Search

The inception of television in the late 1930s marked the beginning of a global phenomenon, where until now it continues to have a major impact on advertising, news, radio, film, and the world. Television and other traditional media inevitably enter periods of transformation, thanks to the digital evolution in information and communication technology. The advent of the Internet-based technologies has created a perfect storm that pushes the emergence of new media. For television or other traditional media to remain relevant, media convergence becomes one of the solutions. This process absolutely affects the content production as the method and format used for traditional media are no longer suitable. To better understand the situation and determine other solutions, the term disruptive innovation highlighted through a series of industrial revolutions is adopted. The latter is a concept that has gained considerable currency among practitioners. Using the literature research method, this study reviews the findings in the media that result from disruptive innovation and address the inevitable convergence in content production. It then summarizes the literature into three areas: 1.) the aspects of the traditional media and new media; 2.) the concept and context of disruptive innovation, media convergence, and content production; and 3.) the relationship between disruptive innovation and media convergence in content production. Simultaneously, it presents the advantages and disadvantages of the discussed topic and finally highlights the limitations that serve as a platform for potential innovations and further guided and explorative research in the future while invigorating academic interests.