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From the end of the nineteenth century and one hundred years onward, home sewing was an important part of many women’s duties, but it was also a pleasure, something that existed parallel with the emerging mass-produced ready-to-wear industry. The paper patterns used for home dressmaking were often sold and distributed through women’s magazines. These pattern sections were both a kind of reader service and a conscious strategy to capture the female target group. This article, based on an analysis of three Swedish magazines, is the first in-depth survey of patterns for home sewing of women’s clothes in Sweden. The study shows how the magazines adapted to changes in society with increasingly easier patterns and ready-cut fabric for their readers. By highlighting women making their clothes in the home, this article contributes to an often-neglected area of women’s memory and fashion history.