1. Back where we belong
- Author
-
Critelli, Michael J.
- Subjects
Pitney Bowes Inc. -- Management ,Pitney Bowes Inc. -- Marketing ,Strategic planning (Business) -- Methods ,Strategic planning (Business) -- Comparative analysis ,Office equipment and supplies industry -- Management ,Office equipment and supplies industry -- Marketing ,Company marketing practices ,Company business management ,Business ,Business, general - Abstract
The article tracks the management and marketing history of Pitney Bowes Inc., and how different strategies are necessary for companies with core businesses under threat. Topics including foreseeing change, assessing the relevance of events to company business, and balancing growth with stability.
- Published
- 2005