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Copyright of Comunicação, Mídia e Consumo is the property of Escola Superior de Propaganda e Marketing and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Social networks have become essential means of communication and have modified the concept of political communication. Social media have nowadays an increasingly important impact on election campaigns worldwide, and, therefore, the latest election processes within the Latin-American context are ideal environments for this analysis, due to both the volatility and the richness of the political-electoral competition, and their capacity to influence the exchange of political information through the different emotions of the audiences. This paper presents a systematized study of the communication that took place in social media during the first round of the 2022 Costa Rican electoral process (February 6th). The information has been collected from the data available at the Digital Media Communication Observatory of the Universidad Latina de Costa Rica, using the social listening tools Minerva Data, Kantar IBOPE Media's Adspend and Mention, with the objective of revealing the digital conversation trends in this campaign, an unprecedented electoral process with 25 presidential candidates. The reports from the Digital Communication Observatory show the evolution of the electorate's behavior in terms of interaction, sentiment, topics and voting intention, during the first round of the 2022 electoral process, as well as the general dynamics perceived in the social media and public web environments. [ABSTRACT FROM AUTHOR]

The article deals with the questions of digital communication and theatre during the lockdown in 2020-2021. With the example of the National Kaunas Drama Theatre, Lithuania, it is revealed that COVID-19 pandemic forced the cultural sector to experiment and use digital products in new conceptual ways. National Kaunas Drama Theatre proposed their audience an online platform Theatre Onl1ne TV (originally in Lithuanian: Teatras Onl1ne TV), and developed performances which were adapted to the digital environment of the lockdown period: some of the performances were transmitted on Zoom Video Communications platform, especially those for children and adolescents, some of them, such as The Flickering, tested new ways of integrating audiences digitally into theatrical action. The latter performance was created for Facebook users, lasted for four evenings and invited them to become co-creators of the story. The analysis reveals that digital theatre communication attracted audiences of younger generations and can be a useful creative tool in developing a relationship with the new generation of theatre-goers. [ABSTRACT FROM AUTHOR]

Copyright of Revista MAD is the property of Revista MAD and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Comunicação, Mídia e Consumo is the property of Escola Superior de Propaganda e Marketing and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Estudios sobre el Mensaje Periodistico is the property of Universidad Complutense de Madrid and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

New media and digital communication tools give an authentic voice to citizens, allowing them not only to be better informed, but also to be initiators of social change. Relatively new concepts related to digital communication tools that are extensively used in business and brand communication (co-creation, digital storytelling, virtual worlds or gamification) have to be considered from the perspective of engaging citizens in urban planning, design or urban regeneration projects Three international case studies are briefly described as examples of good practice for a creative and innovative way of using digital media tools for engaging citizens with theirs cities. [ABSTRACT FROM AUTHOR]

The rapid cyberspace evolution and the volatility of both, websites as well as online media requires an ongoing education of the technique and study methods. We have developed a new model of analysis, unifying previous designs and completing it with a contrasted results validation system. We confront this query from a global perspective and in line with Web 2.0 and social media. For this we start from the Communication Model Website (WCM), developed by Juan Narbona, which analyzes websites using four pillars: content and services, technical instruments, promoters and visitors. This model, valid for Web 1.0, was updated by Daniel Arasa in the Online Communication Model (OCM), which adds a fifth pillar to contemplate social media Also take into account we lean on a quantitative method measurement system the Sistema Articulado de Análisis de Cibermedios (SAAC), for further validation. [ABSTRACT FROM AUTHOR]

This article explores political potentiality of online civic conversation for the constitution of alternative public spheres in Cuba. The analysis of the comments on migration in the Cubadebate site is articulated with a critical examination of the environment and the wider social context surrounding messages, in order to identifying how the interlocutors define common problems, how they explain moral premises supporting their opinions and how they establish an ethical relationship with otherness. It became clear that the appropriation of virtual spaces by Cubans for conversations about problems that affect them, even in mainstream media, contributes to the reconfiguration of their possibilities of autonomous action in the transformative scenario of the country. [ABSTRACT FROM AUTHOR]

This text addresses the use of digital communication of the Colombian indigenous movement, from the cases of the Communication Fabric of the ACIN and the Collective Winds of the CRIHU, for this it focuses on the analysis of the actions of mobilization of the Minga Indígena and Popular of 2008 and the recovery of Cerro El Berlín, held in Cauca and the Mingas of Liberation of Mother Earth in 2012 and 2013, held in Huila. Fundamental mobilizations in the historical struggle and the indige nous resistance, in these they articulated communicative and digital strategies, the appropriation of diverse supports and technological repertoires to counter the stigmatization of the hegemonic means and the reproduction of the state voice, thus to potentiate the political communication since Action and resistance. [ABSTRACT FROM AUTHOR]

The article considers conceptual approaches to community media studies. According to the authors, the dominant society centered and media centered approaches need to be clarified and in some cases revised. On the material of ethnic communities' digital media, the conclusion was done that the community centered approach may be relevant in this case, and such an approach deserves special development in research. For empirical study, digital media of Russianspeaking communities were taken, 3 from Finland and 3 from Lebanon. [ABSTRACT FROM AUTHOR]

By integrating internal social media as a form of digital networking, organizations can establish ties to their digitally aware employees and foster social and communicative interactions and digital collaboration. This study is the first to segment and identify different user types according to their attitudes towards internal social media. A representative nationwide survey was conducted online with 500 German employees of different types of organizations in October 2020. Individual, technological, social, and organizational factors were used to perform a cluster analysis. In the end, four different user types were identified: Basic Rejecters, Average Users, Active Supporters , and The Reserved. • Internal social media has been an essential tool in internal communication. • Employees should be segmented into different types of internal social media users. • Analysis and discussion of different user types (e.g. The Reserved). • Technical factors are particularly responsible for the use of internal social media. [ABSTRACT FROM AUTHOR]

In the last decade or so, with the advent of the Internet, we are witness to the rise of digital communication or, more precisely, online writing. It has been one of the most remarkable inventions of mankind like its predecessor, the printing press and writing before that. In terms of impact on society, it has changed the face of communication altogether. But, recently, many purists view the nonstandard orthography of SMS and online chats as a threat to standard spelling, writing skill, and intelligibility. Reports in the media are full of mixed reactions against this new trend of communication (internet- and mobile-based lingo): opinions differ with some who believe that it is beneficial and assists with social skills, while others believe it is addictive and stupid. In light of the above, this paper attempts to examine this new phenomenon and the linguistic features that define it as a "prestigious language variety". In addition, we wish to focus on the notion of informalization and conversalization as it relates to forms and uses of computer- or phone-mediated communication, and to see whether or not they impair writing skills and/or are an impediment to intelligibility in children?. [ABSTRACT FROM AUTHOR]

In a more transparent and dynamic world, in which consumers trust other consumers more for advice and recommendations on products and services, the continuity of organizations appears to be associated with socialization, the sharing of interests and the interaction with the audience. This is associated with the incorporation of digital technologies to business, specifically the use of social media. Consequently, it is timely and interesting to explore the phenomenon of virtual socialization, although it is a little-studied field and what is needed is an innovative and theoretical approach based upon theories of marketing and communication. Expertise in these areas is present in all organizations and their performance is important for appropriate development of them. This work is a qualitative analysis about the behavior, reactions and attitudes of individuals to organizations, in order to understand the social factors that contribute to sustainable competitive advantages of organizations which can support strategic and future actions. We conclude that relevant factors associated with the tacit knowledge of the organization, specifically to learning and social interaction of the organization and their knowledge of virtual communities. The higher the coexistence of factors, the more difficult is the replication and greater will be the hypothesis of sustainable competitive advantage. [ABSTRACT FROM AUTHOR]

Mobile supports are gaining higher penetration in the market of digital communication. Keys to their definition are the concepts of mobility, support and service. The more developed one is the mobile phone, according to the International Union of Telecommunications in the present year there will be 4,000 million units of mobile phones. The present article explains the way in which nontemporality and ubiquity have formed a mobile culture. In the current market the telephone is a support product in Relations and is a server of contents which have special economic importance. It is interesting to observe its current characteristics in order to make a projection of its trends. [ABSTRACT FROM AUTHOR]