9 results on '"Sun, Yacheng"'
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2. Motivation of User-Generated Content: Social Connectedness Moderates the Effects of Monetary Rewards
3. Unraveling controversies over civic honesty measurement: An extended field replication in China
4. An Empirical Analysis of Consumer Purchase Decisions Under Bucket-Based Price Discrimination
5. The Joint Sales Impact of Frequency Reward and Customer Tier Components of Loyalty Programs
6. An Analysis of “Buy X, Get One Free” Reward Programs
7. Designing Pricing Strategy for Operational and Technological Transformation
8. A Model of Customer Reward Programs with Finite Expiration Terms
9. Warm It Up with Love: The Effect of Physical Coldness on Liking of Romance Movies
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