as with regard to the natural environment. Therefore, a very important role is played by the ethos of the undertaken socially responsible actions. To a large extent it is reflected in the ethical dimension. Thus, in enterprises, codes of ethics have become a base of axiology in building of the organization cultures. Unfortunately, Polish companies – as shown in the paper – still attach a minor role to the ethical dimension of business.

Prestige of academic teacher’s activities and his or her authority, should most of all result from moral attitude. Thus there is need in this kind of activity to use ethic virtues. Thanks to them human improves internally, but also can realize the concrete property outside. Virtues are necessary for person both for him or her as an average human being and also as a scholar and an educator. By setting own example one can have the most influence on students’ moral attitudes. Consequently an occasion arises to improve cardinal classic virtues, which include: prudence, deliberation, justice and courage, but also in the virtues that are related to them. These activities drive to form yourself in giving good example and have a huge impact on academic environment’s advancement.

The increasing trend concerning loosing respect towards honoured authorities can nowadays be observed in most of the areas of social life. This refers also to universities and decreasing respect towards academics. The study at Karol Adamiecki Univeristy of Economics in Katowice, focused on structure and hierarchy of values declared by its students, were expected to reveal whether this assumption is true. The study characterized reasons for and directions of change in the declared hierarchy of values among the young. It was of high importance to diagnose the core of interactions between students and academics, i.e. to answer a question whether academics employed by the University are perceived by the students as persons whose personal approach and behaviours could be followed. The results show that nowadays academic is not respected as an authority for her/his students. The way to regain respect seems to be based on reinforcement of traditional master (tutor) – student relations, as university is this particular place where this kind of interrelations should develop. The task of building this relation needs time and efforts, as well as sets a high standard for academics to present unimpeachable ethical approach as well as openness towards students and dynamic changes in the environment.