979 results on '"DIGITAL communications"'
Search Results
2. Rádio comunitária Oeste FM: estudos das possibilidades de participação nos meios analógicos e digitais.
- Author
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CREPALDI, ANDRÉ and MARTINS MORGADO, EDUARDO
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- *
COMMUNITY radio , *USER-centered system design , *DIGITAL communications , *DIGITAL technology , *DIGITAL media , *COMMUNITY involvement , *RADIO audiences - Abstract
This article is derived from master's research, whose objective is to understand how analogue and digital communication tools have been used on Oeste FM community radio to provide community participation, in order to achieve the principles of a community radio. The community broadcasting service was legalized in Brazil in 1998 through law 9,612/98, which establishes the guidelines for the service. This investigation was carried out based on a Case Study, conducted with the support of bibliographical and documentary research, semi-structured interviews, a study of the usability and design of the homepage and a study of the station's programming. The main hypothesis of this work is that analogue and digital tools bring the community closer together in radio actions and create new relationships, intensifying participation. However, the research results show that, despite the availability of analogue and digital tools, community participation is extremely limited and is reduced to entertainment, with an emphasis on musical requests. Therefore, it does not essentially meet the objectives of a community radio. [ABSTRACT FROM AUTHOR]
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- 2024
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- View/download PDF
3. Measuring Agricultural Means of Influence on Young Adults via Instagram in the United States.
- Author
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Bennett, Samantha, Martin, David S., Sawyer, Jason T., Rodning, Soren P., and Mulvaney, Don
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INFLUENCER marketing ,COMMUNICATION in agriculture ,DIGITAL communications ,DIGITAL media ,YOUNG adults - Abstract
Notable differences have been observed in how society perceives and understands the agricultural industry. Consumers today are concerned with how their food is raised and produced, and drastic changes in how information is gathered regarding those subjects have occurred due to the rapid development of digital media. As a result, the agricultural industry has fallen behind in ensuring accurate information is shared about the daily work done to feed the world. A form of digital media that has infiltrated the daily lives of society is social media (SM). This study sought to evaluate the impact established agricultural social media influencers (SMIs) on Instagram can have on changing participants' perceived knowledge regarding several agricultural topics. Participants were recruited through the platform Prolific and were asked to complete an anonymous Qualtrics survey. Survey questions were asked before and after participants were shown example images of agricultural SMIs. Data collected were analyzed utilizing IBM SPSS (Version 28) to compare pre-image and post-image results to determine the contents' impact on participants' perceived knowledge of subjects relating to agriculture. Results indicated significant differences between the pre-image and post-image perceived knowledge results and between different forms of reported engagement willingness. [ABSTRACT FROM AUTHOR]
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- 2024
- Full Text
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4. When the antidote is the poison: Investigating the relationship between people's social media usage and loneliness when face-to-face communication is restricted.
- Author
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Jütte, David, Hennig-Thurau, Thorsten, Cziehso, Gerrit, and Sattler, Henrik
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FACE-to-face communication , *SOCIAL media , *DIGITAL communications , *POISONS , *LONELINESS , *MASS media policy , *DIGITAL media , *BRAND communities - Abstract
When governments mandated lockdowns to limit the spread of the coronavirus, the resulting reduction of face-to-face communication threatened many people's psychological well-being by fostering feelings of loneliness. Given social media's eponymous social nature, we study the relationship between people's social media usage and their loneliness during these times of physical social restrictions. We contrast literature highlighting the social value of social media with a competing logic based on the "internet paradox," according to which increased social media usage may paradoxically be associated with increasing, not decreasing, levels of loneliness. As the extant literature provides opposing correlational insights into the general relationship of social media usage and loneliness, we offer competing hypotheses and offer novel longitudinal insights into the phenomenon of interest. In the empirical context of Germany's initial lockdown, our research uses survey panel data from February 2020 (before the lockdown) and April 2020 (during the lockdown) to contribute longitudinal evidence to the matter. We find that more usage of social media in the studied lockdown setting is indeed associated with more, not less loneliness. Thus, our results suggest a "social media paradox" when physical social restrictions are mandated and caution social media users and policy makers to not consider social media as a valuable alternative for social interaction. A post-hoc analysis suggests that more communication via richer digital media which are available during physical lockdowns (e.g., video chats) softens the "social media paradox". Conclusively, this research provides deeper insights into the social value of social interactions via digital media during lockdowns and contributes novel insights into the relationship between social media and loneliness during such times when physical social interaction is heavily restricted. [ABSTRACT FROM AUTHOR]
- Published
- 2024
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- View/download PDF
5. Alfabetización mediática: el caso del clero católico en Portugal.
- Author
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Fandos, Manuel, Lopes Neto, Miguel, Côrtes-Moreira, Sandra, and Gadea, Walter-Federico
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DIGITAL technology ,CATHOLIC clergy ,DIGITAL communications ,DIGITAL media ,CHRISTIAN communities - Abstract
Copyright of Analisi: Quaderns de Comunicacio i Cultura is the property of Universitat Autonoma de Barcelona and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
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- 2024
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6. A new companion to digital humanities.
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Schreibman, Susan, Siemens, Raymond George, and Unsworth, John
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Digital communications ,Digital humanities ,Digital media ,Humanities -- Methodology ,Humanities -- Research ,Information storage and retrieval systems -- Humanities - Abstract
Scope and content: "A New Companion to Digital Humanities offers the most comprehensive and up-to-date collection of research currently available in this dynamic and burgeoning field"--Provided by publisher.
- Published
- 2016
7. Simon Meier-Vieracker, Lars Bülow, Konstanze Marx, Robert Mroczynski (Hg.). 2023. Digitale Pragmatik (Digitale Linguistik 1). Berlin, Heidelberg: Springer Link. 275 S.
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Filatkina, Natalia
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DIGITAL communications ,DIGITAL media ,PRAGMATICS ,MEMES ,ANTHOLOGIES - Abstract
Copyright of Zeitschrift für Rezensionen zur Germanistischen Sprachwissenschaft is the property of De Gruyter and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Published
- 2023
- Full Text
- View/download PDF
8. Anti-Epidemic Policies, FTA Digital Trade Rules, and China's Digital Product Exports.
- Author
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Mu, Yifei, Alleyne, Antonio R., and Fu, Yingjie
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DIGITAL media ,DIGITAL communications ,COMMUNICATION policy ,FACE-to-face communication ,CONSUMER protection ,CONSUMER goods - Abstract
This paper investigates the interactiveness of digital trade rules and anti-epidemic policies on China's digital product export. Using monthly data across 241 products from 187 countries from January 2018 to December 2021, the authors find that adopting stringent anti-epidemic policies improves the value and quantity of digital trade in the presence of digital trade rules. And that the lack of face-to-face communication due to these policy restrictions is the primary cause of the stimulated digital product exports, with consumer privacy protection and non-discrimination terms playing essential roles, especially for digital consumer products. Independently, digital trade rules have an insignificant impact on China's digital product exports. However, when China's trade partner adopts more stringent anti-epidemic policies, digital trade rules improve the value and quantity of trade while reducing investigative time and sunk costs associated with digital trade. [ABSTRACT FROM AUTHOR]
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- 2023
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9. Malvinas. Una experiencia documental transmedia: Memoria, historia y narrativas audiovisuales en plataformas digitales.
- Author
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Gullino, Pablo
- Subjects
DIGITAL communications ,DIGITAL media ,AUDIOVISUAL materials ,DIGITAL technology ,INFORMATION design - Abstract
Copyright of Imagofagia is the property of Imagofagia - AsAECA and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Published
- 2023
10. EQUIP YOURSELF: Join Us at OPE Business Dealer Forum, Nov. 5-7, Dallas, Texas.
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DIGITAL communications ,DIGITAL media ,BUSINESS enterprises ,SCREEN time - Published
- 2023
11. Twenty years of research in Information Design: a section of Brazilian scientific production on digital media.
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Winkelmann, Caroline and Botelho Mager, Gabriela
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INFORMATION design , *DIGITAL technology , *DIGITAL communications , *EXPERIMENTAL design , *SCIENCE education , *DIGITAL media , *INFORMATION society - Abstract
With the increasing predominance of the use of digital artifacts, fast technological evolution, and the inherent complexity of the digital era, studies on how to communicate information are relevant since the beginning of the Information Society in the 1990s. With the efficiency of information communication as its central focus, Information Design (ID) can be an important area in the construction of knowledge about digital media. This article presents a systematic review of the Brazilian scientific production of digital media through the look of Information Design to record the development of ID in the country since the first CIDI+CONGIC event in 2003. The review pointed to some prominent themes in these decades, such as infographics and interfaces used for science and education. It also revealed some universities with an emphasis on the type of scientific production investigated. In addition, some difficulties were noticed at the conception of a registry of Brazilian science due to the change in terminologies and the evolution of theoretical approaches over time. [ABSTRACT FROM AUTHOR]
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- 2023
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12. Ontological insecurity and cognitive threats: emerging security challenges in the Information Age.
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de Castris, Arcangelo Leone
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DIGITAL communications ,INFORMATION technology ,SECURITY management ,DIGITAL technology ,DIGITAL media - Abstract
Over the past two decades, digital communication and information technologies have enabled new avenues of conflict. Information has historically been used as a medium for projecting power, but the scale and speed at which it can be disseminated today have led to new ways in which power can be acquired and exercised. As a result, a reassessment of the security challenges brought about by emerging information and communication technologies has started in Western strategic thinking. To contribute to a better understanding of the ways in which information can be used for strategic, adversarial purposes, this paper traces the genealogy of the category of 'hybrid threats' and reflects on the novel concept of 'cognitive threat' as a new type of hybrid security challenge that is characteristic of the digital age. [ABSTRACT FROM AUTHOR]
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- 2023
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13. Forme estetiche della VR teatrale. La mappa del cuore di Lea Melandri in VR di Ateliersi fra liveness e pratica spettatoriale.
- Author
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Gemini, Laura, Brilli, Stefano, and Spaggiari, Chiara
- Subjects
DIGITAL media ,DIGITAL communications ,VIRTUAL reality ,VIRTUAL reality in mass media ,VIRTUAL reality in motion pictures - Abstract
VR technologies occupy a peculiar position in the contemporary media landscape. Periodically, they seem to be at the dawn of a popularisation which, however, struggles to actualise. They have a central place in marketing discourses, in the film and video game industries, in cultural heritage and artistic experimentation, but their actual diffusion have hardly achieved the status of a mass phenomenon. This eccentricity to the mainstream does not necessarily make it an object of the elite since it embodies a conflict between imaginary and empirical uses where numerous tensions of contemporary aesthetic forms clash. This exploratory study investigates the role of the VR medium theatrical performance, analysing how spectators construct their spectatorial position between the theatrical dispositif and the virtual reality medium. The research asks what kind of liveness is involved in this genre of performance. The case study is La Mappa del Cuore di Lea Melandri in VR, by Ateliersi The case is investigated through in-depth interviews with spectators and the creators of the performance. The results show that the frame of the VR medium as "attraction" is still central. Furthermore, it emerges how the audience recognises a specific gradient of liveness to the work given by the coconstruction of the vision and the entrance into the performance space, while mentioning copresence with the audience and simultaneity among the main deficiencies. [ABSTRACT FROM AUTHOR]
- Published
- 2023
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14. Linguaggi visuali per la comunicazione pubblica digitale. Prospettive oltre l'emergenza.
- Author
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Solito, Laura and Materassi, Letizia
- Subjects
VISUAL communication ,DIGITAL communications ,PUBLIC sector ,GOVERNMENT communication systems ,DIGITAL media - Abstract
Visual communication is considered one of the most effective way to express institutional contents and therefore a strategic field for public sector communication. In order to explore how visual languages - such as infographics, icons, maps, tables, pictograms, etc. - are adopted by Italian Public Administrations in their digital spaces, the contribute aims at investigating the infographic contents in the instituional timelines. Which are the opportunites and the risks to test these visual languages? Are there significant differences in the use of infographics among the Italian Regions and the Ministry of Health? Which contents are more often expressed by visuals?. This study is a second step research: in the first phase we have paid attention to the large use of infographics during the pandemic, when they were urged to the emergency; the second step examines the current use of visual communication, after the pandemic, in the daily routines to inform citizens on a wider range of public issues and services. [ABSTRACT FROM AUTHOR]
- Published
- 2023
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15. La cultura di massa nell'era digitale.
- Author
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Codeluppi, Vanni
- Subjects
POPULAR culture ,DIGITAL media ,DIGITAL technology ,DIGITAL communications ,MASS society ,MODERN society - Abstract
In recent decades, the so-called "digital revolution" has massively driven individuals to move the main activities they perform in their daily lives within entirely digital spaces. This is obviously leading to significant cultural and social consequences, and mass culture is one of the areas that has been most affected by these consequences. It is therefore relevant to wonder how the arrival of the digital world has changed the nature and functioning of mass culture. It is difficult to develop a detailed analysis of the changes that have taken place within the framework of a (necessarily short) journal article, but it is nevertheless possible to try to summarily "map" these changes. Furthermore, it is also possible to attempt to focus on the most relevant characteristics to mass culture in the current digital age. The article also attempts to consider two particularly important features of mass culture in the digital age. The first concerns the progressive lowering of the quality of the expressive aspects of languages, while the second relates to the growth of what sociologist Franois Jost (2013) called the "cult of the trivial" a few years ago. [ABSTRACT FROM AUTHOR]
- Published
- 2023
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16. Reaction video. Nuove forme estetiche, tra identificazione e consumo delle emozioni.
- Author
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Nespoli, Francesco and Mulargia, Simone
- Subjects
CONTENT analysis ,SOCIAL media ,DIGITAL media ,DIGITAL communications - Abstract
This article shares the preliminary results of a larger research study that explores the main forms of appearence of so-called reaction videos and the motives for their viewing. Based on a thematic analysis of the narratives of experience shared by the participant subjected to the viewing of selected reaction videos within 6 focus groups, we examine how participants define reaction videos, their consumption dynamics, and motives. The research participants' narratives centre around the identification with the reaction of the reactor, according to two main declinations: reaction as a commentary/critique on a specific media content and reaction as an emotional manifestation. The current popularity of reaction videos thus invites us to reconsider the idea of an aesthetic specificity of digital media characterized by agency, i.e. the interactivity of the digital user. [ABSTRACT FROM AUTHOR]
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- 2023
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17. Las nueva(s) culturas(s) políticas de construcción mediática de la protesta social en Colombia. Reflexiones sobre el paro nacional, 2021.
- Author
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Cárdenas-Ruiz, Juan-David
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PARTICIPATORY culture , *DIGITAL communications , *POLITICAL culture , *PUBLIC demonstrations , *POLITICAL participation , *DIGITAL media , *MASS media & politics - Abstract
The social protests of 2019 and 2021 in Colombia marked a turning point in the political culture of protest. From the perspective of the processes of mediatization, digitalization, and democratization that digital convergence confers on political participation, a reflection is made around the concept of participatory culture as the axis of analysis of the transformations of social protest, its media construction, and its individual and collective experimentation. Sixteen digital communicative pieces produced by native digital media were analyzed, which, supported by resources of digital communication, evidence a political and media culture of protest, supported by the logic of social media, with a strong counter-hegemonic and discursive opposition component. [ABSTRACT FROM AUTHOR]
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- 2023
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18. FOLKLORE AND TRADITION THROUGH EXPRESSIVE FORMS OF DIGITAL MEDIA.
- Author
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Kjupeva, Tamara
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DIGITAL media ,DIGITAL communications ,VIDEO games ,SOCIAL groups ,STORYTELLING - Abstract
Copyright of Macedonian Folklore / Makedonski Folklor is the property of Macedonian Folklore / Makedonski Folklor and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Published
- 2023
- Full Text
- View/download PDF
19. Digital Media Domestication and Job Paths Among Older People: An Ethnographic Investigation.
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Carlo, Simone and Buscicchio, Giulia
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OLDER people ,DIGITAL media ,DIGITAL communications ,ETHNOLOGY ,DOMESTIC space ,TELECOMMUNICATION ,SUSTAINABILITY - Abstract
While it is true that ageing dramatically affects the sustainability of welfare systems, increasing life expectancy in most Western countries is also seen as an opportunity to live longer and better: The healthiest older people are also the most dynamic in terms of work activity and social and cultural capital. In this debate, media and communication technologies are often seen as tools to enable older people to age actively, thanks to their potential for inclusion. The empowerment of older people through the use of communication technologies is strongly influenced by the social and family context in which digital media are used and by the formal and informal contexts in which their use is learned. Starting from this context, this article investigates the relationship between career paths and the use of digital media among older people. We conducted 20 in-depth interviews and ethnographic sessions with Italian internet users aged over 65. The results show how their current condition (retired or employed) and the job previously held have a fundamental impact in both the processes of domestication of technologies and internet use, but also in the structuring of the home itself and the positioning and use of technologies in the domestic space of older people. [ABSTRACT FROM AUTHOR]
- Published
- 2023
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20. The acceleration of digital communications in the durable goods industry. A study on white goods firms after COVID-19.
- Author
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Hu, Lala and Olivieri, Mirko
- Subjects
DIGITAL communications ,DURABLE consumer goods ,COMMUNICATION in marketing ,COVID-19 ,COVID-19 pandemic ,INDUSTRIAL marketing - Abstract
Purpose: The purpose of this paper is to investigate how business-to-business (B2B) companies operating in durable goods use digital communications after the COVID-19 outbreak. In particular, this paper focuses on the objectives of these digital communication tools for the marketing strategies of B2B white goods firms. Design/methodology/approach: As the research objective is explorative, the authors conducted a qualitative analysis by collecting 13 semi-structured interviews with B2B marketing professionals working for white goods firms in Italy. Primary data was triangulated with secondary data about the white goods industry, such as sector reports. Findings: The findings of this paper show an acceleration in the adoption of digital communication tools among B2B firms after COVID-19. The authors also discuss the effects in the use of such tools both in the short and long term. Originality/value: This paper attempts to contribute to the B2B marketing literature by providing an original analysis of the consequences of the COVID-19 outbreak focusing on the use of digital communication tools among white goods firms. It also provides managerial implications for firms operating in B2B. [ABSTRACT FROM AUTHOR]
- Published
- 2023
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21. The extreme self
- Published
- 2021
22. Channel Management for Digital Products in the Two-sided Market with Network Externality Effects.
- Author
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Li, Wei, He, Yan-Peng, and Ma, Shu-Gang
- Subjects
- *
DIGITAL media , *NETWORK effect , *MULTILEVEL marketing , *PRODUCT management , *DEMAND function , *CONSUMERS , *DIGITAL communications - Abstract
Channel selection is a critical trade-off for digital products firms whose products are characterized by network externality. This work develops the models of consumers' utility impacted by the network externality for two channel strategies of the digital product firms in the two-sided market: direct channel strategy and platform channel strategy. Deriving from the consumers' utility, the optimization models of the two channel strategies are presented. The optimization models are solved through the Lagrangian method, and the comparative statics analysis is conducted to investigate the effect of network externality on optimality. Mathematical results show that if the intensity of network externality in the online platform surpasses that in the direct channel, the platform channel strategy dominates the other channel strategy; otherwise, the direct channel strategy is the firms' optimal decision. In addition, the two channels share the equal optimal price, and the firms' profit (and demand) would be positively impacted by the network effect and the products' features but negatively impacted by the consumers' learning cost. This work provides decision support for the digital product firms on channel selection in the context of the two-sided market. [ABSTRACT FROM AUTHOR]
- Published
- 2023
- Full Text
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23. Pharmaceutical Communication in Spain around the COVID-19 Crisis: A Scoping Review.
- Author
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Ibáñez-Hernández, Ana, Papí-Gálvez, Natalia, and Carretón-Ballester, Carmen
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COVID-19 pandemic ,HEALTH facilities ,INFORMATION overload ,DIGITAL communications ,DIGITAL media ,PUBLIC relations - Abstract
This paper addresses the scientific production of pharmaceutical communication in Spain around the COVID-19 crisis, in which information overload, amplified by the digital media, evidenced the relevance of communication in the digital society. The research observes the evolution and characteristics of such studies, identifying scientific fields and disciplines related to communication, thematic lines, agents and publics. To this end, it proposes an exploratory review study adjusted to the PRISMA protocol with a search strategy including three databases (Scopus, WOS and Dialnet) and whose filtration produced a final population of 56 publications on Spanish pharmaceutical communication between 2018 and 2022. The results point to a greater production of scientific papers around the year of the pandemic. These papers were published by university institutions in health sciences journals, although differences in authorship by gender were detected. Most of them are empirical papers, with a predominance of mixed content analyses. The field of public relations stands out, but terminological confusion was also detected. This leads to a reflection on its causes and solutions in favour of the transparency and accountability in pharmaceutical communication. [ABSTRACT FROM AUTHOR]
- Published
- 2023
- Full Text
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24. Mathematical Optimization on Hybrid Channel Pricing Digital Products in Two-Sided Market with Network Effect.
- Author
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Li, Wei, He, Yan-peng, and Ma, Shu-gang
- Subjects
- *
NETWORK effect , *DIGITAL media , *MATHEMATICAL optimization , *ELECTRONIC commerce , *PRICES , *DIGITAL communications - Abstract
In the two-sided market where the third-party platforms connect the providers and consumers, the online platforms become the significant distribution channel of digital products; therefore, the digital product firms face the hybrid channel pricing problem in the two-sided market in which the products are launched through the platform channel and the existing direct channel. Because the network externality effect is the significant economic characteristic of digital products and services, the current work presents the models of consumers' utility obtained by adopting digital products from the direct and platform channels, and the utility models use the network effect in the direct and platform channels as the parameters. The optimization model on pricing is derived from the utility models and solved mathematically. The closed-form solutions show that the price in the direct channel is supposed to be lower than that in the platform channel, while the prices of digital products would be affected by the network effect only when the products are distributed through the direct channel. The comparative statics analysis on the network effect illustrates that the network effect in the direct channel and the platform channel would, respectively, have the positive and negative impact on the products' prices and the firms' profit. The current work explores the hybrid channel pricing problem and provides insights for the digital product firms on the optimal pricing decision in the context of the emerging platform economy. [ABSTRACT FROM AUTHOR]
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- 2023
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25. Autônomos e conectados: desenvolvimento de competências comunicacionais e presença de profissionais em plataformas digitais.
- Author
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Telles, Marcio and Carolina dos Santos, Luiza
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DIGITAL media ,LITERATURE reviews ,COMMUNICATIVE competence ,DIGITAL communications ,INTERNET content ,FREELANCERS ,BRAND name products ,PROFESSIONAL employees - Abstract
Copyright of Comunicação, Mídia e Consumo is the property of Escola Superior de Propaganda e Marketing and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Published
- 2023
- Full Text
- View/download PDF
26. Pedagogical Implications and Methodological Possibilities of Digital Transformation in Digital Education after the COVID-19 Epidemic.
- Author
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Szűts, Zoltán, Molnár, György, Racsko, Réka, Vaughan, Geoffrey, and Molnár, Tünde Lengyelné
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DIGITAL transformation ,DIGITAL technology ,COVID-19 pandemic ,DIGITAL communications ,DIGITAL media ,CLASSROOM environment - Abstract
In the context of digital pedagogy, internet communication platforms, digital media interfaces, applications, and info-communication tools, best practices are stepping up in the educational process and forming a methodology. The focus areas targeted by the questionnaire presented in this study are digital transformation; the smart use of digital tools; characteristics of the learning environment; classroom activities, learning organization, and methodology; content; and curriculum sharing. During the research, the authors asked what were the online communication channels and digital platforms that teachers have effectively used in terms of learning efficiency in distance learning ordered as a result of the COVID-19 emergency in Hungary. The empirical research goal was to explore the conditions among Hungarian teachers with the help of a questionnaire and a semi-structured online interview. Seven thousand teachers were contacted through email, and a return rate of 10.7% was achieved. The questionnaire was filled in online by n = 751 primary teachers. According to the respondents, the most effective tools in the transformation of education are self-made tutorial videos and real-time written and video-based chat. [ABSTRACT FROM AUTHOR]
- Published
- 2023
- Full Text
- View/download PDF
27. Conversación y sentimiento digital registrado durante la primera vuelta del proceso electoral costarricense de 2022.
- Author
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Fontenla-Pedreira, J., Arce-Chaves, L., and Máiz-Bar, C.
- Subjects
- *
SOCIAL networks , *POLITICAL communication , *PRESIDENTIAL elections , *POLITICAL campaigns , *DIGITAL communications , *SOCIAL media , *VOTING , *DIGITAL media , *VOTER turnout - Abstract
Social networks have become essential means of communication and have modified the concept of political communication. Social media have nowadays an increasingly important impact on election campaigns worldwide, and, therefore, the latest election processes within the Latin-American context are ideal environments for this analysis, due to both the volatility and the richness of the political-electoral competition, and their capacity to influence the exchange of political information through the different emotions of the audiences. This paper presents a systematized study of the communication that took place in social media during the first round of the 2022 Costa Rican electoral process (February 6th). The information has been collected from the data available at the Digital Media Communication Observatory of the Universidad Latina de Costa Rica, using the social listening tools Minerva Data, Kantar IBOPE Media's Adspend and Mention, with the objective of revealing the digital conversation trends in this campaign, an unprecedented electoral process with 25 presidential candidates. The reports from the Digital Communication Observatory show the evolution of the electorate's behavior in terms of interaction, sentiment, topics and voting intention, during the first round of the 2022 electoral process, as well as the general dynamics perceived in the social media and public web environments. [ABSTRACT FROM AUTHOR]
- Published
- 2023
- Full Text
- View/download PDF
28. Random embedded calibrated statistical blind steganalysis using cross validated support vector machine and support vector machine with particle swarm optimization.
- Author
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Shankar, Deepa D. and Azhakath, Adresya Suresh
- Subjects
- *
SUPPORT vector machines , *PARTICLE swarm optimization , *FEATURE extraction , *DISCRETE cosine transforms , *DIGITAL communications , *INTERNET security , *DIGITAL media - Abstract
The evolvement in digital media and information technology over the past decades have purveyed the internet to be an effectual medium for the exchange of data and communication. With the advent of technology, the data has become susceptible to mismanagement and exploitation. This led to the emergence of Internet Security frameworks like Information hiding and detection. Examples of domains of Information hiding and detection are Steganography and steganalysis respectively. This work focus on addressing possible security breaches using Internet security framework like Information hiding and techniques to identify the presence of a breach. The work involves the use of Blind steganalysis technique with the concept of Machine Learning incorporated into it. The work is done using the Joint Photographic Expert Group (JPEG) format because of its wide use for transmission over the Internet. Stego (embedded) images are created for evaluation by randomly embedding a text message into the image. The concept of calibration is used to retrieve an estimate of the cover (clean) image for analysis. The embedding is done with four different steganographic schemes in both spatial and transform domain namely LSB Matching and LSB Replacement, Pixel Value Differencing and F5. After the embedding of data with random percentages, the first order, the second order, the extended Discrete Cosine Transform (DCT) and Markov features are extracted for steganalysis.The above features are a combination of interblock and intra block dependencies. They had been considered in this paper to eliminate the drawback of each one of them, if considered separately. Dimensionality reduction is applied to the features using Principal Component Analysis (PCA). Block based technique had been used in the images for better accuracy of results. The technique of machine learning is added by using classifiers to differentiate the stego image from a cover image. A comparative study had been during with the classifier names Support Vector Machine and its evolutionary counterpart using Particle Swarm Optimization. The idea of cross validation had also been used in this work for better accuracy of results. Further parameters used in the process are the four different types of sampling namely linear, shuffled, stratified and automatic and the six different kernels used in classification specifically dot, multi-quadratic, epanechnikov, radial and ANOVA to identify what combination would yield a better result. [ABSTRACT FROM AUTHOR]
- Published
- 2023
- Full Text
- View/download PDF
29. RETRACTED ARTICLE: Synchronous restoration of video key frame loss based on digital media communication protocol.
- Author
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Li, Feng
- Subjects
DIGITAL communications ,DIGITAL video ,DIGITAL media ,EXPERIMENTAL films ,FEATURE extraction ,VIDEO processing - Abstract
This paper presents a synchronous recovery method for video key frame loss, aiming to analyze the experimental video through digital media feature extraction algorithm. By analyzing and designing effective communication protocols in real-time embedded systems, video data can be better processed. On this basis, key frames are restore synchronously through digital media communication protocol, and verified by comparing with other algorithms. Experimental results shows that the recall and precision of this algorithm for key frame extraction are 90.1% and 100% respectively, Among the three algorithms compared, the recall and precision of video key frame extraction based on single feature algorithm are the highest, 80.2% and 85.9% respectively. At the same time, the synchronization restoration time of this algorithm for lost key frames is 12.2 s, which took less time than other algorithms. It can be seen that the algorithm based on digital media feature extraction is of great significance for synchronous restoration of video key frame loss. It can be seen that the algorithm based on digital media feature extraction is of great significance for the synchronous recovery of video key frame loss, and can effectively promote the development of video data diversity and the improvement of information interaction. Under the digital media communication protocol, it can effectively synchronize the audio and video receiving end of multimedia information, and then recover and predict the lost frames in the video sequence. First, it can enhance the internal characteristics of video frames and the similarity and consistency of images between frames. Secondly, it can significantly improve the accuracy and efficiency of video data processing. Finally, from the perspective of practical development, the synchronous recovery of video key frame loss based on digital media communication protocol can effectively promote the sustainable development of media data, which has certain social value and practical significance in the current era of big data. [ABSTRACT FROM AUTHOR]
- Published
- 2023
- Full Text
- View/download PDF
30. Caracterización de la identidad digital en estudiantes chilenos de ciencias de la salud. Un estudio de caso según género.
- Author
-
Hernández-Orellana, Marisol, Pérez-Garcias, Adolfina, and Roco-Videla, Ángel
- Subjects
- *
DIGITAL communications , *MEDICAL sciences , *DIGITAL media , *CROSS-sectional method , *UNIVERSITIES & colleges , *GENDER , *PROFESSIONAL identity , *INTERNET access - Abstract
The fingerprints left by participating in a highly digitized and hyper-connected world accompany individuals throughout their lives and are constitutive elements of their digital identity. This descriptive, non-experimental, cross-sectional case study based on the quantitative paradigm aims to describe the physical self in digital media, according to gender under its binary conceptualization of man and woman, in order to identify stereotypical gender behaviors that should be considered in the training process in students of the Chilean Health Sciences area. From the perspective of the participants, this research considered a non-probabilistic sample of 224 university students (164 women and 60 men) who participated voluntarily. Nonparametric tests were used since the data is ordinal and one of the advantages of these tests is that they should not fit any distribution and can be applied even if the parametric validity conditions are not met. To look for differences by gender, the Mann-Whitney-Wilcoxon U test was applied (95 %; .05). Among the relevant results is the fact that men preferably use the internet connection available at home, women choose the one provided by their cell phone (p = .0469 and p = .0404, respectively). Likewise, the cellphone is the main technological device from which both prefer to access the network. From the sample, 79.88 % of women and 76.67 % of men state that they are, at least, 3 hours a day connected to the network. Women tend to identify themselves on digital platforms more frequently than men, using their real name and surname. Meanwhile, men tend to use nicknames more often than women. In this research it was concluded that students in the Health Sciences area are highly truthful in relation to the information they share in digital media, leaving data available that allows for a clear identification of their physical self on the internet. In addition, their main means of connection are their cellphones and the data networks that they provide through the use of their phone plans. There is a clear reflection of correspondence between their face-to-face and digital life, maintaining certain behaviors that can be attributed to gender stereotypes, but to a low degree. Finally, there is a clear need to include aspects related to digital competences in the training process that address the importance and proper management of communications in digital media, as well as the development and management of digital identity from a professional ethics perspective, since their actions on the network can involve and affect not only the construction of their own personal and professional digital identity, but also the personal lives of their patients and colleagues. It is important to note that these conclusions have some limitations, since this research is a cross-sectional study, and the sample was intentional per volunteer subject and not random. This implies that the results obtained are limited to the sample studied and describe its behavior at a given time. However, according to the purpose of the study, this type of sample manages to build a theoretical body that describes the common elements and the differences inherent in a collective case study, so it can be considered a good approximation to the Chilean reality. From a practical point of view, the conclusions of this research provide higher education institutions with evidence that allows progress towards a comprehensive, solid, and coherent training regarding the digital skills required by a university professional graduating in a highly digitized world. Considering the above, it would be advisable to advance in future studies that consider knowing what digital protection measures are incorporated in the training of university students. [ABSTRACT FROM AUTHOR]
- Published
- 2023
- Full Text
- View/download PDF
31. Mulheres negras no YouTube: experiências culturais e direito à comunicação nas mídias digitais.
- Author
-
de Oliveira Mateus, Felipe
- Subjects
- *
DIGITAL communications , *DIGITAL media , *MEDIA rights , *COMMUNICATION laws , *COMMUNICATION in law , *BLACK feminism - Abstract
This article presents the results of the author's PhD research and analyses the performance of black women youtubers and its potential to ensure Communication Rights in digital media. The theoretical frameworks are the Brazilian laws about communication and broadcasting, the perspective of mediatization and mass self-communication, potentialized by new media, and black feminism studies. Videos and comments of four YouTube channels were analyzed based on methods as exploratory analysis and netnography. The main results were the importance of the approach of topics as beauty and aesthetics to achieve media visibility, the potential of the platform in ensure a space of dialogue to its users and lack of knowledge about racism in Brazil. These aspects are interpreted as guarantors of Communication Rights and open a path to other social groups in Latin America to exercise their citizenship through new media. [ABSTRACT FROM AUTHOR]
- Published
- 2023
- Full Text
- View/download PDF
32. PROTESTA SOCIAL EN AMÉRICA LATINA: NARRATIVAS, ACTORES E IMPACTO.
- Author
-
Pereira G., José Miguel and Sabbagh Fajardo, Alfredo
- Subjects
- *
COVID-19 pandemic , *SOCIAL processes , *INDIGENOUS peoples of South America , *DIGITAL media , *PROTEST movements , *DIGITAL communications , *CAPITAL cities , *STREET children - Abstract
The article "Social Protest in Latin America: Narratives, Actors, and Impact" analyzes social protests in Latin America and their impact on the region. It highlights that these protests arise in response to the lack of compliance with human rights and inequalities in society. Recognized protest movements in the region are mentioned, such as the Zapatistas in Mexico, the cocaleros in Bolivia, and the indigenous people in Ecuador. Additionally, the importance of communication and digital media in the dissemination and strengthening of social protests is emphasized. The article also addresses different case studies in Colombia, such as collective action and territorial defense, social beliefs and emotional orientations regarding social protest in the Valle de Aburrá, sociocultural dynamics in a context of extractive mining economy in El Bagre, the use of technologies and digital platforms by the peasant movement in the Magdalena Medio, the diversity of women living on the streets in five capital cities of Colombia, the criminalization of social protest during the COVID-19 pandemic in Latin America, and the indigenous movement in Ecuador. In conclusion, the importance of analyzing and understanding processes of social protest in Latin America in a context of social and political change is highlighted. [Extracted from the article]
- Published
- 2023
- Full Text
- View/download PDF
33. THEATRE AND CREATIVE COMMUNICATION DURING COVID-19 PANDEMIC: THE CASE OF NATIONAL KAUNAS DRAMA THEATRE, LITHUANIA.
- Author
-
PUKELYTĖ, Ina
- Subjects
- *
COVID-19 pandemic , *DIGITAL technology , *DIGITAL communications , *DIGITAL media , *ONLINE social networks , *CROWDSOURCING , *STAY-at-home orders - Abstract
The article deals with the questions of digital communication and theatre during the lockdown in 2020-2021. With the example of the National Kaunas Drama Theatre, Lithuania, it is revealed that COVID-19 pandemic forced the cultural sector to experiment and use digital products in new conceptual ways. National Kaunas Drama Theatre proposed their audience an online platform Theatre Onl1ne TV (originally in Lithuanian: Teatras Onl1ne TV), and developed performances which were adapted to the digital environment of the lockdown period: some of the performances were transmitted on Zoom Video Communications platform, especially those for children and adolescents, some of them, such as The Flickering, tested new ways of integrating audiences digitally into theatrical action. The latter performance was created for Facebook users, lasted for four evenings and invited them to become co-creators of the story. The analysis reveals that digital theatre communication attracted audiences of younger generations and can be a useful creative tool in developing a relationship with the new generation of theatre-goers. [ABSTRACT FROM AUTHOR]
- Published
- 2023
- Full Text
- View/download PDF
34. Polarisation and emotional discourse in the political agenda on Twitter: disintermediation and engagement in electoral campaigns.
- Author
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Diez-Gracia, Alba, Sánchez-García, Pilar, and Martín-Román, Javier
- Subjects
- *
POLITICAL campaigns , *POLITICAL agenda , *DIGITAL communications , *POLITICAL communication , *TELECOMMUNICATION systems , *DIGITAL media , *DISCOURSE analysis - Abstract
The relevance of social networks as agenda setters and prosumers as simultaneous content creators and consumers outside the media encourage political communication to focus on the use of digital platforms as part of their direct persuasive strategy towards the user-voter. This research analyses the first-level agenda and the political discourse on Twitter as a space of micro-segmentation to delve into the strategy of personalisation, polarisation, and the emotional discourse of political candidates during the election period. To test this process of disintermediation, a case study on the six main candidates for elections of the Region of Madrid during the election campaign (April-May 2021) has been conducted. The method combines a content and discourse analysis concerning the tweets published b y the political representatives on their Twitter profile during this period (N=817), as well as the videos (N=637) and images (N=202) that accompany them. The codification was carried out using a self-developed software that allows users to download the tweets, obtain the interactions and classify the messages according to four categories: the source of the tweet; the topic, differentiating between political issues and citizen concerns according to the CIS (2021); the framing; and the multimedia storytelling elements. The main results confirm that, in disintermediated political communication in social networks, political leaders use a personalist, polarised and emotional discourse, with high engagement concerning multimedia storytelling. The research confirms a discourse about politics, but not about policies. [ABSTRACT FROM AUTHOR]
- Published
- 2023
- Full Text
- View/download PDF
35. The Other Side of the Mobile World "Mobile Mobbing".
- Author
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Kazaz, Nalan, Dilci, Tuncay, and Karadas, Tolga
- Subjects
DIGITAL communications ,DIGITAL media ,TECHNOLOGICAL innovations ,COMMUNICATION styles ,MOBILE operating systems ,CYBERBULLYING - Abstract
The innovations brought by the digital age leave deep traces in the lives of individuals of all ages. With technological tools becoming an integral part of life, we are observing changes in the behaviors and reactions of individuals. Mobile technology pushes individuals to ease and drags them to loneliness in society. Individuals who withdraw into their shells are socializing on mobile platforms. The progress of science and technology from past to present has brought changes in society. Rapidly advancing technology shapes the lives of individuals in many areas. Digitalization has been efficient in the exposure of individuals to an insidious application of mobbing. In this context, the mobile world has come to the point that it threatens the living space of the individual with the content that is a design product it offers. In particular, the role of digital media in a way that interferes with every aspect of life has turned into digital despotism. In this study, which is considered a compilation, we used document analysis as a data collection tool. We obtained data by examining the documents related to the subject and handled it through descriptive analysis. In this context, while trying to examine the concept of "mobile mobbing", the other side of the digital world; we discussed digitalization, mobbing, digital violence, cyberbullying, digitalization, and its aspects on human life. As a result, we have reached a high relationship between mobile mobbing and its effect on individuals. Among these results, there are changes in their behaviors and habits, the digital world has turned into a covert mobbing tool, social media contents influence the attitudes of users through hidden messages, exerts pressure on their behavior by directing them, disturbing insults and threats, etc. are shared in communication styles, we have concluded that mobbing is experienced in a similar digital environment. In this context, we have listed suggestions and measures against mobile mobbing, with digital media users being more careful and conscious of techniques, respecting safe sharing with courtesy rules in their discourse and actions. [ABSTRACT FROM AUTHOR]
- Published
- 2023
- Full Text
- View/download PDF
36. No-cosas: quiebras del mundo de hoy.
- Author
-
Crispín, Jairo
- Subjects
DIGITAL technology ,DIGITAL communications ,DIGITAL transformation ,DIGITAL media ,DIGITAL photography ,DIGITAL natives ,PHOTOGRAPHERS - Abstract
Copyright of Prospectiva is the property of Universidad del Valle and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Published
- 2023
- Full Text
- View/download PDF
37. Interactividad, buscabilidad y visibilidad web en periodismo digital galardonado.
- Author
-
Santos-Hermosa, Gema, Lopezosa, Carlos, and Codina, Lluís
- Subjects
ONLINE journalism ,DIGITAL media ,DIGITAL communications ,DIGITAL technology ,JOURNALISM awards ,USER experience - Abstract
Copyright of Cuadernos.info is the property of Pontificia Universidad Catolica de Chile, Facultad de Comunicaciones and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Published
- 2023
- Full Text
- View/download PDF
38. HONOR ROLL: RECAPPING PAST WONDER WOMEN OF NEW YORK SINCE 1999.
- Subjects
DIGITAL communications ,CHIEF human capital officers ,DIGITAL media ,CHIEF operating officers ,CHIEF legal officers ,CHIEF marketing officers ,CHIEF information officers - Abstract
The given document is a special report titled "Wonder Women of New York" that provides a comprehensive list of past honorees of the Wonder Women awards since 1999. It showcases the names and titles of women who have been recognized for their achievements in industries like media, entertainment, and communications. The report emphasizes the accomplishments and contributions of these women to their respective fields. Additionally, the document includes a list of women who have held leadership positions in the cable and media industry, providing their names, job titles, and the companies they have worked for. These women come from diverse backgrounds and have held positions in programming, marketing, distribution, and customer care. This list can serve as a valuable resource for library patrons researching women in leadership roles in the cable and media industry. [Extracted from the article]
- Published
- 2024
39. Optimization of Podcasts as Public Communication Channels and Digital Broadcasting Media at Government Institutions †.
- Author
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Hutabarat, Peny Meliaty
- Subjects
- *
PODCASTING , *PUBLIC communication , *DIGITAL media , *PUBLIC institutions , *BROADCAST channels , *DIGITAL communications - Abstract
Public communication channels and digital broadcasting media are increasingly diverse, one of which is podcasts. In addition to being relatively new, podcast content is increasingly in demand, especially since the beginning of the COVID-19 pandemic. Public relations departments at government institutions began to use podcasts as a new medium for disseminating information and public communication then. This study explores the trend of using podcasts. Meanwhile, research on podcasts, especially on their use in government institutions, is still very limited. This research, using a descriptive method, seeks to contribute to the development and optimization of podcasts in government institutions. The results show that podcasts play an important role as a public communication channel and digital broadcasting medium. This research is expected to be helpful for government public relations and researchers in the podcast sector interested in optimizing their use in government sectors. [ABSTRACT FROM AUTHOR]
- Published
- 2022
- Full Text
- View/download PDF
40. A new method for hiding a secret file in several WAV files depends on circular secret key.
- Author
-
Tahseen Suhail, Aamer and Ghanim Ayoub, Harith
- Subjects
DISTRIBUTION (Probability theory) ,DIGITAL communications ,DIGITAL audio ,DIGITAL media ,DATA encryption ,DATA distribution ,SUSPICION - Abstract
The technique of information hiding is very important in achieving security of important and sensitive data, especially those that are transmitted through various digital communication channels because it has robust characteristics that distinguish it from encryption techniques, the most important of which is that it is not perceived by protrusive and hackers, as it is based on the principle of hiding those data inside other digital media as a carrier cover. On the other hand, with the development of hiding techniques, techniques developed to try extracting its hiding to hacking its contents, for this reason and to increase the efficiency of these methods, the encryption and hiding techniques was combined together. The proposed method depends on distributing secret data on several digital audio files of type WAV in random way depends on circular secret key values that is generated in random order that be agreed upon between the sender and the receiver. This technique has achieved high durability, and in the event of suspicion of the existence of secret content within any WAV file, the multiplicity of carrier files and their different length, as well as random distribution of data in them, all these characteristic eliminates the suspicion of any confidential content, as well as complicates the file retrieved process if the suspicion be occurs. [ABSTRACT FROM AUTHOR]
- Published
- 2022
- Full Text
- View/download PDF
41. Taxonomía del podcasting peruano.
- Author
-
Rivadeneyra-Olcese, Carlos
- Subjects
DIGITAL communications ,PODCASTING ,DIGITAL media ,DIGITAL audio ,NARRATION ,TAXONOMY - Abstract
Copyright of Austral Comunicacion is the property of Austral Comunicacion and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Published
- 2022
- Full Text
- View/download PDF
42. The emergence of B2B omni-channel marketing in the digital era: a systematic literature review.
- Author
-
Hayes, Órla and Kelliher, Felicity
- Subjects
INDUSTRIAL marketing ,INTERNET marketing ,CUSTOMER relations ,MARKETING ,DIGITAL communications ,DIGITAL media - Abstract
Purpose: This paper aims to provide a systematic review of omni-channel marketing (OCM) literature and explore how it relates to business-to-business (B2B) marketing campaign development in the digital era. OCM's evolution is tracked, exposing the areas in which research is most prevalent while also recognising knowledge gaps. Informed by these literature insights, the changing B2B channel dynamics that present within a digital era customer journey are appraised. An OCM model for B2B marketing campaign development is produced and avenues to further research are presented. Design/methodology/approach: This paper uses a systematic approach to explore OCM literature. This review informs an OCM model for B2B marketing campaign development to help advance conceptualisation of OCM B2B customer engagement as an emerging phenomena in the digital era. Findings: With just 21 papers identified, OCM is assumed to fit the criteria of an emerging concept as proposed in previous research studies. The proposed model presents the changing B2B omni-channel dynamics that can be used to create B2B OCM strategies, incorporating the myriad of B2B customer channels and touchpoints currently fabricating the modern B2B marketing terrain. Research limitations/implications: Conceptual in nature, there is a need for more empirical research to fully comprehend the emerging OCM landscape and how it relates to B2B customer dynamics. Originality/value: This research provides much-needed conceptualisation of data capture and management strategies for B2B marketing campaign development across the omni-channel in the digital era. While systematic literature reviews exist within the OCM realm, none have charted the current OCM literature. [ABSTRACT FROM AUTHOR]
- Published
- 2022
- Full Text
- View/download PDF
43. Multitask Image Splicing Tampering Detection Based on Attention Mechanism.
- Author
-
Zeng, Pingping, Tong, Lianhui, Liang, Yaru, Zhou, Nanrun, and Wu, Jianhua
- Subjects
- *
DIGITAL communications , *DIGITAL images , *DIGITAL media , *MODERN society , *MACHINE learning , *LEARNING modules - Abstract
In today's modern communication society, the authenticity of digital media has never been of such importance as it is now. In this aspect, the reliability of digital images is of paramount importance because images can be easily manipulated by means of sophisticated software, such as Photoshop. Splicing tampering is a commonly used photographic manipulation for modifying images. Detecting splicing tampering remains a challenging task in the area of image forensics. A new multitask model based on attention mechanism, densely connected network, Atrous Spatial Pyramid Pooling (ASPP) and U-Net for locating splicing tampering in an image, AttDAU-Net, was proposed. The proposed AttDAU-Net is basically a U-Net that incorporates the spatial rich model filtering, an attention mechanism, an ASPP module and a multitask learning framework, in order to capture more multi-scale information while enlarging the receptive field and improving the detection precision of image splicing tampering. The experimental results on the datasets of CASIA1 and CASIA2 showed promising performance metrics for the proposed model ( F 1 -scores of 0.7736 and 0.6937, respectively), which were better than other state-of-the-art methods for comparison, demonstrating the feasibility and effectiveness of the proposed AttDAU-Net in locating image splicing tampering. [ABSTRACT FROM AUTHOR]
- Published
- 2022
- Full Text
- View/download PDF
44. LA NEGATIVIDAD DIGITAL COMO ESTRATEGIA DE CAMPAÑA EN LAS ELECCIONES DE LA COMUNIDAD DE MADRID DE 2021 EN TWITTER.
- Author
-
MORET-SOLER, DIANA, ALONSO-MUÑOZ, LAURA, and CASERO-RIPOLLÉS, ANDREU
- Subjects
- *
COVID-19 pandemic , *POLITICAL communication , *DIGITAL communications , *POLITICAL campaigns , *POLITICAL platforms , *DIGITAL technology , *EMOTIONS - Abstract
Social media currently occupy an increasingly central communicative space during electoral campaigns. Specifically, Twitter is one of the leading platforms in digital political communication, as it offers an overview of the discursive lines and strategies of parties and candidates. This becomes even more important during the COVID-19, which makes impossible to hold a traditional campaign. This is the case of the regional elections for the Community of Madrid on 4 May 2021. This research analyses the Twitter campaign of the main parties: PP, Más Madrid, PSOE, Vox, Podemos and Ciudadanos. Through a quantitative content analysis, 1760 tweets are examined and its thematic agenda, functions, emotions, COVID-19 and references to the candidates are studied. The results indicate the predominance of the Game Frame in the thematic agenda, combined with the criticism of the opponent as the main strategy. Negative emotions take a central place and COVID-19 is used as a political element during the campaign, with the PP candidate, Isabel Díaz Ayuso, as the protagonist of the campaign. Finally, the references to the candidates suggest a communicative strategy in a national key to attack political rivals, particularly the Spanish Prime Minister. Overall, this campaign opens a new communication strategy on Twitter that we have called digital negativity and that is based on the attack on political rivals as the main element. [ABSTRACT FROM AUTHOR]
- Published
- 2022
45. Effective frequency of displaying the communication message to consumers of beer brand in digital media.
- Author
-
Semenenko, Kateryna, Kapinus, Larysa, Boiko, Iryna, Kucherenko, Volodymyr, and Skryhun, Nataliia
- Subjects
- *
DIGITAL communications , *CONSUMERS , *BEER , *DIGITAL media , *BUDGET , *BRAND name products , *BREWING industry - Abstract
Introduction. The research is devoted to the determination of effective display frequency of advertised communication messages to consumers in representative samples of the brewing industry to optimize the media budget. Materials and methods. The study is based on the scientific research of scientists on the development of beer market and digital economy, theories of advertisement message frequency, marketing research of brewing enterprises and their brands to determine the minimum range of effectiveness of advertised messages to beer consumers. Results and discussions. The frequency of displaying the communication message determines not only the effectiveness of appeals to the consumer, but also spending on media budget, however, currently there is no single point of view to this problem in scientific research. Both an insufficient amount of appeals and an excessive frequency lead to insufficient budget using. Effective frequency of the message influences not only on consumer's purchasing behaviour and indicators of brand's health but also allows to optimize media budget. Certainly, most media planners use the effective frequency strategy «three plus». In order to determine the frequency of communication with consumers for instruments of online-advancement of beer the modified Matrix of Ostrow is given. The blocks of factors of influence on beer promotion on the consumer market are improved, they are «Market factors», «Factors of quality of advertisement message», «General media factors». «Online media factors» block is added, where such indexes as description of placement the resources, use of social media, use of video formats, use of non-standard displays and formats, coverage of media channel, type of placement, accordance to general content of campaign are considered. Adaptation of the improved matrix took place on the example of the most beer brands of the market, for this reason the effective frequency of repetition of communication message and comparing to actual is carried out, that allowed to group brands into 4 groups from position of strategy of further charges to placement of advertised messages in the Internet. Conclusions. For planning the frequency of communication messages it is suggested to use the adapted matrix for determination the effective frequency communication with consumers of beer brands in order to optimize the media market. [ABSTRACT FROM AUTHOR]
- Published
- 2022
- Full Text
- View/download PDF
46. A Digital Media Subscription Management System Combined with Blockchain and Proxy Re-Encryption Mechanisms.
- Author
-
Huang, Der-Chen, Liu, Ling-Chun, Deng, Yong-Yuan, and Chen, Chin-Ling
- Subjects
- *
DIGITAL communications , *BLOCKCHAINS , *PUBLIC key cryptography , *MEDIA rights , *DIGITAL media , *MUSIC industry , *DIGITAL music , *ACCESS control - Abstract
The subscription economy was born because the relationship between creators and customers is different than it used to be. The era of the creator economy seems to be filled with boundless promise, but at the end of the day, creators are just slaves to tech giants. Neither the control of the content created, nor the money made in their pockets is in complete control of the creator. The blockchain can completely solve these injustices monopolized by enterprises. In the blockchain era, all kinds of creations from music, and video-to-text can be turned into assets that can be purchased and traded through smart contracts. In the music industry, for example, creators do not need to share profits with streaming platforms and record labels and get all the benefits directly. In addition, when the content created is on the chain, every transaction will be recorded on the blockchain, and everyone can inquire about it, avoiding opacity or causing disputes in the future. However, with the structure of the standard blockchain, as long as the registration is successful, each role in the chain will have permanent data access rights, and the flexibility of access control is poor. Therefore, this study proposes a digital media subscription mechanism based on the Hyperledger blockchain architecture combined with proxy re-encryption. We use symmetric and asymmetric cryptography, smart contracts, and algorithms to design our protocol. When the licensee violates the agreement with the creator, the creator can revoke the access rights to the digital media of the licensee at any time, to realize more secure and convenient digital media transmission. The proposed scheme meets various security requirements of blockchain architecture, and we have also applied the BAN logic proof model to evaluate the correctness of the proposed scheme. This study also proposes an arbitration mechanism when the dispute occurs, and performed well in terms of communication and computational costs. [ABSTRACT FROM AUTHOR]
- Published
- 2022
- Full Text
- View/download PDF
47. The Use of Digital Media and Modes of Communication of Affected People: A Case Study of Earthquakes in East Java, Indonesia.
- Author
-
Ida, Rachmah, Widiyantoro, Sri, Gunawan, Endra, Sunarti, Euis, Marliyani, Gayatri Indah, and Saud, Muhammad
- Subjects
DISASTER victims ,NATURAL disasters ,DISASTER relief ,EARTHQUAKE relief ,DIGITAL communications ,COMPUTER literacy ,EARTHQUAKES ,DIGITAL media - Abstract
Several earthquake incidents in the East Java province have resulted in numerous disadvantages such as damaged buildings and victims that were physically and emotionally wounded. The problem that has arisen in these situations is how victims of natural disasters often receive late responses and little to no information about relief efforts from authorities. Local governments and disaster relief organizations have not initiated the right method of communication to give important information toward disaster victims when information technologies have developed rapidly. The present study opt for a qualitative research design to conduct the interviews from the victims of disaster living nearby Malang and Blitar regencies of Indonesia. It examines how people living in earthquake-prone regions are communicating during the disaster using smartphones and social networking services. The findings of the research show that people living in the disaster-risk areas use mobile phones, smartphones, and social networking services in their daily life; yet, not many of them using these devices and services to look for information about earthquakes. Although authorities have created digital channels as a source of information, it does not receive significant attention and interest of the people at risk. The problems with uneven digital media literacy and lack of resources remain unresolved. Cooperation between authorities and people is expected, to ensure that the use of existing communication technologies becomes more effective and efficient in earthquake relief efforts and countermeasures. [ABSTRACT FROM AUTHOR]
- Published
- 2022
- Full Text
- View/download PDF
48. The Spectre of Populist Leadership: QAnon, Emergent Formations, and Digital Community.
- Author
-
Cover, Rob, Thompson, Jay Daniel, and Haw, Ashleigh
- Subjects
QANON ,DIGITAL communications ,LEADERSHIP ,DIGITAL media ,COMMUNITIES ,CULTURAL studies - Abstract
QAnon is an online conspiracy movement centred on cryptic posts published by an unknown figure referred to as "Q." Its anti-hierarchical framework and deployment of an unknown leader can be understood as a substantial departure from other 21st-century populisms that are sustained by the celebrity relationship between a leader (often aspiring to or gaining political office) and its followers (constituted in community through consumption of the leaders' social media posts). Reflecting on contemporary debates and insights within cultural studies and digital communication literature, this article investigates some of the ways in which the spectral leadership of Q presents challenges for understanding and apprehending populist movements. In light of QAnon, there is an emerging need to make sense of populisms that are built on mythical or anonymous characters rather than on identifiable human actors in leadership roles. We begin by discussing the role of key practices of contemporary populist leadership and contrast these with justice-based populisms that are community-led without the figure of an identifiable leader. We argue that, as a populist movement, QAnon fits neither of these frameworks and, instead, has drawn on the affordances of digital media and its intersections with postmodern hyperreality to produce a new formation of populist movement today. Arguing that Q is the simulacra of a leader, we theorise the ways in which QAnon fosters affiliation and action from its adherents who, themselves, take on the role of saviour-leader. [ABSTRACT FROM AUTHOR]
- Published
- 2022
- Full Text
- View/download PDF
49. The PPE industry in Italy during COVID-19: supply chain disruption and the adoption of digital and social media in B2B firms.
- Author
-
Hu, Lala
- Subjects
DIGITAL technology ,SUPPLY chain disruptions ,DIGITAL communications ,DIGITAL media ,SOCIAL media ,DIGITAL transformation ,DISRUPTIVE innovations - Abstract
Purpose: The purpose of this paper is to analyze how the personal protective equipment (PPE) industry managed supply chain and business relationships disrupted by the COVID-19 pandemic, and the adoption of digital and social media during the period of crisis management. Design/methodology/approach: The methodology used is qualitative based on 14 interviews with 11 PPE firms operating in Italy, the first Western country that implemented a national lockdown during the COVID-19 outbreak in 2020. Findings: Findings suggest that although most PPE companies in Italy have been slow in implementing digital transformation, digital technologies and communication enhanced existing assets and capabilities creating new customer value during the COVID-19 outbreak. The pandemic has increased the relevance of social media as an effective tool in the business-to-business (B2B) context to provide updated information and training, as well as to reinforce and personalize business relationships, weakened by the lack of physical contacts during the lockdown. Moreover, highly interdependent buyer–supplier relations can increase supply chain resilience to disruptions in mutually dependent relationships/partnerships. Research limitations/implications: By analyzing the main issues encountered during the pandemic and the digital strategies adopted by PPE companies, this study seeks to extend B2B literature on supply chain disruption management and digitalization. The limitations refer to the study's generalizability as a limited number of firms are analyzed. Practical implications: Implications for B2B companies and policymakers are provided with the extent of managing supply chain disruptions during emergency situations such as COVID-19 pandemic, when collaboration between different actors involved become essential. Originality/value: No previous studies have analyzed how PPE firms used digital and social media in managing disruption in supply chain and business relationships. Therefore, the present study contributes to extend the B2B literature by analyzing the related effects during the COVID-19 pandemic. [ABSTRACT FROM AUTHOR]
- Published
- 2022
- Full Text
- View/download PDF
50. Creative Effect of Film and Television Advertising Based on Digital Media Interactive Technology.
- Author
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Feng, Ting, Wang, Chengfei, and Chen, Ce
- Subjects
DIGITAL communications ,TELEVISION broadcasting of films ,TELEVISION advertising ,INTERACTIVE multimedia ,DIGITAL media ,CONSUMER behavior ,PROMOTIONAL films - Abstract
Advertising creativity is the product of creative activities in modern advertising operations, and it is an extremely effective and creative way of communicating advertising information. A film and television advertisement without novelty and creativity, no matter how much funds are invested, only consumes financial resources and even causes the audience to be bored. At present, there are some problems in the creativity of film and television advertisements, such as random combination, lack of core ideas and soul, and high cost of good creativity. With the rapid development of communication technology, traditional media interaction methods can no longer meet people's needs, and digital media interaction technology has emerged. This technology greatly enhances the dissemination and interaction of the media and has been widely used in the creation of film and television advertisements. Therefore, this paper uses digital media interaction technology to improve the creative effect of film and television advertising so as to promote consumers to make decisions, complete the purchase behavior, and shorten the entire link from advertising notification to action conversion. This article aims to find the possibility for the application of digital media interaction technology in the creation of film and television advertisements and to promote the creation of film and television advertisements to develop in a new direction. Experiments show that under the background of digital media interaction technology, users' favorite degree of film and television advertisements has increased by 9%, reaching 90%. This further shows that after a series of digital media interactions, film and television advertisements can often capture the hearts of the audience more accurately, and then provide users with just-right services. [ABSTRACT FROM AUTHOR]
- Published
- 2022
- Full Text
- View/download PDF
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