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The article focuses on the sponsorship of U.S.-based Mead Corp. to an art program worth 50,000 dollars a year. It cites the European Painters Today exhibition that was attended by top management of the company, in which it were there latest in a series of moves that have made the firm an active participant in the field of art. Moreover, it mentions that the exhibition will travel to New York, Chicago and Washington in 1969.

The article focuses on the strategy of two enterprising galleries in collaborating with luxury automobile dealers to boost sales in the U.S. It notes that sales of luxury cars increased by 5.5% and that teaming up with luxury automobile dealerships offers a rare chance to achieve a high-level active consumer. It mentions the Europa Gallery which hosted the Festival of Exotic Cars which presented 100 rare cars and showcased the works of artists Alfredo De la Maria and W. K. Gilbert.

The article points out the increased recognition of the value of art in the U.S., especially in the industrial sector, as of June 1928. It discusses various trends showing the increased value of art, including art training toward the practical and industrial, placing objects of artistic development in many homes, and the displaying furniture in the shop windows. It also discusses why there is a need to develop industrial design of distinguished quality and sufficient quantity in the U.S.

The article focuses on the changing scope of material offerings with the technological advances on the commercial design industry in the U.S. The realm of materials options available to interior designers and architects has virtually exploded and technological advances have led to such breakthroughs as plant-based materials. One factor that is impacting materials is consumers' desire for objects and surfaces with a handmade and natural quality.