Author: "Truong, Thi Thuy" / Search Limiters: Full Text / Topic: market segment - Searchworks@Jio Institute Digital Library Search Results

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Author: Nguyen Xuan Thao and Truong Thi Thuy Duong
Subjects: intuitionistic fuzzy set, interval – valued intuitionistic fuzzy set, similarity measure, target market, market segment, Economic growth, development, planning, HD72-88, Business, HF5001-6182
Abstract: The selection of the target market plays vital role in promoting the marketing strategies of companies. We presented is a method for target market selection. We introduce some novel similarity measures between intuitionistic fuzzy sets and the novel similarity measures between interval-valued intuitionistic fuzzy sets. They are constructed by combining exponential and other functions. Finally, we introduce a multi-criteria decision making model to select target market by using the novel similarity measure of interval intuitionistic fuzzy sets.
Published: 2019
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Author: Truong Thi Thuy Duong and Nguyen Xuan Thao
Subjects: 0209 industrial biotechnology, HF5001-6182, Computer science, interval – valued intuitionistic fuzzy set, market segment, Economic growth, development, planning, 02 engineering and technology, Interval (mathematics), Similarity measure, computer.software_genre, Set (abstract data type), 020901 industrial engineering & automation, Market segmentation, Similarity (network science), 0202 electrical engineering, electronic engineering, information engineering, Business, Target market, Selection (genetic algorithm), intuitionistic fuzzy set, target market, similarity measure, HD72-88, 020201 artificial intelligence & image processing, Data mining, computer, Finance, Decision-making models
Abstract: The selection of the target market plays vital role in promoting the marketing strategies of companies. We presented is a method for target market selection. We introduce some novel similarity measures between intuitionistic fuzzy sets and the novel similarity measures between interval-valued intuitionistic fuzzy sets. They are constructed by combining exponential and other functions. Finally, we introduce a multi-criteria decision making model to select target market by using the novel similarity measure of interval intuitionistic fuzzy sets. First published online 21 June 2019
Published: 2019

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