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This paper aims to know the communication management by Third Sector organizations during the economic crisis, which has value to the work of these entities in a moment of trust deficit and loss of credibility in the institutions. The paper analyzes the model of staff and management of communication developed by six different profile NGOs working with groups at risk of social exclusion (Red Cross, Caritas, Charity House, CEARPV, COCEMFECV and FEAPSCV) in Valencia, tackling the situation in an autonomous region particularly affected by the crisis. [ABSTRACT FROM AUTHOR]

The article analyses the Merco 2013 Spanish companies best positioned YouTube employment, what covers: audiovisual genders, purpose, length and level of answer by users. It concludes that Spanish companies still are in an experimentation stage with the new channel, although they already include it in their strategies of external communication. It detects a fault of interest for generating dialogue with the users. The communication of CSR actions is an upward trend. [ABSTRACT FROM AUTHOR]

The study tests the hypothesis that Spanish franchise companies innovate when it comes to communication strategies focused on one of their primary targets: potential franchisees. The purpose of this article is to analyze the communication strategies developed by these companies to attract new partners. The management and assessment strategies used by franchisors in the current situation marked by crisis and technological change are examined. Both qualitative and quantitative techniques are applied. In conclusion, it is determined if companies apply innovative strategies by making use of new media and support aids, or if they continue to use traditional methods. [ABSTRACT FROM AUTHOR]

Public relations in Spain are consolidating their structure, work models and body of knowledge, step by step. Yet, there is still a long way ahead for the CEOs of the institutions to acknowledge the real value of public relations. Educational orientation is the fulcrum around which the limitations of public relations in Spain revolves, and a consequence of the reality that everyone can be a public relations practitioner without having a degree from an educational institution. Thus, the term public relations is used less frequently than other denominations like corporate communication, corporate image, integral communication, etc. Nevertheless, practitioners of public relations in this country are looking for a new framework to link them with scientific methods. [ABSTRACT FROM AUTHOR]