Search

Your search keyword '"Recall"' showing total 1 results
Start Over Descriptor "Recall" Search Limiters Full Text Region africa
1 results on '"Recall"'

1. The effects of the type of audience, involvement, interest and socio-demographic variables on sponsor recall: the soccer African Nations Cup.

Author

Dekhil, Fawzi

Subjects
*SOCCER tournaments, *SOCCER fans, *AUDIENCE research, *SPORTS sponsorship
Abstract

The main objective of this research was to measure the effects on sponsor recall1 at the soccer African Nations Cup (ANC) in Tunisia in 2004. This quantitative investigation used a sample of 308 people who watched the event on television and/or in the stadium. The research demonstrates that there was indeed an effect by type of audience and other variables. [ABSTRACT FROM AUTHOR]

Published
2010
Full Text
View/download PDF

Catalog

Books, media, physical & digital resources
See catalog results