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Sustainable development, as a conceptual phrase that encompasses the struggle of endangered humanity for salvation, appeared at the end of the 20th century, ie. at a time when the world is facing a multitude of existential threats posed by man's own negligence towards nature and himself. These threats include the caused natural deformations of the climate and the environment, on the one hand, and mutual destructive national interests of exploitative and existential character (war, terrorist, hegemonic, migrant, etc.), on the other hand. In this context, sustainable development is reduced to the possible development of society in all areas, which can last indefinitely, as well as be replaced by new development that has the same characteristics. That is why the United Nations (UN) and other major world organizations in recent years have agendas, resolutions, conventions and the like. began the struggle for the frontal world introduction of saving sustainable development. However, this largest and most complex world endeavor has just begun, and in order to be successful, it needs to be adequately systematized and organized - which needs to be resolved quickly. In such a current world reality, a very important role is played by political and professional factors that should achieve sustainable development at all levels. There is very little talk about that in the current scientific literature, so it is necessary to elaborate on the scientific-professional factor as more complex than the political one, which is what this scientific paper deals with. For its preparation, an appropriately prepared internal research project was used, in which all ideological factors (problem, subject, goals, hypotheses and research methods) were defined - with a brief overview of Serbia as an example of sustainable development. Accordingly, in this scientific paper, several important scientific information has been identified, especially related to the profile, role and organization of experts in sustainable development, as a scientific and professional factor in that.

An amazing development of sport business has been present in the past decades. This trend started in the mid-twentieth century. One of the basic reasons for this state is the marketing, media and PR conversion of major sports events into spectacles with properties of a short-term global phenomenon. Benefits of such a global expansion of sports mega-events are not purely financial, although the financial benefit is the most obvious one. The positive effect of PR of sports mega-events is generating the positive attitude of sport and sport practice. Trend of actively spending one's leisure time is derived from a general interest in sport activities today (though this is not necessarily followed by practicing sport activities). Therefore, there is an emphasized need for further development of Public Relations and Communication strategies, knowledge and understanding of the communication management of sports events. The coordinated implementation of PR activities and communication methods in sports reduces potential negative social impacts and any financial losses on the one hand, but it more commonly increases the benefits of the aforementioned elements. Analyses and research in this field are rare and therefore this paper represents initial theoretical contribution. The paper analyzes the special event-sporting spectacle as an instrument of PR communication in the broader social context.

Protection and inclusion have for long been some of the guiding principles of the European welfare states. The crisis of 2008 placed social investment high on the social policy agenda in the EU and specific policies that the new paradigm embraces have been in focus. Unfortunately, little attention is paid to administering policies. Creating one-stop shops, as a new way of easier and more efficient use of available resources for citizens, is perceived as the most suitable way for administration of specific policies. This paper is a contribution to this debate, looking at ways social policy is administered across the EU, from a double perspective. First, having social investment as the theoretical but also practical approach and second, looking at different welfare state regimes. This approach should point to major differences in social policy administration but also present which models perform the best. Most importantly, the paper aims to show how administering social care influences implementation of policy changes across the European Union. [ABSTRACT FROM AUTHOR]