Search

Impact Points * An ascendant 'right to know' has converged with the power of social media to reshape the relationship between brands and their consumers. * The demand for greater [...]

Natural ingredients used in perfumery and personal care have been around since Cleopatra first dabbled with cedar, beeswax, castor oil, aloe, apple cider, turpentine, goose-fat, dill, fennel, juniper, mint, ginger [...]

A press conference announcing the debut of the Natural Products Association's (NPA) standard and seal for personal care products--the first natural standard for beauty and personal care products in the [...]

The world of naturals, and its application in personal care, is far more reaching than essential oils for fragrances. It includes antimicrobials, anti-inflammatories, antioxidants, skin whitening agents, sunscreens and moisturizers to name a few. The drivers for the popularity of naturals tend to be linked to the process of aging as well as overall health and well-being: vitamins, minerals, amino acids, botanicals such as sea kelp and green tea, organics, and aromatherapy products, which are predominately essential oils. The increased interest in naturals, combined with the information era, has produced consumers who are very discriminating and demanding in their purchase decisions.