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The article offers information on the vital need for companies to come up with a communication strategy when entering the Chinese market. It is noted that in most companies, the chief executive officers are the ones in charge for corporate communication functions. This function is necessary since the promising forecast concerning resources are calling for better corporate communication among Chinese companies. Moreover, in attaining success in this matter, the CEOs must assume functional responsibilities and should explore several areas of the business such as public relations, crisis communication, media relations, and employee relations.