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Substantial research indicates a negative relationship between excessive consumption, namely materialism, and consumer well-being (CWB). Since anti-consumption is contradictory to materialism, and materialism has a negative relationship with CWB, logically, [...]

In the last two decades of the new millennium, we have seen consumer well-being affected in two vastly opposing ways. On one hand, we see an ever-increasing conglomeration of corporations, [...]

This study investigates the effect of different anticonsumption constructs on consumer wellbeing. The study assumes that people will only lower their level of consumption if doing so does not also lower personal wellbeing. More precisely, this research investigates how specific subtypes of sustainable anticonsumption (e.g., voluntary simplicity, collaborative consumption, and debt‐free living) relate to different states of consumer's wellbeing (e.g., financial, psychosocial, and subjective wellbeing). This work also examines whether consumer empowerment can improve personal wellbeing and strengthen the anticonsumption wellbeing relationship. The results show that voluntarily foregoing consumption does not reduce wellbeing and consumer empowerment plays a significant role in supporting sustainable pathways to consumer wellbeing. This study reasons that empowerment improves consumer sovereignty, but may be detrimental for consumers heavily concerned about debt‐free living. The present investigation concludes by proposing implications for public and consumer policymakers wishing to promote appropriate sustainable (anticonsumption) pathways to consumer wellbeing. [ABSTRACT FROM AUTHOR]