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Posljednjih nekoliko godina sve se češće koristi pojam održiv razvoj, posebice po pitanju očuvanja okoliša kada su u pitanju turističke aktivnosti. Hrvatska je poznata po svojim prirodnim ljepotama, bogatoj kulturnoj baštini i povijesti te svake godine broji sve veći broj posjetitelja. Time se javlja problem zaštite okoliša zbog masovnog turizma koji je sve više izražen tijekom nekoliko ljetnih mjeseci. Dovedeno je u pitanje odbacivanje otpada, prevelik kapacitet posjetitelja (koje ne može izdržati postojeća infrastruktura) te negativni utjecaji koji dolaze s turizmom. Nautički turizam od izrazite je važnosti i sve mu više raste popularnost u Hrvatskoj (koja ima mnogo preduvjeta) te je idealan prostor za razvoj nautičkog turizma. Spomenuti uvelike pridonosi gospodarskom rastu Hrvatske kao i njenoj svjetskoj prepoznatljivosti poželjnih destinacija. Održivi razvoj se pokušava postignuti u kombinaciji s nautičkim turizmom uz naglasak na pomno planiranu izgradnju kapaciteta nautičkog turizma (poput luka i marina). Potrebno je očuvati prirodu (postojeće resurse sačuvati za buduće generacije), dok se u isto vrijeme gleda na ekonomsku korist. Tijekom ovog rada istraživani su načini kojima se može osigurati održivi razvoj (u kombinaciji s kapacitetima nautičkog turizma), kako za postojeću generaciju, tako i za naraštaje koji dolaze u budućnosti. Pomnije se analiziraju statistički podaci prikupljeni od strane Ministarstva turizma te Ministarstva prometa i pomorstva kako bi se došlo do istinitih zaključaka. Isti idu u prilog Hrvatskoj koja pridonosi održivom razvoju nautičkog turizma, pokazuju kako je napredovala kroz godine, te što još može poduzeti kako bi pridonijela očuvanju resursa koje posjeduje. In the last few years, the concept of sustainable development has been used more and more often, especially in terms of environmental protection when it comes to tourism activities. Croatia is known for its natural beauty, rich cultural heritage and history, and every year there is an increasing number of visitors. This raises the problem of environmental protection, which is called into question due to mass tourism, which is increasingly pronounced during the summer months, calling into question waste disposal, the excessive capacity of visitors that the existing infrastructure cannot withstand, and the negative impacts that come with tourism. Nautical tourism is extremely important and is growing in popularity in Croatia, which has many conditions and is an ideal area for the development of nautical tourism, which greatly contributes to economic growth, as well as the recognition of Croatia globally as a desirable destination. The sustainable development that is being tried to be achieved in combination with nautical tourism is trying to draw attention to the carefully planned construction of nautical tourism capacities, such as ports and marinas, to preserve nature while at the same time achieving economic benefits, preserving existing resources for future generations. During this work, the ways in which sustainable development can be ensured both for the existing generation and for the generations that will come in the future, in combination with the capacities of nautical tourism, are explored. Statistical data collected by the Ministry of Tourism and the Ministry of Transport and Maritime Affairs are analyzed in more detail in order to reach conclusions about how Croatia contributes to the sustainable development of nautical tourism, how it has progressed over the years, and what more it can do to contribute to the preservation of the resources it possesses.

Nautika u Hrvatskoj jedna je od perjanica hrvatskog turizma. U prilog tome ide podatak da se trenutno u Hrvatskoj nalazi više od 40% svjetskog čartera. Samim time sve je veća potražnja za skiperima gdje svoj angažman pronalazi veliki dio kineziologa. Međutim, osnovni problem nalazi se u tome što većina skipera danas služi kako bi prevezla brod i goste od točke A do točke B. Upravo širina znanja kineziologa, koja su stekli tijekom studiranja, omogućuju da se izdvoje od ostale populacije skipera. Škola jedrenja, tjelovježba, škola plivanja, osnove preživljavanja samo su jedan mali dio ponude koju mogu ponuditi kineziolozi te postati konkurentniji na skiperskom tržištu rada. Cilj rada je predstaviti dodatne sportske, rekreativne i edukacijske aktivnosti koje kineziolog može provoditi tijekom rada na radnom mjestu skiper. Nautical tourism is one of the key parts of Croatian tourism. The fact that 40% of all the world charter companies are situated in Croatia proves that. Since the need for skippers is growing, a lot of kinesiologists are choosing being a skipper as their career. The main problem here is not using their full potential in that career - they are just transporting the ship, with or without guests, from point A to point B. The extensive knowledge that kinesiologists gain during their studies gives them an opportunity to separate themselves from other skippers. Training in sailing, fitness, swimming, basics of survival are just a small part of what they can offer and how they can become more competitive on the skipper labor market. The goal of this thesis is to present additional sports, recreational and educational activities that a kinesiologist can perform while working as a skipper.

U ovom radu definirani su osnovni pojmovi luke, otoka, te općenito važnost pomorskog prometa između kopna i otoka. Morske luke ključan su podsustav pomorskog i prometnog sustava i kao takve pridonose razvoju različitih djelatnosti svake države. Potrebna su konstantna ulaganja u njihov razvitak kako bi mogle prihvatiti čim veći broj ljudi, bilo putnika turista ili stanovništva. Luke i pomorski promet osobito su važni za otočne države poput Republike Hrvatske jer su brojni otoci povezani s kopnom isključivo morskim putem. Veliki utjecaj na pomorski promet i otoke ima i turistička potražnja koja je često veća na otocima nego u priobalnom području. S obzirom da turizam ima značajnu ulogu u hrvatskom gospodarstvu, frekventni pomorski prijevoz jedan je od osnovnih preduvjeta za njegov neometani razvoj. Uz turizam, posebna pažnja se posvećuje i nautičkom turizmu, koji postaje sve zastupljeniji na hrvatskim otocima. Luke nautičkog turizma privlače sve veći broj posjetitelja visoke platežne moći, čija potrošnja doprinosi razvoju otoka., In this paper, the basic concepts of port, island, and the general importance of maritime traffic between the mainland and islands are defined. Seaports are a key subsystem of the maritime and transport system and as such contribute to the development of various activities of each country. Constant investments are needed in their development so that they can accommodate as many people as possible, whether tourists or residents. Ports and maritime transport are particularly important for island states such as the Republic of Croatia, as numerous islands are connectes to the mainland exclusively by sea. Tourism demand, which is often higher on the islands than in the coastal area, also has a major impact on maritime traffic and the islands. Given that tourism plays a significant role in the Croatian economy, frequent maritime transport is one of the basic prerequisites for its smooth development. In addition to tourism, special attention is paid to nautical tourism, which is becoming more and more common on the Croatian islands. Nautical tourism ports attract an increasing number of high-paying visitors, whose consumption contributes to the island's development.

Rad ne sadrži sažetak.

Svrha ove knjige je pružiti čitatelju temeljna teorijska znanja i osnovne smjernice o razvoju nautičkog turizma u Europskoj uniji.

Završni rad naslova ''Strateška marketinška orijentacija i razvoj nautičkog turizma: primjer D-Marin Dalmacija'' je prikaz teorijske i praktičke primjene marketinga u nautičkom turizmu. Nakon teorijske obrade općeg pojma nautičkog turizma, marketinga u nautičkom turizmu, te strategije i razvoja nautičkog turizma u Hrvatskoj, prikazao se razvoj nautičkog turizma na primjeru D-Marin Dalmacija. Vidljivo je kako je promatrana marina iznimno važna za Sukošan i okolicu, jer ne samo šta dodatno proširuje ponudu, nego i zapošljava značajan dio lokalnog stanovništva, dijelom u samoj marini, a dijelom u ugostiteljskim i ostalim objektima unutar marine. D-Marin Dalmacija je tijekom 2020. godine prodana novom vlasniku, te se očekuju nova ulaganja u unaprjeđenju ponude i kvaliteti usluge. Marketing marine služi kako bi se usluge koje ona nudi bolje plasirala potrošačima, ali i kako bi se učinkovito koordiniralo sa posrednicima i ostalim vanjskim suradnicima. Marketinški spletom u nautičkom turizmu se nastoje ostvariti konkurentske prednosti, ali i minimalizirati nedostatci i prijetnje u poslovanju marine D-Marin Dalmacija. The undergraduate final project entitled "Strategic marketing orientation and development of nautical tourism: the example of D-Marin Dalmatia" is a presentation of the theoretical and practical application of marketing in nautical tourism. After the theoretical treatment of the general concept of nautical tourism, marketing in nautical tourism, and the strategy and development of nautical tourism in Croatia, the development of nautical tourism was presented on the example of D-Marin Dalmatia. It is obvious that the observed marina is extremely important for Sukošan and its surroundings, because it not only further expands the offer, but also employs a significant part of the local population, partly in the marina itself, and partly in catering and other facilities within the marina. D-Marin Dalmacija was sold to a new owner in 2020, and new investments are expected in improving the offer and quality of service. The marina's marketing serves to better services it offers to consumers, but also to coordinate effectively with intermediaries and other external collaborators. The marketing mix in nautical tourism seeks to achieve competitive advantages, but also to minimize the shortcomings and threats in the business of the marina D-Marin Dalmacija.

Nautical tourism is a growing sector that records excellent tourist results even in this uncertain time of the pandemic covid 19. According to the statistical data, an increasing number of people use the tourist offer of nautical tourism and cruising. Modern tourists need more than just accommodation and food. They are looking for a more sophisticated tourist offer and they find it in destinations that offer a diverse touristic product. Sea voyages or cruises record a constant growth and resource development. With a nautical charter, the focus on the peak season is slightly smaller than is the case with the overall tourist traffic, while at the same time the share of pre- season and post-season is higher. In this way, the negative consequences of the seasonality of tourism are mitigated. Today in the time of the pandemic, this is an ideal type of vacation because it is less massive, with limited capacities and fluctuations.

Pandemija koronavirusa pojavila se prvi put u prosincu 2019. godine u Wuhanu (Kina), a do kraja siječnja proširila se i na ostale dijelove svijeta. Ova pandemija imala je velike posljedice na svjetsko i domaće gospodarstvo. S obzirom kako se virus COVID-19 prenosi socijalnim kontaktom, od sredine ožujka uvedene su represivne epidemiološke mjere od kojih se ističe zatvaranje državnih granica i zatvaranje ugostiteljskih objekata. Uslijed takvih državnih odluka i svjetski i domaći turizma doživio je značaj pad. S obzirom da turizam i Hrvatskoj čini 14% ukupnog BDP Hrvatska se našla pred specifičnom situacijom. U diplomskom radu analiziran je utjecaj pandemije koronavirusa na svjetsko i domaće gospodarstvo, a poseban naglasak je stavljen na strateški razvoj nautičkog turizma u Hrvatskoj. Naime, nautički turizam u Hrvatskoj posljednjih dvadesetak godina izuzetno značajan kada je u pitanju ostvarivanje broja noćenja i proširenje ponude nautičkih usluga na obali Republike Hrvatske. Temeljem toga, provedeno je istraživanje na uzorku od 56 ispitanika glede perspektive oporavka nautičkog turizma u Hrvatskoj. Rezultati ovog istraživanja, ali i istraživanja brojnih stručnjaka, ukazuju na to kako je nautički turizma ima najbolje šanse za oporavak u odnosu na ostale grane turizma. The coronavirus pandemic first appeared in December 2019 in Wuhan (China), and by the end of January it had spread to other parts of the world. This pandemic had major consequences for the world and domestic economy. As the COVID-19 virus is transmitted through social contact, repressive epidemiological measures have been introduced since mid- March, highlighting the closure of state borders and the closure of restaurants. Due to such government decisions, both world and domestic tourism experienced a significant decline. Given that tourism accounts for 14% of total GDP in Croatia, Croatia is facing a specific situation. The thesis analyzes the impact of the coronavirus pandemic on the world and domestic economy, and special emphasis is placed on the strategic development of nautical tourism in Croatia. Considering that nautical tourism in Croatia has been extremely important in the last twenty years when it comes to the number of overnight stays and tourist arrivals, in the same case a survey was conducted on a sample of 56 respondents regarding the prospects for recovery of nautical tourism in Croatia. The results of this research, but also the research of numerous experts, indicate that nautical tourism has the best chance of recovery compared to other branches of tourism.

Rad ne sadrži sažetak.

U završnom radu opisuju se nautičke luke, osobito marine, zatim stanje na tržištu, odnosno trendovi u ovom sektoru te budući izazovi. Nautički sektor ima promet od oko 28 milijardi eura, a 2014. godine je pružio zaposlenje najmanje 200 000 ljudi. Najbitnije grupe unutar nautičkog turizma su nautičke luke, posebice marine, zatim charter i krstarenje. Razvoj luka nautičkog turizma je strogo povezan s infrastrukturom nautičkih luka. Da bi nautički sektor opstao, mora raditi na poboljšanju pružanja kvalitetnih usluga i raznovrsnoj i kreativnoj ponudi. S ciljem ostvarivanja održivog razvoja Hrvatske, razvijena je Strategija pomorskog razvitka i integralne pomorske politike RH za razdoblje od 2014.-2020., koja se bavi raznim pitanjima poboljšanja nautičkog turizma. Nautički sektor je u usponu i nema mnogo teških problema koji pogađaju sektor, ali treba pronaći mjesta poboljšanju usluga. U Hrvatskoj postoje i mnoge aktualne nautičke aktivnosti, poput ronjenja, kiteboardinga, kajakiranja, kanuiranja ili jedrenja na dasci. Hrvatska je poželjna nautička destinacija koja iz godine u godinu privlači sve bogatiju klijentelu koja je sprema potrošiti mnogo resursa radi osobne zabave. U budućnosti je potrebno raditi na većim ulaganjima u inovacije, upotrebu novih materijala, nove proizvodne tehnike, nove tehnologije, a sve veća potražnja na tržištu nautičkog turizma ide u tom smjeru. The paper describes nautical ports, especially marinas, the market opportunities (the trends) in this sector and future challenges. The nautical sector has a turnover of about €28 billion, and in 2014 it provided employment to at least 200 000 people. The most important groups within nautical tourism are nautical ports, especially marinas, then charter and cruising. The development of nautical ports is strictly related with their infrastructure. In order for the nautical sector to sustain, it must work on improvement of the provision of quality services and a diverse and creative offer. One of the goals of achieving sustainable development of Croatia, the Maritime Development and Integral Maritime Policy Strategy of the Republic of Croatia for the Period 2014 - 2020 has been developed. This document deals with various issues of improving nautical tourism. The nautical sector is on the rise and there are not many rough problems affecting the sector, but places need to be found to improve services. There are many current nautical activities in Croatia, such as diving, kiteboarding, kayaking, canoeing or windsurfing. Croatia is a desirable nautical destination that attracts an increasingly rich clientele from year to year, which is ready to spend a lot of resources for personal demands. In the future, it is necessary to invest more in innovation, the use of new materials, new production techniques, new technologies, and as it seems, the growing demand in the nautical tourism market is going in that direction.

Cilj ovog diplomskog rada bio je istražiti i utvrditi poslovne mogućnosti kineziologa koji su diplomirali na smjeru Jedrenje i povezati rast nautičkog i sportskog turizma sa zanimanjima koja se nude u tom području. Putem anketnog upitnika utvrđeno je da se 81,5% ispitanika nakon završetka usmjerenja nastavilo baviti jedrenjem i uspjelo pronaći posao u struci. Provedeno je istraživanje u obliku intervjua, u kojem su sudjelovali diplomirani kineziolozi. Podatak da gotovo u svakom dijelu zanimanja vezanog uz jedrenje nedostaje educiranih ljudi i stručnog kadra ukazuje da su mogućnosti za zapošljavanje nakon završetka izbornog smjera Jedrenje velike. The aim of this thesis was to explore and determine the business opportunities of kinesiologists who graduated in Sailing and to connect the growth of nautical and sports tourism with the occupations offered in the field. The survey found that 81.5% of respondents continued sailing after completing the orientation and successfully found a job in the profession. The research in the form of an interview, in which graduate kinesiologists participated, was proven. The fact that in almost every part of the profession related to sailing there is a lack of educated people and professional staff indicates that employment opportunities after the completion of the elective course Sailing are great.

Ovaj završni rad proučava problematiku razvoja nautičkog turizma Istočnog djela Jadrana u kontekstu nautičke ponude i potražnje, odnosno stanja nautičke infrastrukture. U prvom dijelu rada objašnjeni su ciljevi, metode i sastav rada, kao i definiranje problema istraživanja. Nadalje, u drugom dijelu se određuje definicija nautičkog turizma gdje su također pojašnjeni i rasčlanjeni oblici nautičkog turizma. Treći dio, odnosno poglavlje obrađuje geografski potencijal hrvatskog te crnogorskog i albanskog dijela Jadrana, odnosno opisane su komparativne prednosti koje ovaj dio Jadrana posjeduje, a koje su neophodne za razvoj turizma. Nakon kratkog pregleda osnovnih geografskih obilježja, u četvrtom poglavlju se rad temelji na osnovnoj problematici ovog završnog rada, a to jest stanju nautičke infrastrukture istočnog dijela Jadrana. Nautička infrastruktura, odnosno broj raspoloživih vezova, luka nautičkog turizma, broj marina, te omjer stalnih i tranzitnih vezova su prikazani i interpretirani za svaku od 6 priobalnih hrvatskih županija, na temelju čega su utvrđeni nautički trendovi koji se pojavljuju na ovom dijelu Jadrana u posljednjih 10 godina. Nadalje, južni dio istočnog dijela Jadrana, odnosno Crna Gora i Albanija su prikazane kroz broj plovila koja su uplovila u teritorijalno im more te kroz stanje nautičke infrastrukture, odnosno kroz broj marina i luka. Zahvaljujući TOMAS istraživanjima i podatcima sa Državnog zavoda za statistiku, utvrđena su određena obilježja koja su zajednička turistima-nautičarima koji uplovljavaju u hrvatsko more, uz pomoć čega su utvrđeni trendovi u posljednjih 10 godina, poput povećanja potražnje za duljim vezovima, povećani udio jedrilica u odnosu na jahte s motornim pogonom, te je konačno povećana i potražnja za dodatnim sadržajima u marini. S druge strane uočava se porast broja marina te je sukladno tome povećan udio tranzitnih i stalnih vezova u lukama nautičkog turizma. Posljednji dio rada je zaključak. This final paper studies the development of nautical tourism in the Eastern part of the Adriatic in the context of nautical supply and demand, ie the state of nautical infrastructure. The first part of the paper explains the goals, methods and composition of the paper, as well as the definition of research problems. Furthermore, the second part defines the definition of nautical tourism where the forms of nautical tourism are also explained and dissected. The third part, ie the chapter deals with the geographical potential of the Croatian and Montenegrin and Albanian part of the Adriatic, ie describes the comparative advantages that this part of the Adriatic has, which are necessary for the development of tourism. After a brief overview of the basic geographical features, in the fourth chapter the paper is based on the basic issues of this final paper, namely the state of the nautical infrastructure of the eastern part of the Adriatic. Nautical infrastructure, ie the number of available berths, nautical tourism ports, number of marinas, and the ratio of permanent and transit berths are shown and interpreted for each of the 6 coastal Croatian counties, based on which nautical trends emerging in this part of the Adriatic in the last 10 year. Furthermore, the southern part of the eastern part of the Adriatic, ie Montenegro and Albania, are shown through the number of vessels that entered their territorial sea and through the state of nautical infrastructure, ie through the number of marinas and ports. Thanks to TOMAS research and data from the Central Bureau of Statistics, certain characteristics common to tourists-sailors entering the Croatian sea have been identified, which has identified trends in the last 10 years, such as increasing demand for longer berths, increased share of sailboats in relation on motor-powered yachts, and the demand for additional facilities in the marina has finally increased. On the other hand, there is an increase in the number of marinas and, accordingly, the share of transit and permanent berths in nautical tourism ports has increased. The last part of the paper is the conclusion.

Temeljna svrha rada je definirati i prikazati ponudu nautičkog turizma u 4 zemlje Južnog Jadrana : Republici Hrvatskoj, Albaniji, Grčkoj i Crnoj Gori , te potom dobivene podatke usporediti. U tu svrhu, prvo će se općenito definirati nautički turizam, njegove djelatnosti te prikazati njegov utjecaj u svijetu kroz najzanimljivije i najspecifičnije primjere. Potom, detaljno će se opisati osnovna obilježja svake zemlje, njena povijest nautičkog turizma, te prikazati svi relevantni podaci o kvalitativnoj i kvantitativnoj razini ponude nautičkog turizma te zemlje. Konačno, u zaključku će se ti podaci sumirati i usporediti, čime će se dobiti slika o sličnostima i razlikama ponude nautičkog turizma u ove četiri jako slične susjedne zemlje. Radom se zaključilo da te zemlje dijele geografsku blizinu, bogatstvo u prirodnoj i kulturnoj baštini, turizam im je glavni gospodarski pokretač te su relativno davno prepoznate kao turističke destinacije. Grčka i Hrvatska su najrazvijenije i najposjećenije, Albanija je na dnu liste, ali je i dalje jako perspektivna, sa velikim potencijalom , dok Crna Gora ima najrazvijeniju razinu ponude, barem po stupnju razvijenosti i luksuznosti marina. Ipak, sve zemlje su relativno uspješne u nautičkom turizmu, te aktivno rade na poboljšanju nautičkog turizma, grade nove luke, nadograđuju stare, otvaraju nove linije i sl. The main purpose of this work is to define and portray nautical tourism supply of 4 Southern Adriatic countries : Croatia, Albania, Greece and Montenegro, and lastly, compare the gathered dana. Firstly, nautical tourism and its activities will be broadly defined, where its impact in world will be shown, with the most interesting and specific examples. Then, the main features of each country, its nautical tourism history and all relevant qualitative and quantitative data on nautical tourism supply of each country will be shown. Lastly, in conclusion, those dana will be summed up and compared, which will give a clear picture about all simmilarities and differences between all four of these very simmilar neigboring countries.The work showed that those countries share geographical vicinity and cultural and natural richness, the fact that tourism is their main economical initiator, and that they were all recognised as tourist destinations rather long time ago. Greece and Croatia are most developed and most visited of the four. Albania is on the bottom of the list, but it still is very perspective, with great potential, while Montenegro has the highest level of supply development, at least when it comes to level of marina developement and luxury. Still, all countries are relatively succesful in nautical tourism, and are actively working on its development, by building new ports, upgrading the old ones, opening new boat lines etc.

Hrvatska ekonomije uveliko ovisi o turizmu, što dokazuje činjenica da se većinski dio BDP-a odnosi na prihode turizma. Nautički turizam jedan je on oblika turizma čiji subjekti troše znatno više novca, u odnosu na ostale oblike, otprilike 40 posto više. No i dalje se nautički turizam nije prepoznao kao jedna od važnijih grana turizma u Hrvatskoj, odnosno i dalje je podcjenjen. Nakon definiranog problema istraživanja može se definirati predmet istraživanja, odnosno utjecaj COVID-19 na nautički turizam, koji ima posljedicu utjecaja na ekonomiju RH. Cilj ovog rada je prikazati koliko je nautički turizam bitan za hrvatsku ekonomiju te je li uspio spasiti sezonu, odnosno gospodarsvo RH. Poznato je da nautički turizam čini 10,3% prihoda u ukupnom BDP-u države, što nije malo. Zbog pandemije COVID-19 sezona je bila upitna. Nautički turizam se pokazao kao jedna od grana koja je imala najviše šansi za brzi oporavak i to je dokazala time što je ostvarila gotovo 75% prihoda od prošle godine. Najmanje izražen pad prometa bio je u segmentu nautičkog čartera. Možemo zaključiti da je nautički turizam iznimno kvalitetan oblik turizma koji može pridonjeti i više nego li do sada, samo je potrebno mnogo ulaganja od strane države, te klasifikacija u djelatnost turizma. Hrvatska ima prednost u prirodnim ljepotama, pejzažnoj slikovitosti i ekološkoj očuvanosti što su važna obilježja za razvoj i budućnost nautičkog turizma ali nije dovoljno. Kvaliteta ponude hrvatskih marina ne može se usporediti s ponudom marina u ostalim europskim zemaljama. Croatian economy is highly depending on tourism, which is proven by the fact that the majority of GDP is refering to tourism revenues. Nautical tourism is a form of tourism whose subjects spend significantly more money in regard to its other forms, approximately 40 percent more. However, nautical tourism is still not recognised as one of the important forms of Croatian tourism, that is, it is still being undervalued. After defining the problem of research, it is possible to define the subject of research, in other words the impact of COVID-19 on nautical tourism, which consequently affects Croatian economy. The goal of this study is to illustrate the importance of nautical tourism and whether it has managed to save the season and the Croatian economy. It is well known that nautical tourism makes 10,3 % of the income in the country's total GDP, which makes a significant amount. Due to the COVID-19 pandemic, the season was put in question. Nautical tourism was considered a form with the highest chances of recovery and it has finally been proven by realizing almost 75% of the last year's income. The nautical charter sector marks the minimal drop in the number of deals. Hence it is deducible that the nautical tourism is a form of tourism with extreme quality, capable of contributing even more. Nonetheless, great investments are required, so as the classification as a sector of tourism. Croatia has advantages in its natural treasures, its gorgeous landscapes, but also in ecological preservation, all-together being important features for the development, as well as the future of the nautical tourism. Per contra, it is not enough because the quality of the offer Croatian marines are giving is incomparable to other European countries.

U ovom radu se obrađuje tema okruženja i tržišnih trendova u nautičkom turizmu. U Republici Hrvatskoj nautički turizam postaje jedna od najuspješnijih grana turizma u posljednjih 20 godina no njegov puni potencijal još nije ostvaren i tek se očekuje. Stoga se u radu ukazuje na značenje nautičkog turizma i njegova ključna obilježja te konkurentnost Hrvatske u odnosu na druge zemlje na Mediteranu i u svijetu. Tržišni trendovi opisani u radu ukazuju na porast interesa nautičara za razvijenim i sigurnim destinacijama i marinama, destinacijama s očuvanim prirodnim ljepotama, dobrim omjerom kvalitete i cijene te ekološkom osvješčenošću. Razvoj nautičkog turizma treba biti u skladu s održivim razvojem kako bi prirodni resursi, koji ističu Hrvatsku i čine ju konkurentom zemljom, ostali i budućim generacijama u nasljeđe. This paper deals with the environmental and market trends in nautical tourism. In the Republic of Croatia, nautical tourism is beginning its development and has become one of the most successful branches of tourism in the last 20 years, but its full potential is yet to be expected. Thus, the paper points out the importance of nautical tourism and its main characteristics, as well as Croatia's competitiveness in comparison with other countries in the Mediterranean area and the world. The market trends described in the paper suggest that there is a growing interest among boaters in developed and safe destinations and marinas, destinations with beautiful and unspoiled nature, good value for money, and environmental awareness. The development of nautical tourism should be in line with sustainable development so that the natural resources that make Croatia a competitive country remain a heritage for future generations.

Jedan od elemenata turizma koji je u stalnom porastu je nautički turizam. Takva vrsta turizma uključuje boravak turista na čarter plovilima. Čarter je jedna od važnih usluga u nautičkom turizmu koja se sastoji od iznajmljivanja plovnih objekata s posadom ili bez posade, s pružanjem ili bez pružanja usluge smještaja, radi odmora, rekreacije i krstarenja turista i nautičara. Plovni objekt čiji je naziv određen prema Pomorskom zakoniku kao brodica ili jahta s namjenom korištenja za charter djelatnost jest čarter plovilo. Važno je upoznati se s plovilom i svom brodskom opremom, a posebice palubnom opremom kako bi se u potpunosti moglo upravljati i koristiti te sigurno voditi navigaciju, sa što manje mogućih briga. Također je bitno razumjeti kako koristiti i održavati najvažniju palubnu opremu. One of the elements of tourism that is constantly increasing is nautical tourism. That kind of tourism involves staying on charter boats. Charter is one of the important services in nautical tourism which consists of renting vessels with or without crew, with or without providing accommodation services, for rest, recreation and cruise of tourists and boaters. A charter vessel is a craft that is defined by the Maritime Code as a boat or yacht and is used for firmer activities. It is important to acquainted with the vessel and their ship's equipment, especially deck equipment so it could be fully operated and safely utilized with navigation, with as little care as possible. It is also essential to understand how to use and maintain the most important deck equipment.

Pomorstvo je imalo vrlo veliku ulogu u razvoju čovječanstva kakvoga danas poznajemo, takvu vrlo važnu ulogu ima i nautički turizam u sklopu razvoja svjetskog turizma i gospodarstva određene zemlje. Za razvoj nautičkog turizma potreban je izlaz na moru, rijeci ili jezeru, povoljni klimatski uvjeti i razvijena prometna i pomorska infrastruktura zajedno s prihvatnim kapacitetom. Iako iziskuje ispunjenje zahtjevnih preduvjeta, danas je nautički turizam jedan on najperspektivnijih selektivnih oblika turizma. Nautički turizam i njegov razvoj imaju ograničenja i mogu snositi posljedice ako se istome ne upravlja na održiv način s ciljem zaštite okoliša i pejsaža. Nautički turizam Republike Hrvatske kroz godine intenzivno se razvijao, do najvećih promjena prateći globalne trendove, mora tek doći, no one će biti u zakašnjenju nekoliko godina ovisno o trajanju pandemije covid-19. Turisti postaju sve zahtjevniji, ponuda mora biti krojena po mjeri turista kako bi se želje i očekivanja istih ispunile, formiranje dodatne ponude putem suradnje selektivnih oblika turizma, neophodno je za razvoj nautičkog turizma. Edukacija zaposlenika u nautičkom turizmu omogućava podizanje razine kvalitete ponuđenih usluga, istim se povećava i zadovoljstvo turista koji šire dobar glas o turističkoj lokaciji. Nautički turizam može oživjeti lokacije koje nemaju razvijeno gospodarstvo, omogućava otvaranje novih radnih mjesta, širi dobar glas o lokaciji i unapređuje živote lokalnog stanovništva. Maritime affairs had an important role in the evolution of mankind, similarly important is nautical tourism as a part of the ongoing development of world tourism and state economies. For nautical tourism to exist and grow there are certain preconditions needed such as access to the sea, river or lake, favourable climatic conditions, a well-developed transport and maritime infrastructure and lastly eligible capacity. Regardless the nautical tourism today is one of the most promising selective form of tourism. Nautical tourism and the development of it have limitations and are subject to consequences in case they aren't being managed in a sustainable way aimed at protecting the enviroment and surronding landscapes. Nautical tourism of Croatia has been intensely growing while following the world trends. However, the biggest changes are yet to come, especially considering the impact the current pandemic covid-19 will have and certainly slow down the further development. The clientele, tourists, are becoming more demanding and the supply must be tailor made to fulfill all expectations. The formulation of supply through cooperation of different branches of tourism is essential for the growth and further development of nautical tourism. Employee education allows for raising the level of quality of offered services, while it also helps raise the guest's satisfaction who then serve as messengers building the good reputation of the tourist destination. It is possible to revive sites and locations through nautical tourism, especially those which don't have a well-developed economy, since it allows new jobs to open and also improves the quality of life of local population.

The purpose of this paper is to address the legislative reform of the recreational boating legislation currently pending in Italy (Law 167/2015, which has delegated the power to reform the Yachting Code to the Italian Government) with a specific focus on the relationship between the Yachting Code and the Navigation Code. The issue will be addressed through an analysis of the history of the relationship between the rules governing recreational boating and the general navigation legislation in Italy. Starting with an analysis of the first few rules of the Navigation Code devoted to recreational boating, which had been regulated together with the forms of operation of the ship for economic purposes, the discussion will then review the contents of Law 50/1971 (s.c. ‘’piccolo codice della nautica da diporto’’), which led to the first division between recreational boating and general navigation legislation. Law 172/2003 – a piece of legislation which was intended to reorganize and boost recreational boating and nautical tourism – will also be mentioned, considering the legislator’s attempt to make the rules governing recreational boating fully autonomous from the general maritime legislation. Law 171/2005 (s.c. ‘’codice della nautica da diporto’’) will then be briefly reviewed, with particular emphasis on the legislator’s choice to recognize that recreational boating rules have a special nature in relation to general navigation legislation, but are not fully autonomous from it. The paper will finally focus on the choice made by the legislator through Law 167/2015 – an act which delegates the Government to reform the Yacting Code – which confirms the approach chosen by the ‘’codice della nautica da diporto’’, and on the consequences of such choice on legal institutions such as the shipowner’s limitation of liability., Svrha ovog članka jest dati pregled reforme zakonodavstva koje uređuje rekreacijsku plovidbu, a koji je u tijeku u Italiji (Zakon 167/2015, kojim se ovlaštenje za reformu Zakona o rekreacijskoj plovidbi delegira talijanskoj Vladi), s posebnim osvrtom na odnos između Zakona o rekreacijskog plovidbi i Pomorskog zakonika. Predmetu se pristupa kroz povijesnu analizu odnosa između pravnih pravila koja uređuju rekreacijsku plovidbu te pravila općeg pomorskog prava u Italiji. Počevši od analize najranijih nekoliko pravila Pomorskog zakonika posvećenih rekreacijskoj plovidbi, koja je tada bila uređena u sklopu zajedničkog općeg pomorskog prava za trgovačke brodove, rasprava se nastavlja kroz pregled sadržaja Zakona 50/1971 (tzv. ‘’mali zakon o rekreacijskoj plovidbi’’), koji je doveo do prvog razdvajanja zakonodavstva o rekreacijskoj plovidbi i općeg pomorskog zakonodavstva. Zakon 172/2003 – propis kojim se namjeravalo reorganizirati i poduprijeti razvoj rekreacijske plovidbe i nautičkog turizma – također će se spomenuti u ovom kontekstu, s obzirom na zakonodavčev pokušaj da pravila o rekreacijskoj plovidbi učini potpuno autonomnima u odnosu na opće pomorsko zakonodavstvo. Zakon 171/2005 (tzv. ‘’zakon o rekreacijskoj plovidbi’’) kratko će se analizirati, s posebnim naglaskom na zakonodavčevo uvažavanje posebne prirode pravila koja uređuju rekreacijsku plovidbu u odnosu na opće pomorskopravne propise, premda ona nisu posve autonomna u tom zajedničkom pravnom okviru. Konačno, usredotočit ćemo se na zakonsko rješenje usvojeno Zakonom 167/2015 – a to je propis kojim se Vladi delegira reforma Zakona o rekreacijskoj plovidbi – koji potvrđuje pristup usvojen Zakonom o rekreacijskoj plovidbi iz 2005., te na reperkusije koje takav pristup ima na pravne institute poput ograničenja odgovornosti brodara.

U ovom radu se obrađuje tematika razvoja novih usluga i sadržaja u marinama, osobito gastro ponuda. Nautički turizam danas igra jednu od najvažnijih uloga u turizmu ali i u ukupnom gospodarstvu Republike Hrvatske. Najvažnije obilježje nautičkog turizma nakon plovila su svakako marine čije su usluge i razvoj istih analizirane u ovom radu. Statističkim podacima nastoji se steći uvid u vrstu ponude i potražnje usluga marina te njihovom kvalitetom i kvantitetom. This paper deals with the topic of development of new services and facilities in marinas, especially gastronomic offerings. Nautical tourism today plays one of the largest roles in tourism in the Republic of Croatia. The most important feature of nautical tourism after the vessels are certainly the marinas whose services and development were analyzed in this paper. Statistics seek to gain insight into the type and supply of marina services and their quality and quantity.

Turizam podrazumijeva putovanja i boravak turista na nekom mjestu izvan njegove uobičajene okoline i u trajanju ne dužem od jedne godine i ne manje od 24 sata. On je važna društvena i gospodarska djelatnost. Jedan od oblika turizma koji je u stalno porastu je nautički turizam. On uključuje boravak turista na plovilima u lukama nautičkog turizma i marinama zbog odmora, rekreacije i drugih potreba. Posao charter agencija je iznajmljivanje plovila klijentima na određen vremenski period, sa ili bez posade. Charter, kao jedan od glavnih elemenata nautičkog turizma te svi poslovi i zanimanja unutar charter baza pridonose gospodarskom napretku. Tourism involves travelling and staying tourist on some places outside their usual environmen, not more than one year, or less than 24 hours. It is one of the most important social and economic activities. One of growing forms of tourism is nautical tourism. It includes stay of tourist on vessels in nautical ports and marinas, because of rest, recreation and other needs. Job of charter agencies is renting vessels to clients on a certain period, with or without crew. Charter, as one of the main element of nautical tourism, all jobs and proffesions in the charter base contribute to economic progress.

Rad ne sadrži sažetak.

Rad ne sadrži sažetak.

Nautički turizam predstavlja jedan od najznačajnijih proizvoda u turističkoj ponudi republike Hrvatske trenutno. Shodno tome, ovaj rad na temelju komparativne analize proučava stanje nautičkog turizma u Hrvatskoj, usporeĎujući ga s njezinim glavnim konkurentima. Na temelju tih istraţivanja, ali i analize aktualnih trendova, u radu se nudi detaljno razraĎeni poslovni plan konkurentnog i uspješnog „charter“ poduzeća. Nautical tourism is currently one of the most significant commodities in Croatia's tourist offer. This paper, based on a comparative analysis, studies the current situation of Croatian nautical tourism comparing it to its major competitors. Based on the result of this research, as well as the analysis of ongoing trends, the paper offers an elaborate business plan for a competitive and successful charter company.

Nautički turizam ističe se relativno u kratkom poviješću razvoja. Njegov razvoj zasniva se na postojanju konkretnih komparativnih prednosti, koje se odražavaju kroz prirodnu resursnu osnovu, ali i ostale sadržaje. U Hrvatskoj nautički turizam biva prepoznat kao jedan od strateških turističkih proizvoda, no pri tome se zanemaruju suvremeni aspekti njegova razvoja. Pored osnovnih ograničenja koja se odnose na infrastrukturu, sustav financiranja i integritet dionika, posebice treba ukazati na turistički doživljaj, dodatnu ponudu i dodanu vrijednost u turizmu. Nautički turizam u Hrvatskoj zahtjeva investicijske procese u infrastrukturnim sadržajima, ali i dodatnoj ponudi, brigu o održivom razvoju istoga, kao i podršku informacija koje proizlaze iz istraživanja međunarodnih trendova. Nautical tourism has a relatively short history of development. Nevertheless, today is the one of the most promising and fast-growing tourist products, that dominates in the leading European competing destinations. Its development is based on the existence of concrete comparative advantages, reflected in the natural resourcea and other contents.In Croatia, nautical tourism is recognized as the one of the most strategic tourist products, but the contemporary aspects of its development are neglected. Except the basic constraints relating to infrastructure, finance system and stakeholder integrity, it is important to point on the tourist experience, tourist offer and added valuein tourism.Nautical tourism in Croatia requires investment processes in infrastructure, as well as additional offer, care for sustainable development and the support of information deriving from the research of international trends. One of the possible solutions is to integrate nautical tourism with other selective forms that dominate in the coastal destinations. That could maximize its competitiveness and recognizability in the tourist market.

Glavni cilj ovog diplomskog rada/istraživanja bio je ispitati stavove/mišljenja nautičkih turista o elementima ponude luka nautičkog turizma koji predstavljaju privlačne determinante/faktore za dolazak nautičkih turista na Jadran, s naglaskom na ACI Marinu Split, te donijeti zaključak o faktorima koji utječu na potražnju za nautičkim turizmom u ACI Marini Split, te pozitivnim i/ili negativnim utjecajem analiziranih elemenata/faktora. U prvom dijelu rada predstavljeni su problem i predmet istraživanja, postavljene su istraživačke hipoteze, ciljevi i doprinos rada. Teorijski je analiziran nautički turizam, njegov razvoj kroz povijest u svijetu i u Republici Hrvatskoj, vrste i oblici nautičkog turizma, njegov razvoj sa aspekta ekoloških utjecaja te njegovo gospodarsko značenje. Nadalje su teorijski razrađeni elementi ponude luka nautičkog turizma tj. opći i varijabilni činitelji i prikazano je stanje ponuda luka nautičkog turizma u Republici Hrvatskoj. U empirijskom dijelu rada sastavljen je anketni upitnik kojeg su ispunjavali nautički turisti koji su plovili Jadranom i izabrali ACI marinu Split kao polaznu točku svog putovanja. Istraživanjem su potvrđene postavljene hipoteze. The main aim of this graduate thesis / research was to examine the views / opinions of nautical tourists on the elements of the offer of nautical ports which represent attractive determinants / factors for the arrival of nautical tourists on the Adriatic, with an emphasis on ACI Marina Split, and to make a conclusion on factors influencing demand for nautical tourism in ACI Marini Split, and positive and / or negative influence of the analyzed elements / factors. The first part of the thesis represents the problem and the subject of research, research hypotheses, goals and contribution of work have. The theoretically analyzed nautical tourism, its development through history in the world and in the Croatia, the types and forms of nautical tourism, its development from the aspect of ecological influences and its economic significance. Theoretically elaborated elements of the offer of nautical tourism ports, ie. general and variable factors, are presented and the state of the offer of nautical ports in the Croatia is presented. In the empirical part of the thesis a survey questionnaire was compiled by nautical tourists who sailed the Adriatic Sea and chose ACI Marina Split as the starting point/check in point of their journey. Research hypothesis were confirmed.

Nautički turizam gospodarska je djelatnost u stalnom razvoju, a njegova je osnovna funkcija plovidba morem i razonoda. Pritom razonoda uključuje odmor, rekeaciju i krstarenja. Turističke usluge u nautičkom turizmu pružaju se također i u lukama nautičkog turizma. Luka nautičkog turizma jest poslovno funkcionalna cjelina u kojoj pravna ili fizička osoba posluje i pruža usluge u nautičkom turizmu te druge usluge u funkciji turističke potrošnje. Prema važećem Pravilniku o razvrstavanju i kategorizaciji luka nautičkog turizma iz 2008., luke nautičkog turizma u Hrvatskoj jesu: 1) sidrište, 2) odlagalište plovnih objekata, 3) suha marina i 4) marina. Na ovaj Pravilnik nastavlja se Zakon o pružanju usluga u turizmu u dijelu koji se odnosi na turističke usluge u nautičkom turizmu, a na snazi je od 1. siječnja 2018. Klasifikacija i kategorizacija luka nautičkog turizma vrlo je važna. Ona predstavlja nužan uvjet za razvoj ovih luka jer se s njom određuje, prvo, djelatnost ili djelatnosti u pojedinim lukama, drugo, način upravljanja tim lukama, te treće, odgovornost luka za štete korisnicima i drugim osobama koje mogu nastupiti iz djelatnosti i načina upravljanja lukom. U ovom radu autori analiziraju klasifikaciju i kategorizaciju luka nautičkog turizma. Istraživanje je obuhvatilo Hrvatsku te vodeće države Mediterana u nautičkoj industriji, a to su Italija, Španjolska i Francuska. U komparativnim pravima postoje razlike u odnosu na hrvatsku pravnu regulativu. Na temelju takvnih spoznaja, autori predlažu de lege ferenda rješenja za novu klasifikaciju i kategorizaciju luka nautičkog turizma u Hrvatskoj., In this paper, the authors analyzes the classification and categorization of nautical ports. The research covered Croatia and the leading Mediterranean countries in the nautical industry, namely Italy, Spain and France. When compared to the Croatian legal framework there are differences in the comparative laws. Based on such findings, the authors proposes de lege ferenda solutions for the new classification and categorization of nautical ports in Croatia.

Ovaj rad prikazuje način na koji se turizam razvio u Gradu Umagu te kakva je njegova prostorna struktura danas. Kao dio najrazvijenije turističke regije u Republici Hrvatskoj, Grad Umag se postavio kao jedan od pionira hrvatskoga turizma. Cilj ovoga rada je detaljnom analizom ukazati na zastupljenost pojedinih vrsta turizma u Gradu Umagu i njihovu važnost u turističkoj ponudi Grada. Na temelju statističkih pokazatelja objašnjavaju se trendovi razvoja po pojedinim fazama u razdoblju od 1966. do 2018. godine te faktori koji su na njega utjecali. Rad ukazuje na problem ograničenosti turističke sezone u Gradu Umagu na ljetne mjesece u godini. Potencijal Grada Umaga leži u sportskom i nautičkom turizmu kao rješenju problema sezonalnosti, no potrebne mjere iziskuju veća infrastrukturna ulaganja. This paper analyzes how tourism has developed in the City of Umag and what its spatial structure is like today. As a part of the most developed tourism region in the Republic of Croatia, Umag has become one of the pioneers of Croatian tourism. The aim of this paper is to provide a detailed analysis in order to point out the presence of certain types of tourism in the City of Umag and their importance in the city’s tourist offer. Thr paper presents development trends for each phase in the period from 1996 to 2018, using statistical indicators, and the factors that influenced it. The paper draws attention to the problem of restriction of the tourist season in the City of Umag to the summer months of the year. The potential of the City of Umag lies in sports and nautical tourism as a solution to the problem of seasonality, but the necessary measures require more investment into infrastructure.

In the last quarter of the twentieth century, Montenegro, by virtue of tourism development, finally came up with an opportunity to valorize exceptional natural beauties and thus provide significant revenues for the national economy. However, although in that period, in the developed Mediterranean destinations and in America, nautical tourism, as one of the forms of tourism, recorded exceptional growth rates, in Montenegro, this segment of the tourist offer has begun to develop more seriously in the last ten years. Growth and development of nautical tourist offer in Montenegro is not the result of strategic planning activities, but the epilogue of individual initiatives of private investors, which calls into question the future sustainability of this process. Purpose of research – The purpose of research in the subject doctoral dissertation is firstly reflected in providing a comprehensive insight into the chronology of development and the state of nautical tourism as part of a complex economic phenomenon such as tourism in general. After describing the role of tourism in Montenegro, the research focuses on establishing a relationship between the development of nautical tourism and the previously established principles of sustainable development in Montenegro. The ultimate intention is to emphasize the importance of applying the principles of sustainability in all development stages of nautical tourism on the Montenegrin part of the Adriatic. Research design - Empirical research was carried out by processing and analyzing data from primary and secondary sources. Data obtained from secondary sources are the basis for establishing projections of future trends, while data from primary sources, collected by surveying 116 stakeholders in the period from 2012 to the end of 2017, were put into the function of testing the previously defined expectations. Research findings - After evaluating the role of tourism in general and nautical in particular, it was established that these activities are of strategic importance for the economy of Montenegro, and that they represent one of the foundations of future prosperity, only if they are realized in accordance with the principles of sustainable development. Significance of research - Since nautical tourism is relatively poorly explored in Montenegro, the significance of this research is reflected in a comprehensive analysis of this developmental phenomenon, on the basis of which appropriate conclusions were made, along with recommendations for future activities within the framework of reasonably observed sustainable parameters, on a specific tourist destination - Montenegrin coast.

Ovaj završni rad bavi se temom stanja i razvojnih mogućnosti nautičkog turizma u Šibensko-kninskoj županiji. U prvom dijelu rada objašnjeni su ciljevi, metode i sastav rada te definiranje njegovog problema istraživanja. Zatim, u drugom dijelu, opisuje se zakonski i stručni okvir određivanja turizma i nautičkog turizma kao njegove pojave. Također su pojašnjene djelatnosti, usluge i ostali oblici nautičkog turizma. Treći dio se bavi osnovnim obilježjima županije i njezinim prednostima i manama u vidu prirodnih dobara, prostornog smještaja, prometne povezanosti te drugih čimbenika koji utječu na njezinu privlačnost među nautičarima. Četvrto poglavlje je o nautičkom turizmu Republike Hrvatske i same županije. Nakon kratkog pregleda razvoja u Hrvatskoj, slijede obilježja hrvatske obale Jadrana te utjecaj i značaj nautičkog turizma u gospodarstvu zemlje. Prikazuju se trenutni kapaciteti i pokazatelji poslovanja luka nautičkog turizma u županiji. Pošto su najunosniji oblik tih luka, bit će riječi o postojećim i planiranim marinama na tom prostoru. Ujedno se pobliže prikazuju kapaciteti i usluge šest odabranih marina. Zadnji dio ovog poglavlja se dotiče turizma kružnih putovanja u Šibeniku i čarter tvrtkama na području županije. Posljednji dio rada je zaključak This final paper deals with the topic of state and development possibilities of nautical tourism in Šibenik-Knin County. The first part of the paper explains the aims, methods and composition of the work and defines its research problem. Then, in the second part, it describes the legal and professional framework for determining tourism and nautical tourism as its occurrence. The activities, services and other forms of nautical tourism are also clarified. The third part deals with the basic features of the county and its advantages and disadvantages in terms of natural goods, spatial accommodation, traffic connections and other factors affecting its attractiveness among sailors. The fourth chapter is about nautical tourism in the Republic of Croatia and the county itself. After a brief overview of developments in Croatia, the characteristics of the Croatian Adriatic coastline are followed and the impact and significance of nautical tourism in the country's economy. The current capacities and indicators of nautical port operations in the county are shown. Since the most beautiful form of these ports, they will be talking about existing and planned marinas in this area. At the same time, we describe the capacity and service of six selected marinas. The last part of this chapter deals with tourism in Sibenik and charter companies in the county. The last part of the paper is a conclusion

Rad ne sadrži sažetak.

Nautički se turizam u Hrvatskoj razvio zahvaljujući očuvanoj razvedenoj obali, bistrom i ugodnom toplome moru za kupanje te pogodnoj mediteranskoj klimi. U kontekstu nautičkog turizma izdvajaju se luke nautičkog turizma, odnosno marine. Prema posljednjim podacima, u Hrvatskoj postoji 56 marina i sve su udružene su Udruženje hrvatskih marina. Marine konstantno rade na obogaćivanju i podizanju kvalitete usluge, što se može uočiti i na adaptaciji suvremenim potrebama i željama nautičkih gostiju. S obzirom na potencijal razvoja nautičkog turizma u Hrvatskoj, u ovom se radu nastojalo ocijeniti poslovanje Marine Punat te predvidjeti mogućnost investiranja. Provedena analiza računovodstvenih podataka omogućila je praćenje kretanja prihoda i rashoda te dobiti Marine Punat, ali i glavnih bilančnih pozicija. Analiza prema pokazateljima ukazala je da pokazatelji nisu u promatranom periodu zabilježili veća odstupanja pa je poslovanje stabilno i sigurno. Iz tog bi se razloga opravdale buduće investicije u Marinu Punat. Nautical tourism in Croatia was developed thanks to the preserved indented coastline, clear and pleasant warm bathing sea and a favorable Mediterranean climate. In the context of nautical tourism, the ports of nautical tourism, namely the „marina“, are distinguished. According to the latest data, there are 56 marinas in Croatia and all of them are associated with the Association of Croatian marinas. Marinas are constantly working on enriching and improving the quality of service, which can be seen in adapting to the contemporary needs and wishes of nautical guests. In view of the potential of nautical tourism development in Croatia, the aim of this paper was to evaluate the Marina Punat business and to predict the possibility of investing. The analysis of the accounting data made it possible to monitor revenue and expenditure trends and revenue of Marina Punat as well as the main balance positions. The analysis according to the indicators indicated that the indicators did not show any major deviations in the observed period, so the business was stable and secure. This would justify future investments in Marina Punat.

Tema ovog završnog rada je usporedba poslovanja marina u Hrvatskoj i Francuskoj kroz dva primjera. Kako bi što bolje razumjeli tematiku i naĉine poslovanja u uvodnom dijelu rada pojašnjeni su osnovni pojmovi. Tako saznajemo što je turizam, kako se grana u svoje selektivne oblike. Jedan od selektivnih oblika je i nautiĉki turizam koji u svom poslovanju najveći znaĉaj ostvaruje lukama nautiĉkog turizma, marinama. Naĉin poslovanja marina provlaĉi se kroz marketinški miks 7P, marketing odredišta i održivost samog nautiĉkog turizma. Francuska i Hrvatska su zemlje razliĉitih karakteristika, Hrvatska s više prirodnih potencijala, a Francuska s boljim poslovanjima. Cilj rada je uoĉiti razlike u poslovanju i planovima za budućnost. Nautiĉki turizma Hrvatske koji je na sceni svega dvadeset godina teži naĉinu poslovanja kakav ima Francuska koja je svoje poĉetke davno prije zapoĉela. Ograniĉenost kapaciteta potiĉe obje marine na svijest o ekologiji i potpunom iskorištavanju postojećih resursa. The theme of this final work is a comparison of marine operations in Croatia and France through two examples. In order to better understand the themes and the ways of doing business, the basic concepts are explained in the introductory part of the paper. So we find out what tourism is, how to branch it into selective forms. One of the selective forms is nautical tourism, which in its business, one of the most important parts are the ports of nautical tourism, marinas. The marina's way of operation runs through marketing mix 7P, destination marketing and the nautical tourism sustainability. France and Croatia are countries of different characteristics, Croatia with more natural potential, and France with a better business. The aim of the work is to perceive differences in business and future plans. Croatia's nautical tourism, which has been on the scene for twenty years, is striving for the way in which France had its origins long ago. The capacity constraint encourages both mariners to become aware of ecology and to start full use of existing resources.

Rad ne sadrži sažetak.

Rad ne sadrži sažetak.

Glavni cilj ovog istraživanja bio je ispitati problematiku nedostatka ponude dodatnih sadržaja namjenjenih nautičarima te je unaprijediti integriranjem elemenata drugih komplementarnih oblika turizma u nautički proizvod. U prvom dijelu rada predstavljeni su problem i predmet istraživanja, postavljene su istraživačke hipoteze, ciljevi i doprinos rada. Teorijski je analiziran nautički turizam, njegov razvoj kroz povijest, te uloga i značaj u Hrvatskoj, a dodatno su definirani najaktualniji trendovi potražnje. Nadalje je razrađena konkurentska pozicija i kvalitativna analiza stanja hrvatskog nautičkog turizma. Od tri pojavna oblika, najveća pažnja se posvetila charter obliku nautičkog turizma, u sklopu kojeg se teorijski razradio i kreirao integrirani kulturno-nautički proizvod. U empirijskom dijelu rada sastavljena su 2 anketna upitnika koje su ispunjavali poslovni dionici nautičkog turizma i nautičari koji su plovili Jadranom. Rezultati istraživanja putem anketnog upitnika obrađeni su u statističkom programu SPSS. U skladu s rezultatima istraživanja prihvatile su se sve tri pomoćne hipoteze i glavna hipoteza što znači da bi kreiranje integriranog kulturno-nautičkog proizvoda kao dijela ponude nautičkog turizma povećalo zadovoljstvo nautičara koji plove hrvatskim Jadranom. The main objective of this study was to examine the problem of lack of additional contents for tourists and to improve it by integrating elements of other complementary forms of tourism into a nautical product. The first part of the paper presents the problem and the subject of the research, research hypotheses, goals and contribution of work have been set. Theoretically, nautical tourism, its development through history, role and importance in Croatia have been analyzed, and the most recent demand trends have been defined. Furthermore, a competitive position and a qualitative analysis of the state of Croatian nautical tourism were elaborated. Of the three types of nautical tourism, the greatest attention was paid to the charter type of nautical tourism, in which part was theoretically elaborated and created an integrated cultural-nautical product. In the empirical part of the paper two survey questionnaires were compiled by the business sector of nautical tourism and the tourists who sailed the Croatian part of Adriatic . The results of the research through the questionnaire were processed in the SPSS statistical program. According to the results of the research all three auxiliary hypotheses and main hypothesis were accepted, which means that the creation of an integrated nautical-cultural product as part of the nautical tourism offer would increased the satisfaction of tourists sailing on Croatian Adriatic.