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This paper presents a multi-level decision making perspective of the innovation process. First, by considering the innovation process as a type of decision. Second, by viewing innovation as composed of multiple decision processes. Third, by analyzing innovation in terms of decision domains that "enable" innovation and that "execute" innovation. Fourth, by discussing how decision factors act as determinants of innovation. Implications are discussed and propositions are offered which consider several critical tasks in the successful management of innovation decision process(es). [ABSTRACT FROM AUTHOR]