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This paper analyzes the discourse on migration from the official Twitter accounts of 5 political parties in Spain (PSOE, PP, Podemos, Ciudadanos and Vox), during the so-called «migration crisis» that took place in Ceuta in May 2021. The methodology followed allows us to describe the activity of the different political party accounts, the centrality of the migration issue in them, the topics and discursive strategies contained in the publications and their engagement. The findings of the work carried out point to the existence of a hardening of the political discourse on immigration in the context studied, accompanied by a loss of «political correctness» -characteristic of previous times- to address migration issues, which only alerts us to the normalization of racist hate speech in the network considered. [ABSTRACT FROM AUTHOR]

Abstract: By analysing 653 tweets that include the word “public relations” or the acronym “PR”, the purpose of this paper is to show how Twitter contributes to the development of the theory and practice of public relations. In order to achieve this aim, an exploratory research has been conducted. [Copyright &y& Elsevier]