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During a recent phone interview, Arlene Biran created a respectable-looking Labrador retriever on the Etch A Sketch. 'If you practice, you will get better,' she said. 'And it makes you [...]

Byline: Barbara Lippert In the 1959 TV spot introducing Mattel's Barbie, the doll is at the top of a staircase, as if to be worshiped like a religious figure, and [...]

Children's advocacy groups have adamantly condemned TV programs for children that are based on toy characters. Harmful effects alleged to follow from these shows include increased intellectual passivity, aggressiveness and inhibited imagination. The attitudes of parents toward these shows have been neglected until now. A study of children's parents at two elementary schools shows that parents are not as critical of toy-based programs as the advocacy groups are, but they are concerned about their children's demands for the toys depicted.

Mattel, the toy-maker, is looking for a creative agency to handle its Barbie brand. The US company is running the pitch itself from the US. The brief is for an [...]

Keen to differentiate itself from other agencies, Kindred decided to swap the staid staff photographs often seen on agency websites for Lego representations. However, having visited two Lego shops, they [...]

Hasbro is making an early start to its drive to dominate the Christmas toys market with a brand partnership deal promoting the launch of its Spider-Man range. The manufacturer has [...]