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The employment scenario all across the world has been significantly impacted due to the COVID-19 crisis. The second wave of the Covid-19 outbreak has wreaked havoc on India's economy. Despite the fact that the second wave looks to have caused less economic harm than the first, key growth metrics suggest otherwise. The main aim of this research study is to analyze and assess the depth of this impact on India and find out possible ways which can help the Government to successfully revive the economy from this downturn of employment. A number of factors like the structure of the economy, severity of the impact of the pandemic, the employer-employee contract among various other factors play a great role in influencing the response of the labour market to the pandemic situation. It is not a concealed truth as to how COVID-19 has handicapped the world labour market and governments across the globe are battling to reduce its impact. With the help of this research study, it is possible to understand the unemployment situation of the Indian economy and tackle it with an appropriate approach.

Everyone would want to establish a business that is capable of withstanding all the tests of time and especially in the current scenario, where it is normal for businesses to struggle on account of the economy being hit by a pandemic, businesses could shield themselves by having a solid digital marketing plan and can prevent major losses. However, it is important to understand that having an online presence is only half the battle and it is of greater significance to integrate your existing and potential customers into your digital marketing plan. The Internet is the only place which is not quarantined and offers excellent opportunity to businesses to connect with their consumers. The traditional business norms to go out and meet new customers face-to-face before indulging in business activities may require rigorous adaptation by exploring internet and social media platforms where relationships can be effectively fostered. During this pandemic situation, it is the digital that will not let businesses die and will prove to be a prominent mode to reach consumers. However, businesses must be kept in mind that the current global situation is extremely volatile and sensitive and therefore, must adopt a cautious approach and carefully review the digital marketing strategy in order to thrive in the digital space in the current scenario.