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David Sciandra was tired of playing hide-and-seek. One of the inside salespeople whom Sciandra manages as eastern regional sales manager for Ametek Solidstate Controls, an electrical power company based in […]

For three years, NEC America has been coping with a weak economy and an imploding telecommunications market. "Like many businesses now, we're in a scorched-earth situation," says Scott Espy, NEC's […]

Alan Greenspan told Congress in March that "conceptual assets" play a more important role in our economy than ever before. The Federal Reserve chairman was referring to things like intellectual […]

Byline: Beth Snyder Bulik The national spotlight will shine this summer on Cleveland and Philadelphia. Cleveland will be home to the Republican National Convention July 18-21, followed the week after [...]

Byline: Beth Snyder Bulik In a business that venerates the 18-to-49 demographic, a lot of agencies have brought to life trendy liquors, beers, lip balms and tech products via product-development [...]

Byline: Beth Snyder Bulik PLUMMETING GAS PRICES have some travel marketers hopeful more Americans will hit the highways this summer, but the prospect is far from certain. AAA estimates Americans [...]

Byline: Beth Snyder Bulik NEED AN AFTERNOON chocolate break? Turn on the CocoJet 3-D printer and make a Hershey bar. Someday in the future, that is. For now, chocolate fans [...]

Byline: Beth Snyder Bulik AARP WANTS TO GO toe-to-toe with Apple and Samsung. After being snubbed by mainstream tablet makers (AARP wouldn't say which) "not interested" in its aged 50-and-older [...]

Byline: Beth Snyder Bulik ELECTROLUX PLANS TO BUY GE's appliance division for $3.3 billion, a consolidation that will give the U.S. white-goods leader Whirlpool a competitor that will rival its [...]

Byline: Beth Snyder Bulik "FROZEN" JUST WON'T LET GO. The Disney movie phenomenon is just nine months old, yet it's the highest-grossing animated film of all time with more than [...]

Byline: Beth Snyder Bulik BEFORE PANTENE WAS not sorry, Barbie was unapologetic. The shapely doll's turn in Sports Illustrated's 50th anniversary swimsuit edition earlier this year stirred widespread controversy, drawing [...]

Byline: Beth Snyder Bulik TTI FLOOR CARE is the Unilever of the vacuum cleaner industry. Consumers may not be familiar with its corporate brand, but millions of people use its [...]

Byline: BETH SNYDER BULIK The Volvo Ocean Race is a grueling nine-month circumnavigation of the globe through some of the world's most treacherous seas. When the every-third-year race begins this [...]

Byline: Beth Snyder Bulik PEP BOYS IS MAPPING A RETURN to its glory days--back when its famous founding trio, Manny, Moe and Jack, knew their customers by name and lifelong [...]

Byline: Beth Snyder Bulik IT'S NOT EASY keeping a campaign fresh for 17 years. For MasterCard's "Priceless," it's taken strategic adjustments and creative additions. Evidence "Priceless Surprises," a push that [...]

Byline: Beth Snyder Bulik The connected-home market is seeing an influx of marketing for ready-made "bundled" solutions from companies ranging from AT&T to Comcast's Xfinity, which are trying to use [...]

Byline: Beth Snyder Bulik When Matt Coen and his sons watch NFL football, there's one commercial that never fails to crack the boys up. It's the Jared's spot in which [...]

Byline: Beth Snyder Bulik On the surface, the toy industry looks like Hasbro, Lego, Mattel and everyone else. However, that long tail made up of hundreds of "other" toymakers accounts [...]

Byline: Beth Snyder Bulik The grand-opening party on Madison Avenue last week featured a red carpet, an exclusive guest list and performances from DJ Cassidy and singer Miguel in a [...]

Byline: Beth Snyder Bulik Q: Did you have a music background before taking on this job, and is one required to work in your industry today? OMAR JOHNSON Senior VP-marketing, [...]

Byline: Beth Snyder Bulik For Asus, the future is built on touch. Along with its own product lines, it makes the popular Google Nexus 7 tablet, which recently unveiled a [...]

Byline: Beth Snyder Bulik Main Street is getting a makeover thanks to Benjamin Moore. The 130-year-old paint company plans to repaint 20 American towns through its "Main Street Matters" campaign, [...]

Byline: Beth Snyder Bulik No phone? No problem. Virtually no one older than 25 uses it, but Pinger, an app that turns iPod Touches, a parent's castoff iPhone without a [...]

Byline: BETH SNYDER BULIK The flagging economy and tough legislative budget wrangling have leveled out for many state tourism offices, which are back to the business of luring in visitors. [...]

Byline: BETH SNYDER BULIK Say "hypnosis" to most people and they are likely to think of Vegas shows where people embarrass themselves by clucking like a chicken. But to Hal [...]

Byline: BETH SNYDER BULIK Lenovo has seen its future, and it's all about the Ultrabook. The superthin, industrial chic, ultraportable laptops are not only the stars of a big branding [...]

Byline: BETH SNYDER BULIK TEQUILA AVION JENNA FAGNAN PRESIDENT Give us one fact about yourself that will surprise people. I was born in an Eskimo village in Alaska. Knowing what [...]

Byline: BETH SNYDER BULIK Kodak moments are becoming Shutterfly moments. The 12-year-old online digital-photo service is taking over Kodak Gallery, the online business of the Rochester, N.Y., imaging giant, on [...]

Byline: BETH SNYDER BULIK Sweet frogs are swarming suburbia. For you city dwellers, Sweet Frog is a self-service frozen-yogurt franchise catering to families, a relatively underexploited niche in a category [...]

Byline: BETH SNYDER BULIK Even hardcore gamers want happy endings. And for almost a month, many have gone to war--social-media war--to get them. The much-maligned ending ("weak," "full of plot [...]

Byline: BETH SNYDER BULIK Even a category as new as smartphones has its grandpas. The onetime market leader, Research in Motion's BlackBerry, is on life support. While longtime customers still [...]

Byline: BETH SNYDER BULIK Jeff Davidoff wasn't having a midlife crisis. But at a midpoint in his working life, he--like a lot of people--began talking to family and friends about [...]

Byline: BETH SNYDER BULIK It's easy for marketers to think outside the box when they're sitting on a $200 million advertising-media budget, but what about when the organization is just [...]

Byline: BETH SNYDER BULIK Love just isn't enough anymore. In brand relationships, good customer service, high customer satisfaction and even professed brand loyalty won't keep consumers from ditching a product [...]

Byline: BETH SNYDER BULIK (Adapted from Accenture's recommendations/suggestions) Set and manage consumer expectations. In digital, for example, poor execution is worse than none at all. If a brand decides not [...]

Byline: BETH SNYDER BULIK LENOVO IS the No. 2 computer maker in the world. But when it comes to overall brand awareness and consumer affinity, it trails rivals. Lenovo has [...]

Byline: BETH SNYDER BULIK Josh Henderson, owner and chef, Skillet Street Food Josh Henderson, Skillet Street Food owner and chef, began his post-Culinary Institute of America career in a vintage [...]

Byline: BETH SNYDER BULIK For 20 years, Enterprise promised customers, "We'll pick you up." And it still will. But the car-rental company also realized that its well-received but rational service [...]

Byline: BETH SNYDER BULIK CULTURAL RELEVANCE BET PAYS OFF Samsung is marrying less conventional marketing with smart products and design to build market share in traditional categories and enter new [...]

Byline: BETH SNYDER BULIK They are intelligent and empowered consumers with tech knowledge and marketing savvy unlike any other generation. They've got plenty of discretionary income, but their real power [...]

Byline: BETH SNYDER BULIK The movies tell us all about the single mom: She's young, harried and hassled, running around from here to there haphazardly, juggling work, kids and romance, [...]

Byline: BETH SNYDER BULIK ERIC HIRSHBERG OVERSEES one of the biggest media franchises in entertainment: Activision. And now, the CEO is teeing up what he calls "the biggest media launch [...]

Byline: BETH SNYDER BULIK Consider this: The world's largest PC maker may soon no longer sell PCs, or almost any other personal-computing product that consumers can pluck off the shelf. [...]

Byline: BETH SNYDER BULIK With HP's decision to shutter its TouchPad just weeks after launch, the tablet market is looking more like the iPad market. "Apple created the tablet castle [...]

Byline: BETH SNYDER BULIK Remember how much you looked forward to going to the zoo as a kid? That's how much DataXu (pronounced Data Zoo) employees look forward to going [...]

Byline: BETH SNYDER BULIK Where 'geek flags' proudly fly and collaborations breed innovations With a name based on a character in the StarCraft video game, it's probably no surprise that [...]

Byline: BETH SNYDER BULIK AGENCY OF THE YEAR GOLD Via A shop that is proud to call itself an agency and thinks job No. 1 is helping clients sell product? [...]

Byline: BETH SNYDER BULIK When Bradley Raczka and his wife began looking for a home near Phoenix, Arizona, they knew they wanted to escape the high prices and cold winters [...]

Byline: BETH SNYDER BULIK It has nearly 910,000 Facebook likes and 16,000 Twitter followers, a YouTube channel with 7 million monthly views, a Nascar sponsorship, smartphone apps and cutting-edge social-media [...]

Byline: BETH SNYDER BULIK Lauren Flaherty CMO, JUNIPER NETWORKS Seasoned CMO brought brand recognition to tech company thanks to 'New Network Is Here' campaign, adding a new competitor to old [...]