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The article discusses the impact of rising costs and supply shortages of paper on publishers in the U.S. Topics covered include increase in price of paper per ton, according to a report by printer Quad Graphics, factors contributing to the reduction in paper supply such as shutdown of some Canadian paper mills and reduced imports from China, factors driving up paper prices, and the need for U.S. publishers to look for alternative sources of paper.

The article focuses on the increase in prices of paper as the result of mill closure and consolidation in the industry in the U.S. It states that the price for coated freesheet paper have risen by 6%-7% since June 2006. It suggests that companies should consider the look they are trying to establish for their catalogs when buying papers. David Goldschmidt, vice president of marketing catalog division for Strategic Paper Group, mentions that further consolidation in paper mills is unavoidable. INSETS: Recycling comes around again;Mills cutting down capacity.

The article discusses how the price increases in the value of paper will affect those in the catalogue industry. It states that effective July 1, 2011 paper mills throughout the U.S. and Canada will raise their prices to 1.50 U.S. dollars per hundredweight (cwt) but that such will take effect in the middle of August. Some believe that this is in response to the coming holidays when demand for paper rises. It is noted that rising costs and low demand will affect both paper producers and catalogue companies.

The article reports on the decision of several paper companies in the U.S. to implement price increases of $3 per hundred weight price for coated freesheet paper. Companies that made such a move include NewPage, West Linn and Bowater. It cites mill closures and postal increase as the major reasons behind the paper price hikes. Dave Norman of Arandell Corp. states that prices for coated freesheet could rise 4% to 7% in the third quarter of 2007.