Search

Your search keyword '"Granada -- Marketing"' showing total 2 results
Start Over Descriptor "Granada -- Marketing" Search Limiters Full Text
2 results on '"Granada -- Marketing"'

1. How British TV is winning a world audience

Author

Murphy, Claire

Subjects
BBC Worldwide Ltd. -- Marketing, Granada -- Marketing, Export marketing, Broadcasting industry -- Marketing, International broadcasting -- Marketing, Broadcasting -- Marketing, Company marketing practices, Advertising, marketing and public relations, Business, Business, international
Abstract

Curry tips for the Indians, Basil Fawlty goes to Germany and Jim Royle heads for LA. British broadcasters are building unlikely export markets. TV viewers in India are about to [...]

Published
2000

2. Granada has been slow off the mark over media opportunities

Author

SNODDY, RAYMOND

Subjects
Carlton & United Breweries Ltd. -- Marketing, Granada -- Marketing, ITV PLC -- Marketing, Marketing, Hotels and motels -- Marketing -- United Kingdom, Company marketing practices, Advertising, marketing and public relations, Business, Business, international
Abstract

The Carlton United generals appear to believe Granada is not serious about its designs upon them. The word spoiler is tossed about, together with background hisses that Gerry Robinson and [...]

Published
2000

Catalog

Books, media, physical & digital resources
See catalog results