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8 results on '"Fowler, Jie G."'

1. Personal and Social Determinants of Fear of Missing Out (FoMO) in Younger Consumers

Author

Reisenwitz, Timothy H. and Fowler, Jie G.

Subjects
Social media -- Social aspects -- Usage -- Analysis, Marketing research -- Social aspects -- Analysis -- Usage, Consumer behavior -- Analysis -- Usage -- Social aspects, Smart phones -- Usage -- Youth market, Smart phone, Business, general, Business
Abstract

This study expands the exploration of a consumer behavior concept that has received considerable attention recently: the fear of missing out (FoMO). Several variables were analyzed in terms of their potential influence on FoMO: social media usage, self-concept, social identity, smartphone usage, innovativeness, and gender. The study builds upon the premise that the construct has two distinct components: a personal dimension and a social dimension. The importance of these results is discussed in terms of advancing FoMO theory as well as assisting practitioners in directing their promotional efforts. Keywords Fear of missing out (FoMO), Younger consumers, Personal dimension of FoMO, Social dimension of FoMO, 1. Introduction An emerging concept in consumer behavior is the fear of missing out (FoMO). It was introduced in academia by Herman (2000) who offered it as an explanation for [...]

Published
2023
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2. AN EXPLORATORY STUDY OF INFORMATION USE BY NONSURGICAL COSMETIC PROCEDURES CONSUMERS

Author

Reisenwitz, Timothy H. and Fowler, Jie G.

Subjects
Consumer behavior -- Analysis, Personal care industry -- Marketing, Social media, Plastic surgery, Surgery, Marketing, Consumer research, Advertising, Market research, Company marketing practices, Business, general, Business
Abstract

This exploratory study investigated the amount of information used by consumers when engaging in non-surgical cosmetic procedures. Moreover, the primary purpose of the research is to investigate the linkage between non-surgical cosmetic procedures and the constructs associated with the 'self,' such as attitude toward social media advertising, attitude toward traditional (mass media) advertising, cognitive age, risk aversion, satisfaction, and self-image or self-concept. T-tests of the data yielded significant results for most of the variables. This research will hopefully aid marketers to better focus on important areas of information use by non-surgical cosmetic procedures consumers. These results are discussed, along with managerial implications, limitations and directions for future research., INTRODUCTION Lupton and Seymour (2003) describe that the body is an object that must be groomed and maintained in an optimal state to maximize benefit. From this perspective, the body [...]

Published
2018

3. Marketization and its impact on the functional focus, relational focus, and character of guanxi ties

Author

Fowler, Jie G. and Reisenwitz, Timothy H.

Subjects
Strategic planning (Business) -- Analysis -- Management, Marketing -- Analysis -- Management, Company business management, Business, general, Business
Abstract

ABSTRACT Prior research generally neglects how guanxi is used for marketing purposes by managers, and ignores possible differences in guanxi during marketization. In contrast, this paper argues why and how [...]

Published
2014

4. A review of interfirm networks: a deeper understanding of the relationships paradigm

Author

Fowler, Jie G. and Reisenwitz, Timothy H.

Subjects
Business enterprises -- Alliances and partnerships, Partnership -- Analysis, Business, general, Business
Abstract

Abstract Interfirm relationships or networks take a variety of forms and can potentially provide significant synergy for the participants. Yet, most of research studies, to date, have primarily analyzed interfirm [...]

Published
2013

5. Migrant Workers as an Emerging Segment in the Chinese Political Economy

Author

Zhao, Xin, Chu, Rongwei, Fowler, Jie G., and Gentry, James W

Abstract

Though most acculturation research investigates movement across national boundaries, many types of boundaries may exist (e.g. rural/urban migration). Rural migrant workers focus on their adaptive and exploratory consumption practices to assemble liquid identity in China. In essence, this research examines the transitions that the vast group of Chinese (over 280 million) endures as migrant workers seek to assemble a new identity through consumption activities in a liminal space. Thus, it contributes to macromarketing by enriching the theory of liquid identity, boundary work, and acculturation.

Published
2019

6. An Analysis on Engaging "Beauty Work".

Author

Reisenwitz, Timothy H. and Fowler, Jie. G.

Subjects
COGNITIVE aging, INFORMATION resources, MARKETING theory, SOCIAL attitudes, SOCIAL media
Abstract

This study attempts to compare non-invasive cosmetic procedures consumers who use a high amount of information sources with those who use a low amount of information sources in the information search stage of the decision-making process. The findings indicate that patients who use more cosmetic procedures information sources have lower cognitive ages. Patients who use less information have a greater attitude toward the social media advertising and the traditional advertising of cosmetic procedures. Finally, patients who use more cosmetic procedures information have greater increases in self-image after the procedure than those patients who use less information. The findings contribute to marketing theory by focusing upon non-invasive cosmetic procedures that can delay aging or foster youthfulness. This paper also extends the ageism literature. [ABSTRACT FROM AUTHOR]

Published
2021

8. Female appeals across cultures: Analyzing the U.S. versus Chinese fashion magazine advertisements

Author

Fowler, Jie G and Fowler, Jie G

Abstract

With rapid economic and cultural changes in China, international fashion magazines have gained a foothold on the Chinese marketplace and are working to not only develop an understanding of the Chinese consumer but are also adapting Western fashion advertisements for this new environment. Such adaptation ranges from merely changing the language of the copy to a wholesale change of the advertising image, body, and text. In an effort to better understand the impact such advertisements might have on the Chinese consumer, I have developed a set of cross cultural categories of female appeals that can be used to examine the type and frequency of such appeals in both China and the United States. I also aim to examine how individuals in both countries respond to these various appeals and what they mean in the different cultural contexts. Using various methodologies, I have found that China's collective culture is slowly individualizing, possibly under the pressure of Western ads that are exporting culture as well as clothing. Additionally, I have found that there are generational differences at play within the Chinese marketplace that further confuse our understanding of the impact advertising and, in particular, fashion advertising has within that culture.

Published
2012

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