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17. Reviews of books

Author

Crittenden, Victoria L., Goldsmith, Ronald E., Balazs, Anne L., Festervand, Troy A., Waters, Cathy, and Simpson, Penny M.

Published
2000
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18. Book and software reviews

Author

Crittenden, Victoria L., Hillstrom, Stephanie, Peters, Michael P., Walchli, Suzanne B., Boughton, Paul, Narayanan, Sunder, Miller, Stephen W., Roslow, Sydney, Frankenberger, Kristina D., and Goldsmith, Ronald E.

Published
1996
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21. Book reviews

Author

Goldsmith, Ronald E., Mazis, Michael, Bitner, Mary Jo, Rigdon, Edward, Peterson, Robin T., and Tashchian, Armen

Published
1992
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22. Book reviews

Author

Goldsmith, Ronald E., Aaby, Nils-Erik, Sackmary, Benjamin, Dahringer, Lee, Murdock, Gene W., Aaby, Nils-Erik, Michael Hayes, H., and James, William L.

Published
1991
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23. Book reviews

Author

McGann, Anthony F., Goldsmith, Ronald E., Thanopoulos, John, Zikmund, William G., and Stewart, David W.

Published
1991
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25. Book reviews

Author

Goldsmith, Ronald E., McCrohan, Kevin F., Beatty, Sharon E., and Prough, George E.

Published
1990
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26. A Theory of Shopping

Author

Goldsmith, Ronald E.

Subjects
A Theory of Shopping (Book), Books -- Book reviews, Advertising, marketing and public relations, Business
Published
2000

28. Coolhunting: Chasing down the Next Big Thing

Author

Goldsmith, Ronald E.

Subjects
Coolhunting: Chasing down the Next Big Thing (Nonfiction work) -- Book reviews, Books -- Book reviews, Advertising, marketing and public relations
Published
2007

31. Book review

Author

Beltramini, Richard F., Moore, Roy L., Malhotra, Naresh K., Mullet, Gary M., Goldsmith, Ronald E., Gable, Myron, Peterson, Robin, Tat, Peter K., Ryan, Edward J., Grove, Stephen J., Berl, Robert L., and Murphy, Patrick E.

Published
1985
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34. The two faces of creativity

Author

Matherly, Timothy A. and Goldsmith, Ronald E.

Subjects
Human resource management -- Psychological aspects, problem solving -- Methods, Business creativity -- Management, Adaptability (Psychology) -- Analysis, Business, Business, general
Published
1985

38. EXPLAINING AND PREDICTING THE CONSUMER INTENTION TO PURCHASE OVER THE INTERNET: AN EXPLORATORY STUDY.

Author

Goldsmith, Ronald E.

Subjects
CONSUMER behavior, ELECTRONIC commerce
Abstract

This study tested a model that organizes and presents factors that lead consumers to buy online. The model contained four explanatory variables (generalized innovativeness, innovativeness toward online buying, involvement with the Internet, and frequency of Internet use) and two response variables (amount of past purchasing done over the Internet and likelihood of future online purchase). A sample of 107 undergraduates reported their Internet-related attitudes and behaviors in the context of a longitudinal survey of purchasing behavior. Path analysis showed that a slightly modified model fit the data well. Frequency of online buying and intent to buy online in the future were predicted by general innovativeness, an innovative predisposition toward buying online, and involvement with the Internet. Thus, these appear to be important predictors of online buying that can help profile consumers for marketing strategy. [ABSTRACT FROM AUTHOR]

Published
2002
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39. Theory and measurement of consumer innovativeness.

Author

d'Hauteville, François, Goldsmith, Ronald E., and Flynn, Leisa R.

Subjects
CUSTOMER satisfaction, MARKETING research, SOCIAL desirability, ACQUIESCENCE (Psychology), CONSUMER attitudes, CONSUMER behavior, QUESTIONNAIRES, CONSUMER research
Abstract

Presents findings validating French and German versions of the domain specific innovativeness scale or DSI, which was designed to measure consumer innovativeness for a specific product category. The data came from self-administered surveys of 409 consumers in three countries: the USA (n= 121), Germany (n= 113), and France (n= 175). The study participants completed a questionnaire asking them to describe their wine-related attitudes and behaviours. Data analysis showed that the DSI was unidimensional, high in internal consistency, positively correlated as hypothesised with wine usage (criterion validity), positively correlated as hypothesised with knowledge of and involvement with wine and uncorrelated with opinion seeking for wine (nomological validity), and unaffected by social desirability and acquiescence response styles. [ABSTRACT FROM AUTHOR]

Published
1998

41. Destination branding development: linking supply-side and demand-side perspectives

Author

Tsiotsou, Rodoula H., Goldsmith, Ronald E., Del Chiappa, Giacomo, Bregoli, Ilenia, Tsiotsou, Rodoula H., Goldsmith, Ronald E., Del Chiappa, Giacomo, and Bregoli, Ilenia

Abstract

Two of the most important factors influencing the competitiveness of a destination are destination governance and destination branding (Dwyer & Kim, 2003). Destination governance is instrumental in managing the fragmented and complex nature of tourist destinations effectively, while destination branding is important because it enhances a destination’s positioning and exerts considerable influence over tourists’ choices and their satisfaction. The relationship between destination governance and destination branding, however, has not been investigated in depth. This omission occurred because in recent decades the literature on destination branding has mainly adopted a demand-side rather than a supply-side perspective (Konecnik & Go, 2008), whereas both should be taken into consideration for destination brand planning and positioning to be effective (Cai, 2002). Indeed, keeping in mind both these perspectives helps managers develop a coherent method of execution and to achieve consistency and cohesiveness in brand positioning (Freire, 2007). This chapter addresses the above point. It defines the concepts of a destination brand and destination branding, proposes a dynamic model of brand development that combines supply-side and demand-side perspectives, and analyses the main conditions for successful destination branding. The chapter concludes by arguing that, when considering how destination governance affects destination branding, three layers of governance should be examined: the internal governance of a Destination Management Organization (DMO), the governance of the relationship between stakeholders and the governance of the relationship between the DMO and stakeholders. This model therefore draws destination managers’ attention to the necessity of carrying out both internal and external marketing and branding operations when trying to achieve a unique destination brand positioning.

42. Research-Based Decisions

Author

Goldsmith, Ronald E., primary, Hofacker, Charlie, additional, Rockwood, Persis, additional, Fay, Charles H., additional, and Wallace, Marc J., additional

Published
1988
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46. Consumer Involvement: Concepts and Research (Book).

Author

Goldsmith, Ronald E. and Crittenden, Victoria L.

Subjects
CONSUMER behavior, NONFICTION
Abstract

Reviews the book "Consumer Involvement: Concepts and Research," by Pirjo Laaksonen.

Published
1996

49. Scale Development: Theory and Applications.

Author

Goldsmith, Ronald E.

Subjects
MARKETING, NONFICTION
Abstract

Reviews the book "Scale Development: Theory and Applications," by Robert F. DeVellis.

Published
1992

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