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Evaluative conditioning is one of the most widely studied procedures for establishing and changing attitudes. The surveillance task is a highly cited evaluative-conditioning paradigm and one that is claimed to generate attitudes without awareness. The potential for evaluative-conditioning effects to occur without awareness continues to fuel conceptual, theoretical, and applied developments. Yet few published studies have used this task, and most are characterized by small samples and small effect sizes. We conducted a high-powered ( N = 1,478 adult participants), preregistered close replication of the original surveillance-task study (Olson & Fazio, 2001). We obtained evidence for a small evaluative-conditioning effect when “aware” participants were excluded using the original criterion—therefore replicating the original effect. However, no such effect emerged when three other awareness criteria were used. We suggest that there is a need for caution when using evidence from the surveillance-task effect to make theoretical and practical claims about “unaware” evaluative-conditioning effects.

Background and objectivesAddictive behaviors are influenced both by impulsive processes headed toward consumption, and by higher-order, reflective, control-oriented processes. Our objective here was to (i) change automatically-activated action tendencies and explicit attitudes toward alcohol and softdrinks, as well as fat and healthy food through evaluative conditioning (EC) and (ii) investigate the role of contingency awareness in producing an EC effect.MethodsIn the EC conditions, alcohol-related stimuli or fat foods (CS) were associated with negative pictures (US), while stimuli related to softdrinks or healthy foods (CS) were associated with positive pictures (US). In the control conditions, CSs were paired with neutral pictures (US). Measures of explicit attitudes and approach tendencies (AAT) were assessed before and after the EC procedure. Participants (n = 95) then indicated whether they remembered, for each CS, the valence of the associated US.ResultsSignificant EC effects were found on explicit attitudes toward alcohol and marginally significant change on attitudes toward fat foods. The effect on alcohol appeared to depend on awareness of CS-US contingencies. No effects of EC were found on approach tendencies.LimitationsDifficulties to find EC effects on action tendencies can be attributed to structural features of the AAT and strategies during EC.ConclusionsWe conclude that EC alone may not be efficient in reducing addictive behaviors in populations with reduced capacity to process CS-US pairs and for which impulsive behaviors are strong predictors of consumption.

Evaluative conditioning (EC) changes the preference towards a formerly neutral stimulus (conditioned stimulus; CS), by pairing it with a valent stimulus (unconditioned stimulus; US), in the direction of the valence of the US. When the CS is presented suboptimally (i.e., too briefly to be consciously perceived), contingency awareness between CS and US can be ruled out. Hence, EC effects with suboptimally presented CSs would support theories claiming that contingency awareness is not necessary for EC effects to occur. Recent studies reported the absence of EC with briefly presented CSs when both CS and US were presented in the visual modality, even though the CSs were identified at above-chance levels. Challenging this finding, Heycke et al. (R Soc Open Sci 4(9):160935, 2017) found some evidence for an EC effect with briefly presented visual stimuli in a cross-modal paradigm with auditory USs, but that study did not assess CS visibility. The present study realized a close replication of this study, while deviated from it using different stimuli, introducing a brief practice phase, and adding a CS visibility check. Overall EC for briefly presented stimuli was absent, and results from the visibility check show that an EC effect with briefly presented CSs was only found, when the CSs were identified at above-chance levels.

Evaluative conditioning (EC) is one of the most widely-studied procedures for establishing and changing attitudes. The surveillance-task (Olson & Fazio, 2001) is a highly cited EC paradigm, and one that is claimed to generate attitudes without awareness. The potential for EC effects to occur without awareness continues to fuel conceptual, theoretical, and applied developments. Yet few published studies have used this task, and most are characterized by small samples and small effect sizes. We conducted a high-powered (N = 1478 adult participants), preregistered close replication of the original surveillance-task study. We obtained evidence for a small EC effect when ‘aware’ participants were excluded using the original criterion – therefore replicating the original effect. However, no such effect emerged when three other awareness criteria were used. We suggest that there is a need for caution when using evidence from the surveillance task effect to make theoretical and practical claims about ‘unaware’ EC effects.

I propose a Declarative Memory Model (DMM) of evaluative conditioning (EC). EC effects are changes in the valence of a conditioned stimulus (CS) due to previous pairings with a positive or negative unconditioned stimulus (US; e.g., De Houwer, 2007, https://doi.org/10.1017/S1138741600006491). According to the DMM, EC effects are found if (1) a memory trace is formed in the learning phase that links the CS to evaluative information from the US, if (2) this trace survives the retention interval, if (3) the trace or part of it is consciously retrieved when the CS is being evaluated, and if (4) the retrieved trace is used in the CS evaluation. For each of these stages, I make separate predictions about EC effects, many of which are based on empirical research on declarative memory. Where available, I report and discuss empirical evidence on EC that speaks to these hypotheses. The available empirical evidence is largely in line with the predictions of the DMM. Several predictions, however, have yet to be tested and some findings are ambiguous. While the DMM specifies conditions under which CS-US pairings should lead to a valence change, it does not deny the possibility that other processes might lead to a change in attitude as well. Advantages of the DMM are its foundation on declarative memory research, its applicability for attitude change effects in general, and its suitability for predictions of EC effects in the real world.

Consumer research can benefit greatly from more insight into unconscious processes underlying behavior. Williams and Poehlman’s effort at more clearly conceptualizing consciousness and call for more research provides a welcome stimulus in this regard. At the same time, providing evidence for unconscious causation is fraught with methodological difficulties. We outline why it is vital to uphold standards of evidence for claims regarding unconscious processes, as it is precisely a lack of rigor on this front that has generated a countermovement by researchers skeptical of dual-process models in general and unconscious processes in particular. We contend that the skeptics have offered valid causes for concern, which we leverage to formulate six concrete recommendations for future research on consciousness. Researchers should (1) specify the process level at which they claim evidence for unconscious processes, (2) not confuse unconscious influences with unconscious processes, (3) carefully choose between different operational definitions of awareness, (4) maximally satisfy four criteria for awareness measures, and (5) complement measurement with experimental manipulations of awareness. Finally, we recommend to (6) refrain from hard claims about unconscious causation that transcend the limitations of the evidence, recognizing that consciousness is a continuous construct.

The evaluative conditioning (EC) effect refers to the change in the liking of a neutral stimulus (conditioned stimulus, CS) due to its pairing with another stimulus (unconditioned stimulus, US). We examined whether the extinction rate of the EC effect is moderated by feature-specific attention allocation. In two experiments, CSs were abstract Gabor patches varying along two orthogonal, perceptual dimensions (i.e. spatial frequency and orientation). During the acquisition phase, one of these dimensions was predictive of the valence of the USs. During the extinction phase, CSs were presented alone and participants were asked to categorise the CSs either according to their valence, the perceptual dimension that was task-relevant during the acquisition phase, or a perceptual dimension that was task-irrelevant during the acquisition phase. As predicted, explicit valence measures revealed a linear increase in the extinction rate of the EC effect as participants were encouraged to assign attention to non-evaluative stimulus information during the extinction phase. In Experiment 1, Affect Misattribution Paradigm (AMP) data mimicked this pattern of results, although the effect just missed conventional levels of significance. In Experiment 2, the AMP data revealed an increase of the EC effect if attention was focused on evaluative stimulus information. Potential mechanisms to explain these findings are discussed.

Evaluative conditioning procedures change people’s evaluations of stimuli that are paired with pleasant or unpleasant items. To test whether influence awareness allows people to resist such persuasive attempts, we conducted three experiments. In the first two experiments featuring low levels of influence awareness (N1 = 96, N2 = 93) we manipulated the degree of control people have in expressing their attitudes, by providing participants in one condition with the option to “pass” rather than respond, when they felt influenced in their evaluations of conditioned stimuli. In the third experiment (N3 = 240) we manipulated the level of influence awareness by using a warning instruction similar to the one found in prior controllability studies, while giving everyone the option to pass the evaluation when they felt influenced. All studies found that participants often failed to use the skip option to exert control over conditioned preferences. In some cases, this may be because participants failed to notice the pairings, but in most cases because participants lacked awareness that the pairings could influence them. Even when explicitly warned that the pairings could influence them, participants seemed to believe that they were not vulnerable to such effects.

It is easier to indicate the ink color of a color-neutral noun when it is presented in the color in which it had been shown frequently before, relative to print colors in which it had been shown less often. This phenomenon is known as color-word-contingency learning. It remains unclear whether participants actually learn semantic (word-color) associations or/and response (word-button) associations. We here present a novel variant of the paradigm that can disentangle semantic and response learning, because word-color and word-button associations are manipulated independently. In four experiments, each involving four daily sessions, novel words (pseudowords such as enas, fatu or imot) were probabilistically associated either with a particular color, a particular response-button position, or with both. Neutral trials were also included, and participants’ awareness of the contingencies was manipulated. The data showed no impact of explicit contingency awareness, but clear evidence both for response learning and for semantic learning, with effects emerging swiftly. Deeper processing of color information, with color words presented in black instead of color patches to indicate response-button positions, resulted in stronger effects, both for semantic and response learning. Our data add a crucial piece of evidence lacking so far in color-word contingency learning studies: Semantic learning effectively takes place even when associations are learned in an incidental way.

This article contains intensity and aversiveness ratings of electrical stimuli and data on electrodermal activity (skin conductance level and skin conductance response) during an implicit conditioning procedure. Further, answers from a questionnaire on contingency awareness are provided. The experiment consisted of three phases. In the acquisition, two types of visual stimuli (CS+ and CS-) were coupled to weakly and moderately painful electrical stimuli presented to the participants’ (N = 48) dominant hand. In the test phase, after both CS+ and CS- only the weakly painful electrical stimuli were presented. In the contingency test phase, no more electrical stimuli were presented and participants had the task to rate intensity and aversiveness as if an electrical stimulus had been presented. This phase served as a test for first-order contingency awareness. Afterwards participants filled in a questionnaire with five questions to assess their level of second-order contingency awareness. For more insight, please see Nocebo hyperalgesia induced by implicit conditioning (Bräscher and Witthöft, 2019). Keywords: Nocebo effect, Implicit conditioning, Electrodermal activity, Contingency awareness, Pain perception

International audience; Overshadowing and blocking are two important findings that are frequently used to constrain models of associative learning. Overshadowing is the finding that learning about a cue (referred to as X) is reduced when that cue is always accompanied by a second cue (referred to as A) during the learning phase (AX). Blocking is the finding that after learning a stimulus-outcome relation for one stimulus (A), learning about a second stimulus (X) is reduced when the second stimulus is always accompanied by the first stimulus (AX). It remains unclear whether overshadowing and blocking result from explicit decision processes (e.g., “I know that A predicts the outcome, so I am not sure whether X does, too”), or whether cue competition is built directly into low-level association formation processes. In that vein, the present work examined whether overshadowing and/or blocking are present in an incidental learning procedure, where the predictive stimuli (words or shapes) are irrelevant to the cover task and merely correlated with the task-relevant stimulus dimension (colour). In two large online studies, we observed no evidence for overshadowing or blocking in this setup: (a) no evidence for an overshadowing cost was observed with compound (word-shape) cues relative to single cue learning conditions, and (b) contingency learning effects for blocked stimuli did not differ from those for blocking stimuli. However, when participants were given the explicit instructions to learn contingencies, evidence for blocking and overshadowing was observed. Together, these results suggest that contingencies of blocked/overshadowed stimuli are learned incidentally, but are suppressed by explicit decision processes due to knowledge of the contingencies for the blocking/overshadowing stimuli.

The aim of this study was to test the effect of an evaluative conditioning (EC) task on implicit food evaluations and choices between healthy and unhealthy food, and whether the effect of the EC task on food choice would be mediated by implicit food evaluations. To induce the EC effect on implicit food evaluations and food choice, images of healthy and unhealthy foods were repeatedly paired with images of positively and negatively valenced faces, the pairing (healthy-positive/unhealthy-negative or healthy-negative/unhealthy-positive) manipulated between participants. Implicit food evaluations were measured using an Implicit Association Task (IAT), and food choice was measured using a food decision-making task consisting of 22 choices between healthy and unhealthy food items. Results showed a direct effect of EC condition on implicit food evaluations, but not on explicit food choice for the whole sample. However, an indirect effect of the EC task on food choice, mediated by implicit food evaluations, was found. Contingency awareness – whether participants were aware that foods were being paired with valenced stimuli – did not affect the strength of the EC effect, nor did attention to the EC task. Surprisingly, emotional eating was found to moderate the effect of the EC task on both implicit food evaluations and food choice, showing that the EC task had an effect only for those who scored low on emotional eating. In conclusion, this study makes a unique contribution to the EC literature by showing that food choice can be altered by conditioning implicit food evaluations, but that this may only work for people who do not score particularly high on emotional eating.

Can single pairing of background music with an advertised product condition choice behavior? Gorn's (1982) demonstration of this effect remains controversial given his unconventional conditioning procedure, unusual data analyses, probably confounded stimuli, and possible demand artifacts. We review prior criticism and conduct three conceptual replications (N = 182, 224, 127) circumventing these problems. Study 1 finds (weak) significant musical conditioning effects for low-involvement products. Study 2 fails to find effects for higher-involvement products. Study 3 showed conditioning of general brand and product evaluations but not of specific brand-related evaluations. Demand artifacts play a minor role; contingency awareness (marginally) amplifies conditioning effects across studies.

Acquired fear responses often generalize from conditioned stimuli (CS) towards perceptually similar, but harmless generalization stimuli (GS). Knowledge on similarities between CS and GS may be explicit or implicit. Employing behavioral measures and whole-head magnetoencephalography, we here investigated the neurocognitive mechanisms underpinning implicit fear generalization. Twenty-nine participants underwent a classical conditioning procedure in which 32 different faces were either paired with an aversive scream (16 CS+) or remained unpaired (16 CS-). CS+ and CS- faces systematically differed from each other regarding their ratio of eye distance and mouth width. High versus low values on this “threat-related feature (TF)” implicitly predicted the presence or absence of the aversive scream. In pre- and post-conditioning phases, all CS and 32 novel GS faces were presented. 16 GS+ ​faces shared the TF of the 16 CS+ ​faces, while 16 ​GS- faces shared the TF of the 16 CS- faces. Behavioral tests confirmed that participants were fully unaware of TF-US contingencies. CS+ ​compared to CS- faces revealed higher unpleasantness, arousal and US-expectancy ratings. A generalization of these behavioral fear responses to GS+ ​compared to GS- faces was observed by trend only. Source-estimations of event-related fields showed stronger neural responses to both CS+ and GS+ ​compared to CS- and GS- in anterior temporal (

Although a substantial progress has been made in recent years on understanding the processes mediating extinction of learned threat, little is known about the context-dependent extinction of threat memories in elderly individuals. We used a 2-day differential threat conditioning and extinction procedure to determine whether young and older adults differed in the contextual recall of conditioned responses after extinction. On Day 1, conditioned stimuli were paired with an aversive electric shock in a ‘danger’ context and then extinguished in a different ‘safe’ context. On Day 2, the extinguished stimulus was presented to assess extinction recall (safe context), and threat renewal (danger context). Physiological and verbal report measures of threat conditioning were collected throughout the experiment. Skin conductance response (SCR data revealed no significant differences between age groups during acquisition and extinction of threat conditioning on Day 1. On Day 2, however, older adults showed impaired recall of extinction memory, with increased SCR to the extinguished stimulus in the ‘safe’ context, and reduced ability to process context properly. In addition, there were no age group differences in fear ratings and contingency awareness, thus revealing that aging selectively impairs extinction memories as indexed by autonomic responses. These results reveal that aging affects the capacity to use context to modulate learned responses to threat, possibly due to changes in brain structures that enable context-dependent behaviour and are preferentially vulnerable during aging.

In evaluative conditioning (EC), the pairing of a positively or negatively valenced stimulus (US) with a neutral stimulus (CS) leads to a corresponding change in liking of the CS. EC research so far has concentrated on using unambiguously positive or negative USs. However, attitude objects are often ambivalent, i.e., can simultaneously possess positive and negative features. The present research investigated whether ambivalence can be evaluatively conditioned and whether contingency awareness moderates this effect. In two studies, positive, negative, neutral, and ambivalent USs were paired with affectively neutral CSs. Results showed standard EC effects that were moderated by contingency awareness. Most interestingly, EC effects were also obtained for the ambivalent USs, indicating that ambivalence can indeed be conditioned. However, contingency awareness seemed to play a lesser role in ambivalence conditioning. Ambivalence EC effects were obtained on subjective and objective direct measures of ambivalence as well as on a more indirect measure.

Humans responded on multiple random-ratio (RR) random-interval (RI) schedules, and their verbalized performance awareness (PA; i.e., their ability to accurately describe what they did) was measured in three experiments. In Experiment 1, instructions informed participants that to earn points, either sometimes rapid responding and sometimes slow responding would work best (accurate instructions); rapid responding would work best (go fast instructions); spaced responding would work best (go slow instructions); or no advice was provided (minimal instructions). In Experiments 2 and 3, participants received either accurate or minimal instructions and were subject to extinction after a multiple RR-RI schedule. In all experiments, both performance awareness, and receiving accurate instructions, were related to schedule-sensitive responding, but were unrelated to one another - participants receiving accurate-rate instructions were not more likely to show performance awareness than those exposed to minimal instructions. Both higher performance awareness and exposure to accurate instructions predicted faster extinction in Experiment 2 but not in Experiment 3. The current results suggest that performance awareness rather than contingency awareness is more strongly related to humans displaying schedule-typical behavior and that this is not strongly related to any explicit verbal instructions that are given.

We examined whether the generalization of recently acquired likes and dislikes depends on feature-specific attention allocation. Likes and dislikes were established by means of an evaluative-conditioning procedure in which participants were presented with several exemplars of two subordinate categories (e.g., young men vs. old women). Whereas exemplars of one category were consistently paired with negative stimuli, exemplars of the second category were consistently paired with positive stimuli. In addition, we manipulated feature-specific attention allocation for specific stimulus dimensions (e.g., gender vs. age), either during (Experiments 1 and 2) or before the acquisition phase of the experiment (Experiment 3). Both direct and indirect attitude measures revealed a clear impact of this manipulation on attitude generalization. More specifically, only generalization stimuli that were similar to the CSs in terms of the stimulus dimension that was selectively attended to were evaluated in a manner that was congruent with the acquired liking of those CSs.

In the field of evaluative conditioning (EC), two opposing theories—propositional single-process theory versus dual-process theory—are currently being discussed in the literature. The present set of experiments test a crucial prediction to adjudicate between these two theories: Dual-process theory postulates that evaluative conditioning can occur without awareness of the contingency between conditioned stimulus (CS) and unconditioned stimulus (US); in contrast, single-process propositional theory postulates that EC requires CS-US contingency awareness. In a set of three studies, we experimentally manipulate contingency awareness by presenting the CSs very briefly, thereby rendering it unlikely to be processed consciously. We address potential issues with previous studies on EC with subliminal or near-threshold CSs that limited their interpretation. Across two experiments, we consistently found an EC effect for CSs presented for 1000 ms and consistently failed to find an EC effect for briefly presented CSs. In a third pre-registered experiment, we again found evidence for an EC effect with CSs presented for 1000 ms, and we found some indication for an EC effect for CSs presented for 20 ms.

When presenting a neutral stimulus (CS) in close temporal and spatial proximity to a positive or negative stimulus (US) the former is often observed to adopt the valence of the latter, a phenomenon named evaluative conditioning (EC). It is already well established that under most conditions, contingency awareness is important for an EC effect to occur. In addition to that, some findings suggest that awareness of the stimulus pairs is not only relevant during the learning phase, but that it is also relevant whether memory for the pairings is still available during the measurement phase. As previous research has shown that memory is better after temporally distributed than after contiguous (massed) repetitions, it seems plausible that also EC effects are moderated by distributed practice manipulations. This was tested in the current studies. In two experiments with successful distributed practice manipulations on memory, we show that also the magnitude of the EC effect was larger for pairs learned under spaced compared to massed conditions. Both effects, on memory and on EC, are found after a within-participant and after a between-participant manipulation. However, we did not find significant differences in the EC effect for different conditions of spaced practice. These findings are in line with the assumption that EC is based on similar processes as memory for the pairings.

In three experiments, we tested the influence of instructions about an allegedly upcoming extinction or counterconditioning phase on evaluative conditioning (EC) effects. After an acquisition phase in which neutral stimuli were related to positive or negative stimuli via instructions (Experiments 1 and 2a) or actual pairings (Experiment 2b), three different groups of participants were either informed that in the next phase the neutral stimuli would be presented without positive or negative stimuli (extinction instruction), that the neutral stimuli in the next phase would be paired with stimuli of the opposite valence than before (counterconditioning instruction), or received no further instructions. Afterwards, liking of the originally neutral stimuli was measured either with an evaluative rating (Experiment 1) or with an Implicit Association Test (IAT; Experiments 2a and 2b). EC was reduced in the counterconditioning condition of Experiment 1 and in the joint analysis of Experiments 2a and 2b. The extinction instruction led to a reduction of EC only in Experiment 1. Finally, whether the acquisition phase consisted of instructions about CS–US pairings (Experiment 2a) or the actual experience of CS–US pairings (Experiment 2b) did not significantly impact the observed changes in liking. Overall, our results suggest that similar mechanisms might mediate instruction- and experienced-based EC. Our results are in line with propositional models of EC but can be explained also by association formation models and dual process models of EC, provided that certain auxiliary assumptions are made.

Background Physiological responses have been used in individuals with acquired disability to enable communicative interaction without motor movement. This study explored four autonomic nervous system (ANS) signals — electrodermal activity, skin temperature, cardiac patterns and respiratory patterns — to enable interaction with individuals born with profound intellectual and multiple disabilities (PIMD). Method A series of case studies were conducted to teach a 15-year-old individual with PIMD to voluntarily control his ANS signals for the purposes of communicative interaction. Training was carried out according to an alternating treatment single-subject research design. Results Training was unsuccessful; however, ANS signal patterns revealed issues unique to people with PIMD: profound intrasubject variability, discrepancy between physiological responses and caregiver perspectives, and the participant ’ s lack of contingency awareness. Conclusions These three priority areas unique to people with congenital PIMD must be addressed before ANS signals can be used to enable communicative interaction with this population.

Evaluative conditioning (EC) is the valence change of a (typically neutral) stimulus (CS) that is due to the previous pairing with another (typically valent) stimulus (US). It has been repeatedly shown that EC effects are stronger or existent only if participants know which US was paired with which CS. Knowledge of the CS–US pairings is usually measured temporally close to both the conditioning phase and the CS valence measurement phase. Hence, the relation between EC and knowledge about the pairings could indicate either that participants need to become aware of the pairings at some point or that they need to remember them during the CS valence test. We isolated the impact of memory during the CS valence test in a study that encompassed two sessions. During the first session, participants were presented with CS–US pairings. The valence of the CSs was measured in a second session several days later using both a rating scale and an affective priming procedure. Memory for the pairings was measured both during the first and the second session. Using item-based multilevel analysis, we found that EC in the second session was related to memory for the pairings during the second session, but not to the memory for the pairings measured immediately after the learning phase. For the pairs that were remembered during the first session, but not during the second session, no EC effect was found. These results suggest that memory for CS–US pairings during valence measurement can be relevant for EC effects to occur.

Evaluative conditioning (EC) is generally considered to be one of the routes via which likes and dislikes are acquired. We identify recent trends in EC research and speculate about the topics that will dominate future research on EC. Many of the recent developments in EC research were shaped by functional definitions of EC that refer only to environmental conditions, but not to mental processes and representations. These functional definitions stimulated the development of and debates between theories about the mental processes that mediate EC. These trends, as well as greater methodological and conceptual sophistication, inspired meta-conditional studies that aim at determining the conditions under which EC is characterized by certain properties. The question of whether EC depends on contingency awareness remains a central topic, albeit with a stronger link to theorizing about underlying mental processes. Other automaticity features have gained enhanced interest, as can for example be seen in research investigating whether EC is goal-independent and whether EC is resource-independent. We argue that future research would benefit from a sharper distinction between processes that operate during acquisition (i.e., when CS–US pairs are presented) and processes that operate during measurement (i.e., when the effects of CS–US pairings are assessed). We conclude with a short summary of all articles in this Special Issue, relating them to the identified trends in EC research.

Schedules of reinforcement typically produce reliable patterns of behaviour, and one factor that can cause deviations from these normally reliable patterns is schizotypy. Low scorers on the unusual experiences subscale of the Oxford-Liverpool Inventory of Feelings and Experiences performed as expected on a yoked random-ratio (RR), random-interval (RI) schedule of reinforcement, with significantly higher rates of responding on the RR schedule than in the RI schedule. However, high scorers in UE showed no such differences between response rates between the RR and RI schedules. In addition, contingency awareness scores were high, and did not differ in low UE scorers for both types of schedule, whilst awareness scores differed significantly between the schedules in high UE scorers, with more awareness of the RR schedule than the RI one. These results suggest that, as well as being unable to differentiate between the RR and RI schedules in terms of response rates, high UE scorers are also unable to verbally describe the RI schedule parameters.

In two experiments, we tested the generality of the learning effects in the recently-introduced color-word contingency learning paradigm. Participants made speeded evaluative judgments to valenced target words. Each of a set of distracting nonwords was presented most often with either positive or negative target words. We observed that participants responded faster on trials that respected these contingencies than on trials that contradicted the contingencies. The contingencies also produced changes in liking: in a subsequent explicit evaluative rating task, participants rated positively-conditioned nonwords more positively than negatively-conditioned nonwords. Interestingly, contingency effects in the performance task correlated with this explicit rating effect in both experiments. In Experiment 2, all effects reported were independent of subjective and objective contingency awareness (which was completely lacking), even when awareness was measured at the item level. Our results reveal that learning in this type of performance task extends to nonword-valence contingencies and to responses different from those emitted during the performance task. We discuss the implications of these findings for theories about the processes that underlie contingency learning in performance tasks and for research on evaluative conditioning.

There is considerable debate about whether differential delay eyeblink conditioning can be acquired without awareness of the stimulus contingencies. Previous investigations of the relationship between differential-delay eyeblink conditioning and awareness of the stimulus contingencies have assessed awareness after the conditioning session was finished using a post-experimental questionnaire. In two experiments, the point at which contingency awareness developed during the conditioning session was estimated from a button-press measure of expectancy of the unconditioned stimulus (US). In both experiments, knowledge of the stimulus contingencies and acquisition of differential delay eyeblink conditioning developed approximately in parallel. In Experiment 1 it was shown that predicting the US facilitated eyeblink conditioning compared with predicting the eyeblink response. In Experiment 2, a masking task was used that slowed down the emergence of awareness, and it was shown that differential conditioning only occurred in participants who were able to predict the US. The current findings challenge the hypothesis that differential delay eyeblink conditioning is entirely mediated by a functionally and neurally distinct nondeclarative learning system.

As a fundamental learning process, fear conditioning promotes the formation of associations between predictive cues and biologically significant signals. In its application to pain, conditioning may provide important insight into mechanisms underlying pain-related fear, although knowledge especially in interoceptive pain paradigms remains scarce. Furthermore, while the influence of contingency awareness on excitatory learning is subject of ongoing debate, its role in pain-related acquisition is poorly understood and essentially unknown regarding extinction as inhibitory learning. Therefore, we addressed the impact of contingency awareness on learned emotional responses to pain- and safety-predictive cues in a combined dataset of two pain-related conditioning studies. In total, 75 healthy participants underwent differential fear acquisition, during which rectal distensions as interoceptive unconditioned stimuli (US) were repeatedly paired with a predictive visual cue (conditioned stimulus; CS(+)) while another cue (CS(-)) was presented unpaired. During extinction, both CS were presented without US. CS valence, indicating learned emotional responses, and CS-US contingencies were assessed on visual analog scales (VAS). Based on an integrative measure of contingency accuracy, a median-split was performed to compare groups with low vs. high contingency accuracy regarding learned emotional responses. To investigate predictive value of contingency accuracy, regression analyses were conducted. Highly accurate individuals revealed more pronounced negative emotional responses to CS(+) and increased positive responses to CS(-) when compared to participants with low contingency accuracy. Following extinction, highly accurate individuals had fully extinguished pain-predictive cue properties, while exhibiting persistent positive emotional responses to safety signals. In contrast, individuals with low accuracy revealed equally positive emotional responses to both, CS(+) and CS(-). Contingency accuracy predicted variance in the formation of positive responses to safety cues while no predictive value was found for danger cues following acquisition and for neither cue following extinction. Our findings underscore specific roles of learned danger and safety in pain-related acquisition and extinction. Contingency accuracy appears to distinctly impact learned emotional responses to safety and danger cues, supporting aversive learning to occur independently from CS-US awareness. The interplay of cognitive and emotional factors in shaping excitatory and inhibitory pain-related learning may contribute to altered pain processing, underscoring its clinical relevance in chronic pain.

Emotionally significant objects and events in our environment attract attention based on their motivational relevance for survival. Such kind of emotional attention is thought to lead to affect-specific amplified processing that closely resembles effects of directed attention. Although there has been extensive research on prioritized processing of visual emotional stimuli, the spatio-temporal dynamics of motivated attention mechanisms in auditory processing are less clearly understood. We investigated modulatory effects of emotional attention at early auditory processing stages using time-sensitive whole-head magnetoencephalography. A novel associative learning procedure involving multiple conditioned stimuli (CSs) per affective category was introduced to specifically test whether affect-specific modulation can proceed in a rapid and highly differentiating fashion in humans. Auditory evoked fields (AEFs) were recorded in response to 42 different ultrashort, click-like sounds before and after affective conditioning with pleasant, unpleasant, or neutral auditory scenes. As hypothesized, emotional attention affected neural click tone processing at time intervals of the P20-50m (20–50 ms) and the N1m (100–130 ms), two early AEF components sensitive to directed selective attention (Woldorff et al., 1993). Distributed source localization revealed amplified processing of tones associated with aversive or pleasant compared with neutral auditory scenes at auditory sensory, frontal and parietal cortex regions. Behavioral tests did not indicate any awareness for the contingent CS–UCS (unconditioned stimulus) relationships in the participants, suggesting affective associative learning in absence of contingency awareness. Our findings imply early and highly differentiating affect-specific modulation of auditory stimulus processing supported by neural mechanisms and circuitry comparable with those reported for directed auditory attention.

One way to learn to like or dislike a neutral target stimulus is through associations with positive or negative context stimuli. The present research investigates whether people need to be aware of the association between a target and a context stimulus (i.e., contingency aware) in order for associative learning of likes and dislikes to occur. We predicted that awareness of the association between context and target is necessary when target novelty is low, but not when target novelty is high. We conducted two experiments in which we varied target novelty and measured contingency awareness using a picture-bound recognition task. This allowed us to separately investigate evaluative conditioning for “contingency awareness” and “contingency unawareness” context–target pairs. The results show, as predicted, that awareness of the association between context and target is needed for low-novelty targets but not needed for high-novelty targets.

I present an overview of emotion theories, organised around the question of emotion causation. I argue that theories of emotion causation should ideally address the problems of elicitation, intensity, and differentiation. Each of these problems can be divided into a subquestion that asks about the relation between stimuli and emotions (i.e., the functional level of process description, cf. Marr, 1982) and a subquestion that asks about the mechanism and representations that intervene (i.e., the algorithmic level of process description). The overview reveals that theories of emotion causation sometimes differ with regard to the kind of process that they hold responsible for emotion causation. More precisely, they hold different assumptions regarding the conditions under which the process is supposed to operate (optimal versus suboptimal), the format of the representations involved (propositional versus perceptual), and the object or input of the central process (stimulus versus responses/experience). Further, the overview reveals that theories of emotion causation sometimes differ with regard to the level of process description that they focus on. Finally, the overview brings to light several similarities among the theories discussed.

Evaluative conditioning is best defined as an effect, that is, as a change in the valence of a stimulus that results from pairing the stimulus with another stimulus. This definition has several advantages that are made explicit in this paper. One of the advantages is that it clarifies that evaluative conditioning can be due to multiple processes. Therefore, the conditions under which evaluative conditioning is observed can depend on the processes that underlie a particular manifestation of evaluative conditioning. This could explain why there are so many conflicting results about the conditions under which evaluative conditioning can be found. Future research should adopt a meta-conditional approach that focuses not only on whether a certain condition is crucial for obtaining evaluative conditioning but should also examine when a certain condition is crucial.

The relationship between flavor evaluative conditioning and contingency awareness was examined in two experiments using flavored drinks. In Experiment 1, one flavor was always paired with sugar and the other with bitter tween (polysorbate20) during conditioning. In a subsequent test phase, participants tasted the two flavors, and their evaluative ratings indicated an overall preference for the sugar-paired flavor. Moreover, participants were generally able to report which flavor had been paired with sugar and which with tween. This finding was replicated and confirmed in Experiment 2A. Furthermore, in both experiments, evaluative conditioning was seen only in those participants who were aware of the contingencies. Experiment 2B demonstrated that evaluative conditioning does not occur to colors, although participants are contingency aware. The differences between the present findings and prior studies, in which apparently unaware flavor conditioning has been found, are discussed.

Rationale In the present study, it was investigated whether smokers can acquire a behavioural approach bias through Pavlovian conditioning. Objective More specifically, it was tested whether pairing neutral stimuli with either smoking availability or unavailability would lead to both differential urge responding to these stimuli and a corresponding shift in approach bias. Materials and methods Thirty-nine low-dependent smokers performed a stimulus-response compatibility (SRC) task with which one can determine an approach bias. Next, participants received a conditioning session in which one cue (either a blue or yellow background screen colour) was paired with the opportunity to smoke (CS+) and another cue was paired with the absence of the opportunity to smoke (CS-). After conditioning, all participants again performed the SRC task. Results Evidence for the conditioning of an approach bias but not smoking urges was found. This effect, although, was only apparent when smokers had been prompted to determine the contingency between the cues and smoking outcome. Conclusions It is concluded that one can differentially condition an approach bias in low-dependent smokers.

Can conditioning occur without conscious awareness of the contingency between the stimuli? We trained participants on two separate reaction time tasks that ensured attention to the experimental stimuli. The tasks were then interleaved to create a differential Pavlovian contingency between visual stimuli from one task and an airpuff stimulus from the other. Many participants were unaware of the contingency and failed to show differential eyeblink conditioning, despite attending to a salient stimulus that was contingently and contiguously related to the airpuff stimulus over many trials. Manipulation of awareness by verbal instruction dramatically increased awareness and differential eyeblink responding. These findings cast doubt on dual-system theories, which propose an automatic associative system independent of cognition, and provide strong evidence that cognitive processes associated with awareness play a causal role in learning.

Fear-potentiated startle is defined as an increase in the magnitude of the startle reflex in the presence of a stimulus that was previously paired with an aversive event. It has been proposed that a subject's awareness of the contingencies in the experiment may affect fear-potentiated startle. The authors adapted a conditional discrimination procedure (AX+/BX-), previously validated in animals, to a human fear-potentiated startle paradigm in 50 healthy volunteers. This paradigm allows for an assessment of fear-potentiated startle during threat conditions as well as inhibition of fear-potentiated startle during safety conditions. A response keypad was used to assess contingency awareness on a trial-by-trial basis. Both aware and unaware subjects showed fear-potentiated startle. However, awareness was related to stimulus discrimination and fear inhibition.

Two experiments are described that investigate the effects of attention in moderating evaluative conditioning (EC) effects in a picture‐picture paradigm in which previously discovered experimental artifacts (e.g., Field & Davey, 1999) were overcome by counterbalancing conditioned stimuli (CSs) and unconditioned stimuli (USs) across participants. Conditioned responses for individuals who had attention enhanced were compared against a control group and groups for whom attention was impeded using a distracter task. In a second experiment the effects of attention were dissociated from those of contingency awareness by using backward‐masked US presentations. The results of these experiments indicate that although associative EC effects may not be disrupted by a lack of contingency awareness, attention is an important factor in establishing conditioning. These results shed some light onto the possible boundary conditions that could explain past inconsistencies in obtaining EC effects in the visual paradigm.

This research investigates the role of involvement and need for cognition in influencing contingency awareness in attitude formation. Two experiments examine the nature of favorable attitudes formulated through established classical conditioning procedures. The results of Experiment 1 indicate that awareness influences attitudes toward a conditioned stimulus, particularly under conditions of high involvement and high need for cognition. Experiment 2 suggests that contingency awareness mediates the relationship between inferential belief formation and attitudes and that this effect is stronger under high involvement and high need for cognition. Implications for understanding the role of classical conditioning procedures in advertising are discussed.

Evaluative conditioning (EC) is defined as the change in the evaluation of a conditioned stimulus (CS) due to its pairing with a positive or negative unconditioned stimulus (US). Although several individual studies suggest that EC is unaffected by unreinforced presentations of the CS without the US, a recent meta-analysis indicates that EC effects are less pronounced for post-extinction measurements than post-acquisition measurements. The disparity in research findings suggests that extinction of EC may depend on yet unidentified conditions. In an attempt to uncover these conditions, three experiments (N = 784) investigated the influence of unreinforced post-acquisition CS presentations on EC effects resulting from simultaneous versus sequential pairings and pairings with single versus multiple USs. For all four types of CS-US pairings, EC effects on self-reported evaluations were reduced by unreinforced CS presentations, but only when the CSs had been rated after the initial presentation of CS-US pairings. EC effects on an evaluative priming measure remained unaffected by unreinforced CS presentations regardless of whether the CSs had been rated after acquisition. The results suggest that reduced EC effects resulting from unreinforced CS presentations are due to judgement-related processes during the verbal expression of CS evaluations rather than genuine changes in the underlying evaluative representations.