Search

Your search keyword '"Goldsmith, Ronald E."' showing total 116 results
Start Over Author "Goldsmith, Ronald E." Search Limiters Full Text
116 results on '"Goldsmith, Ronald E."'

17. Reviews of books

Author

Crittenden, Victoria L., Goldsmith, Ronald E., Balazs, Anne L., Festervand, Troy A., Waters, Cathy, and Simpson, Penny M.

Published
2000
Full Text
View/download PDF

18. Book and software reviews

Author

Crittenden, Victoria L., Hillstrom, Stephanie, Peters, Michael P., Walchli, Suzanne B., Boughton, Paul, Narayanan, Sunder, Miller, Stephen W., Roslow, Sydney, Frankenberger, Kristina D., and Goldsmith, Ronald E.

Published
1996
Full Text
View/download PDF

21. Book reviews

Author

Goldsmith, Ronald E., Mazis, Michael, Bitner, Mary Jo, Rigdon, Edward, Peterson, Robin T., and Tashchian, Armen

Published
1992
Full Text
View/download PDF

22. Book reviews

Author

Goldsmith, Ronald E., Aaby, Nils-Erik, Sackmary, Benjamin, Dahringer, Lee, Murdock, Gene W., Aaby, Nils-Erik, Michael Hayes, H., and James, William L.

Published
1991
Full Text
View/download PDF

23. Book reviews

Author

McGann, Anthony F., Goldsmith, Ronald E., Thanopoulos, John, Zikmund, William G., and Stewart, David W.

Published
1991
Full Text
View/download PDF

25. Book reviews

Author

Goldsmith, Ronald E., McCrohan, Kevin F., Beatty, Sharon E., and Prough, George E.

Published
1990
Full Text
View/download PDF

26. A Theory of Shopping

Author

Goldsmith, Ronald E.

Subjects
A Theory of Shopping (Book), Books -- Book reviews, Advertising, marketing and public relations, Business
Published
2000

28. Coolhunting: Chasing down the Next Big Thing

Author

Goldsmith, Ronald E.

Subjects
Coolhunting: Chasing down the Next Big Thing (Nonfiction work) -- Book reviews, Books -- Book reviews, Advertising, marketing and public relations
Published
2007

31. Book review

Author

Beltramini, Richard F., Moore, Roy L., Malhotra, Naresh K., Mullet, Gary M., Goldsmith, Ronald E., Gable, Myron, Peterson, Robin, Tat, Peter K., Ryan, Edward J., Grove, Stephen J., Berl, Robert L., and Murphy, Patrick E.

Published
1985
Full Text
View/download PDF

34. The two faces of creativity

Author

Matherly, Timothy A. and Goldsmith, Ronald E.

Subjects
Human resource management -- Psychological aspects, problem solving -- Methods, Business creativity -- Management, Adaptability (Psychology) -- Analysis, Business, Business, general
Published
1985

38. EXPLAINING AND PREDICTING THE CONSUMER INTENTION TO PURCHASE OVER THE INTERNET: AN EXPLORATORY STUDY.

Author

Goldsmith, Ronald E.

Subjects
CONSUMER behavior, ELECTRONIC commerce
Abstract

This study tested a model that organizes and presents factors that lead consumers to buy online. The model contained four explanatory variables (generalized innovativeness, innovativeness toward online buying, involvement with the Internet, and frequency of Internet use) and two response variables (amount of past purchasing done over the Internet and likelihood of future online purchase). A sample of 107 undergraduates reported their Internet-related attitudes and behaviors in the context of a longitudinal survey of purchasing behavior. Path analysis showed that a slightly modified model fit the data well. Frequency of online buying and intent to buy online in the future were predicted by general innovativeness, an innovative predisposition toward buying online, and involvement with the Internet. Thus, these appear to be important predictors of online buying that can help profile consumers for marketing strategy. [ABSTRACT FROM AUTHOR]

Published
2002
Full Text
View/download PDF

39. Theory and measurement of consumer innovativeness.

Author

d'Hauteville, François, Goldsmith, Ronald E., and Flynn, Leisa R.

Subjects
CUSTOMER satisfaction, MARKETING research, SOCIAL desirability, ACQUIESCENCE (Psychology), CONSUMER attitudes, CONSUMER behavior, QUESTIONNAIRES, CONSUMER research
Abstract

Presents findings validating French and German versions of the domain specific innovativeness scale or DSI, which was designed to measure consumer innovativeness for a specific product category. The data came from self-administered surveys of 409 consumers in three countries: the USA (n= 121), Germany (n= 113), and France (n= 175). The study participants completed a questionnaire asking them to describe their wine-related attitudes and behaviours. Data analysis showed that the DSI was unidimensional, high in internal consistency, positively correlated as hypothesised with wine usage (criterion validity), positively correlated as hypothesised with knowledge of and involvement with wine and uncorrelated with opinion seeking for wine (nomological validity), and unaffected by social desirability and acquiescence response styles. [ABSTRACT FROM AUTHOR]

Published
1998

41. Research-Based Decisions

Author

Goldsmith, Ronald E., primary, Hofacker, Charlie, additional, Rockwood, Persis, additional, Fay, Charles H., additional, and Wallace, Marc J., additional

Published
1988
Full Text
View/download PDF

45. Consumer Involvement: Concepts and Research (Book).

Author

Goldsmith, Ronald E. and Crittenden, Victoria L.

Subjects
CONSUMER behavior, NONFICTION
Abstract

Reviews the book "Consumer Involvement: Concepts and Research," by Pirjo Laaksonen.

Published
1996

48. Scale Development: Theory and Applications.

Author

Goldsmith, Ronald E.

Subjects
MARKETING, NONFICTION
Abstract

Reviews the book "Scale Development: Theory and Applications," by Robert F. DeVellis.

Published
1992

50. Emotion in Advertising.

Author

Stewart, David W. and Goldsmith, Ronald E.

Subjects
EMOTION in Advertising (Book), AGRES, S. J., EDELL, J. A., DUBITSKY, T. M.
Abstract

Reviews the book "Emotions in Advertising," edited by S. J. Agres, J. A. Edell and T. M. Dubitsky.

Published
1991

Catalog

Books, media, physical & digital resources
See catalog results