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Social networks have become essential means of communication and have modified the concept of political communication. Social media have nowadays an increasingly important impact on election campaigns worldwide, and, therefore, the latest election processes within the Latin-American context are ideal environments for this analysis, due to both the volatility and the richness of the political-electoral competition, and their capacity to influence the exchange of political information through the different emotions of the audiences. This paper presents a systematized study of the communication that took place in social media during the first round of the 2022 Costa Rican electoral process (February 6th). The information has been collected from the data available at the Digital Media Communication Observatory of the Universidad Latina de Costa Rica, using the social listening tools Minerva Data, Kantar IBOPE Media's Adspend and Mention, with the objective of revealing the digital conversation trends in this campaign, an unprecedented electoral process with 25 presidential candidates. The reports from the Digital Communication Observatory show the evolution of the electorate's behavior in terms of interaction, sentiment, topics and voting intention, during the first round of the 2022 electoral process, as well as the general dynamics perceived in the social media and public web environments. [ABSTRACT FROM AUTHOR]

By integrating internal social media as a form of digital networking, organizations can establish ties to their digitally aware employees and foster social and communicative interactions and digital collaboration. This study is the first to segment and identify different user types according to their attitudes towards internal social media. A representative nationwide survey was conducted online with 500 German employees of different types of organizations in October 2020. Individual, technological, social, and organizational factors were used to perform a cluster analysis. In the end, four different user types were identified: Basic Rejecters, Average Users, Active Supporters , and The Reserved. • Internal social media has been an essential tool in internal communication. • Employees should be segmented into different types of internal social media users. • Analysis and discussion of different user types (e.g. The Reserved). • Technical factors are particularly responsible for the use of internal social media. [ABSTRACT FROM AUTHOR]