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1. How Holt heated up a first novel.

Author

Crichton, Jean

Subjects
*BOOK promotions
Abstract

Reflects on the $100,000 marketing campaign developed by Henry Holt for the book `The Debt to Pleasure,' by John Lanchester. Where the book has been sold; Details on the book; The group marketing effort under marketing director Lottchen Shivers; Strategies including getting as many independent booksellers to read the book as early as possible; Generating enthusiasm among sales reps.

Published
1996

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