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The article offers information on the decorated trucks that are used by merchants in Pakistan. The trucks are decorated with embossed metal fish and flowers, painted complex designs and reflectors. Merchants refuse to trust their goods to drivers with shabby trucks, based on the belief that truck drivers who could not afford to decorate their trucks do not drive well. Likewise, drivers of well-decorated trucks believe that their investment will hold its value, as potential buyers are more than likely to rate good decoration over the truck's good bodywork or mechanical function. The decorated trucks have become a serious Pakistani art form that supports a whole industry.